President's Message

risk of loss to tbe environment, workers, community and customers are increasingly demanded by stakeholders. Greater requirements forfiduciarycontrol, transparency in governance and employee stewardship bave increased tbe business value of our profession. By having tbe vision and helping to create tbe Center for Safety and Health Sustainability, ASSE is at tbe forefront and will continue to lead globally. ASSE also continues to advocate for the ongoing global shift toward risk-based approaches to SH&E. We are researching these approaches and their effect on business results, and denning methods for implementafion. Business risk and enterprise risk are fundamental, and tbis is tbe language by which our prevenfion message wiU be heard. As long as OSHA standards exist, ASSE members will need to help employers comply. However, by leading the shift toward risk-based approaches and estabUsbing prevenfion ailtures, we wiU become better aligned witb business strategies and goals, tbus increasing our value. So, lef s imagine. What does our future bold? Will tbe new goals and strategies make a difference? Imagine tbat ASSE confinues to grow, expanding its infiuence around tbe globe. New members are engaged, and most realize that membersbip is a privilege and volunteerism is expected. We ensure tbe involvement of young members and students. Within tbis new culture, tbe very best professionals step forward. New leaders are identified earlier so tbey may be mentored and provided opportunities to grow. New pathways for communication allow all voices to be heard. Chapters excel in providing member services. Tbe pracfice specialties and common interest groups become more valuable as members broadly engage, reacb tbeir full potential and actively assemble our body of knowledge. Greater value is realized by tbose wbo can't attend meetings, live remotely or across oceans. A strong global community emerges that embraces diversity and furthers our values. Imagine tbat we are invited to the table wbere government and business policy are determined. Imagine the value of our profession is increased tenfold, ensuring tbat in another recession, our profession remains strong and highly valued. Most important, imagine a world that is safe and bealtby for future generations. Our vision is clear and our future is bright. Please engage and help lead our profession forward. Let your voice be beard.

Let's Raise Our Sails & Catch the Winds of Change


Rick Pollock

"You can't hit a home run unless you step up to the plate. You can't catch a fish unless you put your line in the water. You can't reach your goals if you don't try."
Kathy Seligman

SSE is in the midst of change. Our predecessors bad vision and built a strong foundation. But, the winds are shifting. Like many other professional organizations led by volunteers and with limited resources, ASSE is facing significant challenges. The Board of Directors recognized this and made a bold move. Instead of simply celebrating our heritage of growth and success, tbe Board set out to create a new vision and strategic direction for tbe Society. With members' best interests as our guiding principle, we discussed and debated our future. The result was strong guiding values and new aspirational goals that were approved last year. Each council bas worked diligently to establish new strategies to move ASSE toward these goals. Why are these changes necessary? We face many challenges to our profession, livelihood and ASSE. We have been reactive as fatality and incident rates have plateaued, members bave lost their jobs, volunteerism has declined and our future bas become less secure. Our members, employers, workers, families and society deserve more. However, these threats also present opportunity. Our new goals are based on opportunity and our strategies are charting the course to a strong future. Our vision is clear. ASSE members are a primary source of knowledge for tbe SH&E profession. As thought leaders, we must speak out and set the agenda. We must gather and share a body of knowledge that defines and furthers our interests, and establishes ASSE as tbe source of information, learning and best practices. We will advance tbe profession by supporting science-based research, and by sharing our knowledge through publicattons and professional development offerings. We will establisb a strong global professional community, dedicated to a common cause. We will establisb tbe value of safety professionals and our profession tbrough deeper relationsbips v«tb tbe business community and government. Our work is important. Moreover, because we are passionate about our work and its importance, we will never quit and our voices will be beard. Because of our values, beliefs and passion, we will make sure we get tbe facts and our professional opinions to tbe table. We will advise, instruct and, in some cases, direct regulators on key issues. Maximizing opportunity and managing business risk is fundamental to all successful organizations. Employers often mistakenly equate safety to regulatory compliance. As a result, safety is seen as a cost that is counterproductive to profit-based goals and fiduciary responsibilities. ASSE wiH engage business leaders in tbe discussion of business risk, not compliance. Increasing profitability while reducing

Our vision is ciear and our future is bright. Please engage and heip lead our profession forward. Let your voice be heard.

Connect With Rick
Join the conversation. Read Rick's blog, follow him on Twitter, or join him on Linkedln or Facebook, www.asse .org/getconnected. S

Richarcl A. Pollock, CSP

8 ProfessionalSafety

JULY 2012

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