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NEW PRODUCTS/INITIATIVES During the year, the Company launched various new and innovative products and

services, directly and through its subsidiaries, which enabled it to strengthen its leadership in an intensely competitive market. Some of the key launches of the year included: • 3G footprint expanded to over 1,100 cities in India at end of March 2012 including 7 service areas with ICR arrangements. • 4G services in Kolkata, based on TD-LTE technology, making India one of the first countries in the world to commercially deploy this cutting-edge technology. • airtel money (Semi Closed Wallet) launched nationally in February 2012, in over 300 towns across 20,000 retail outlets with an acceptance network across 7,500 merchant establishments. • CEM (Customer Experience Management), a proactive diagnosis tool that provides a multi-dimensional end-to-end view encompassing network, device, service insights and usage behaviour. • Prepaid Web launched on a pan India basis wherein customers can now visit www.airtel.in to access their account details including online activation, deactivation of value added services & data plans, and to raise and track service requests. • SmartByte - ‘GB on Demand’ Service, where a user gets an option to buy chunks of GBs as per his/her requirement. With this service, any customer whose speed gets throttled beyond FUP (Fair Usage Policy) limit, can buy additional high speed quota on the go and enjoy browsing at a higher speed for a longer time. • Twitter on USSD, Facebook on USSD, an innovative way of accessing Twitter/Facebook, first time in India, where airtel customers can access their Twitter/Facebook accounts for nominal charges per day even without activating data services. • Infotainment Portal on *789#, a USSD portal which is a single destination for over 200 types of content across 40 genres. • MO Sports, an integrated mobile sports entertainment service comprising of WAP, video, voice and MMS on subscription as well as a pay-per-consume basis. • Comedy FM, first of its kind service innovation that empowers mobile users with the ability to get radio experience on their devices anytime, anywhere, and allows them to choose from variety of comic shows. • iPhone 4 & iPhone 4S along with bundled data plans. • EOCN (End of Call Notification) for all our prepaid customers’ pan-India. This enables the customer to know the data consumed and balance after every such data usage session. • Interactive services launched on Digital TV platform including: a) iExam - an interactive application focusing on competitive exams, targeting young school/college students b) iKids - an interactive channel for kids c) iKissan - offering real time access to crop prices, weather information and localized farming advice d) iDarshan - enabling customers to enjoy Live Aarti from shrines e) iDivine & iDD - mosaic applications designed to save satellite bandwidth wherein the customer sees 4 regional DD and 4 devotional channels respectively in a mosaic format and can further select a channel of his choice basis his language/region preference.

Short code service allows the customers to use their home call center by dialing the home country customer care number. launched in 5 African countries. • Airtel Africa has been granted USD 400. launched in 5 African countries. These address cross border roaming issues in-roamer retention and welcome SMSes. This . This service also allows the customer to record a voice message. • 3G footprint expanded to 7 African countries. which is delivered via SMS on the specified day and time. launched in 4 African countries. social networks and chat services independent of the actual mobile device. grown customer base as well as data revenue. • Roaming Suite products were implemented in 14 African countries over the last 8 months. allows customers to receive several kinds of ads (car sales. provides a low priced Blackberry service to our customers compared to the traditional BIS and BES services. launched in 10 African countries. • Mobile Classifieds. Smart Call Assistant gives the roaming customer the opportunity to call by using their current phonebook with numbers that are saved in national format.• Hello Tunes cRBT launched in 15 African countries which allows the Airtel customer to express his/her identity in different ways. • Call Completion services. in areas where no airtime distributors are available or even after working hours when airtime distributors are closed. weekly and monthly subscription to get general health tips via SMS. This already contributes to 38% of our Blackberry customer base. • Airtel messaging allows the Airtel Africa customer to access their emails. • Implementation of Easy Recharge in 6 African countries which reduces paper voucher costs by providing electronic vouchers and widen the distribution network for airtime across Airtel Africa. • Mobile health tips were implemented in 5 African countries and allow the customer through daily. which has increased data usage. • Airtel Credit Services were launched in 11 African countries. • Blackberry Crosby Tiers. • Music on Demand (Airtel Radio) was launched in 4 African countries and it gives the customer the opportunity to listen to any genre of music that they like any time.000 by GSMA Development Fund for a 2 year Mobile Farmer pilot for Kenya. job opportunity. etc) on their mobile. • DDS (Dynamic Discount Solution) allows us to discount customer voice rates to increase usage in selective underutilized sites. • Google SMS. allow the Airtel customer to know who called you when you are not reachable via SMS (Missed call Alert) or Voicemail. Airtel customers can easily access airtime. on credit and pay for it in the next recharge. Already implemented in 11 African countries. allow Airtel customers to keep their chats going by sending texts from their Gmail account to any Airtel customer and receive an instant reply for free.

• Telecom Center of Excellence (TCOE) Award for Service Provider with customer focus for best delivery of Network Services . • Featured amongst the Top 25 Companies globally in a study by Fortune.for the year 2011. • airtel Digital TV (HD) recognized as ‘Product of the year 2012’. • Rated as one of the top 5 best employers. • The Company re-organized the India operations into the B2C (Business to Consumer) and B2B (Business to Business) entities to leverage inherent synergies across multiple product lines. ‘Wholesale Data Servic e Provider of the year’ and ‘Mobile VAS provider of the year’ at the Frost & Sullivan 2011 Asia Pacific ICT Awards. This is an acquisition play product.1 Service Brand and No.product will provide weather. AC Nielsen. • 4 awards at the Telecom Operator Awards 2012 . OTHER COMPANY DEVELOPMENTS • Bharti Airtel has expanded its footprint on the African continent by launching its services in Rwanda taking the total count to 17 countries. • Voted as India’s Best Managed IT Services Brand for Large Enterprises & SMEs by the PC Quest’s annual User’s Choice Club Awards 2011. • Airtel’s mobile commerce product. AUSPI and FICCI. • SSON Excellence Award under ‘Excellence in Culture Creation’ category for Airtel Center of Excellence-Finance. • Adjudged as ‘Innovative Broadband Provider’ in the CMAI Awards 2011. by Aon Hewitt’s Best Employers in India 2011 study. ‘Best Enterprise Services Provider’ and ‘Best Ad Campaign by an Operator’. • Awarded in ‘Customer Experience Enhancement’ and ‘Innovative VAS Product’ categories at the ET Telecom Awards 2011. ‘Best VAS Provider’. the award is a prestigious accolade. through an independent survey conducted by the research firm.AON Hewitt . • Adjudged as the ‘Top Telecom Operator’. AWARDS & RECOGNITIONS The Company was conferred with many awards and recognitions during the year. • ‘Golden Peacock National Quality Award’ for the year 2011. . Airtel Money. ‘Top Cellular Operator’ and ‘Top NLD Service Provider’ at the Voice & Data (V&D) 100 Awards 2011. crop and advisory services to the farming community.3 in the overall rankings in the annual Brand Equity’s Most Trusted Brands Survey. RA. HR and SCM Shared Services.‘Best National Mobile Operator’. was adjudged the ‘Best Mobile Money Service’ in Ghana at the Mobile World Ghana Telecoms Awards. • Adjudged as ‘Enterprise Telecom Service Provider of the year’. Instituted by Telecom Centres of Excellence (TCOE) in association with the Department of Telecommunications (DoT) and other reputed industry bodies including COAI. The Company is now present in 20 countries across the globe. • DSCI (Data Security Council of India) Excellence Award 2011 for Security in Telecom. Some of them are listed below: • Ranked as the No.on ‘The Best Companies for Leaders’.