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RESEARCH PROJECT ON

“An Analysis of Indian Insurance Industry with Special Reference to HDFC STANDARD life Insurance Company” (A Case Study of Chandigarh)

SUBMITTED IN PARTIAL FULFILLMENT OF DEGREE OF MASTERS OF BUSINESS ADMINISTRATION SESSION (2009-2011) PAPER CODE-(CP-402)

SUBMITTED BY TO: Ms SHILPA CHOPRA
{Assistant Professor}

SUBMITTED KHUSHI RAM MBA 4th SEM University Roll No. SUBMITTED TO

ICL INSTITUTE OF MANAGEMENT AND TECHNOLOGY SOUNTLI

(KURUKSHETRA UNIVERSITY, KURUKSHETRA)

ACKNOWLEDGEMENT “Gratitude is the hardest of emotions to express and one often does not find adequate
words to convey what one feels and trying to express it” The present project file is an amalgamated of various thoughts and experiences .The successful completion of this project report would have not been possible without the help and guidance of number of people and especially to my project guide Ms. Shilpa Chopra Assistant Professor, ICL, for his illumining observation, encouraging suggestions and constructive criticisms, which have helped me in completing this research project successfully. There are several other people who also deserve much more than a mere acknowledgement at their exemplary help. I also acknowledge with deep sense of gratitude and wholehearted help and cooperation intended to me by them.

KHUSHI RAM

PREFACE
Research Project is the bridge for a student that takes him from his theoretical knowledge world to practical industry world. The main purpose of it is to expose for industrial and business environment, which cannot be possible in the classroom. The advantages of this sort of integration, which promotes guided to corporate culture, functional, social and norms along with formal teaching are numerous. 1) To bridge the gap between theory and practical. 2) To install the feeling of belongingness and acceptance. 3) To help the student to develop the better understanding of the concept and questions already raised or to be raised subsequently during their research period. The present report gives a detailed view of the. An Analysis of Indian Insurance

Industry with Special Reference to HDFC STANDARD Life Insurance Company.

The research is definitely going to play an important role in developing an aptitude for hard self-confidence.

. Khushi Ram MBA 4th SEM UniversityRoll No. . the project entitled An Analysis of Indian Insurance Industry with Special Reference to HDFC STANDARD Life Insurance Company assigned to me for the partial fulfillment of MBA degree from Kurukshetra University. This study has not been submitted to any other institution or university for the award of any other degree.DECLARATION I hereby declare that. Kurukshetra. The work is originally completed by me and the information provided in the study is authentic to the best of my knowledge.

CERTIFICATE This is to certify that KHUSHI RAM has completed the project entitled An Analysis of Indian Insurance Industry with Special Reference to HDFC STANDARD Life Insurance Company under my supervision. To the best of my knowledge.Shilpa Chopra {Assistant Professor} . the work is of requisite standard expected of an MBA student. I recommend the same to be sent for evaluation. Therefore. In my opinion. the report consists of result of the empirical study conducted by the student. Ms.

3 Comparative study Comparison of various company’s products Market share of various companies SWOT Analysis Chapter 5: Chapter6: Research Methodology Micro Analysis . II.1 Insurance industry in India 2.2 4.1 1. 3. Acknowledgement Abstract Introduction Objectives of the project Scope of the study Chapter 1: 1. Ltd.1 Management Team 3.3 Insurance Regulatory Development Authority 2.1 4.TABLE OF CONTENTS I.2 Chapter 2: Introduction to insurance industry 2.2 Evolution of Insurance in India 2.4 Capital Requirements and Foreign Participation Chapter 3: HDFC STANDARD Life Insurance Co.2 3.3 Types of Plan Michael Porter model Chapter 4: 4.

Insurance is a contract whereby.6. Any risk contingent upon these. Thus collective bearing of risk is insurance. a large number of people associate themselves by sharing risks attached to individuals. The risks. in return for the payment of premium by the insured. which produce a monetary loss.1 7. analysis and Interpretation Limitations of the project Macro analysis Conclusion Recommendation  Bibliography  Annexure CHAPTER . . the perils of sea. the insurers pay the financial losses suffered by the insured as a result of the occurrence of unforeseen events. The term "risk" is used to describe the possibility of adverse results flowing from any occurrence or the accidental happenings. Under the plan of insurance. may be insured against at a premium commensurate with the risk involved.1 Insurance – An Introduction Insurance may be described as a social device to ensure protection of economic value of life and other assets.1 6.2 Chapter7: 7. death and accidents and burglary.2 Finding. which can be insured against. include fire.

” Characteristics of Insurance ♦ Sharing of risks . Definitions: General definition: In the words of John Magee. “Insurance is a plan by themselves which large number of people associate and transfer to the shoulders of all.” Contractual definition: In the words of justice Tindall.Insurance is a pool in which a large number of people exposed to a similar risk make contributions to a common fund out of which the losses suffered by the unfortunate few. risks that attach to individuals.S. Hansell. due to accidental events. The sharing of risk among large groups of people is the basis of insurance. are made good. The losses of an individual are distributed over a group of individuals. “Insurance accumulated contributions of all parties participating in the scheme. “ Insurance is a contract in which a sum of money is paid to the assured as consideration of insurer’s incurring the risk of paying a large sum upon a given contingency.” Fundamental definition: In the words of D.

Assessment of risk: . Collective bearing of risk: . 4. 2. which helps to change from uncertainty to certainty. 3. contribution.Insurance is a device. ♦ The scope of insurance is much wider and extensive. insurable interest. but can provide for the losses of risk. 5. ♦ Insurance is a plan. etc.Insurance is a source which reduce tax. people insured Functions of Insurance: Primary functions: 1. ♦ The success of insurance business depends on the large number of against similar risk. which spreads the risk and losses of few people among a large number of people. Provide protection:. subrogation.Insurance determines the probable volume of risk by evaluating various factors that give rise to risk. Provide certainty: . Tax benefit :. .Insurance cannot check the happening of the risk. utmost good faith. ♦ The insurance is a plan in which the insured transfers his risk on the insurer.Insurance is a device to share the financial losses of few among many others. indemnity. causas proxima.♦ Cooperative device ♦ Evaluation of risk ♦ Payment on happening of a special event ♦ The amount of payment depends on the nature of losses incurred. ♦ Insurance is a legal contract which is based upon certain principles of insurance which includes.

2. The Indian Life Assurance Company enacted the first law to regulate the life insurance business in India 1926 The Indian Assurance company act enacted to enable the government to collect the statistical information about the insurance. Contributes towards development of larger industries.Secondary functions: 1. First Indian Insurance company. The evolution of Insurance in India can be summarized as: Year 1818 1870 1912 Changes Oriental Insurance Company. .Insurance relives the businessman from security investment.Insurance cautions businessman and individuals to adopt suitable device to prevent unfortunate consequences of risk by observing safety instructions. The first Insurance company in India Bombay Mutual Life Assurance Company. Small capital to cover large risks: . Prevention of losses: . 3. by paying small amount of insurance against larger risks and uncertainty.

1. There are total 16 insurance companies are available out of which two are Government companies. 1938 The Insurance Act.5 RELATED ACTS The insurance sector went through a full circle of phases from being unregulated to completely regulated and then currently being partly deregulated. It is governed by a number of acts. 1.5. 1956 . 1956 245 Indian and foreign players and prudent societies are taken once by Central govt. with the first one being the Insurance Act.1938 The earlier legislation consolidated and amended the life insurance act with the objective of protecting the interest of insurance in the public. 2009 There are total 22 companies are available in the market out of which 3 are wholly Indian companies. 1938. 1. 1938 was the first legislation governing all forms of insurance to provide strict state control over insurance business.1The Insurance Act.2 Life Insurance Corporation Act.5. And nationalized 2000 2002 FDIs are allowed to come and entered into the insurance business.

life insurance in India was completely nationalized. 1956. Further. through a Government ordinance. inter-alia. thereby de-regulating the insurance sector and allowing private companies into the insurance. form LIFE INSURANCE CORPORATION after nationalization of the 245 companies (both Indian and foreign origin) into one entity. the Life Insurance Corporation Act. The Govt. In recent years many private players entered in the Insurance sector of India.9. 1999 Till 1999. there were not any private insurance companies in Indian insurance sector. With more and more private players in the sector this scenario may change at a rapid pace.In 19 January 1956. foreign investment was also allowed and capped at 26% holding in the Indian insurance companies. INSURANCE IN INDIA: It is a means of savings and investment apart from it its share in the GDP counts very important. The Life Insurance Corporation of India was created on 1st September.3 Insurance Regulatory and Development Authority (IRDA) Act.3% . 1. of India. In India it is in a growing stage in compare of the other countries lets’ have a look on it:United Kingdom 8. then introduced the Insurance Regulatory and Development Authority Act in 1999. 1956 effective from 1.1956 was enacted in the same year to.5. Companies with equal strength competing in the Indian insurance market.9% Japan 8.

6% India 3.3% United States 4.1% Malaysia 3.8% Brazil 1.3% If we talk in terms of India only then the result will be something like this: .Korea 7.0% China 1.

Risk has to be assessed in order to decide tithe premium or to decide that subject is insurable or not. Approaches to Risk Management: Risk Management is the process of minimizing the risk due to unforeseen events. . There is the possibility of loss or gain and wherever there is a chance of making profit there insurance cannot exist. Steps Involved in selecting the Risk Management are: · To identify all the things that can be possibly wrong. These risks are insurable in nature. Pure Risk vs. Speculative risk is the one which truly resembles gamble. Speculative Risk: Event representing there will be possibility of loss or no loss is called pure risk. · To consider possibility that an event can occur. Therefore these risks are not insurable in nature.Working of Life Insurance: .

Transfer of Risk: . 4.Risk can be managed by eliminating the cause of the loss.Risk can be minimized by transferring the risk of loss to any other Person which is a true form of the INSURANCE.Risk can be reduced by handling them in a systematic manner. 3. Eliminate the Risk: . 2. 1.Risk can be managed by avoiding it as when the perils will come then it will be managed. Avoiding the Risk: . Reducing the Risk: .Techniques toward the Risk Management. .

1. To enhance residential housing stock in the country through the provision of housing finance in a systematic and professional manner. and to promote home ownership. It also provides lease finance to companies and to development authorities for financing infrastructure and other assets along with its property related services.CHAPTER 2 HOUSING DEVELOPMENT FINANCIAL CORPORATION HOUSING DEVELOPMENT FINANCE CORPORATION ( HDFC ) Mumbai based Housing Development Finance Corporation was incorporated in 1977 by H. Parekh.T. with the twin objectives of enhancing customer satisfaction and shareholder value" 2. To increase the flow of resources to the housing sector by integrating the housing finance sector with the overall domestic financial markets. Its services are aimed at individuals as well as companies availing loans for housing purposes. founder chairman of ICICI which has grown to be India's leading housing finance company. 2.1 Vision and Mission of the organization "HDFC is an organization that strives for excellence.1 Vision of HDFC 1. . 2.

b. To grow through diversification by leveraging off the existing client base.5% HDFC Ventures 60% HDFC Asset Mgt HDFC 23.22% HDFC Bank 100% HDFC Properties 23.2. Maintain its position as the premier housing finance institution in the country c. Transform ideas into viable and creative solutions d.27% HDFC Bank .1.2 Mission of HDFC a. Develop close relationships with individual households. Provide consistently high returns to shareholders e. HDFC HOLDINGS 74% HDFC Standard Life 80.

Figure 1: Share Holding Pattern of HDFC .

Figure 2: Loans Approved & Disbursed by HDFC 2.4 STANDARD LIFE INSURANCE COMPANY .

Standard life has been at the forefront of the UK insurance industry for 176 years by combining sound financial judgment with integrity and reliability. It is one of the few insurance companies in the world to receive AAA rating from two of the leading international credit rating agencies. 1998.Founded in 1825. further strengthening the relationship. . Standard Life also started to use the services of the HDFC Treasury department to advise them upon their investments in India. Therefore. to enter the life insurance market. Moody’s and Standard & Poor’s. based in Mumbai. One of its successes was the launch of Standard Life Bank on 1 st January. the opening of the market looked very promising and both companies agreed the time was right to move the operation to the next level.’ 2. an expert team from the UK joined a hand picked team from HDFC to form the core project team. Towards the end of 1999.5 THE PARTNERSHIP HDFC and Standard Life first came together for a possible joint venture. in January 2000. Around this time Standard Life purchased a 5% stake in HDFC. in January 1995. In October 1995 the companies signed a 3 year joint venture agreement. The later described Standard Life’s ability to meet its claims obligations as ‘overwhelming under a variety of economic conditions. In October 1998. the joint venture agreement was renewed and additional resource made available.

Standard Life Insurance Company Limited. HDFC-Standard Life was the only life company to be granted a certificate of registration. On the 23rd of October 2000. while Standard Life owns 26%. with 74%. HDFC are the main shareholders in HDFC Standard Life Insurance .The company was incorporated on 14th August 2000 under the name of HDFC. Figure 3: Total AUM of HDFC .

Fairness and Financial Prudence in all our dealings keeping the interests of our Shareholders.\ Our Core Values • • • • • • We lead through Innovation to offer world class and competitive products to our customers We build Long Term Relationships with our customers by creating a world class service experience through operational excellence and the innovative use of technology We create a Customer Centered and Result Focused Vision that inspires each one of our Associates and has their buy-in We are committed to creating a High Performance Organization by creating an environment that allows each one of our Associates to perform at their peak. As a result we will also be recognized as an Employer of Choice We are committed to Partnering with our internal and external Customers for mutual success We work with Integrity. Customers and Associates paramount .

To study the brand image of the company. Secondary Objectives : 1. To study the customers perception about the Insurance.OBJECTIVE Primary Objectives : 1.To aquire new customers by conviencing them and to provide the benefit of those which are provided by the company. To study and learn about the various Insurance plans of hdfcslic . 2. 3. 2. Through my project I am trying to give an in depth analysis on the same harping on the growth and emergence of new companies in . To study about the various insurance companies and the products offered by them. 3. SCOPE OF STUDY In today’s emerging Indian economy the role and scope of Insurance companies has increased manifold and hence this sector has seen tremendous growth and competition over the years.To find the different way of conviencing customers.

It is also helpful to understand various marketing strategies adopted by various insurance companies so that company can increase their market share by modifying marketing strategies and can better serve the customers’ needs. I am also collecting information from the company. revenue. I have also done a certification of IRDA to get a financial advisor license. magazines and unpublished data available at company to compare various insurance companies. 1999 . In this study I will go through the products of various insurance companies and evaluate all the products and compare those products with HDFCSLIC products so that company can easily improve their productivity and boost their sales. It also helps in knowing customers needs which is very beneficial for company to increase productivity and boost sales. journals. his study relates to evaluate various insurance companies in terms of products. I have also gone through compliance sales training (CST) so that I can get better knowledge of existing products of HDFCSLIC and it is also helpful in comparing with other companies products. websites. sales. It also covers emergence and growth of new insurance companies in India. and human resources. A sample of 100 people will be taken to collect data by using structured and unbiased questionnaire and probability sampling technique will be used to select sample of 100 people from whole population and a random sample will be selected IRDA ACT 1999 Composition of Authority under IRDA Act.the turf which was predominated by government backed companies. In this study a research will be conducted by using a structured questionnaire to compare the products and market share of various insurance companies.

(b) protection of the interests of the policy holders in matters concerning assigning of policy. 1999 lays down the duties. (b) five whole-time members. code of conduct and practical training for intermediary or insurance intermediaries and agents. renew. the Authority shall have the duty to regulate. promote and ensure orderly growth of the insurance business and re-insurance business. suspend or cancel such registration. withdraw. modify. nomination by policy holders. powers and functions of IRDA. (c) four part-time members.As per the section 4 of IRDA Act' 1999. settlement of insurance claim. CAPITAL REQUIREMENT FOREIGN PARTICIPATION . Powers and Functions of IRDA Section 14 of IRDA Act. (c) Specifying requisite qualifications. surrender value of policy and other terms and conditions of contracts of insurance. (all appointed by the Government of India) Duties. Without prejudice to the generality of the provisions contained in sub-section (1). the powers and functions of the Authority shall include – (a) issue to the applicant a certificate of registration..(1) Subject to the provisions of this Act and any other law for the time being in force. Insurance Regulatory and Development Authority (IRDA. insurable interest. which was constituted by an act of parliament) specify the composition of Authority The Authority is a ten member team consisting of (a) a Chairman.

The sector was liberalized for private players towards the end of 1999. ING Vysya Life Insurance Company Ltd. Liberalization of the FDI policy. Ltd. 17. Ltd 10. Ltd. 5.The government of India is planning to increase the equity limit for foreign direct investment from the current 26 per cent to 49 per cent in the insurance sector. Ltd 3 Bajaj Allianz Life Insurance Company Limited 4. Ltd 2. 18.Reliance Life Insurance Company Limited. The companies feel that injection of additional foreign equity would reduce their costs. 22. The current paidup requirement of Rs 1 billion for general insurance and Rs 2 billion for life insurance have become difficult targets to achieve for the companies.Future General Life Insurance Company Ltd.4 billion.Bharti AXA Life Insurance Company Ltd. Ltd. In 2003-04 the total FDI inflows in the country touched $3. Ltd.SBI Life Insurance Co.Canara HSBC Oriental Bank of Commerce Life Insurance Co.Star Union Dai-ichi Life Insurance Comp. 13. Ltd 8.Shriram Life Insurance Co. Ltd 2.Sahara India Life Insurance Co. 20. Ltd. 12. Indian insurance companies have been pushing for the FDI limit to be raised. HDFC Standard Life Insurance Co. in the life insurance sector and 13 general insurance companies.Aviva Life Insurance Co. there are 14 insurance companies. Ltd. Ltd 19. 15. Currently.Tata AIG Life Insurance Company Limited 11. India Pvt. Life Insurance Corporation of India 7.AEGON Religare Life Insurance Company Limited.Met life insurance co . Kotak Mahindra Old Mutual Life Insurance Limited 9. including the Budget proposals for raising the sectoral caps in insurance is one of the main factors for the higher FDI inflows during the current year. 21. 6. including the key public sector company Life Insurance Corporation. Birla Sun Life Insurance Co.2 HDFC Board Of Directors SNO NAME CATEGORY . ICICI Prudential Life Insurance Co.DLF Pramerica Life Insurance Co. 16.IDBI Fortis Life Insurance Company Ltd. 14. 1. Max New York Life Insurance Co.

Shirish B. D. Renu Sud Karnad Mr. Deepak S. Satwalekar Dr.1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Tabl Mr. M. Venkitaramanan Dr. Patel Mr. Parekh Mr. M. Ram S. Bimal Jalan Mr. Jamshed J Irani+ Ms. N. S. Sukthankar Mr. M. K. Mistry Executive Chairman Independent Independent Independent Independent Independent Independent Independent Independent Independent Member of Parliament (Rajya Sabha) Non-Executive Special Director++ Joint Managing Director Vice Chairman & Managing Director MARKETING TEAM STRUCTURE . B. Mehta Mr. Ghosh Dr. D. S. S. Dave Mr. M. D. Munjee Dr. Keshub Mahindra Mr. Tarneja Mr. N. A.

KEY BENEFITS OF LIFE INSURANCE .

they decide to start a family. property. . along with a strong element of asset appreciation.saving for life's important goals. the goal changes to planning for the education or marriage of their children. Once. Modern day investments include gold. It thus ensures that the benefits offered to the customer reflect the needs of the customer at that particular life stage.Need for Life Insurance Today.asset appreciation or asset protection. life insurance. life insurance is unique in that it gives the customer the reassurance of asset protection. As one grows older. newly married couple. and protecting your assets. The table below gives a general guide to the plans that are appropriate for different life stages. it could be buying a house. The customer therefore benefits on two counts and life insurance occupies a unique space in the landscape of investment options available to a customer. Life insurance is a unique investment that helps you to meet your dual needs . The core benefit of life insurance is that the financial interests of one’s family remain protected from circumstances such as loss of income due to critical illness or death of the policyholder. there is no shortage of investment options for a person to choose from. as your life stage and therefore your financial goals change. and hence ensures that the financial goals of that life stage are met. Asset Protection From an investor's point of view. planning for one's retirement will begin to take precedence. Simultaneously. Clearly. fixed income instruments. Goal based savings Each of us has some goals in life for which we need to save. Given the plethora of choices. Life insurance is the only investment option that offers specific products tailormade for different life stages. For a young. it becomes imperative to make the right choice when investing your hard-earned money. an investment can play two roles . Let us look at these unique benefits of life insurance in detail. the instrument in which you invest should offer corresponding benefits pertinent to the new life stage. While most financial instruments have the underlying benefit of asset appreciation. mutual funds and of course. insurance products also have a strong inbuilt wealth creation proposition.

buying a new car. Which important goals should you plan for in advance? 1) Your family's protection .Life Stage Young & Single Primary Need Asset creation Life Insurance Product Wealth creation plans Wealth creation Young & Just Asset creation & and mortgage married protection protection plans Education Children's insurance. retiring from work will occur at various stages and demand your financial commitment. his or her education and wedding. Married with education. moving to a larger home. If you plan in advance for these events. several significant events the birth of your child. Life insurance is an effective tool that assists you to plan for your future such that you are financially equipped to meet all your goals. you will quite naturally be prepared when they occur.so that your loved ones are secure should an unfortunate . Asset mortgage kids creation and protection & wealth protection creation plans Retirement Middle aged Planning for solutions & with grown retirement & mortgage up kids asset protection protection Across all life-stages Health plans Health Insurance Life Stage Profiler All through your life.

a very prudent decision would be to choose a combination of plans that look after your finances and offer you a protective health cover to ensure your financial planning is in track despite any major illnesses. These plans provide you with a host of benefits. the Payout stage of the plan begins. 5) Health: An integral part for financial planning is protecting oneself against any medical emergencies as well. 2) Child's education: As parent.event happen to you. During the Accumulation phase. 3) Savings: Savings plans allow you to steadily save towards a pre-decided goal in a secure manner. 4) Retirement: Retirement plans help you secure guaranteed income for your retired life. you systematically save while you are working. for the rest of your life. your primary responsibility is to guarantee your children's future. Our Education Insurance plans ensure your child receives money at key stages of his or her education even in your absence. Life insurance can guarantee that your family receives a lumpsum that safely tides them over any financial crises that might occur in your absence. which will serve as a steady stream of income. the ratio between protection and investment as per your requirements. Hence. When you retire. the underlying fund in which you want to invest your money. You then purchase an annuity. You can choose the premium. PRODUCTS & SERVICES .

flexible and value for money products. Plan at a glance . Plan Overview HDFC OFFERS -the hdfc Term Assurance plan (TAP)'.The right investment strategies won't just help plan for a more comfortable tomorrow -. disability or sickness. Protection range includes our Term Assurance Plan & Loan Cover Term Assurance Plan. To put it simply.com) Products of the company 1. Its life insurance plans are designed to provide you with flexible options that meet both protection and savings needs. indexation and partial withdrawals. a non participating term assurance plan which provides you life cover at a nominal cost. It offers a full range of transparent. You can further customize your plan with two riders – Accidental Death Benefit and Critical Illness.hdfcslic. These plans offer valuable peace of mind at a small price.they will help you get “Sar Utha ke Jiyo”. HDFC SLIC products are modern and contemporary unitized products that offer unique customer benefits like flexibility to choose cover levels. Protection plans: A person can protect his family against the loss of his income or the burden of a loan in the event of his unfortunate demise. At HDFC SLIC. (Source: www. it is a life insurance plan that gives you complete protection to enjoy life to the fullest. life insurance plans are created keeping in mind the changing needs of family.

Pension planning has therefore . 25 years and Term to age 60 Single Pay.000 No Limit 5. 50. 20. which is then used to get regular income through an annuity plan. employer pensions alone are not sufficient. 15.Retirement Plans: Retirement Plans provide you with financial security so that when your professional income starts to ebb. you can still live with pride without compromising on your living standards. By providing you a tool to accumulate and invest your savings. Regular Pay Riders Accidental Death Benefit Rider Critical Illness Rider Products Benefits Riders 2. these plans give you a lump sum on retirement.Minimum Entry Age Maximum Entry Age Maximum Maturity Age Minimum Sum Assured Maximum Sum Assured Policy Term Premium Paying Terms 18 years 60 years 65 years Rs. Limited Pay (3 years). 10. Given the high cost of living and rising inflation.

000 Premium Paying Term Single Pay & Regular Pay Products Benefits Riders Not Available Death Benefit In case of death during the accumulation period. 10. Reasons to buy .Retirement plans HDFC Personal Pension Plan HDFC Unit Linked Pension II HDFC Unit Linked Pension Maximiser II HDFC Immediate Annuity .you can take one-third of your retirement kitty as a tax-free lump sum and utilize the balance to buy annuities. at the end of the accumulation term. Or you can use the entire retirement kitty to buy annuities. Vesting Benefit On the vesting date. Under Option B: 100% of the Fund Value is payable to the nominee. i. Annuity Options You can choose from a wide variety of eight immediate annuity options at the time of retirement to match your pension requirement. the death benefit payable is: Under Option A: A guaranteed amount of 110% of the Fund Value is payable to the nominee. 1.e.00.000 Regular Premium: Rs. Plan at a glance Entry Age (in completed years) Min – 20 years Max – 55 years Minimum Term 10 years Minimum Vesting Age 45 years Maximum Vesting Age 65 years Minimum Premiums Single Pay: Rs.

. you can plan now to maximise your savings and secure your and your family’s future. This plan also gives regular Loyalty Units to boost your fund value each year. This Unit Linked plan provides valuable protection to your family in case you are not around and gives you with an outstanding investment opportunity to maximise your savings by providing you a choice of thoroughly researched and selected investments. This Unit Linked Plan gives you with an outstanding investment opportunity to maximise your savings by providing you a choice of thoroughly researched and selected investments. It is a convenient plan. which saves you from the need of going for Medicals. .Savings & Investment Plans HDFC Unit Linked Endowment Plus II HDFC SimpliLife HDFC Unit Linked Endowment II HDFC Unit Linked Enhanced Life Protection II HDFC Unit Linked Wealth Maximiser Plus HDFC Unit Linked Wealth Multiplier HDFC Unit Linked Endowment Winner HDFC Endowment Assurance Plan HDFC Money Back Plan HDFC Single Premium Whole of Life Insurance Plan HDFC Assurance Plan HDFC Savings Assurance Plan HDFC Unit Linked Endowment Plus II With our HDFC Unit Linked Endowment Plus II. HDFC SimpliLife With our HDFC SimpliLife Plan. even when you are not around. you can start building your savings today and ensure that your family remains financially independent.

the original Sum Assured chosen by you will be automatically increased by 5% each year giving your family benefit of enhanced protection. the Life Insured is that of the parent. You are able to finance your expenses and take care of your family’s needs in present times. you need to make the right kind of investment today. With this plan. even when you are not around. This Unit Linked Plan also gives you with an outstanding investment opportunity to maximise your savings by providing you a choice of thoroughly researched and selected investments.HDFC Unit Linked Endowment I With our HDFC Unit Linked Endowment II. you can plan now to ensure that you have the necessary funds to have the necessary funds to secure your long-term as well as short-term financial goals. The plan also has inbuilt guaranteed additions to add value to the policy over its term. periodic additions & terminal additions are payable based on the . you can start building your savings today and ensure that your family remains financially independent.a guaranteed money back plan that pays out funds to help you meet the education and career milestones of your children. In this plan. However. This ‘With Profits’ plan gives you a proportion of the basis Sum Assured as Cash lump sums at regular 5-year intervals within the policy term. HDFC Money Back Plan With our HDFC Money Back Plan. a uniqueSingle Premium investment cum protection plan is a tailor made plan well suited to meet your long-term investment needs and help you maintain your family’s financial independence. so must saving and investing. HDFC Unit Linked Wealth Maximiser Plus. This Unit Linked Plan also gives you with an outstanding investment opportunity to maximise your savings by providing you a choice of thoroughly researched and selected investments. Plan Overview Hdfc money back plan . even when you are not around. you can start building your savings today and ensure that your family remains financially independent. HDFC Unit Linked Enhanced Life Protection II With our HDFC Unit Linked Enhanced Life Protection II. to ensure that family is able to maintain the same standard of living in the future. HDFC Unit Linked Wealth Maximiser Plus Ideally. There are two options to choose from and fixed term benefits. just how spending comes to you. This plan also gives regular Loyalty Units to boost your fund value each year.

The fixed term payment and maturity benefits will continue irrespective of the death of the Life Insured and all future premiums on the policy would be waived.000 Maximum Sum Assured No Limit Option B 0 years 12 years 20 years 50 years 25 years . .000 No Limit Riders Accidental Death Benefit Rider Critical Illness Rider Waiver of Premium Rider Term Rider Products Benefits Death Benefit In the event of death of the Person Insured (the parent).Age at Entry Minimum Sum Assured Rs 1.Age at Entry Rs 1.00.option that you select. the family will receive a lump sum payment of Sum Assured. Plan at a glance Coverage Term Option A Minimum Entry Age of the 0 years Child Maximum Entry Age of the 8 years Child Minimum Entry Age of the 20 years parent Maximum Entry Age of the 50 years Parent Policy Term 21 years . the plan offers Guaranteed Periodic Additions and Terminal Additions: 1. The policy is suitable for parents with children between the ages 0-12 and parents in the age group of 2050 years old. Guaranteed Periodic Additions of 5% of the Sum Assured for every completed year. Maturity Benefit On maturity of the policy.00.

* When the term of the plan is 25 years. Guaranteed payouts at critical milestones of the child’s life.2. Guarantee of policy continuance in case of the untimely demise of parent. 4. Guaranteed Payouts Option A: Policy matures at age 21 of the child. Income Tax benefits. Terminal additions of 20% of the total Guaranteed Periodic Additions. 3. Age of the Child 17 years 21 years 23 years 25 years Percentage of Payout 20% of Sum Assured 30% of Sum Assured 50% of Sum Assured Guaranteed Additions Assumed Milestone Class XII College Higher Education Wedding Reasons to buy 1. Guaranteed payouts of 250%* of the chosen Sum Assured. . 2. Age of the Child 15 years 17 years 20 years 21 years Percentage of Payout 20% of Sum Assured 30% of Sum Assured 50% of Sum Assured Guaranteed Additions Assumed Milestone Class X Class XII College Higher Education Option B: Policy matures at age 25 of the child.

health issues have acquired completely new dimension overtime. Due to changing lifestyles. it does not impact your financial independence Health Plans • • HDFC Critical Care Plan HDFC SurgiCare Plan Marketing strategy of all the companies is different besides the lot of similarity in the products. Children's Plans HDFC Children's Plan HDFC Unit Linked Young Star II HDFC Unit Linked Young Star Plus II HDFC Unit Linked YoungStar Champion Health Plans Health plans give you the financial security to meet health related contingencies. It becomes imperative then to have a health plan in place. .4. As a parent. becoming more complex in nature. which will ensure that no matter how critical your illness is. These plans go a long way in securing your child’s future by financing the key milestones in their lives even if you are no longer around to oversee them. you wish to provide your child with the very best that life offers. the best possible education.Children Plan: Children’s Plans helps you save so that you can fulfill your child’s dreams and aspirations. marriage and life style.

they are much desperate for their business with elephant then humming birds. it shows that HDFC STANDARD Life focuses on big business houses. If we see the things in a different fashion then we will find that the HDFCSTANDARDLife is having the shield of Guaranteed Maturity Value. Variety is there as in the range of the product varies from Child product to retirement solutions. but their focus is in ULIP PLANS was a huge success. No doubt the company is having a long list of the product with them. Market Share of all Insurance Companies in India: Market share of Private Players in India: . i.If we see the data then we will find that HDFC STANDARD LIFE Insurance has number of branches according to the latest data in annual report of 2007-2008 by IRDA.e. and the number of life advisors are much if we compare it to other companies so from where does this Premium is amounting this much. but the premium that they offer to Insurance Industry is 1410 cores. hdfcslic has730 branches.

COMPARISON OF PREMIUM OF MONEY BACK POLICIES
AGE 30 YEARS POLICY TERM 20 YEARS AGE 30 YEARS POLICY TERM 15 YEARS

PREMIUM COMPANY LIC ICICI PRU ALLIANZ BAJAJ TATA AIG HDFC OM KOTAK MAX NEWYORK MET LIFE SUM ASSURED:1 LAC 6280 6592 6158 9099 7585 7120 NA 5856 SUM ASSURED: 2 LACS 12559 12884 11836 17698 15020 14240 NA 11412 COMPANY LIC ICICI PRU ALLIANZ BAJAJ TATA AIG HDFC OM KOTAK MAX NEWYORK MET LIFE

PREMIUM SUM ASSURED:1 LAC 7953 9094 8362 NA 9102 8890 NA 7572 SUM ASSURED:2 LACS 15906 17888 16244 NA 18054 16480 NA 14844

AGE 35 YEARS

POLICY TERM 20 YEARS

AGE 35 YEARS

POLICY TERM 15 YEARS

PREMIUM COMPANY LIC ICICI PRU ALLIANZ BAJAJ TATA AIG HDFC OM KOTAK MAX NEWYORK MET LIFE SUM ASSURED:1 LACS 6464 6683 6252 9219 7719 7330 NA 6000 SUM ASSURED: 2 LACS 12928 13067 12024 17938 15270 14660 NA 11700 COMPANY LIC ICICI PRU ALLIANZ BAJAJ TATA AIG HDFC OM KOTAK MAX NEWYORK MET LIFE

PREMIUM SUM ASSURED:1 LACS 8089 9160 8432 NA 9184 9010 NA 7668 SUM ASSURED:2 LACS 16177 18019 16384 NA 18218 16700 NA 15036

80% NA 0.73% 1.06% NA 1.04% 0.AN ANALYSIS ON GUARANTEES ON INSURANCE AND PENSION PRODUCTS AS ON MARCH 2008 IRR’S/GURANTEES COMPANY ALLIANZ BAJAJ AVIVA AMP SANMAR BIRLA SUNLIFE HDFC STANDARD ICICI PRUDENTIAL ING VYSYA LIC MAX NEWYORK LIFE MET LIFE OM KOTAK SBI LIFE TATA AIG INSURANCE 2.7% -0.3-2% 1.70-1.50% 0.7-1.95% 0.5-5.3-2.7% 2.70% 4-6% 3.4% PENSION NA NA NA 1-1.5% 1.73%-4.10% 4% 1.9% 3.30% .4-1.05% 5.70-4.7% -2-4.14% -1.9% 2.

E. So in an insurance industry the average entrepreneur can’t come along and start a new large insurance company.Michael Porter’s Model The model originated from Michael. Some companies have carved out niche areas in which they underwrite insurance. The threat of new entrants lies within the insurance industry itself. porter identified five competitive forces that shape every single industry and market.Porter’s book “Competitive strategy:Techniques for analyzing Industries and competitors” in 1980. What would it take for a . it has become a frequently used tool for analyzing a company’s industry structure and their corporate strategy. The following image shows the relationship between the different competitive forces. Factors that can limit the threat of new entrants are known as barriers to entry. Since then. Another threat for it is other financial services companies entering into the market. These forces help us to analyze everything from the intensity of competition to the profitability and attractiveness of an industry. In his book. Threats of new entrants-High It is easier for new companies to enter into the industry and there will be more cut throat competition. So HDFC is fearful of being squeezed out b the big players.

Power of Buyers-low This is how much pressure customers can place on a business. Availability of Substitutes-High What is the likelihood that someone will switch to a competitive product or service? If the cost of switching is low. like they were in the U. then they hold substantial power. Power Of Suppliers-low This is how much pressure suppliers can place on a business. Whether it is auto. If a talented insurance underwriter is working for HDFCSLIC Insurance company(or one in a niche industry). the availability of substitutes are far and few between.bank or investment bank to start offering insurance products? In some countries. home. but this advantage depends entirely on the size of the niche and on whether or not there are any barriers preventing other firms from entering. If one customer has a large enough impact to affect a company’s margins and volumes. Insurance companies try extremely hard to get high margin corporate clients. So for Metlife. however. the individual doesn’t pose much of threat to the company. there is a chance that person will be enticed away by larger companies looking to move into a particular market. Large corporate clients have a lot more bargaining power with insurance companies. the suppliers of capital might not pose a big threat. commercial. then this poses to be a serious threat. In some areas of insurance. Large corporate clients like airlines and pharmaceutical companies pay millions of dollars in premium annually. for there are plenty of substitutes in the insurance industry. Most large insurance companies offer similar suites of services.S with the Gramm-LeachBliley Act of 1999. health or life insurance. then they hold substantial power. Metlife focusing on niche areas usually have a competitive advantage. . So in insurance industry. If one supplier has a large enough impact to affect a company’s margins and volumes. This one is pretty straight forward. but the threat of suppliers luring away human capital does. only regulations that prevent banks and other financial firms from entering the industry. If those barriers were ever broken down.

an area in which the insurance company with the low cost structure. In the long run. The insurance industry is becoming highly competitive. As a result insurance has become more like a commodity. Larger companies prefer to takeover or merge with another rather than spend the money to market and advertise the people. The difference between one insurance company and another is usually not that great.Competitive Rivalry-High And last but not the least. this describes the intensity of competition between existing firms in an industry. . Highly competitive industries generally earn low returns because the cost of competition is high. great efficiency and better customer service will beat out competitors. we’re likely to see more consolidation in the insurance industry. HDFCSLIC also use higher investment returns and a variety of insurance investment products to try to lure in customers.

Service quality which is the crux of their mission.T ANALYSIS OF METLIFE INDIA INSURANCE STRENGTHS • • • • • • • Brand Image . Lacking in advertistment due to which they are not able to cover a large area or large no of customer.S.O.. Not focusing on consumer awareness mainly concentrating on personal selling . Business Experience and Innovative products. Large number of young workforce .The 40K agents which are very selectively chosen . Very less network branches due to which its difficult for customer to make payment easily.W. Paidup capital of RS 1900 cr as on 2008 which shows company dependability. Very less charges on ULIP plans as compare to other insurance players . Has tie up with banks like HDFC BANK. More focusing in urban areas not touching rural area which has a very good potential market for insurance sector. Sustainable to risk associated with investments in money market.6 cr AFYP on 2008. WEAKNESS • • • • • • Many competitors in the market of same products by the title and difference in premium and offerings. . 1153.

. Per Capita life insurance premium in India in 2004 was $16 as compared to the world average of $ 292. an estimated market potential of approximately $ 15 billion. and Non-Life insurance.OPPORTUNITY • • • • • Huge market is literally untapped. Strong economic growth with increase in affluence and rising risk awareness leading to rapid growth in the Insurance sector. THREATS • Players like ICICI and birla sunlife offer same plans with low premiums. Health insurance and pension schemes. Health .out of estimated 320 millions insurable markets only 20% of the population is insured. Nearly 70% of the Indian population is without Life .

) Current govt. if the tax liability of the sevice class rises. The researcher has no control over the variables.1 DESCRIPTIVE RESEARCH DESIGN The research design adopted in this study is DESCRIPTIVE RESEARCH DESIGN. It includes survey and fact finding enquiries of different kinds. Lic has woken up from sleep and is following competitive strategies. The researcher used this research design to find out the respondents attitude and opinion about products offered.• Entry of many other private companies with equally strong experience and financial strength of foreign partners making the competition difficult and saturating the urban markets (example . bharti axa insurance and more. policies do not encourage gross domestic savings. A descriptive research design is the one which is description of the state of affairs as it exists at present.2 SAMPLING DESIGN A sample design is a definite plan for obtaining a sample from a given population. its huge surplus in life fund gives a capability to lodge price war. . • • RESEARCH METHODOLOGY 5. the customer will have little money to invest. 5. idbi fortis insurance . It refers to the techniques or procedures the researcher would adopt in selecting items for the sample.

SAMPLE SIZE A sample of 150 people will be taken for the survey.3 SAMPLING AREA The sampling unit may be a Geographical one such as state.SAMPLING The researcher adopted convenience sampling. The required data collected through questionnaire.. And internet is used as secondary source. 5. The geographical sampling unit under study has covered the area of chandigarh . DATA COLLECTION The information required for our project was collect mainly from the primary sources and even from secondary sources. 5. The researcher selects the people according to their convenient. Village etc. It is the non probability sampling is that sampling procedures does not any basis for estimating the probability that each item in the population has of included in the sample. District. . The primary source consists of the data analyzed from questionnaire and interaction with the user at that time only.4 DATA COLLECTION METHOD Data is collected through questionnaire schedule method.

Important c. How important it is to take a insurance policy?     a. Not Important d.5. Very Important b. Don’t Know .5 CONTACT METHOD Face to Face Analysis and Interpretation Q1.

Financial journal / business magazines11 b. General / business newspapers 16 e. Television 45 d.8% respondent think that it is very important and only 16% think that Life insurance is not impotant for them. Word of mouth/ influencer 34 . Q2. Brokers / agents / professional consultant 23 f. Reference groups 21 c. Sources which helps you in making the investment decisions:       a.INTERPRETATION 48 % of the total respondents suryed think that Life Insurance policy is important for them and 28.

For Your Family Needs  e. Security . What is the purpose of taking an insurance policy?  a. Tax Saving  c. Investment  b.INTERPRETATION Television is major source which helps in making the investment decision it’s the perception of 30% respondent suryed and 22% respondent make there decision on word of mouth and only 7% respondents takes the help of Finacial Journals/business magazines. Old Age Saving  d. For Certain Mishappening  f. Q3.

Q4. According to you which among the following Life insurance companies would you like?  LIFE INSURANCE CORPORATION  AVIVA LIFE INSURANCE  ICICI PRUDENTIAL  HDFCSLIC  BIRLA SUN LIFE  OTHERS .INTERPRETATION 28% respondents think that Investment is the main purpose for taking an insurance policy and only 14% respondent think that there purpose of insurance policy is for Certain Mishappening which is ultimately the main purpose of the Insurance.

Are you aware of the allocation charges of different insurance companies?  a. Yes  b.INTERPRETATION 40% of the respondent surveyed perception is that LIC is best among all the Insurance players and 14% respondent think that HDFCSLIC is the best among other insurance players . Q5. No .

Q6. Factors that influence your investment decisions in a particular company: Ranking Response Brand 1 39 2 29 3 29 4 17 5 14 6 9 7 8 8 5 .INTERPRETATION 70% of the total respondents surveyed don’t aware of different charges charged by Insurance companies and only 29% respondent surveyed aware about different charges .

Which Company’s Insurance do you have?  LIC  ICICI Prudential  Bajaj Allianz .Promotion Relation with Agent Rate of Return Life Insurance Cover Tax Benefits Better Services Allocation Charges 28 22 16 13 9 15 8 27 31 15 11 13 15 9 31 26 21 15 14 8 6 19 21 24 23 22 13 11 16 19 27 25 18 15 16 12 15 19 21 23 25 26 9 7 20 24 25 29 28 8 9 8 18 26 30 46 INTERPRETATION 26% of total people surveyed have ranked Brand as #1 for influence them for taking an investment decision and 18% respondent ranked Promotions # 1 for there investment decision and 14% people ranked relation with agent as #1 for there decision and 31% respondent ranked Allocation charges as #8 for there investment decisions. Q7.

18% have ICICI Prudential & only 5% respondents have Insurance policy of companies like Metlife. Are you satisfied with the return. Bharti AXA. INTERPRETATION 49% of total respondent surveyed have LIC’s Insurance Policy. which you are getting from your current policies?  a. Very Satisfied . Q8.. HDFC  Birla Sun Life  Others Pls Specify…. IDBI Fortis etc.

. Not Much Satisfied  d. Satisfied  c. b. Dissatisfied INTERPRETATION 38% respondent surveyed are satisfied with the return they are getting from their current policies and only 46% respondent are not much satisfied & dissatisfied from the return they are getting from their current policies.

Endowment (9% moderate)  c. Where do you generally like to invest your money? Rating response 1 2 3 4 5 . Equity (very high risk) INTERPRETATION 34% of the respondent surveyed are willing to invest in ULIP plans which has high risk and 31% people surveyed are willing in Equity which has very high risk and only 12% respondent surveyed willing to investment in whole life policy because of low rate of return. Q10.Q9. Which type of fund will you prefer for investment ?  a. Whole Life Policy (5 to 6 % low risk)  b. ULIP (>15% high risk)  d.

23% of respondent are like to invest in insurance and 21% people surveyed like to invest in Mutual fund it shows that insurance has tough competition from other other investment instruments like stock and mutual funds.Insurance Stock Market Mutual fund Bank / Fixed Deposits / Post Office savings Others (Real estate. Q11. Lower Premium Allocation Charges  b.) 35 49 32 24 10 38 35 29 27 21 36 31 32 29 22 27 29 31 32 31 14 6 26 38 66 INTERPRETATION 32% of the respondent surveyed are like to invest there money in stock market . Gold etc. Guaranteed Return . What attracts you more to buy insurance?  a.

Brand . Return Depend on Market  d. c. Which factor will you give preference while buying an insurance policy?  a.ULIPS) and 27% respondent think that guaranted return on an insurance policy attracts them more to buy an insurance policy and only 19% respondents have a perception that low allocation charges attracts them for buying an insurance policy. INTERPRETATION 33% of respondent surveyed thinks that Return depend on market condition attracts them more to buy an insurance policy (example. Any other ( please specify)………. Q12.

Policy Scheme  c. Service INTERPRETATION 35% respondent surveyed give preference to Brand image for buying an insurance policy and only 13% respondent surveyed give preference to the Service provided by the company for buying an insurance policy. Which mode would you prefer to pay premium? . b. Relationship (agent)  d. Q13.

Half Yearly  d. Monthly INTERPRETATION 51% of the respondent surveyed willing to choose the annually premium pay and only17% respondent choose monthly mode for paying a premium. a. Single Premium  b. RECOMMENDATIONS . Annually  c.

it is because its presence in market is very less. So MetLife need to focus on Brand building Activities which can be done through Advertising.  Concentration More On Rural Areas : Metlife need to concentrate more towards the rural areas as 60-70% of India population is living in rural areas and most of the people in rural areas are not insured so there is a huge potential in the rural sector.The Metlife India Insurnce company should now try to identify the gap between current level of customer service and customer expectations. It should make more channel partners & do business tie ups with more broking houses & should hire marketing agencies for aggressive marketing purpose. So MetLife should take initiative to educate the consumers regarding all these aspects & take competitive Advantage on this front as its Allocation charges are minimum in the whole Indian Insurance Industry.  Educating the Consumers: As per the survey Conducted it is found that most of the respondents don’t know the core function of the insurance & they are taking it only as an investment instrument & also they are not aware of the nitty-gritties like different allocation charges.  Product Differentiation: Offering a product that is distinctly different from other products available in the market by other insurance players.  More Guaranteed Plans to be Introduced : As we know today the stock market is giving very less return even in last year the return comes Negative so the company need to introduce some more gurranted plans so that customer can invest in them and have assured return on them which ultimately is an edge in competition in insurance sector. Knops. Sponsoring Events in rural & Urban Areas.  Need to Increase Market Presence: As per the survey conducted it is found that metlife have only 3% market share. Road shows. It can also increase its Business Units. Some of the strategies being recommended are as follows:  Brand Building: MetLife is a very huge Brand in US in Insurance but in India it is not known as a Insurance brand. .

 Proper Policy Documentation: Wrong interpretations/ non-awareness of policy document by the customer may have serious implications in the long term and the possibility of the same should be alleviated by the company which leads to. Need to commence Medical claim Products and General Insurance : There are very less which are having Medical claim products and also very less companies providing General Insurance with Life Insurance for example ICICI . . Reliance and Bajaj Allianz so Metlife also need to come in General Insurance business so that they can compete with these players.  Hassle Free Service: All bureaucracy in customer interactions should be eliminated.  Flexibility: The companies should make their products flexible for the convenience of their customer.

Sample size being small. 2. 3. Biased behavior of the respondents. Time frame is limited.LIMITATIONS 1. . may not reflect the opinion of major segment. 5. 6.. 4. Difference in the opinion of the customers and the company. Difficulty in analyzing the data because of multiple responses given by the respondents. Company is not willing to disclose full information.

400 billion business in India and yet its spread in the country is relatively thin. In fact. New players like Metlife . Life insurance business by contrast achieved average growth rates of 6%.CONCLUSION The various conclusions drawn from the project are: There has been tremendous change in the insurance history. So what does insurance offer. growth fluctuations have been relatively small with growth rates varying between 1% and 5%. Birla Sunlife are leading the sector due to their strategic management and tailored made projects. but even that takes time. We do not invest in insurance for returns. There has been a strong fall in insurance business in recent years. . rising literacy rates and increase of the service sector. due to poor claim performance The demand for insurance is likely to increase with rising per-capita incomes. whether life or non-life is to protect us from vagaries of life. ICICI . but nobody is looking for returns to the inflation rate. although the actual rates ranged from 0% to 13%. The opening up of the insurance sector has changed the whole look of the industry. rather we invest in it for regrettable necessities. it can be observed that non-life business is not increasing as strongly as life business. This shows on the one hand the increasing significance of life insurance as an instrument for old age provisions and on the other hand indicates the sensitivity of life insurance to changes in the institutional and economic environment. From our research also we conclude that though the awareness and people opting for LIC plans are more as compare to Metlife but the later are gaining momentum in the market day by day. And with it there has been continuous growth in this sector both in Indian as well as world context. Insurance as a concept has not been able to make headway in India. perhaps peace of mind. The primary reasons for buying an insurance policy. On the other hand. as has been seen from the example of several other developing countries. opening up of the insurance sector is an integral part of the liberalization process being pursued by many developing countries Insurance is a Rs. Furthermore. While the LIC in order to face the competition is coming with new strategies. Though a large proportion of policies available in the country provide for returns.

. Risk and Risk Insurance.Banking Law and Practices in India. Cooper and Pamela S.findarticles.S.R.hdfcslic.Vashan .Himalya Publisher House Co.Bibliography Books : 1. P.com www.com .irdaindia. Shchindler.org www.insuranceworld.Tornto Publication House.Kolkata. Dovel.Law and Practice of Banking.Security Analysis and Portfolio Management.Principles of Banking and Insurance.Third Edition 2.Foruth Edition 5. S.Revised Tenth Edition 3. 2007-08 2) Principles of Life Assurance.Eleventh Edition 4.Conark Publisher Delhi.1988-2005 3) Business Research Method by ICFAI Center for Management and Research.co.New Publishers New Delhi. Kwon and W.Gulshan. Punithavathy Pandian. IC-23 .2007 4) Business Research Method by Donald R.in www.2005 Websites: www.S.Jean.N.Second Edition Journals and Magazines : 1) IRDA Annual Report.

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ANNEXURE .

Sources which helps you in making the investment decisions:  a. Important  c. Are you aware of the allocation charges of different insurance companies?  a. According to you which among the following Life insurance companies would you prefer?  LIFE INSURANCE CORPORATION  AVIVA LIFE INSURANCE  ICICI PRUDENTIAL  HDFCSLIC  BIRLA SUN LIFE  OTHERS Q5. Financial journal / business magazines11  b. Tax Saving  c. For Certain Mishappening  f. Very Important  b. Brokers / agents / professional consultant 23  f. Security Q4. Not Important  d. General / business newspapers 16  e. No . What is the purpose of taking an insurance policy?  a. How important it is to take a insurance policy?  a. Reference groups 21  c. Investment  b. Television 45  d. For Your Family Needs  e.QUESTIONNAIRE Q1. Word of mouth/ influencer 34 Q3. Don’t Know Q2. Yes  b. Old Age Saving  d.

. Which Company’s Insurance do you have?  LIC  ICICI Prudential  Bajaj Allianz  HDFC  Birla Sun Life  Others Pls Specify…. Factors that influence your investment decisions in a particular company: Ranking Response Brand Promotion Relation with Agent Rate of Return Life Insurance Cover Tax Benefits Better Services Allocation Charges Q7. Very Satisfied  b. which you are getting from your current policies?  a. Are you satisfied with the return. Satisfied 1 2 3 4 5 6 7 8 . Q8.Q6.

Relationship (agent)  d. Equity (very high risk) Q10. Whole Life Policy (5 to 6 % low risk)  b. Q12. Which mode would you prefer to pay premium?  a. Service Q13.) Q11. Which factor will you give preference while buying an insurance policy?  a. Return Depend on Market  d. What attracts you more to buy insurance?  a. Single Premium  b. c. Brand  b. ULIP (>15% high risk)  d. Any other ( please specify)………. Gold etc. Guaranteed Return  c. Which type of fund will you prefer for investment ?  a. Where do you generally like to invest your money? Rating response 1 2 Insurance Stock Market Mutual fund Bank / Fixed Deposits / Post Office savings Others (Real estate. Not Much Satisfied  d. Half Yearly  d. Monthly PERSONAL INFORMATION : 3 4 5 . Dissatisfied Q9. Annually  c. Endowment (9% moderate)  c. Policy Scheme  c. Lower Premium Allocation Charges  b.

Self employed  d. Service  b. Above 10 Lac . Business  c. . 7 to 10 Lac  f. Retired Income Level (per annum):  a.Name: Age: Occupation:  a. Below 2 Lac  b. 5 to 7 Lac  e. 3 to 5 Lac  d. 2 to 3 Lac  c.