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INTERNSHIP REPORT

INTERNSHIP REPORT ON MASTER INDUSTRY (PVT) ltd

INTERNSHIP REPORT

INTRODUCTION
Master is the trendsetting leader in sanitary fittings, wall and floor tiles and bathroom accessories. The constant quest for perfection at Master spreads over more than three decades. These decades have witnessed unprecedented growth in terms of brand equity, market leadership, product innovation, human resource development, training and application of reliable management systems. The combination has really worked.

Master today, is not only the market leader in Pakistan but is also well positioned to match the quality and service standards of the world leaders in its categories of business.

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OVERVIEW OF THE ORGANIZATION VISION


Master's vision is to lead the market with innovations in product development to improve the quality of life and lifestyle of its customers. With timely adaptations to rapidly developing technologies and meaningful investments in human resource training, Master will strive to maintain the differentiation edge through provision of unmatched products and services to its customers at a competitive price

MISSION
The ceramic tiles industry is a major force for the improvement of quality of life across the world. Master aims to be the worlds leading manufacturer of best quality ceramic tiles and pledges to provide its customers with latest designs, varieties and innovative products in line with the internationally changing trends. Through achievement of our aim we will enhance the wealth and well being of our stakeholders, employees and communities, whom we serve and in which we operate

Objectives of organization
Master Industry is pursuing to their long term goals through identifying and considering short term objectives. Their corporate objectives are as follows:
To study of capital structure planning and policy.

To study the working capital management of the organization.

INTERNSHIP REPORT To study the working environment.

To study the process by which an organization formulates its objectives, deploys its resources and strives to attain such objectives.

To study the factors that determines the effective span of management.


To study the factors which influence on development of culture of an organization?

History of the organization


Master Industries was initially launched as company manufacturing and marketing high quality sanitary fittings in 1982. They started with providing full bathroom to their customers. After establishing itself as the pioneer and market leader in world class sanitary fittings in a short span of just five years, in 1987, Master introduced the concept of matching bathroom accessories in technical collaboration of England and Germany. Received by the market with open arms, the trend of well integrated designs is constantly gaining popularity ever since.

In 1995, at a time when the market was flooded with imported wall tiles as the only quality option, as they called it, Master once again took the lead. Based on the worlds top of the line Italian technology, Master launched its range of double fast fired wall tiles. Far superior in quality and aesthetic values than imported ones, Master tiles took the market by storm and forced the imported tiles out of this market.

Owing to their world class quality, Master tiles were such a tremendous hit in the market, to meet the increasing demands, production capacities had to be tripled in the year 2000. In the same year, Master added up worlds best plant and acquired best recipes for in house production of tiles raw materials including frits and colours.

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Masters Ceramic Granite/Porcelain is stronger than natural granite, better in resistance as compared to marble and leaves both of them behind in aesthetics and gloss. Being completely homogenous, this compact product of extra ordinary physical and chemical properties vitrifies completely. It equals the technical strength, configuration, design quality and spread of color and size range by top Italian, Brazilian and Spanish manufacturers.

Nature of the organization


Master Industry continuous to make innovative and glorious products for the people over three and half decades. They are involved in technologically advanced products with a view to provide an ease and betterment of the society. Their endeavors have resulted in bringing greater heights of luxury in every body's range with affordable prices. According to a research launched by them in 2002, a large gap was in the demand and supply of quality flooring and facing materials in Pakistan. With the increasing economic development in the country, the gap is widening further day by day. They take it as a challenge and are all out to face it with commitment to make investments in terms of material and human resources and fill this gap not only with quality but also with affordability.

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Awards & Achievements

Brand of the Year Award 2009 Category of Ceramic Tile

Brand of the Year Award 2009 Category of Sanitary Fittings

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Brand of the Year Award 2009

Brand Award of Sanitary Fittings

Brand Award of Ceramic Tiles

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Business Model
Master, Quality Management System (Q.M.S) is aimed, planned, developed and implemented to bring excellence in our products and services. Master believes that quality adds value and Master has determined to serve our valuable customers with highest quality products in order to provide best value for their money. Continuous improvement in various management areas based on the principles of good corporate governance, compliance with related legislation, regulations and code of conduct are central to our quality policy. Equipped with most sophisticated plant and machinery based on future technologies from the worlds top six Italian companies, Master Granite production facility is so advance, unique and innovative, it allows highest levels of manufacturing achievable today in the ceramic industry.

Ranging from gigantic continuous feeding mills to use of robotics for material handling, the facility is based on futuristic state of the art systems. This facilitates production of a product so sound technically and aesthetically, it is being experienced for the first time by the world.

It all beings with damp grinding of clays and other raw materials, the process are carried out in the first of its kind Continuous Ball Mills. Raw material is fed into these mills at one end to get slip from the other. The slip is separately treated in accordance with the end product requirement. The process continues either to produce Le Porcelain range or Granite. Quality of the end product at Master, However, is even better than these top world companies. This is primarily because of our access to better quality raw materials here in Pakistan. Secondly, Master lucky to install a combination of all the latest Italian technologies, being put to work together for the first time anywhere in the world.

INTERNSHIP REPORT Strength, Beauty & Hygiene:

Master Ceramic Granite Tiles are completely homogenized which means that the color, the texture and the veins run throughout the thickness of the body, just like natural stone. Unlike what is available in the market in the name of granite, the colors, designs and textures of ceramic granite are not superficial. A gift of years of research and the latest in Italian technology, our ceramic granite is so close to the natural granite stone that it is hard to make out the difference.

No Stain: Completely chemical resistant and easy to clean due to extremely compact superior surface.

Scratch Resistance: Solid and compact body of the tiles provides them complete protection against scratches.

Zero % Absorption: Thanks to complete absence of pores throughout the tile thickness, zero percent absorption factor promises ease of maintenance with maximum hygiene.

Business Volume
2008 2009

TOTAL ASSETS

2630590695

2771444540

TOTAL LIABILITIES

1631534000

1995403000

NET ASSETS

999056659

776041540

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Employees of the organization


As far as my observation is concerned I feel that MASTER strongly believes that the interests of the Organization and the employees are inseparable. At MASTER they try to create a we culture where there is mutual trust and respect for each other. They encourage ownership behavior so that everyone feels responsible for the performance and reputation of the organization. They are committed to develop and enhance each employees skills and capabilities through extensive inhouse and external training programs and job rotations. Through this system employees are well motivated and provide good work.

Number of employees
I have worked in Master industry Head office. Three business lines are working under this head office. First Master Tiles & ceramics and second is Master sanitary fittings and third is Master poly plastic.

INTERNSHIP REPORT Number of employees of Master Tiles & Ceramics

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Sr.no 1 2 3 4 5 6 7 8 9 10 11
Abrasive Staff Color Staff Mono Staff Tiles Staff Grinding Worker Grinding Staff Mono Workers Tiles Workers Frit Workers Abrasive Workers Sialkot Showroom TOTAL

Departments

Employees
2 7 81 137 169 19 307 517 31 36 43 1349

INTERNSHIP REPORT Number of employees of Master Sanitary Fittings Sr. No

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Categories
Staff management personal Market personal Labors Total

Employees
47 59 272 378

1 2 3

Number of employees of Master Poly Plastic Total Employees : 118

Number of Employees of Head Office Total staff : 153

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Product Lines
Master industry has various product lines such as; 1. Master Ceramic & Tiles 2. Master Sanitary Fittings 3. Master Poly Plastic 4. Master Baby Master (Dippers) 5. Master Ball Point

Product Range of Master Ceramics & Tiles


Master has following wide range of variety. 1. Floor Tiles 12*12 Matt Glazed 12*12 Stone Granite 16*16 Matt Glazed 16*16 Granite Polished 24*24 Matt Glazed 24*24 Granite Polished 24*36 Granite Polished

2. Wall Tiles 8*8 Matt & Glossy 8*10 Glossy 8*12 Glossy & Semi matt

INTERNSHIP REPORT 10*13 Glossy & Semi matt 10*13 Glossy, Semi matt & matt 12*18 Glossy, Semi matt & matt 10*20 Glossy, Semi matt & matt

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3. Extra Decorative Products 4*12 Glossy & Semi matt

2.2*10 Glossy & Semi matt 2*8 Glossy

2.2*10 Glossy 2*10 2*12 1*1 Glossy Glossy Glossy

Product Range of Master Sanitary Fittings


Master Industry has following wide range of Sanitary Fittings

1. Bath Mixers 2. Wash Basin Mixers 3. Wall Sink Mixers 4. Showers, Shower rod, T-Arm and Wastes 5. Bottle Trap and Diverter 6. Bib Cocks and Stop Cocks 7. Complete Sets 8. Economy Compete sets

INTERNSHIP REPORT Royal Set Aster Set Eden Set Esso Set

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9. Economy Model 10. Complete bath sets

Product Range of Master Poly Plastic


1. Bathroom accessories 2. Cock head 3. All plastic items related sanitary

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STRUCTURE OF THE ORGANIZATION


Main Offices
The main office of company is located at G. T. Road Opposite Zinco Palace Cinema, Gujranwala. In all other cities, the companys services are provided through there showroom and distribution network in following cities. Cities Gujranwala Rawalpindi Lahore Multan Karachi Islamabad Peshawar Hyderabad Gujrat Narowal Jehlum Mirpur Okara Sheikhupura Sharja Tiles Shakeel Trading Corporation H.M Sons Decent Traders Magoon Trading Co. Magoon Trading Co. Magoon Trader Zoaib Ali and Co. BBC Traders Faisal Traders Ali Traders Khan Traders Okara Traders Magoon sons Distributor name

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Organizational Organogram

BOARD OF DIRECTORS

CEO

General Manager Finance

General Manager Sale & Marketing

General Manager ADMIN

Production Manager Plant Manager

Marketing Manager Advertising Manager

Sales Manager

Area Sale Manager

IT MANAGER

Manager Administration

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Management structure
Management structure of Master industry head office Chief Executive Officer Sheikh Mehmood Iqbal

Directors: Sheikh Muhammad Akbar Sheikh Muhammad Asghar

Company Secretary: Sheikh Muhammad Asghar

Auditors ILYAS SAEED & CO Chartered Accountants G M Finance Ghazanfar Mehmood Ahmed (F C A)

G M Sales and Marketing Muhammad Atif

G M Humane Resource Management Muhammad Rehan Ali

INTERNSHIP REPORT Principal Bankers Allied Bank KASB Bank National Bank Limited Saudi Pak Commercial Bank Askari Bank Dubai Islamic Bank

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CRITICAL ANALYSIS
Practical work is not as same as bookish knowledge. Bookish knowledge provides us an edge to work better in practical environment. During my internship I learnt that customer is always right. Main focus should be on observing customers. You definitely learn a lot from your customers and can have a chance to improve your products and product qualities in accordance with the needs of the customers. It is very crucial to face people having different perceptions and to improve their confidence. During the internship I felt that there is a bridge between educational and professional life. The things that we have read, the observer has now implemented practically. We must show our skills and tasks that we have performed during our educational duration. It is very helpful for us and shows us the new ways to explore our valuable potentials.

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FINANCIAL ANAYLAYSIS
Financial analysis is very good method to check the company performance and position and probability and other by using different financial analysis methods. There are three financial analysis methods. I did financial analysis for previous four years because MASTER provided me only latest four years data in the shape of balance sheet and income statement. 1. RATIO ANALYSIS 2. HORIZONTAL ANALYSIS 3. VERTICAL ANALYSIS

Ratio analysis
A tool used by individuals to conduct a quantitative analysis of information in a company's financial statements. Ratios are calculated from current year numbers and are then compared to previous years, other companies, the industry, or even the economy to judge the performance of the company. Ratio analysis is predominately used by proponents of fundamental analysis.

INTERNSHIP REPORT Profitability ratios 1. Gross Profit Ratio

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Formula:
Gross profit *100 / Sales

Years 2006 2007 2008 2009

Gross Profit 67747469 246238885 291113190 336309351

Sales 911397870 1068232571 1158489421 1578535476

Gross Profit Ratio 7.433358276 23.0510557 25.12868782 21.30515

Interpretation It shows the ability of the firm to meet its operating expenses. Normally higher the Gross Profit is favorable for the organization. Gross profit in year 2006 is less as compared to and is higher in 2008. Overall it is satisfactory.

2. Net Profit Ratio

Formula:
Net Profit *100 / Sales Years 2006 2007 2008 2009 Net Profit -132399376 36732122 83452916 108428559 Sales 911397870 1068232571 1158489421 1578535476 Net Profit Ratio -14.52706665 3.438588468 7.203597589 6.868933936

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Interpretation

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Gross profit and net profit both have the same declining trend. In 2006, the theoretical Net Profit is less but after that there seems an increasing trend.

3. Return on Investment

Formula:
Net Profit *100 / Capital Employed

Years 2006 2007 2008 2009

Net Profit -132399376 36732122 83452916 108428559

Capital Employed 400000000 400000000 400000000 400000000

Return on Investment -33.099844 9.1830305 20.863229 27.10713975

Interpretation Return on Investment shows how much all the resources of organization are contributing towards profit. This ratio was also less in 2006 but went on increase in 2007, 2008 and 2009.

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Liquidity Ratios
1. Current Ratio: Formula:
Current Assets / Current Liabilities Current Assets 2006 2007 2008 2009 492781012 723792132 771114543 860626305 Current Liabilities 865698811 879549137 865689624 933395100

Years

Current Ratio 0.569229166 0.822912674 0.890751745 0.922038593

Interpretation

Current ratio was decreased in 2006. But after that it went in increasing upto2009. It shows that the position of the company is satisfactory to meet its short term liabilities.

2. Liquid Ratio: Formula:


Current Assets-inventory-prepaid / Current Liabilities

Years 2006 2007 2008 2009

Current Assets 492781012 723792132 771114543 860626305

Current Liabilities 865698811 879549137 865689624 933395100

Inventory 288276070 390031351 529345222 513984170

Prepaid 334185 243788 0 0

Liquidity Ratio 0.23584502 0.37919086 0.27927945 0.37137771

INTERNSHIP REPORT Interpretation

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In 2007 and 2009 it is increased and decreased in 2006 and 2008. It means Master Industry can meet its short term liabilities efficiently.

3. Capital Gearing Ratio:

Formula:
Long Term Debt / Equity + Long Term Debt Equity+Long Term Debt 1285954219 1487424975 1579026090 1543793900 Capital Gearing Ratio 0.635660708 0.685010231 0.703283148 0.696511529

Years 2006 2007 2008 2009

Long Term Debt 817430569 1018901325 1110502440 1075270250

Interpretation Capital gearing ratio is increased up till 2008 but in 2009 it is decreased. Overall thew position of the company is satisfactory.

4. Fixed Assets Turn Over:

Formula:
Sales / Fixed Assets

INTERNSHIP REPORT
Years 2006 2007 2008 2009 Sales 911397870 1068232571 1158489421 1578535476 Fixed Assets 1694131874 1623257996 1549895068 1896906283 Fixed Assets Turnover 0.537973392 0.658079353 0.747463131 0.832163133

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Interpretation
Fixed assets turn over ratios shows how fixed assets of the company are contributing for generating sales. An improving trend in this ratio shows better position of the company. The position of the company is satisfactory and there is no threat to their survival.

5. Total Assets Turn Over:

Formula
Sales / Total Assets

Years 2006 2007 2008 2009

Sales 911397870 1068232571 1158489421 1578535476

Total Assets 2228485097 2475191607 2630590695 2771444540

Total Assets Turnover 0.408976426 0.431575708 0.440391363 0.569571375

Interpretation: Total assets turnover shows an increasing trend.

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Operating Ratio:
1. Operating Ratio: Formula:
Cost of Goods Sold + Operating Expenses *100/ Net Sales

Years 2006 2007 2008 2009

Net Sales 911397870 1068232571 1158489421 1578535476

Cost of Goods Sold+Operating Expenses 907709928 886870366 928431457 1323252169

Operating Ratio 99.59535323 83.02221727 80.14155677 83.82783847

Interpretation: This ratio is directly linked with the sale of the organization. This ratio was high in 2006 but decreased in 2007, 2008 and 2009.

2. Operating Profit Ratio

Formula:
Operating Profit *100/ Net Sales Years 2006 2007 2008 2009 Net Sales 911397870 1068232571 1158489421 1578535476 Operating Profit 3687942 181362205 230057964 255283307 Operating Profit Ratio 0.404646765 16.97778273 19.85844323 16.17216153

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Interpretation:

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Operating profit ratio depicts the operating profit after deducting selling and admin expenses. An increasing trend in the operating profit ratio is favorable. In 2006 it was low. In 2008 it is higher and satisfactory in 2007 and 2008.

Efficiency Ratios
1. Inventory Turn Over: Formula:
Cost of Sales / Average Inventory Years 2006 2007 2008 2009 Cost of Sales 843650401 821993686 867376231 1242226125 Average Inventory 139768991.5 156252832.5 217017832 261561421.5 Inventory Turnover Ratio 6.036034116 5.260664225 3.996797051 4.749271196

Interpretation It shows that how efficiently an organization manages its inventory. This ratio is continuously decreasing but in 2009 it is showing increasing trend. 2. Inventory Turnover Days:

Formula:
Average Inventory *360/ Cost of Goods Sold

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Years 2006 2007 2008 2009

Cost of Sales 843650401 821993686 867376231 1242226125

Average Inventory*360 50316836940 56251019700 78126419520 94162111740

Inventory Turnover Days 59.64181002 68.43242309 90.0721241 75.80110404

Interpretation The lesser the days the favorable will be the position. This ratio in year 2006 and 2007 is increased and then increased in 2008 by 22 days but after that it is again showing decreasing trend in 2009.

Leverage Ratio
1. Debt to Equity: Formula:
Total Debt / Equity Years 2006 2007 2008 2009 Total Debt 1683129380 1898450462 1976192064 2008665350 Equity 400000000 400000000 400000000 400000000 Leverage Ratio 4.20782345 4.746126155 4.94048016 5.021663375

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Interpretation: Debt / Equity ratio is improving due to increase in retained earnings. This ratio is satisfactory. 2. Debt to Total Assets:

Formula:
Total Debt / Total Assets

Years 2006 2007 2008 2009

Total Debt 1683129380 1898450462 1976192064 2008665350

Total Assets 2228485097 2475191607 2630590695 2771444540

Debt To Total Assets 0.755279621 0.766991314 0.7512351 0.724771981

Interpretation
This ratio depicts that how much the portion of debt is there as compared to the assets. This ratio shows us that weather the organization has enough assets to cover its debt. This ratio was highest in 2007.

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Horizontal analysis
A procedure in fundamental analysis in which an analyst compares ratios or line items in a company's financial statements over a certain period of time. The analyst will use his or her discretion when choosing a particular timeline; however, the decision is often based on the investing time horizon under consideration. A change of Rs. 1 million in sales is not as drastic as a change of Rs. 1 million in net income, which is computed after deducting expenses. Horizontal analyses show the comparison among the different years, assuming a year as base year. By assuming a base year we make comparison of three or five year or on demand. Due to this comparison it becomes easy to understand the yearly analyses of any firm or organization for future planning.

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MASTER TILES AND CERAMIC INDUSTRIES LIMITED BALANCESHEET AS ON DECEMBER 31 Rs.(000) 2006 2007 ASSETS Fixed Capital Expenditure Tangible Fixed Assets Capital Work in Progress Deferred Cost Long Term Loans & Advances TOTAL Fixed Assets Current Assets Store & Spares Stock-in-Trade Trade Debts Advances, deposits & prepayments Cash and Bank Balances TOTAL CURRENT ASSETS GRAND TOTAL 1694131 _ 13009 28563 1735703 1623257 1549895 1896906 102950 291831 _ 11150 10312 8333 14040 7437 5578 1751397 1859475 1910817 Rs.(000) 2008 2009

95823 288276 69896 33586

98502 390031 98105 92100

70469 529345 93734 36127

107006 513984 170976 41406

5198 492779 2228482

45052 723790

41437 771112

41437 874809

2475187 2630587 2785626

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MASTER TILES AND CERAMICS INDUSTRIES LIMITED BALANCE SHEET AS ON DECEMBER 31


Rs.(000) Rs.(000) Rs.(000) Rs.(000)

2006
EQUITIES AND LIABILITIES

2007

2008

2009

Share Capital & Reserve


Authorized Capital
50000000 ordinary share of Rs. 100/- each

500000

500000

500000

500000

400000

400000

400000

400000

Issued, Subscribed & Paid Up Capital 5000000 Shares of Rs. 100/- each

100000

100000

100000

100000

Un-appropriated Profit

45355

76741

154398

262779

Long Term Liabilities


Director Loan 246853 451449 648140 788033

Current Liabilities
Creditors, accrued & Other Liabilities 289792 305225 328996 444591

Total Current Liabilities

289792

305225

328996

444591

GRAND TOTAL

1082000

1333415

1631534

1995403

INTERNSHIP REPORT Interpretation

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Horizontal analysis shows increasing in balance sheets. I have using the year is base for calculating the rate of growth of the company. In balance sheet Liabilities portion the increase in un-appropriated profit after 2006 is increasing with rapid rate. Assets portion of balance sheet all the factors increase. The horizontal analysis shows the endearment in balance sheets and as well as rate of growth.

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MASTER SANITARY FITTINGS INDUSTRIES LIMITED GUJRANWALA TRADING AND PROFIT & LOSS ACCOUNT AS ON DECEMBER 31
Rs.(000) 2006 Rs.(000) 2007 Rs.(000) 2008 Rs.(000) 2009

Sales-net

911397

1068232

1158489

1578535

Cost of Sales

843650

821993

867376

1242226

Gross profit / (Loss)

67747

246238

291113

336309

OPERATING EXPENSES:

Administration Expenses

35794

38328

38017

50566

Selling Expenses

28265

26548

23037

30459

OPRATING PROFIT:

3688

181362

230059

255284

Other Income

2467

2683

963

6942

Total

6155

184045

231022

262226

Financial Charges

133805

145379

143176

145761

Workers Profit Participation Fund

1933

4392

5823

Workers Welfare Fund

2212

Net Profit before taxation

(127650)

36733

83454

108430

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Taxation

4748

5346

5795

48

Net Profit after taxation

(132399
277755

31385
45355

77657
76741

108380
154398

Accumulated profit b/f

Accumulated profit c/f to balance sheet

45355

76741

154398

262779

Interpretation Horizontal analysis shows increment in balance sheets. I have using the year is base for calculating the growth of the company. There is a continuous increase in accumulated profit with rapid rate. Rate of increase in sale is low as cost of sale but gross profit is high except 2007 as preceding years taking 2006 as base year. The horizontal analysis shows the endearment in balance sheets and as well as rate of growth.

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Vertical analysis

Vertical analysis is the procedure of preparing and presenting common size statements. Common size statement is one that shows the items appearing on it in percentage form as well as in rupees form. Each item is stated as a percentage of some total of which that item is a part. Key financial changes and trends can be highlighted by the use of common size statements
The resulting statement of percentage is called a common size statement. The current assets and current liabilities are given only in total, because ratio analysis studies some of their components very carefully. Vertical analysis is useful for comparing the importance of certain components in the operation of the business. It is also useful for pointing out important changes in the components from one year to the next then comparative common-size statement are presented.

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MASTER SANITARY FITTINGS INDUSTRIES LIMITED GUJRANWALA TRADING AND PROFIT & LOSS ACCOUNT AS ON DECEMBER 31
Rs.(000) 2006 Rs.(000) 2007 Rs.(000) 2008 Rs.(000) 2009

Sales-net

911397

1068232

1158489

1578535

Cost of Sales

843650

821993

867376

1242226

Gross profit / (Loss)

67747

246238

291113

336309

OPERATING EXPENSES:

Administration Expenses

35794

38328

38017

50566

Selling Expenses

28265

26548

23037

30459

OPRATING PROFIT:

3688

181362

230059

255284

Other Income

2467

2683

963

6942

Total

6155

184045

231022

262226

Financial Charges

133805

145379

143176

145761

Workers Profit Participation Fund

1933

4392

5823

Workers Welfare Fund

2212

INTERNSHIP REPORT
Net Profit before taxation (127650) 36733 83454 108430

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Taxation

4748

5346

5795

48

Net Profit after taxation

(132399)
277755

31385
45355

77657
76741

108380
154398

Accumulated profit b/f

Accumulated profit c/f to balance sheet

45355

76741

154398

262779

Interpretation I did vertical analysis of Income Statements of Master industry. The net sales are increasing trend. The Gross profit also increasing from previous years. The operating profits also increasing as well as the net profit increasing from previous years. In the vertical analysis all calculations calculated on net sales.

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MARKETING STRATEGY
Master has old marketing strategies. There are some problems in their strategies as it is not been using the modern standards but through their strategies company making more and more profit. Marketing strategy of master industry is based upon their strong dealership network. Company has lot of advantages through this dealership network. Dealers finalized company new product. Dealers helped in the upgrading of existing products. Company enjoying a good repute in the mind of customers and has been emerged as a brand in the mind of the customers so the customers also inquire about any new addition in the variety. Other marketing strategies such as: Know about the customers demand. Packing of the product is also according to standard. Providing better benefits to the dealers. Well experienced marketing team. Well oriented Supplies. Good knowledge about market conditions well.

The MASTER operates through a well oriented network of a number of distributors/dealers. The company has two types of delivery systems.

1. 2.

Direct delivery system Indirect delivery system

INTERNSHIP REPORT Direct delivery system In the direct delivery system direct sales to retailers.

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Manufacturer

Retailer s

Customers

Indirect delivery system In the indirect delivery system, Company using the distribution network.

Manufacturer

Distributor

Retailer s

Customers

Customers Rights Protection Policy Customers Rights Protection Policy (CRPP), it is basically a scheme started under the marketing department. It is prevailing in the market since 2004. According to this scheme they made some rules to sell their products assuring a win situation between the dealer and the customer. The slogan of this policy was assuring the dealers handsome profit without exploiting the customer. They set the floor price of their product and they restricted their dealers not to sell the product below that so that their profit can be ensured. And also setting the floor price so that no dealer can sells the product above that price.

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Major Competitors of the organization Sr. no 1 2 3 4 5 Local


Super Asia Sonex Style Emco Karam

International
China Spain UAE Italy

Success of the products


There are a lot of successful products in the market Granite Tile: Master is producing high tech granite tiles at compatible prices. These tiles are available in different colours and designs. Wall Tiles: Master is also producing good quality glazed tiles. The price range is also affordable and variety is also available in these tiles. Sanitary: Master is also very efficient in sanitary. They are making high quality sanitary items in very distinctive designs and at affordable and competitive prices.

INTERNSHIP REPORT Poly Plastic

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Master is also very efficient in poly plastic. They are making high quality plastic items in very distinctive designs and at affordable and competitive prices.

Failure of different products


Some products are not successful up to that extent. But such a minor failure is not due to the quality it is solely the matter of choice depending on colures and designs. Sometimes price consciousness of people some products are being failed in the market.

Future Prospects of the Organization:


They are focusing on intensive promotion of sales. They are indulged in opening new

showrooms within the country and also outside the boundaries of countries. Company is looking for expansion in business by opening new showrooms in Sindh and NWFP where they have no dealer. A special dealership scheme is announced in Punjab for new as well as existing dealers. This scheme includes monitory rewards for the dealers who meet the targets. In accordance with instructions of Management of Master Industry Sale Department has opened a showroom in Afghanistan. By opening a showroom in Afghanistan in comings days it would be easy to go beyond the boundaries of Arab countries also. The company is about to open new horizons by planning to open new showrooms in Maddle East. In future, the company is working on installing for Plastic Foundry and at the same time Company is also installing another manufacturing unit of automatic plant with complete range of sanitary items. The drawback of manufacturer is that there is no availability of skilled labor in the country to run as same capacity as required to get the maximum production.

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OVERVIEW OF DEPARTMENTS WHERE I SERVED INTERNSHIP


Number of employees working in the Department
I have worked in head office of master industry. Head office has controlling different departments. I have worked in their departments. In head office 153 employees are working.

Functions and operations


I served my internship in the following departments. Income tax department Sales tax department Sales department Admin department Accounts and Finance department Import and Export department In particular department I served my internship with following desks. Making income tax returns Making sales tax returns Working in account department Working in Import and export department Working in sales department

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Short-falls
During my internship I observed that there are some loop holes in all departments that should be improved with a view to provide valuable services resulting into the self enhancement of their employees. I observe that in accounts department there are not clearly delegated responsibilities to the employees. In this department people are not dead sure about their work. It creates some problems in accounts departments. As far as in sales department very view employees working in the department through this problem employees bearing lot of problems.

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RESPONSIBILITY AS A STUDENT INTERN


I did my internship in Master industries. I have worked with the duration of six weeks. First week report:-

WEEKLY PROGRESS REPORT From: 26-07-2012 To: 31-07-12 Week No.: - 1 Description

My First Day in MASTER INDUSTRY:

I gave interview to G.M of Master industry. He asked me some Questions about my Qualification. He shared with me profile of master industry. I took a start with intensive courage and learning.

Profile Review:

Mon

Establishment: It was established in 1982 in Gujranwala. Sheikh Muhammad Tuffail was the owner of the company. There are many dealers in Gujranwala, Islamabad, Faisalabad, Multan, Karachi, Lahore, and other major city of Pakistan.

Introduction of directors of the company was given to me Monday. Company has three Board of directors named as, Sheikh Mahmood Iqbal, Sheikh Muhammad Asghar, and Sheikh Muhammad Akbar. Company has different Management members and names of members are Mr.

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Ghanzanfar mehmood (G.M of Master Tiles and Ceramics, FCA), Kashif Ashfaq (Poly plastic G.M , C A), Amir basher, Iftikhar Ahmed (Department Manager) , ferhat Ali Akhtar (Production department manager), Atif Iqbal (Sales Manager), Atif Riza Malik (Manager Advertisement) and Manager). Ammad Latif Upal (Project

On Tuesday Mr. Nawaz gave me some tasks. He told me about the inventory control System. He gave me a file and told me to find the different documents
Tue

related to inventory in the Stock room and as well as when out from the Stock room. I separated these documents and then compared with computer generated lists.

Wed

I continued previous work due to month end activities. I visited Master Tiles and Ceramics Industry to see the production and to confirm

Thu

that stocks are available physically in the stock room and matched with the Books of stock. From this day I started my job in Tax Department, I collected the receipts and

Fri

payments of directors for tax Purpose. In this procedure I collected some supports from Accounts department related to receipts and payments.

Sat

It was the last day of this week and I worked in same department as on Friday.

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Second week report:WEEKLY PROGRESS REPORT From: 02-08-2012 To: 07-08-2012 Week No.: - 2 Description

I continued my Previous work. I came to know about different methods


Mon

involved in collection of tax receipts and payments . I continued my previous work and it was my last day on this task. I have

Tue

found Proximately 500-600 supports in a particular day. These supports were related to Tax year-2011. I started my work in accounts department and prepared different entries.

Wed

These entries were related to payments voucher. I continued my work in accounts department. I came to know about sales

Thu

voucher and how to make entries electronically. I worked with sales tax department. I learned about what procedure a company has achieved for sales tax rebate. If companys exports are greater than imports then government will provide the rebate to the particular

Fri

company. It is a good action from government because it will motivate companies to launch more and more exports. I came to know the procedure involved in online submitting of returns of sales tax. It was the last day of this week. I visited the production area of master sanitary fittings. I enjoyed the production of sanitary fittings products. I

Sat

learned about the recording of production of finished goods by electronically and manually. I did some work in production department.

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Third week report:-

WEEKLY PROGRESS REPORT From: 09-08-2012 To: 14-08-2012 Week No.: - 3 Description

I worked with income tax department. Mr. Kashif gave me the book to read income tax section 231. This section is related to deduction of advance income tax. In this section, if a Cheque amount Greater then Rs.25000/- the bank will deduct the Advance income tax in the favor of beneficiary. Mr. kashif said me, collecting these Certificates from our banks of our Accounts. These certificates collected from Gujranwala banks branch.

Procedure of Collection of Certificates of deduction of advance income tax:Mon

Step -1

I collected the details of deduction of advance income tax on Cheques of every bank of company from account department.

Step - 2

The next step company developed authority latter in the favor of me. Company gave

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me authority letter to collect the certificates of deduction of advance income tax from banks.

Step 3

I started my work on collection of certificates.


Tue

I collected the certificates from three different banks I collected the certificates from four different banks. I collected the certificates from three different banks On this day the weather was not good, so I worked in office. I collected the supports of Purchase voucher of a month related year 2008. These are 350-400

Wed

Thu

Fri

Vouchers. These vouchers were attached in a file and provided to Mr. Rashid, he managed the all vouchers of every type in accounts department. Holiday,

Sat

14-August-2012, Independence day.

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Fourth week report:WEEKLY PROGRESS REPORT From: 16-08-2012 To: 21-08-2012 Week No.: - 4 Description

On this day I collected some authority letters from accounts department for
Mon

taking advance Income Tax deduction certificates from banks. Today I collected five certificates from different banks. On this day I collected some authority letters of Master Sanitary Fittings Bank accounts from Accounts department for taking Advance income Tax Deduction

Tue

certificates from different bank branches. I enjoyed doing this work because that is very interesting work. I negotiated with banks on the deduction amount. On this day I collected more Authority letters from accounts department for giving Advance income tax deduction certificates from different banks

Wed

branches. That is very confidential work. Im very thankful to Mr. Kashif who assigned me that task. It was the last day on taking Certificates from banks. Today I collected six

Thu

certificates from different banks. Today when I reached the office Mr. Kashif and Mr. Nawaz appreciated my work. Im very happy today. On this day I have started my work with good spirit. Today Mr. Amir gave me some tasks. He said me please help to Mr. Rashidd who has handled all type

Fri

of vouchers. Mr. Rashid gave me Purchase Vouchers for the month of October, 2008. There are 300 vouchers. Firstly I received these 300 manual purchase

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vouchers and then found computer generated voucher slips and then matched these vouchers in between. Its very interesting work

It was last day of this week. I continued my previous work. I continued my work in Accounts department. In this day Mr. Rashid gave me Purchase
Sat

voucher for the month of December, 2008. In this day I worked on 350 vouchers.

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Fifth week report:WEEKLY PROGRESS REPORT From: 23-08-2012 To: 28-08-2012 Week No.: - 5 Description

On this day Mr. Kashif told me Audit committee coming after 3-4 months for audit purpose. He rotated me to sales department and to help Mr. Umer who is head of Sales
Mon

department. In this department I verified the sales documents compared with computer generated sales documents. I verified 400 entries related to the month of February, 2010. On this day Mr. Umer gave me the Sales documents files for the month of march, 2010.

Tue

I verified the Sales manual entries with the computer generated entries files. Today I verified 376 entries of sales. On this day Mr. Umer gave me manual sales documents for the month of April, 2010. But at this time the computer generated files were not ready. Mr. umer told me I think our

Wed

Software very easy to use. You can easily use this software. He told me the procedure of giving Computer generated slips from computer. I understand everything of company software. Then I took print out of sales slips of related month. I verified 300 entries. On this day Mr. Umer gave me another task in sales department. He told me today we will work on Sales tax return. Firstly we found the Sales tax return from Accounts department. Then found the total sales related to the particular month by using the

Thu

company software. Then verified the Sales amounts of related month as well sales tax. That is very confidential work. But I very thank full to Mr. Umer who has gave me that type of knowledge.

Fri

On this day Mr. Nawaz gave me a very important task. I think that task very secret on an

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Organization but I very thankful to Mr. Nawaz who assigned me this task. He told me you prepared salary sheets. In this day I started our work from employees. I went to sanitary fittings factory and took employees cards. In this day I finalized which number of employees has overtime.

It was last day of this week I again started our work on making salary sheets. Today I
Sat

finalized the salary sheets of 75 employees.

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Sixth week report:-

From: 27-09-2012 To: 02-10-2012 Week No.: - 6 Description

On this day I rejoined my internship after completion of taught component held in university. Today my first work was I met to every person who has related my department. I told to Mr. Nawaz can I help you in your any work. He asked me about my accomplishments up till now. He asked me to start work from making salary sheets. I went to Admin department of sanitary fittings and took cards of employees. I again started my work from making salary sheets. I checked the working days of employees.
Mon

If an employee have Rs.12000/- salary. so

Total salary = Gross salary (Basic salary + House rent + Utility allowance + Attendance allowance + over time + other allowances) salary + Short term loan + EOB). I was using this formula for making salary sheets as per instructions. I prepared 20% salary sheets on this day. On this day I again started my work from making salary sheets. Today I prepared
Tue

Deductions (Against

25% - 30% salary sheets. I got more knowledge in this regard and increased my learning.

Wed

On this day I covered remaining work of salary sheets. I took prints of salary sheets.

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I gave these salary sheets to Mr. Nawaz. He checked these sheets and pointed out my small mistakes and also encouraged to me. On this day I told to Mr. Nawaz sir I want to work in IMPORT & EXPORT department. Im very thankful to Mr.Nawaz he gave me permission to explore a move to Import & export department. I met to Mr. Shahbaz who is head of this department.
Thu

Today Mr. Shahbaz told me about the procedure of export. I came to know about the documents required for export and types of exports. I learnt the procedure of opening LC (letter of Credit) and documentation involved in opening LC. He shared with me some past export documents related to Afghanistan. On this day I started my work in Import & export department. Mr. Shahbaz was doing work on some export orders related to Afghanistan. I said to Mr. Shahbaz can I helped you in your work. He smiled and said yes sure why not. Company is trading with Afghanistan on advance basis. Firstly I verified TT (Advance amount received from party or not). Export form. Certificate of origin collected from chamber.

Fri

Attached insurance documents if any. If Export on partially basis. Then required invoices, packaging and other documents. Then sent those details to importer party. In the E-form SBP must be involved. E-form has 4 copies. Original sent to Custom and duplicate sent to bank and triplicate sent to importer and fourth copy in the custody of exporter. It was last day of this week as well as last day of my internship. I again started my work in Export and import department. I came to know the process of imports. Today

Sat

Mr. shahbaz shared with me import procedure. I learned a lot from Export and import department. Today I completed my work in this department and I said thanks to Mr.

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Shahbaz and he also said to me nice to meet you. He was very happy from me. Im very thankful to Mr. shahbaz who gave me knowledge about Export & Import procedure. I returned to my office and very happy. I went to account office and saw the work of Mr. Barkaat who was doing the work of accounts department. At that time he made new cash memo paper on MS excel. During the making he faced some problem and said to me awais can you solve this problem. I said yes sir why not. Other member of department said he cannot solve the problem. But I solved that problem and every member of department clapped for me. I was very happy today. And Mr. Barkaat said to me GIFT University is very good and teachers are very intelligent. I was very happy when these words listen. I said yes sir. Today my last day in Master Industry Head office. I met to everybody who has given me knowledge. Salaam to Master Industry.

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Accomplishments
My attainments from this internship program me to be confident and practical oriented feelings are achieved. During my internship at Master Industry I got the experience of being interacted with the employees. I have achieved the real job exposure and learn how to accomplish the needs of your job at the platform of tough competition. This internship program gave me an opportunity to relate my bookish knowledge with the practical and real world implications. Through this internship I definitely polished my communication, analytical and interpersonal skills. I also got the exposure that how to deal with people while deciding your business activities.

How internship experience impacts on my career


The Internship was an opportunity for me to observe a small practical field i.e. Master Industry. Though it was a little time activity but it will always provide the ladder to my success in future endeavors. After obtaining the final Transcript / Degree, the very first interviewer you will see, asks the questions from this practical experience you will have which is your Internship and if you get through from this first obstacle means that the way of success is started. It will be a milestone for me after the completion of my degree as the first question is always asked about your internship during your first interview.

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CONCLUSIONS & RECOMMENDATIONS FOR IMPROVEMENT


MASTER Industry has superior look on his product as competitor in the market. MASTER industry has good worth in the markets. During my internship I had learn very much in practical accounting operations as well as sales and other operations. Master industry has providing well quality products. Structure of master industry has well oriented and matched with international standard. Master industry has well preferable departments. Master industry has all departments like finance department, marketing department, accounts department, admin department, production department and human resources department. Ratio analysis is very important to understand the financial position of the any organization. In ratio analysis I explain from different angles the soundness of Master Industry's financial position. Master Industry has strong financial position. This strong position may be due to better management or group of industry. What so ever the reason is one thing is clear that Master Industry has a strong position in market over their competitor and also a name of better quality producing in the fields of sanitary product.

Strategies of marketing department are successful in market. But finance department have some improvement. During my internship I faced some problems in finance department. Overall Master Industry has bright future. Master has big market share locally as well as internationally.

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REFERECES AND SOURCES


Mr. Ghazanfar Mehmood, General Manager : Master ceramics & tiles , 2010 Mr. Kashif, General Manager : Master poly plastic , 2010 Mr. Amir, General Manager : Master Sanitary fittings , 2010 Mr. Nawaz, Accountant officer : sales tax department , 2010 Mr. Rashid, Accountant : sales department , 2010 Mr. Umer, Head of department : sales department , 2010 Mr. Shahbaz, Head of department : Import & Export, 2010 Mr. Rehan, Head of deparment : Human Resource, 2010 Web sources www.mastertiles.com www.google.com www.scribd.com www.yahoo.com

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ANNEXURE
ABBREVIATIONS

1. CRPP 2. CO 3. CEO 4. GM 5. FCA 6. IT

Customers Rights Protection Policy Company Chief Executive Officer General Manager Fellow Chartered Accountant Information Technology