Vision, Mission and Quality Policy: MISSION: The mission of the Shree Hyundai is committed to develop the firm

m as a bigcompetitor and service provider in the Jharkhand Passenger car market. VISION: The dealer announced "Innovation for Customers" as our mid to long term vision withfive core strategies: global orientation, respect for human values, customer satisfaction,technology innovation, and cultural creation. They desire to create an automobile cultureo f p u t t i n g c u s t o me r f i r s t v i a d e v e l o p i n g h u ma n c e n t e r e d a n d e n vi r o n me n t f r i e n d l y technological innovation. 10 QUALITYPOLICY: B a s e d o n a respect for human dignity, it make efforts to meet the expectations of all stakeholdersi n c l u d i n g c u s t o me r s a n d b u s i n e s s p a r t n e r s b y b u i l d i ng a constructive relationshipa m o n g s t m a n a g e m e n t , l a b o r , e x e c u t i v e s a n d e m p l o y e e s . A l s o , t h e y f o c u s o n c o mm u n i c a t i n g t h e i r c o r p o r a t e v a l u e s b o t h i n t e r n a l l y a n d e x t e r n a l l y, a n d g a i n i n g confidence from all stakeholders.

Objectives
In their fourth decade as an accomplished automobile company, and with 30 years of steady growth behind them, Hyundai Motor Corporations corporate motto has remained the same - Pursuing Happiness through Cars. The company's strategic goal for the coming millennium aims at being one amongst the Global Top Ten (GT-10). Their corporate philosophy seeks to improve the lives of everyone surrounding the company, and make Hyundai a company that is respected by people all over the world. To advance into the front ranks of the global auto industry in the next century, Hyundai has adopted the "Four Best" concept which defines their new objectives:

Best value for people

Customer Service With the novel idea of Always There, Because We Care, Hyundai Motor India Ltd, the countrys largest passenger car exporter and the second largest car manufacturer, organizes a nationwide service initiative called - Always Around campaign. The campaign in its mega avatar was organized for the fifth consecutive year in 2011. The campaign started from May 8th and provided free check-ups for Hyundai customers at convenient locations. In the year 2010 around 90,000 Hyundai vehicles across 7,500 locations attended the camp. The Always Around campaign over the years has grown much wider in terms of locations and reach and will continue till December, 2011 covering more than 8,000 locations wherein Hyundai will be reaching out to around 100,000 customers in an effort to make them smile by ensuring that their car is in the best of condition. Around 7,700 vehicles across 313 locations nationwide attended the camp on the launch day itself on 8-May 2011. The mega Always Around campaign is conducted at various locations where customers in their normal course of life frequently visit on an everyday basis like Joggers Park, Shopping Malls, Apartments, Multiplexes, etc. The Always Around campaign is truly innovative one as it reaches out to the customers at a time and a place where it is most convenient for them and at no extra cost. For example, while the customer might be busy shopping in a mall, his car is serviced and cleaned which saves both his time and money as it is a free service, and the advice that he gets from trained technicians helps him maintain his car even better. Along with the camp various value added services and schemes are offered e.g customer Referral Scheme, Hyundai Advantage, Health Check-Up Camps, customer education towards improving the vehicle mileage/performance, information related to Hyundai products, etc are also part of this campaign. This year the Always Around campaign offered a

comprehensive 17 point check-up and a thorough examination of the vehicle and services such as tyre and vehicle polishing, coolant and oil top-up. The Hyundai team will also collect suggestions and feedback on the performance of the vehicle & after sales service. The customers will also have a chance to see and test drive the latest Hyundai cars which would be there on display at the venue. Best Technology From compact cars to passenger and commercial vehicles, the power train center is responsible for developing the heart of every car. With independently made engines, transmissions, and eco-friendly exhaust systems, Hyundai boasts a full lineup of model engines. Hyundai continues to work hard to develop power trains that will be recognized as the best in their class by the world over.

GAMMA 1.6 GDi ENGINE

Year of first mass production : 2010 Models : Avante, Accent Capacity () : 1.6 Max power (ps) : 140 Max torque (kgm) : 17.0

R 2.2 CRDi ENGINE

Year of first mass production : 2009 Models : SantaFe, Tucson Capacity() : 2.0/ 2.2 Max power (ps) : 184/200 Max torque (kgm) : 40.0/44.5

U2 - 1.7 CRDi ENGINE

Year of first mass production : 2010 Models : i40, ix35 Capacity() : 1.6/1.7 Max power (ps) : 128/140 Max torque (kgm) : 26.5/33.0

TAU 5.0 V8 ENGINE

Year of first mass production : 2008 Models : Centennial (Equus), Genesis Capacity () : 4.6 / 5.0 Max power (ps) : 390/435 Max torque (kgm) : 46.0/52.0

Next-generation high performance eco-friendly transmissions

Hyundai is doing its utmost to develop high performance eco-friendly transmissions that incorporate diverse customer needs in an effort to lead the global transmissions market. In particular, the successful development of the six-speed 2WD automatic transmission and the hybrid continuously variable transmission (CVT) for LPi use in 2009 placed Hyundai in a leading position on the international market. In 2011, the company was the first to debut an eightspeed RWD automatic transmission, displaying once again its world-class technological prowess. As for manual transmissions, Hyundai developed a double clutch transmission (DCT) that automatically syncs the drivers clutch and gear manipulations through an actuator. Mounted on the Veloster, it took the world of manual transmissions a step further by improving fuel efficiency and driving comfort. Eco-friendly exhaust systems with the earth in mind The power train center is working on ways to improve combustion efficiency, reduce weights, develop low friction and improved motor efficiency technologies, and accelerate the development of power trains for hybrid vehicles in order to obtain better fuel efficiency and minimize air pollution

caused by gas emissions. In addition, a highly efficient exhaust gas cleaning system is being developed, which reduces harmful gases emitted from low pollution engines one more time, which not only responds to the increasing restrictions on emissions but also leads the way in the production of ecofriendly vehicles. A wide range of the highest performance engines recognized by the world

Hyundais powerful history in engines dates back to 1991 when it developed the Alpha engine, marking the birth of independent Korean automotive technology. In 2004, Hyundais Zeta engine became the first to be exported from Korea to a developed country, which displayed the technical ability of the Korean automobile industry to the world and raised the brands recognition. Hyundais Tau engine received the Wards Auto Top 10 Best Engines award, known as the Academy Awards of engines, for three straight years up to 2011. In 2012, the Gamma 1.6 GDi engine, developed for compact cars, followed in the Taus footsteps, not only giving Hyundai the honor of winning the prestigious award for four straight years, but also proving to the world that it had a comprehensive portfolio of large to small engines of world-class competitiveness. In 2009, Hyundai developed the R passenger diesel engine, the first in Korea to meet Euro-5 regulations and classified as a low-emission engine for the Seoul metropolitan area. In 2010, Hyundai developed a passenger diesel engine for the Europe-specific model U2-1.7, which it successfully launched in Europe, the home of diesel engines, and firmly established itself as a Global Top 5 company. Development of powertrain technology

Best Quality Products

Known famously for value for money small cars, Hyundai has made a tremendous progress in quality. With a focus on quality, Hyundai Motor Company has set itself the object to be recognised as the worlds' No.1 in quality. The achievement is gained through focus and massive investment and include implementation of activities such as: Establishment of the pilot production centre to improve quality standards. Enforcing stringent quality approval system at each

stage from planning to sales. Establishing supplier quality rating system to improve overall quality standards. Adopting of Six-Sigma initiatives, a scientific product quality innovation system to enhance product quality management. "Hot testing" of production models in Australia's own unforgiving outback to ensure durability and reliability. Fortunately, our efforts haven't gone unnoticed. Independent quality surveys in the US and Europe reveal that an increasing number of motoring experts and consumers place Hyundai quality at or above many Japanese, American and European manufacturers. How We Got Serious About Quality We listened to the voices of our customers, realising the areas where we needed to improve and achieved enhancements beyond everyone's expectations. Electrical systems: After a considerable overhaul, including new designs and suppliers, we've dramatically improved our electrical systems through the introduction of leading edge materials and design. Automatic transmissions: Setting world class benchmarks for performance inclding power transfer, economy and smoothness. Body integrity: We've invested heavily in improving our chassis so the cabin is quieter, the brake noise is reduced and the enhanced suspension provides better handling and a smoother ride. Recognised for Quality Our commitment to quality has been recognised at home and across the globe in a number of independent and prestigious quality surveys

Maruthi UdogMARUTI:VISION,MISSION AND SWOT ANALYSIS

Assignment 02: Maruti Udyog Limited: Vision, Mission and SWOT analysis. Maruti Udyog limited

1) Companys Portfolio: Maruti Udyog Limited (MUL),INDIAs finest and Asias largest automobile industry was established in 1981 by an act of parliament.MUL, the first automobile company in the world to be honored with an ISO 9000:2000 certificate, is a subsidiary of Suzuki Motor Corp (holds a 54% equity stake). The Government of India remains a significant equity stakeholder (10%).With its early mover advantage in Indian market; Maruti retains a dominant Market share despite increasing competition. 2) Business Portfolio: The Group's principal activity is to manufacture, purchase and sale of Motor Vehicles and Spare parts. The other activities of the Group comprises of facilitation of Pre-Owned Car Sales, Fleet Management and Car Financing. The Group also provides services like framing of customized car policies, economical leasing of cars, maintenance management, registration and insurance management, emergency assistance and accident management. The product range includes ten basic models with more than 50 variants. The Group has operations in over 100 cities with more than 150 outlets and also exports cars to other countries. Vision: Visions of any company are those values on which company works. As the MUL is started by Governmental initiatives it tends to be more consumer oriented and hence cost effective, but on the other hand Suzukis participation ensures not only need of the profit, but of the need of maximum profit. The only way for this Noras dilemma of selecting principals for companys working vision ,was to maximize profit and reducing cost by maximizing output and sales Hence MUL declared its Vision asThe Leader in the Indian Automobile Industry, Creating Customer Delight1 and Shareholder's Wealth2; eventually become a pride of India

Customer Delight1 is making sure that performance, after sales service and customer support are best and beyond expectation. Shareholders wealth2 is the prime concern for running business smoothly.MUL knows this and understands customer is king, he can change the fortune of any company, hence goes companys brand line: COUNT ON US! Mission: Mission is the statement of an organizations purpose, what it want to accomplish in the larger environment and its goals which are specific, realistic and motivating. Missions are described over visions and visions demand certain objectives. The main objectives/Missions of MUL are: - Modernization of the Indian Automobile Industry. - Developing cars faster and selling them for less. - Production of fuel-efficient vehicles to conserve scarce resources. - Production of large number of motor vehicles which was necessary for economic growth. - Market Penetration, Market Development Similarly Product Development and Diversification. - Partner relationship management, Value chain, Value delivery network . SWOT ANALYSIS: Consists of analysis of internal environment (Strength and weakness) and external environments (Opportunity and Threat). STERNGHTHS:Contemporary technology. Japanese Management practices (that had captured Japan over USA to the status of top Auto manufacturing country in the world)Early mover advantages. Recruitment is done in very tedious mann-er ensuring talent and best professionals, Working culture, after sale services , distribution, diversification, R&D WEAKNESS: Still depends upon SUZUKI COPORATION, Japan For tech. support, 10% components are manufactured outside India. Though MUL has launched luxury cars as well its still considered as poor mans brand. Diversification is not

supported with all India presence of Manufacturing Units. Bureaucracy, Technological disadvantages, Decades of isolation, inertia and subservience to the whims of government bureaucrats have made MUL unaccustomed to international standards or keen competition. OPPURTUNITY: first company to roll out suitably designed cars before 2008 as per Govt.s Proposal of new ethanol (renewable) mixed fuel. Other companies lacks economy of scale, so market is still open. Importing new technology is controlled by Govt. so there is plenty of untapped market and with increase in Income scale, Demand is rising THREAT: Numbers of new Technology driven players and manufactures are in market. Govt .reducing support and cutting down the Gas supply quota.(TOI, New Delhi,11th june,07).

Objective
The objectives of MUL, then are as cited below:

Modernization of the Indian Automobile Industry. Production of fuel-efficient vehicles to conserve scarce resources. Production of large number of motor vehicles which was necessary for economic growth. In 2001, MUL became one of the first automobile companies, globally, to be honoured with an ISO 9000:2000 certificate. The production/ R&D is spread across 297 acres with 3 fully-integrated production facilities. The MUL plant has already rolled out 4.3 million vehicles. The fact says that, on an average two vehicles roll out of the factory in every single minute. The company takes approximately 14 hours to make a car. Not only this, with range of 11 models in 50 variants, Maruti Suzuki fits every carbuyer's budget and any dream

Conclusion: Maruti Udyog limited had a prime objective to meet the growing demand of a personal mode of transport, which is caused due to lack of efficient public transport system. It changed the 4Ps of

marketing mix into 4Cs.Product to Customers Solution, Price to Customers cost, Similarly Place to Customers convenience and Promotion to Customers Communications. This enabled MUL to become Market leader. Things are now changing with LPG polices and disinvestment ;the real competitions has already began. The smarter will certainly will be next leader, but till then...MUL will going to the brand ,on which customers will always..COUNT ON.