Half-Day Seminar

Responsible Sourcing in a Cost-Driven Market
Corporate Social Responsibility within Procurement Operations in China
Shanghai, May 8th, 2009, 9:00 a.m - 2:30 p.m., JW Marriott Hotel

Programme
Corporate Social Responsibility (CSR) has been moving towards the center of management strategy. The need to integrate social and environmental aspects into a company's core strategies is increasingly understood by international corporations and often demanded by its stakeholders. And procurement - as the bridge to suppliers naturally has become one of the main areas with potential risks when looking into CSR. Local implementation can be cumbersome. This is especially true for China, and even more so for the sourcing sector. The chinese market is very cost-centric, lacks transparency and for many local companies, CSR and Responsible Sourcing is still a relativly new concept. Yet, a well implemented CSR strategy can act as a tool to gain better quality products at best prices. Creating guidelines, training staffs and building awareness on the supplier side are only the first steps, with many to follow. How do you monitor a supply chain that often includes second, third and fourth tier suppliers? What if a supplier tries to substitute his own CSR investment with higher prices or compromises in quality? The seminar delivers operational value through lessons from field experience, Best-Practice examples and open discussion with CSR experts. The Content includes: • • • • • • • • • CSR in China: an Overview Combining Profits with Ethics: Financial Risk vs. Reputation Risk China-Specifics for setting up efficient CSR Guidelines Implementing CSR within the Supply Chain Making CSR a win-win for Buyer and Supplier: Understanding the Chinese Manufacturer's Point of View Crisis Management & the Importance of Communication to Your Supply Chain Case Examples Stakeholder Engagement Management Conclusion + Wrap Up

Location: JW Marriott Hotel Shanghai (People's Square) 9:00 a.m. - 9:30 a.m. 9:30 a.m. - 1:00 p.m. 1:00 p.m. - 2:30 p.m. Speakers: Registration Seminar Networking Lunch

• • •

Sam Y. S. Lee, Founder & CEO of InnoCSR Jack Chiu, International Operation Director, Pacific Market International (PMI) Thomas Kainz, Manager Quality Audit Purchasing, Volkswagen Group China

Cooperation Partner

Organizer
BME / AMMPL German Association Materials Management, Purchasing & Logistics / Bundesverband Materialwirtschaft, Einkauf & Logistik e. V. www.bme.de

Registration Form
Fax back to BMEnet Shanghai Office: + 86 (21) 6149 8101 or per E-Mail: officemanager.sh@bmenet.asia
Registration for BME Seminar "Responsible Sourcing in a Cost-Driven Market" Shanghai, May 8th, 2009, JW Marriott Hotel
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Participation Requirements
Registration Fee 799 CNY per person, including refreshments and lunch Cancellation Please note that a service fee of 200.00 CNY will be charged for cancellations made before 1st May 2009. The total registration fee will be payable for cancellations made after that date or in the case of non-participation.

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Martin Kuehl Chief Representative Tel.: +86 21 61 49 82 71 Mobile: +86 13 60 16 56 294 E-Mail: martin.kuehl@bmenet.asia Kathrin Rueller Office Manager Tel.: +86 21 61 49 82 71 Mobile: +86 15 90 18 15 372 E-Mail: officemanager.sh@bmenet.asia

Location
JW Marriott Hotel Shanghai 399 Nanjing West Road Shanghai, 200003 China Phone: +86 21 53 59 49 69 Fax: +86 21 63 75 55 65