WHAT TO POST – most engaging content

1. Photos! 2. Fill in the Blanks

3. PhotoCaptions

Tips . Questions 5.4.

So.com/2012/07/05/facebook-build-engagement/ Increase Your Facebook Page Visibility There has been quite a lot of discontent among Facebook marketers of late due to the apparent decline in news feed visibility. how do you become a prominent fixture in users' news feeds? First. you need to understand how Facebook decides which posts will show up and why: . the Facebook news feed is becoming an increasingly competitive marketing space – meaning you need to fight to be seen. The more cynical among us believe this is Facebook's way of coercing page admins to pay to promote their posts in order to get the same exposure they once enjoyed for free. Quotes Read more: http://mashable.6. Whether this is true or not.

You rarely lose fans for not posting content. weight and time. You're not alone! Basically. the less relevant it becomes. liking or sharing your posts are going to have a stronger affinity score. There are a lot of articles out there that go into great depth about EdgeRank. Lastly. The people who are frequently commenting. how can you cater to the EdgeRank algorithm to make your Facebook page and posts more visible? Here are 20 ideas: 1. The next element. it will be (theoretically) shown to more people. You've probably heard of EdgeRank before but may not fully understand exactly what it is. The EdgeRank algorithm is Facebook's key to determining who is going to see your post. . Now. Additionally. you can try and optimize your posts to suit it. You set up a Facebook page and start getting fans.EdgeRank Gone are the good old days when most of your community would see your content. the less engagement you may get – which will affect your EdgeRank. and thus will be the people who are more likely to see your posts in their news feed. time is an easy one – the older the post gets.. Don't Post Too Often This one is a common trap. There is no magic number for how many times to post in a week. So if your post is getting a lot of comments and/or shares. but I very rarely recommend more than once a day – unless you have content that requires timely delivery and is of interest to the majority of your community. an average of about 16-17% of fans will see each of your posts.g. weight. but you can lose fans (or have your posts hidden by fans) if you're posting too often. No! Never post just for the sake of posting. the more posts you put up. refers to the weight of the interaction with your post (e. Affinity score measures how strong your relationship is with a user based on interaction. a comment or share carries more weight than a Like). EdgeRank is the formula that Facebook uses to decide which posts will show up in a user's news feed. So now that the technical stuff is out of the way. which means that it will appear less and less in the news feeds of fans over time. but then you get it in your head that now that you have a channel and community you must constantly feed them content. and if you can understand how it works. but all you really need to know are three key elements: affinity score.

which means more people will see the post. My advice would be to do some testing of your own by posting at different times for a month. then checking to see which days and times got the best results. you'll see there's an option to get notifications from that page. sometimes) and don't stand out from the rest of the news feed. 3. the more interaction you're going to get and the better your EdgeRank will be. Then. it's still going to help. begin posting your most exciting and engaging content at those times. or perhaps evenings. If you post an update asking your community to do this for your page and get fans to bite. Determine the Best Days and Times to Post There is often conflicting data on when the best time to post is and to be honest. If you hover over the "Liked" button on any page you're a fan of. your post visibility is definitely going to increase. photos 120% more and videos 100% more. if you're not targeting 18-24 year olds. Post Engaging Content This one is a pretty big no-brainer.2. maybe weekdays would be the best time. However. The better and more engaging your content is. Then post more like that. Stats show that photo albums get 180% more engagement. I think it completely depends on who your audience is. Based on these number. Ask your Community to Change the Setting to Get Notifications So this one may not work spectacularly. 4. Use Images and Video Text updates are boring (well. but it's worth a shot. Stats have shown (and this is in line with my practical experience) that people engage most with pages are 18-24 year olds from 9-10pm. If you're targeting moms. it's easy to see why you should post images and videos whenever possible. Keep track of how all your posts perform and pretty soon you'll know what content your community finds engaging. I wouldn't expect a large number of your fans to do it. . but even if it's a small percentage. this may not be the optimal time for you to post. 5.

It's a little annoying because that is exactly what Facebook wants you to do (spend money in order to get your posts seen). which is better for your EdgeRank. This basically means you pay somewhere between about $5-$200 to increase the exposure of your post to either just your current fans. Caption Contest or Fill in the Blank Personally. you post a photo and ask your audience to come up with a funny/interesting/appropriate caption OR you can post a text update with a blank and tell them to fill it in. or your fans and their friends. 7. spending a maximum of $10 would get my post an extended reach of about 1. you can increase the visibility of your posts by promoting them via the news feed. or it could be something like "What do you think about _____?" or a crowdsourcing style of question like "What color do you think we should add to our range of _____?" Asking questions gets more comments. it's driving comments rather than Likes. Promoted Posts If you don't mind spending money. personality and content of your page. Essentially. I'm not a fan of these two types of posts. but you can also obtain valuable feedback and ideas if you ask the right questions. then give it a try. After all.6. . which in turn is great for your EdgeRank and will get you more visibility. in my case.34k (fans and friends of fans). but at the same time it can be very effective.26k2. It might mean a generic question like "What's for dinner tonight?" (which might be relevant to a food service brand). which are weighted heavier than Likes." If this suits the tone. such as "This weekend I'm going to _____. Request Feedback This is an awesome idea because not only can you get up to 90% more engagement than your average posts. As you can see in the screenshot below. So do it! 8. but they do generally see pretty good engagement if your community is large enough.

so if it fits in with your brand personality. Be Funny Nothing gets engagement like a funny post. this relates somehow to your business (e. If you want something. your Facebook posts are suddenly much more visible! 13. consider promoting it via a Facebook offer – it's easy for fans to redeem and when they do. Facebook Offers Facebook offers are a great way to get exposure for your Facebook page and your business AND generate sales. ask for it. so give them the chance to win some. If you've got a great deal. do it! 10. they send a nice viral message into the news feeds of their friends. Try to be funny (without trying too hard) and you'll find that your engagement will increase and thus so will your EdgeRank! Voila." "Like if you agree" or simply just ask their fans to Like. 12. Ask People to Share your Page/Competition/Post This one is also a little cheesy. Just make sure the prize is relevant and you adhere toFacebook's T+Cs and you're good to go. Run Competitions People love free things. Preferably. 11. exercise-related quotes and images for gyms and personal trainers). comment on and share their posts.9. photo or video.. but it gets results. . Facebook users eat this stuff up. You can also promote this via a Facebook ad campaign to get even more exposure. Inspirational Quotes and Images One of the best ways to get engagement (depending on your audience) is to post an inspirational quote or image. but it can work. It may seem a little desperate at times. and if you promote your competition via Facebook ads or other means. Posts about competitions get high engagement on your page. Plenty of businesses routinely add in a "share to _____. it's likely your Facebook community will grow as a result.g.

but you'll see the viral exposure of your post and page increase as well. You get exposure organically. . 17. Encourage User Check-ins (+ Make your Page Available for Check-ins) Obviously. Encourage Photo Tagging Another easy way to gain exposure to friends of your fans is to encourage your fans to tag themselves in photos that you upload. Encourage people to check-in not just through posts on Facebook. Target Friends of Fans The easiest people to engage with on Facebook. Coupons and Sales People love free things. It may cost a little bit of money. but at your actual place of business. but it will increase the visibility of your Facebook page more effectively than targeting the general Facebook community.. but they also enjoy getting discounts. however. Ideally.g. if you took pictures at a company-sponsored event). it is already more likely they will want to do so also. it may be that you just post a super exciting new product and tell people to tag themselves in it if they want it. but you can boost this by using some paid options – like sponsored stories.14. Facebook check-ins show up in users' timelines (and thus their friends' news feeds) and increase exposure for your brand and your Facebook page. Not only will this help the visibility of the post. Double win! 15. likely driving more fans to your page. Try not to make it too cheesy or you may find yourself embarrassed when nobody complies. make your Facebook page a place page so that people can check-in to your business. outside your current fans. by using signage). promoted posts or general Facebook ads.. too (e.g. because peer recommendations are a strong influence. 16. If you do. this is only relevant if you have an actual physical location. Provide exclusive coupons. When someone can see that their friend has Liked your page. these photos would actually feature your fans (e. coupon codes or sales to your Facebook fans and promote this via a post – if it's a good discount you will see plenty of engagement on your post. are the friends of those fans.

or to younger people. educational status. post a video of something whacky that happened in your shop… just do something that will make your fans (and their friends) go "wow. state or city? What about something targeted only to. "interested in. So if you have posts that are meant for only a specific segment of your audience. which will make it more likely your messages will keep appearing to your fans! . Surprise and Delight Social media lends itself really well to surprise and delight tactics. because people love sharing things that are really positive. surprising and/or delightful. Do something out of the ordinary – donate a bucket load of money to a local charity. Keep it Short This one is an easy one. Posts between 100-250 characters get 60% more Likes. post a story about saving the baby bird that fell out of the tree outside your business." "awww. Targeting fewer people may seem contrary to the goal of getting more visibility. but your EdgeRank will be better if you're sending more relevant messages out to people. relationship status. target them. You'll get loads of engagement and your EdgeRank will love you for it. Be Targeted Does your Facebook community come from all over the globe? Do you have a promotion relevant just to one country." "holy moley!" or a similar response.18. 19. Try to keep your text posts short. or older people? Facebook allows you to target posts by gender. That way you're not boring or (even worse) annoying the rest of your community and you'll see better engagement in terms of the percentage of people who have seen the post." age and language. People just don't want to read much anymore! 20. comments and shares than longer posts.

In caz ca nu vezi pozele.ro – iti da insight-uri utile si benchmarking pe industrii . youtube etc .So.Inscrie pagina in facebrands..ignitesocialmedia.conecteaza toate conturile utile pe social media cu contul de facebook – pinterest. instagram. sursa: http://www. share in the comments section below. Do you have any other ideas or examples of things that have worked for you? If so. there you have it.. a few tactics you can employ to improve your EdgeRank and get greater visibility for your Facebook page.com/facebookmarketing/20-ways-increase-facebook-page-visibility-rank-news-feed/ Recomandari utile: .

Sign up to vote on this title
UsefulNot useful