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1 ad abbr. advertisement - advert abbr. 2 advertisement n. item of publicity for a product or service, in magazine, on TV etc 3 advertising agency n. company specialising in producing and placing advertisements for clients 4 AIDA abbr. Attention, Interest, Desire, Action - the objective of all advertisements 5 benefit n. advantage of a product or service, usually derived from its features US 6 billboard n. signboard, usually outdoors, for advertising posters; hoardingUK 7 circulation n. average number of copies of a magazine sold in a particular period 8 classified ads n. small advertisements in magazine or newspaper categorised by subject 9 commercial n. paid advertisement on radio or TV 10 coupon n. part of a printed advertisement used for ordering goods, samples etc 11 double-page n. advertisement printed across 2 pages in a magazine or newspaper spread 12 eye-catcherUS n. something that especially attracts one’s attention - eye-catching adj. 13 features n. special characteristics of a product, usually leading to certain benefits UK 14 hoarding n. signboard, usually outdoors, for advertising posters; billboardUS 15 poster n. large sheet of paper, usually illustrated, used as advertisement 16 prime time n. hours on radio & TV with largest audience, esp. the evening hours 17 promote v. to (try to) increase sales of a product by publicising and advertising it 18 slot n. specific time in a broadcasting schedule, when a commercial may be shown 19 target n. objective; what one is aiming at - target audience n. 20 U.S.P. abbr. Unique Selling Proposition; what makes a product different from others From Top Twenty Business Vocabulary.
1 2 3 4 5 balance bank charges branch checkbookUS checkUS n. the difference between credits and debits in an account n. money paid to a bank for the bank’s services etc n. local office or bureau of a bank n. book containing detachable checks; chequebookUK n. written order to a bank to pay the stated sum from one’s account; chequeUK n. money in a bank a/c; sum added to a bank a/c; money lent by a bank also v. n. (plastic) card from a bank authorising the purchasing of goods on credit
6 credit 7 credit card
M. n. executive officerUS managing directorUK n. department that puts goods on market.interest rate n. department responsible for finding and buying everything for a company R & D Department n. 13 loan n. n. group of people chosen to establish policy for and control a company UK chairman n. small document recording money that you pay in to a bank account 18 standing order n. checking accountUS 9 debit n. packaging. person who heads a Board of Directors. senior director after the chairman responsible for day-to-day direction Marketing Dept. bank a/c from which money may be drawn at any time. From Top Twenty Business Vocabulary. a member of the board of directors US executive officer n.chief executive officer n. inc. department responsible for Research and Development of (new) products . savings accountUS 11 fill inUK v. a sum deducted from a bank account. a table or plan showing a company’s structure graphically Personnel Dept. a record of transactions in a bank account 20 withdraw v. money lent by a bank etc and that must be repaid with interest . to add written information to a document to make it complete. department responsible for recruitment and welfare of staff or employees US president n. deficit in a bank account caused by withdrawing more money than is paid in 15 pay in v. Annual General Meeting of a company’s shareholders board of directors n. department responsible for administering a company’s financial affairs UK A. [-drew.. n. head of a company Production Dept. person responsible for day-to-day running of a dept. bank a/c on which interest is paid. headquarters n.withdrawal n. person managing the affairs of a corporation . paid] to deposit or put money in to a bank account 16 payee n. head of a company. 14 overdraft n.G. person to whom money is paid 17 paying-in slip n.8 current account n. advertising etc organisation chart n. department responsible for physical creation of product Purchasing Dept. 10 deposit account n. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 n. a company’s principal or main office or centre of control manager n. chairperson director n. [paid. to fill outUS 12 interest n. an instruction to a bank to make regular payments 19 statement n. money paid for the use of money lent . -drawn] to take money out of a bank account . the highest executive officer of a company. abbr. Company Structure 1 Accounts Dept.also v. as for a cheque . n.also v.
also v. before this in the interests of (person etc).employee n. . made] to dismiss because of not being needed redundancyUK n. article n. department responsible for finding customers and making sales n. UK 7 make redundant v. to give formal assurance. settlement of a dispute by a person chosen by both parties . to complete the required task. an oral examination of an applicant for a job . superior. short account of one’s education. without legal force. [colloq. career etc.on the other hand on the other side n. the person or persons forming one side of an agreement v. n. an arrangement between two or more people. a particular statement or stipulation in a contract etc.].17 reception 18 Sales Department 19 shareholder 20 vice presidentUS n. a particular statement or stipulation in a contract etc. the place where visitors and clients report on arrival at a company n. in view of the fact that [in introduction to contracts] Employment 1 bonus n. to sack [colloq. in this (document etc) adv: in the following part (of this document etc) adv: to this (document etc) [eg: attached hereto] adv: up until now. contract n. person or firm who employs people . to fulfillUS adv: in here. person employed 5 fireUS v. resumeUS 3 dismiss v. to guarantee conj: it being the case that. additional pay given to employee as incentive or reward UK 2 curriculum vitae n. until the present. not binding on one side . on behalf ofUK invalid. for (person etc). power. to fireUS 4 employer n. additional or supplementary material at end of contract. [made. n. unforeseeable event excusing one party from fulfilling contract v: to satisfy a condition. résuméUS. any of several executive officers. clause n. countries etc. to remove or discharge from employment.to arbitrate v. each responsible for a separate division Contracts 1 agreement 2 appendix 3 arbitration 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 article clause condition force majeure fulfil herein hereinafter hereto heretofore in behalf of null and void on the one hand party stipulate terms warrant whereas n. anything necessary before the performance of something else n. conditions or stipulations v. person who holds or owns shares in or a part of a company or corporation n. CVUK. book etc n.] to dismiss 6 interview v.stipulation n. to specify as an essential condition .
a document that is sent with goods to show that they have been checked pro forma invoice n. employees v. unalterable . insurance & freight: includes insurance and shipping to named port n.letter of resignation n. the people who work for a firm n. [took.retirement n. taken] to employ. v. 4 cargo 5 certificate of origin 6 container 7 8 9 10 11 12 13 14 15 16 n. cargo irrevocable adj. an invoice or request for payment sent in advance of goods supplied . promotion etc n. 1 government tax or duty on imported goods 2 officials who collect this tax declare v. made by employer to employee n. to make a statement of taxable goods . packing list n. commodities. opportunity for success. n. customs n. n. to look for and employ personnel .o.customs declaration form n. wares .container port n. a document that shows where goods come from n. abbr. the people who work for a firm or a particular department.b. that cannot be undone. a car] n. waybill abbr. cost & freight: includes shipping to named port but not insurance abbr. to containerise v. abbr.s. free on board: includes loading onto ship freight n. 3 c.a. regular payment. to leave employment. advancement in rank or position . goods being transported. manager responsible for recruitment. cost. advance warning of intention to resign . free alongside ship [includes delivery to quayside but not loading] f.&f.also v. because of age . letter of credit n. abbr. perquisite.f. a letter from a bank authorising a person to draw money from another bank merchandise n. huge box to hold goods for transport . v. goods or products that are being transported or shipped n.i. f. something additional to regular salary [eg: free meals. things bought and sold.to promote v.irrevocable letter of credit n. list of goods and shipping instructions. period of absence from work (for a woman) when having a baby n. training and welfare of personnel n. esp.to give or tender one’s notice v. a fixed. usually monthly.recruitment n. to give up a job . to hire Import-Export 1 bill of lading 2 c.8 maternity leave 9 notice 10 perk 11 personnel 12 personnel officer 13 14 15 16 17 18 promotion prospects recruit resign retire salary 19 staff 20 take on n.
the insuring of risk by one insurance company with another . loss adjuster n. legally obliged to pay for damage. liability or responsibility of a firm for damage caused by one of its products public liability n. loss n. agent who arranges insurance. [of an insurance policy] all-inclusive. yearly etc. injury.air waybill n. property. car etc] claim n. a contract of insurance [eg: a product liability policy] policyholder n. a loss that happens as a consequence of or as a result of another coverUK n. to send or transport by land. a person who assesses the amount of compensation arising from a claim policy n. a payment. injury etc. an application for payment under an insurance policy . liability or responsibility of a firm for damage caused to one of its liability employees goods in transit n. a solid.to reinsure v. list of goods and shipping instructions. damage etc that is the basis for a claim . providing complete protection consequential loss n.to make a claim v. n. middleman between insurer & policyholder liability n. Insurance 1 actuary 2 assessor 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 n. a person who calculates the value of something [eg: a building. usually monthly. responsible liability n.17 quay 18 ship 19 shipping agent 20 waybill n. 1 chance or possibility of injury. bill of lading . a person acting for or representing a ship or ships at a port n. responsibility of a firm for damage caused to a member of the public reinsurance n. comprehensive n. loss etc 2 person or thing causing risk Law . sea or air . v.to lose v. the person to whom an insurance policy is issued premium n. death.also n. risk n. merchandise or any goods in the process of being transported insurance broker n. the protection given by an insurance policy [eg: public liability cover] employer’s n. for an insurance policy product liability n. shipment n. a person who calculates risks for insurance companies n. 1 the state of being liable 2 anything for which a person is liable liable adj. artificial landing place for (un)loading ships. wharf quayside n.
1 attorney n. 1 a person appointed to act for or represent another 2US lawyer .
the selling of goods by post . v. responsible for wrong.2 3 4 5 6 7 barristerUK brief case contract court of law evidence 8 guilty 9 judge 10 jury 11 lawsuit 12 lawyer 13 plead 14 sentence 15 solicitor 16 17 18 19 20 sue sum up trial verdict without prejudice n. a lawyer who pleads before a superior court n. to introduce a new product. esp. v. a person trained in law and who advises or represents others v. to summarise & review the evidence of a case .to try v. costed] to estimate the price of making a product costing n. advertising. as to the punishment 2 the punishment also v.to consume v. culpable . with publicity etc . the formal decision or finding of a judge or jury without detriment or damage to a legal right or claim Marketing 1 brand 2 consumer 3 cost 4 5 6 7 8 9 10 11 12 n. court . n. statement of the facts in a trial. n.summing up n. a trial at court between two private parties n. a formal examination of a case in a court of law . 1UK lawyer advising clients & briefing barristers 2US law officer for a city etc v. official with authority to hear and decide cases in a court of law also v. information presented to a court to prove or support a point in question adj.mail-order catalogue n.also v. [cost. often for a particular product packagingUK n. the delivering of products to end-users. metal etc on a product giving information about it launch v. 1 decision of a court. inc.product development n.guilt n. usually in writing. the person who buys and uses a product or service .product launch n. study of consumers’ needs & preferences.lawsuit n. the concept or perception of a firm or product held by the general public label n. develop v. costed. esp. distribution n. the argument of one side n.to brand v. .courtroom n. market research n. n. n. to start legal action against someone in a court of law . 2US written statement of facts n. between two or more parties n. a particular make of product .branded adj. a formal agreement. not guilty adj. a group of people chosen to hear the evidence of a case and give a decision n. the wrapping or container for a product . customer etc who is the ultimate (and so real) user of a product image n. 1UK instructions to a barrister . the place where law cases are hear and decided. to create a new product or improve an existing one . small piece of paper. mail order n. n. n. n. 1 to defend a law case 2 to declare oneself to be guilty or not guilty plea n. the person. storing etc end-user n. n.
absent agenda apologies Money . 7 casting vote n. telephone call between three or more people in different locations 11 consensus n. conference of people in different locations linked by satellite. packaging. not at the meeting. something made to be sold. Meetings abbr. 14 product n.to produce v. the whole product. A. a written programme or schedule for a meeting n.to register v.B. inc. Threats 19 total product n. name. design. Weaknesses. Opportunities. 16 registered adj. special symbol.public relations officer n. esp. the person who leads or presides at a meeting.O. chair 9 conference n. a written record of everything said at a meeting 16 proxy vote n. not here.T. a regular one held by an organisation 10 conference call n. a separate point for discussion [as listed on an agenda] 14 matters arising n. . raised hands to express an opinion in a vote 18 unanimous adj. 13 item n. a deciding vote (usually by the chairman) when the votes are otherwise equal 8 chairman n.W. abbr. firm supporting an organisation in return for advertising space . creation and maintenance of a good public image . aftersales etc 20 trademark n. apologies for absence 6 ballot n.13 point of sale n.point-of-sale adj.also v. merchandise [includes services] . 1 2 3 4 5 A." abbr.® abbr. general agreement 12 decision n. 15 public relations n. registered or officially recorded as a trademark . Strength. word etc used to represent a product or firm . item on agenda for discussion of what has happened as a result of last meeting 15 minutes n. 18 S.G.O.M. a type of vote.also n. in complete agreement. formal meeting for discussion. not present n.to decide v. to express opinion in a group by voice or hand etc . Annual General Meeting abbr. reliability. usually in writing and usually secret. chairperson. TV etc 20 vote v. 17 sponsor n. a conclusion or resolution to do something .to cast a vote v. item on agenda announcing people who are absent. the place where a product is actually sold to the public .secret ballot n. united in opinion 19 videoconference n. a vote cast by one person for or in place of another 17 show of hands n. instructions. . Any Other Business [usually the last item on an agenda] adj.
the rate at which one currency can be exchanged for another 13 foreign exchange n: the currency of other countries 14 hard currency n. a (usually commercial) exchange. body movements etc 3 Finally . anything (report.P.O. Automated Teller Machine. Typical word used to signal the last of several points or subjects 4 flip chart n. abbr. store etc 9 coin n: a piece of metal money 10 currency n. land etc for rapid gain speculation n. device that projects an o.H. onto a screen . currency that will probably fall in value and is not readily accepted 19 speculate v.abbr. abbr. a piece of paper money n. the money in general use or circulation in any country 11 debt n. when good n. 12 overhead projector n. . cash dispenserUK n: a piece of paper money. . illegal traffic in officially controlled commodities such as foreign currency 5 bureau de n. non-verbal communication through facial expressions.h. everyday expenses 18 soft currency n. land etc . person dealing with cash transactions in a bank. whiteboard marker a pen with a broad. (risky) buying of foreign currency. felt tip for writing on whiteboards 10 microphone n. device (rod or electric torch etc) for indicating things on a map. money etc owed by one person to another 12 exchange rate n. 1 audience rapport 2 body language . a banknote. banknote billUS black market Presentations n. . establishment where currencies of different countries may be change exchanged 6 cash n. ATM 8 cashier n. Typical phrase used to signal an illustration or sample of a particular point 6 handout n. a pad of large paper sheets on a stand for presenting information 5 For example . sheet of film with image for o. overhead transparency.p. 1 coins or bank notes (not cheques). 1 2 3 4 A.M. 16 legal tender n: currency that cannot legally be refused in payment of a debt UK 17 petty cash n. electrical instrument that one speaks into for amplification of the voice etc 11 O. 20 transaction n. currency that will probably not fall in value and is readily accepted 15 invest v. esp. Typical phrase used to signal the summing up or final part of a presentation 8 Ladies & Gentlemen Polite phrase often used to address an audience of men and women 9 marker n.investment n.H. billUS n. . a cash fund for small. 13 pointer n. 2 actual money paid (not credit) UK 7 cash dispenser n: automatic machine from which clients of a bank may withdraw money.to transact v. to put money for profit into business.T. relationship of presenter with audience. sample etc) handed or given to people at a presentation 7 In conclusion . .t.h. a deal . .T.
salesperson 18 retail v. small (usually 35mm) photographic transparency . things that one can look at in a presentation [eg: films.14 screen 15 signal 16 slide 17 To start with . .also n. see product 20 wholesale v. useful indication of a possible customer to be followed up 13 objection n. something made and usually for sale . a possible or probable customer. 18 Turning now to . a deduction [usually expressed as a percentage (%)] 9 follow up v. architect or other professionals 4 close v. 8 discount n. a reason given by a prospect for not buying . to help the audience understand where one is in a presentation n.to serve v. 11 in bulk in large quantity.also v. to continue to follow persistently. maps.also n. to make a sale 5 cold call v. to finalise a deal or sale. . a promise that a product will be repaired or replaced etc if faulty also v. 19 visual aids 20 whiteboard screen etc n. slides etc are projected v. to sell in small quantities (as in a shop to the public) . usually at a lower price 12 lead n. a person who buys goods or services from a shop or business 7 deal n. a person who buys services from a lawyer. to maintain contact [eg: after a lead] 10 guarantee n.to produce v.also n. see retail . 6 customer n. see wholesale 19 service n. prospective customer 17 representative n. see overcome 14 overcome v. . service that continues after a product has been sold [eg: repairs etc] 2 buyer n. flat. charts etc] n. 1 any person who buys anything 2 a person employed by a firm to buy 3 client n. see service 16 prospect n. a reduction in the price. sales representative person who represents & sells for a firm.slide projector n. large. [-came. work done usually in return for payment . large. a business transaction . white surface or board on which to write or draw with markers Selling 1 after-sales service n. to sell in bulk (as to a shop for resale to the public) .to object v. dealer n. -come] to overcome an obj-ection to show an objection is invalid 15 product n. . Typical phrase used to signal the beginning of a particular subject or topic Typical phrase used to signal a change from one subject or topic to another n. flat. reflective white surface on which films. to telephone a prospect without previous contact .
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