Engro Foods Limited Pakistan order of Presenters Presenters (in (in order of presentation) presentation) Kanza Khan Roll

# 42 Kanza Zaroon Khalid.Roll 18 # 42 Khan # Roll Zaroon Samad Majidi..Roll # 06 # 18 Khalid.Roll Samad Hassam KhanRoll # 2009(18) Majidi..Roll # 06 Hassam KhanRoll # 2009(18)

Engro Coroporation ltd. Pakistan

leading Pakistani business conglomerates
Phenomenal expansion since last two decades As a holding company its subsidiaries include: Engro Fertilizers Limited Engro Foods Limited Engro Eximp Private Limited Engro PowerGen Limited Engro Polymers and Chemicals Limited Engro Vopak Limited

Cont
Founded in 1957 Head quarters in Karachi Area served is Pakistan Key People: Husain Dawood (chairman) Aliudin Ansari (president and CEO) Assad Umer (former President and CEO)

Engro Foods Limited (EFL)

established in 2005 as part of a diversification process at the Engro Group. plant located at Sukkur on 23 acre land. established at a cost of Rs. 1 billion Engro Foods vision is Elevating Consumer Delight Worldwide and the Company aims to generate a significant portion of its revenue from foreign operations.

Cont
Engro Foods will work with the Pakistan Poverty Alleviation Fund and its three partner organizations to help implement sustainable business models that increase farmers profitability and develop a positive social and business climate for growth and expansion of livestock and other forms of value added agriculture.

Vision Statement
Our vision is to become a fast expanding mega foods company. To achieve our vision, the company will initially focus on dairy by investing a substantial amount in plant, milk collection capability and marketing. We are making concrete efforts to expand in and beyond Pakistan; through strategic international alliances, to eventually become global

Mission Statement
Our mission is twofold To help farmers maximize their farm produce by providing quality plant nutrients and technical services upon which they can depend. To create wealth by building new businesses based on company and country strengths in Petrochemicals, Information Technology, Infrastructure and other Agricultural sectors. In pursuing the mission we shall at all time be guided in our conduct and decision making by our Core Values.

Brands And Products

Zaroon Khalid

Brands

Dairy products

Milk

Ice Cream

Lassi

Milk Brands

Olpers Milk Olpers Lite Tarang Dairy Omung Omung Dubala Olpers Flavoured milk

Ice cream products

Frozen Ice pops Caramel cones Frozen cups Froozee Lick A Flavor Family packs in different flavors

Lassi Products

Meethi Masti Namkeen taskeen

Brands
Non dairy Products Tarrka Ghee Olfrute

Sales Setup of Engro

To control domestic Business, Engro has set up 5 Regional Offices in: Lahore Multan Karachi Peshawar Rawalpindi

Business Segments.

Export

Trade

Services

Food Services

Engro Foods provides Foods services to PIA, Railway and different Restaurants. Engro Foods ran into contract with PSL and will supply to hotels for the current and next year.

Trades and Exports

Engro has been earning high profits through trades. It has been involved in international trade for last 6 years. Engro Food exports its dairy products, mainly Milk, to Afghanistan.

SAMAD MAJIDI 06 (M)

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

STRENGTHS

Relation with Farmers

Strong bond

Customer Response
Positive response, crossing over 1.4 billion sales

Quality
World class quality

Technology
Third generation plant, Bactofuge tehnology

WEAKNESSES

Milk Supply Packaging Distribution

Outside farmers Dependent upon Tetra Pak Hindrance of place

Narrow Brand Only three products Portfolio

OPPORTUNITIES

Govt. Funding Funding to farmers

Consumption Increased consumption of Processed Liquid Milk

Awareness Dissatisfaction with loose milk

3rd Largest Producer Pakistan

THREATS

Severe Competition

High Prices

Threat

MARKET SHARE

Hassam khan
Roll no: 2009-018

Strategy adopted for Market growth

The company is adopting flowing strategies: Market Penetration (Olpers and Omore) Product Development (Omang Lassi and Olfrute) Market Development ( Targeting almost all regions in Pakistan)

Analysis of Relative Market Growth and Market Share

Boston consulting growth Model

Related to Marketing Used to analyze the market growth rate as well as market share. Prioritize the products

BCG MATRIX OF ENGRO FOODS

Growth rates

Product
Omore Tarang Olpers Olfruit and Owsum Olwell

Growth rate
+5% +8% +4% +2% +1%

Major Competitors
Nestle Halla Nirala Millac HFL Nurpur Prime Dairy Crest

Why We believe Engro Foods is a Success Story

Success Points
Growth in a short span of time: The company laid its foundation few years ago in 2004 and within such short span of time Engro foods has shown stupendous and extraordinary growth compared to other dairy product manufacturing companies.

 Dominating the market giants: One of the key features that highlight Engro foods as a success story is the way company wiped out some of the leading marketing giants such as Haleeb off the charts and even giving hard time to Nestle, Unliver etc.

 Quality Product and customer trust: A company is nothing without its customers and from the very beginning Engro foods has given notable significance to its customers by providing them with quality products of international standards at economical prices.

 Innovation and huge product line: Key reason for the success of the Engro foods was its sound planning and using new and innovative techniques.

 Catchy Marketing: Engro Foods is renowned for making catchy ads and doing high quality marketing campaigns, communicating their products to wider audience and building a perception of high value products in the mind of the customer.