Selling your property with Coldwell Banker Caine

When you make a commitment to Coldwell Banker Caine, we make a commitment to you.

The Caine Advantage
Coldwell Banker Strength
• Global resources with 3,700 offices and 117,000 sales associates • is the most visited real estate brand on the internet1 • Industry leading innovative tools on like Home Tracker, Online Video and Satellite Mapping • offers a search platform for smartphones including Blackberry, Treo, iPhone and Windows Mobile Devices • Coldwell Banker LeadRouter lead management offers rapid response to online inquiries, turning more searchers into buyers

Coldwell Banker Caine Agents Outperform Local Competitors:
Sales Volume Per Agent
$3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $Coldwell Banker Local Competitor 1 Local Competitor 2 Caine

The Caine Company Difference

• Full-service real estate firm established in 1933 offering Residential, Commercial, Property Management, Concierge, Relocation, Mortgage, Marketing, and New Homes/Developer Services • is a top local real estate website • Award-winning Relocation department with access to more potential buyers moving to our area • Coldwell Banker Caine Concierge is a complimentary referral service of licensed and insured service professionals. Exclusive to our customers and clients, our Concierge Director can help you find and schedule the right professional for your project. • Coldwell Banker Home Protection Plan administered by American Home Shield (AHS) helps protect buyers and sellers from the expense and frustration of unexpected repairs.

Our agents have the highest sales volume of any South Carolina firm, averaging 34.4% more sales volume than our closest local competitor.

-RISMedia’s 2008 Power Broker Report

2008 Average Sales Price
$300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $Coldwell Banker Caine Greenville MLS $172,690 $253,086

Commitment to Results

• 5 offices in Easley, Greenville, Seneca and Spartanburg • 200 dedicated, full-time Sales Associates • Among the top 6% of all Coldwell Banker firms • #1 Coldwell Banker Firm in South Carolina • Over $503 million in residential closed sales during 20082 • Over 2,300 closed transactions during 20082 • 23.51% market share in the Greenville area by sales volume3 • 37% of company listings were sold by Coldwell Banker Caine associates in 20083 • Coldwell Banker Caine’s Greenville offices ranked in the top 5 of all real estate offices by sales volume in 2008 and had higher average sales prices than any office in the top 103

Our average sales price is 47% higher than the Greenville MLS average.
- GGAR MLS Statistics January 1, 2008 - December 31, 2008

Coldwell Banker Caine is among the Top 25 Cartus Brokers nationally.

1Nielson/Net Ratings Report for real estate Web sites, January-May 2008. 2Coldwell Banker Corporate Reporting for 1/1/08 - 12/31/08. 2GGAR MLS Statistics 1/1/08 - 12/31/08.

Marketing Your Home
Coldwell Banker Caine puts your home in front of hundreds of thousands of potential buyers every day. Our aggressive, consistent and comprehensive marketing strategy guarantees that your property is presented and advertised to buyers every day until it’s sold! No other real estate company does more to sell your home.

Buyer Expertise

Why do Coldwell Banker Caine agents consistently outperform MLS averages?
Expertise - we are full-time real estate professionals. We know the market and we know how to manage the sale of your home from listing to closing and beyond. Pricing Strategy - we know how to price your home to appeal to a wide range of qualified buyers while getting the best price for your home. Negotiation - we are experts at negotiation and work on your behalf to provide a seamless real estate transaction. Service - simply stated, we are committed to your satisfaction.

Through our 75 years of experience and research, we tailor our marketing program to respond to the needs of consumers. In addition to knowing the community and the local market, we utilize research and demographic trends to reach out to potential buyers.


We work with over 2,300 Realtors through the Greater Greenville Association of Realtors Multiple Listing Service. Within 48 hours of a signed listing, detailed information and interior and exterior photos of your home will be available for viewing. Through the Internet Data Exchange (IDX), participating MLS members can show your property on their web sites.

Appointment Center

We utilize the Appointment Center, which works with 134 local real estate offices to schedule showings. The Appointment Center provides 363 days per year service to ensure ease of scheduling and showing your property.

Print Advertising

New Listings - our new listings are displayed in our Weekend Home Guide printed bi-weekly in The Greenville Journal. The Greenville Journal is delivered to 40,000 homes with an average household income of $153,800 each Friday and are also placed in over 400 rack locations including BiLo, Publix and Bloom stores in the area. Open Houses - open houses are featured weekly in the Greenville Journal Friday Home Report and The Greenville News Sunday real estate section. They also appear on, exposing your home to tens of thousands of consumers each week.

Distinctive Signage and Materials

An integral part of the marketing program, our signage has strong local and national recognition. We provide full-color custom fliers and brochures for all listings, along with black and white fliers distributed in information boxes.

Harnessing the Internet
84% of Homebuyers Start Their Search Online
The internet is the best vehicle for marketing your home, and Coldwell Banker Caine is the best in the Upstate when it comes to real estate online. Your listing appears on our consumer-friendly web site, which is visited by over 15,000 potential buyers every month. We distribute our listings to a variety of local and national real estate sites, ensuring that your listing reaches the most online buyers: • enhanced listings (approx. 6 million users/month) • • • •, the most visited national brokerage website in the nation • (listings $495,000+) • • • • Yahoo Real Estate Classifieds • AOL • (open house listings) Enhanced Listing

Rapid Online Response Un-enhanced Listing

To leverage the power of the internet we utilize Coldwell Banker’s LeadRouter software to ensure rapid response to internet inquiries by instantly transforming internet leads into phone calls to sales agents. Since 73% of home sellers choose the first sales associate they contact, LeadRouter positions Coldwell Banker Caine agents with a distinct advantage for capturing business and for helping potential buyers find your home.

Where buyers first learned about the home they purchased*:
*National Association of Realtors 2007 Survey of Home Buyers & Sellers

Realtor - 34% Internet - 29% Yard Signs - 14% Friend/Relative - 8% Builder - 8% Newspaper Ad - 3% Seller - 3% Magazine - 1% is formatted for Blackberry and iPhone

111 Williams Street • 864.250.2850 | 124 Verdae Boulevard, Suite 101 • 864.233.1331
2009 Greenville Listing Brochure