60 Years of Cannes Lions

1950s

#CannesLions

HONG KONG KOREA MALAYSIA

1 3 3 4 7 5 6 5 6 30 3 3 4 2 2 2 2 1 1 1 1

Grand Prix Winners From the Past 60 Years

PUERTO RICO ISRAEL INDIA NORWAY CHILE ROMANIA CHINA BELGIUM THE NETHERLANDS CANADA ARGENTINA DENMARK SPAIN

NEW ZEALAND BRAZIL ITALY

GERMANY

SOUTH AFRICA

By Country

JAPAN 11 SWEDEN 11 AUSTRALIA 12 15 FRANCE UNITED KINGDOM USA

68

1

Game Changer: the 1950s
With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising.

Top 5 Grand Prix Winners of All Time
By Agency
16 DDB 11 BBDO 11 TBWA 09 Crispin Porter & Bogusky 09 JWT

By Client
14 Nike 06 Volkswagen 06 Unilever 05 Procter & Gamble 05 Pepsico

By Industry
24 Technology 23 Automotive 16 Food, Agriculture and Restaurant 16 Sports/Sportswear 16 Financial Services

History of Host Cities
1956 Cannes

1957-1983 Alternated between Cannes and Venice

1984 Cannes became permanent home of the Festival

1954 Venice

The Marlboro Man
This aspirational icon was created by Leo Burnett in 1954. He transformed the Marlboro brand into one of the most memorable—and masculine—in the world.

Categories in the 50s
In the 1950s there were only two major categories

1955 Monte Carlo

of "advertising film" awards: TV and Cinema. Today there are 16 categories. Learn about the newest one in Infographic 2.

130 delegates attended the first Festival in 1954

12000

Estimated Delegates

0092

Countries Submitted Entries

35765

Entries Submitted

2013

2013

12000

Estimated Delegates

0092

Countries Submitted Entries

35765

Entries Submitted

2013

2013

1954: 187 Entries for 14 Countries

Italy

42

France

38

Germany

36

UK

29

US

19

Sweden

7

Belgium

4

Netherlands

4

Norway

3

Chile

1

Australia

1

Denmark

1

Switzerland

1

Spain

1

What We’re Looking Forward To

To See
At Least One Speaker per Day Couture on the Croisette The View from the Rooftop at Radisson Blu

To Eat
Salad Nicoise Fresh Produce from Marche Forville Party Freebies

Places To Go
The Famous Gutter Bar Chateau de la Napoule (especially for the Viacom party) Vieux Port to See the Yachts

We Love
Standing on Stage to Collect a Gold Lion The Big Gerald Scarfe-illustrated Banner on the Palais Shopping at Marché Gambetta

Parties
Cannes Connect Bar MediaLink/Clear Channel Party @ Hotel du Cap Translation Party

To Do
Walk Up the Hill to Eglise Notre-Dame de l'Esperance Sleep off a Long Night on the Beach Make it to Both the Opening and Closing Galas

2013 Speaker Highlights

Anderson Cooper

19 June

Lou Reed

20 June

Rem Koolhaas

20 June

Jimmy Wales

19 June

Conan O’Brien

19 June

Lee Clow

21 June

Kid President

1 7 June

Annie Leibovitz

18 June

Sean Combs

19 June

Martha Stewart

18 June

Vivienne Westwood

18 June

David Karp

20 June

Shortlist Schedule
Sunday
Direct Lions Promo & Activation Lions Innovation Lions

1 6 J u n e 2013

Monday
PR Lions Media Lions Outdoor Lions Mobile Lions Press Lions

17 J u n e 2013

Tuesday
Cyber Lions Design Lions Radio Lions

1 8 J u n e 2013

Friday
Film Lions

2 1 Ju n e 2013

Titanium and Integrated Lions Film Craft Lions Branded Content & Entertainment Lions

Creative Effectiveness Lions

Awards Schedule
Monday
17 J u n e 2013
Creative Effectiveness Lions Promo & Activation Lions PR Lions Direct Lions Cannes Chimera Finalists

Tuesday
Media Lions Mobile Lions Innovation Lions Outdoor Lions

1 8 J u n e 2013

Wednesday
1 9 J u n e 2013
Press Lions Design Lions Radio Lions Cyber Lions Media Person of the Year Cannes Chimera Finalists

Saturday
Film Lions Film Craft Lions

2 2 Ju n e 2013
Independent Agency of the Year Grand Prix for Good Lion of St. Mark Holding Company of the Year Network of the Year Agency of the Year Cannes Chimera Finalists

Branded Content & Entertainment Lions Titanium and Integrated Lions Palme d'Or Creative Marketer of the Year

Media Agency of the Year Cannes Chimera Finalists

1950s

1960s

1970s

1980s

1990s

2000s

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