UNIQUE STYLE

BEST SOLUTIONS
Q VIDEO SYSTEMS PR CAMPAIGN PRESENTATION PITCH

FRESH IDEAS

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

ABOUT ME

SOMETHING
I am the sole proprietor of LJR Services &

www.lachlanross.com.au

Who am I & what is LJR Services & Solutions?
Some of my past work completed for Q Video

Solutions, a public relations, marketing &
communications consultancy established in Jan, 2011

Systems includes:
• • The introduction of new QVS & API telephone numbering systems 131-KEY. Implemented 12 month AM radio promotion schedule for API promoting new phone

number

For more information please visit my website:

www.lachlanross.com.au
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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

VIDEOSYSTEMS
2ND largest and fastest growing business in the Australian CCTV industry • Offers solutions for every security surveillance application • Small cost effective CCTV systems to multisite, • Enterprise level integrated security management systems

Q

www.lachlanross.com.au

Unit 5 435 Williamstown Road PORT MELBOURNE VIC 3207 Ph: 03 9646 9016 Fx: 03 9646 9086

www.qvideosystems.com.au
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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

SOLUTIONS
• • • • • • • 24 hour emergency service 24/7 alarm monitoring Access control Business solution centre Car key cutting Master key systems Safe and vaults

API SERVICES &
Australia’s leading commercial locksmith

www.lachlanross.com.au

www.131key.com.au

Head Office: 5/435 Williamstown Road Port Melbourne, VIC, 3207 Australia

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

TARGET MARKET

DEFINING THE
• Melbourne population estimated at 4.08 million • Home to 73.5% of Victoria’s population

www.lachlanross.com.au

• 228,965 receive gross weekly income of $2,000 or more = 20.7% of all households • 447,357 dwellings in Melbourne are occupied by their owner • CCTV retail sector worth $26.3 million in 2010 • Market spread of 60;40, analogue to IP (ABS, 2011)

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

OBJECTIVES
• Enhance state-wide imagery and attitudes towards QVS and API. • Capitalise on exposure to new markets that have been presented by the acquisition of API.

GOALS &

www.lachlanross.com.au

• Develop brand awareness of QVS and API to be commonly known as the
retail sectors one stop shop for home security • To integrate social media technology platforms with traditional media to reach a wider audience.
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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

RESULTS

RESEARCH

www.lachlanross.com.au

Lorem Ipsum is simply dummy text of the printing and typesetting. Lorem Ipsum has been the industry's standard dummy.

Lorem Ipsum is simply dummy text of the printing and typesetting. Lorem Ipsum has been the industry's standard dummy.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

HAD BETTER SECURITY?
70 60

DO YOU WISH YOU

www.lachlanross.com.au

50

40

30

20

10

0 YES NO

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

& API

SERVICES QVS

www.lachlanross.com.au

Are you aware of what can be provided?

YES

NO

A LITTLE
Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

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& API PRODUCTS
45 40 35 30 25 20 15 10 5 0 Previous victim of crime Peace of mind

DESIRE FOR QVS

www.lachlanross.com.au

What is the main reason you would want security on your property?

Theft protection

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

& E-COMMERCE
you?

ONLINE SHOPPING
90 80 70 60 50 40 30 20 10 0 YES NO MAYBE

www.lachlanross.com.au

Would you purchase from QVS through their website if it was made avaliable to

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

OF ANY SOCIAL NETWORKS?
90 80 70 60 50 40 30 20 10 0 YES NO

ARE YOU A MEMBER

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

DEMONSTRATIONS
Would online video demos of QVS & API products assist your decision making of future purchases?

VIDEO
100 90 80 70 60 50 40 30 20 10 0 YES

www.lachlanross.com.au

NO
Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

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PROBLEMS
• That brand awareness of QVS and API is not at the top of minds within the Melbourne community

THE

www.lachlanross.com.au

• That our target markets knowledge of what QVS and API products is
currently not at an acceptable level for them to make informed purchasing decisions
Lorem Ipsum is simply dummy text of the printing and typesetting. Lorem Ipsum has been the industry's standard dummy. Lorem Ipsum is simply dummy text of the printing and typesetting. Lorem Ipsum has been the industry's standard dummy.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

OPPORTUNITIES
• Over 80% of survey participants are active members of social networking sites and that they seek having better security systems at their properties. • That over 60% of respondents are open to the idea of shopping online but the only thing that is stopping them from doing so is the lack of understandable information being provided online. • That 90% of respondents believe online video demonstrations of QVS and API products by QVS and API staff would assist them in making better informed
Lorem Ipsum is simply dummy text of the seek the services Lorem Ipsum is simply dummy text of the decisions on whether or not they that are able to be provided.

THE

www.lachlanross.com.au

• Competitors do not have successful integration of social media.

printing and typesetting. Lorem Ipsum has been the industry's standard dummy.

printing and typesetting. Lorem Ipsum has been the industry's standard dummy.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

OF GOALS & OPPORTUNITIES
• To build a stronger presence and to develop a positive relationship within neighbourhood communities • To capitalise on exposure to new markets that have been presented with the acquisition of API

A QUICK REFRESH

www.lachlanross.com.au

• To develop a full home security solution for retail by translating the commercial
success of QVS and API into retail success. • To communicate effectively with the targeted market about the services QVS and API provide. Lorem Ipsum is simply dummy text of the
printing and typesetting. Lorem Ipsum has been the industry's standard dummy.

• Inform and educate the targeted market on all aspects of CCTV and access control.
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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Lorem Ipsum is simply dummy text of the printing and typesetting. Lorem Ipsum has been the industry's standard dummy.

www.lachlanross.com.au

WILL GET DONE

THIS IS HOW IT
• Integrate social media with current communication plans
• High emphasis on educational content through corporate blog. • Sponsorship of community events that includes staff participation • Trade information tutorials and demonstrations that are held in store and video recordings from it uploaded to website. • Initiate option for selling of products and services through website.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

INTEGRATE SOCIAL
MEDIA WITH CURRENT COMMUNICATION PLANS
• Establish an online identity.
• Engage with customers in dialogue. • Create online partnerships. • Communicate with external and internal audiences. • Where the end objective is to reach the point where publicity is generated as a by product of participation.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

FRUSTRATION

REGISTRATION
• 75% of consumers resent being asked to register for websites
• 65% believe social sign in is a good solution to website registration • 55% are more likely to return to a site with social sign in • 48% are more likely to make a purchase. (Blue Research, 2011)

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

CORPORATE BLOG

EDUCATIONAL CONTENT

• Become known as an source of expert opinion in the security industry
• Readers are going directly to companies for online media content • Blogger engagement=Journalism engagement

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

TUTORIALS & DEMONSTRATIONS
• Rich medium that can effectively disseminate complex messages. • 90% of survey respondents said video content will assist their purchasing

ONLINE VIDEO:

decisions.
• Videos can be syndicated to other sites and online channels e.g.. Facebook, YouTube, blogs.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

COMMUNITY INVOLVEMENT
SPONSORSHIP IDEAS
• QVS and API partnership with Relay For Life’s annual charity event. • Create a QVS/API ‘care day’.

• Sponsorship of little league sports team.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

END RESULT

SOLUTION -

• Greater market presence and brand recognition.

• Become an industry expert and leader.
• Become one stop security solution centre. • Known as the ‘go to’ people. • Greater awareness within the community.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

MEASUREMENT
Qualitative Discussion Online Online Reputation

SOCIAL MEDIA
Quantitative Downloadable views Fans/Followers Key Term Searches Online Revenue Number of Social Bookmarks

Engagement with followers Tone of dialogue Relationships

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

TIME FRAME
Month 1
Week 1

SCHEDULE:
Month 2
Begin promoting charity contribution; publish 4th blog; seek publicity for in store demo Hold 1st in store demonstration; publish 5th blog with in store content Publish 6th blog; Publish 7th blog; generate noise for next weeks charity

Month 3
Publish 8th; community event with guaranteed coverage in newspapers Publish 9th blog; generate publicity for success of comm. event Publish 10th blog; launch
next series of video content

Designate campaign manager & develop content strategy

Week 2

Launch social sites and publish first blog

Week 3 Week 4

Launch 1st video in 2nd blog Begin offering expert opinions on other peoples content; publish 3rd blog

Publish 11th blog & review campaign to date

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

BUDGET
Title Online Community Manager Description Responsible for all online content, producing, publishing & updating (approx. 4hrs x 5days p/week) Rate $60 p/h

For 3 month campaign: 20hrs x 12 weeks = 240hrs 240hrs x $60 $14,000 + GST $15,400

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

ME?

WHY
• I have worked alongside Christian for the past 8 months and have a deep understanding of what is required. • I’m aware of the latest technologies that are needed to implement the key messages and campaign strategies. • This campaign is a method of communication which is the key focus of a

Public Relations professional.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

www.lachlanross.com.au

CONCLUSIONS
• Integrate social media with current communication plans • High emphasis on educational content through corporate blog. • Sponsorship of community events that includes staff participation • Trade information tutorials and demonstrations that are held in store and video recordings from it uploaded to website.

• Initiate option for selling of products and services through website.

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

CONTACT ME
How you can find out more

GET IN TOUCH
Feel free to contact my self through any of the following channels. I will promise you that I will answer your questions or queries in the timeliest of manners.

www.lachlanross.com.au

f t

facebook.com/lachlan.ross2

twitter.com/lachlanross84

Address: 39 Grey St. East Geelong, Vic, Australia, 3219 Phone: 0424378262 Email: info@lachlanross.com.au

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Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

THANK YOU

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

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