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SAP® FOR RETAIL
And they help you adopt best practices that we’ve developed in over 30 years of working with industry leaders from around the world. Because they’re modular in nature. and challenges of the retail industry. SAP for Retail solutions give you the flexibility to select the building blocks you need and implement them quickly. SAP for Retail solutions are an investment you can’t outgrow.DESIGNED FOR YOUR INDUSTRY. And because they offer easy integration and virtually unlimited scalability. So why use generic solutions? SAP® for Retail is a portfolio of solutions that are tailored to the specific standards. You don’t run a generic business. READY FOR YOUR FUTURE. 2 . So they are built to fit the way you do business. SCALED TO YOUR BUSINESS. So you can start earning a rapid return on investment. They deliver rich functionality and productivity-building tools throughout your organization. processes.
more confident. It’s undeniable. Add the Internet into the equation.RETAILING IN TODAY’S ECONOMY (OKAY EVERYBODY. and replenishing • Using e-business versatility to collaborate with suppliers and communicate with customers • Using powerful data-mining tools to dig out information for reports. The SAP for Retail industry portfolio provides end-to-end customer focus while delivering top-line growth and cost reductions. the customer had better be the focus of the traditional retail supply chain. meets each of these requirements. one that helps you show a profit by: • Enhancing your supply chain efficiency with comprehensive planning. So what does this mean for you the retailer? Well. how they want it. SAP® for Retail. great selection – basically they want everything their way. It’s the only retail offering that integrates customer relationship management and supply chain management capabilities into a portfolio that is totally focused on the customer. allocation. and services tailored to the needs of the retail industry. it is. and a complete view of your entire operations from end to end • Ensuring customer loyalty by delivering excellent service through multiple sales channels and tailored marketing campaigns Quite a list of requirements. customer profiles. And because of the broad range of choices. applications. Today’s customers are calling all the shots. and when they want it. and replenishment are now geared to what the customer wants. planning. but it has to be driven by customer needs. Forecasting. a portfolio of solutions. FOCUS ON THE CUSTOMER) POINT YOURSELF IN THE RIGHT DIRECTION All this points to a stronger-than-ever need for an integrated solution that understands the new retail environment. 3 . forecasting. Does this mean that inventory control is not important? No. and you’ve got a customer base that is bolder. and better aware of their choices than ever before. allocating. isn’t it? Don’t be overwhelmed. They demand good service. retailers have to provide the kind of shopping experience that increases long-term customer loyalty – keeping them coming back to you again and again.
mySAP™ Customer Relationship Management (mySAP™ CRM) gives you state-of-the-art features and functions to provide the kind of service that helps you find. attract. mySAP SCM can transform your supply chain into a collaborative community of synchronized activities. and retain customers. Communicate directly with business partners in both buying and selling relationships. Be more productive. giving you the power of online collaboration. SAP for Retail is completely integrated with the mySAP Business Suite. and allocation. here are the ones that give SAP for Retail its business strength: mySAP™ Supply Chain Management (mySAP™ SCM) integrates your extended supply chain to derive real advantages from e-business.THE RETAIL BUSINESS mySAP™ Business Suite is a family of solutions that empower retailers and their business partners to collaborate successfully – anywhere. and manage your suppliers. 4 . anytime. Share information. With mySAP CRM you can improve customer loyalty and support multichannel sales order processing. Improve your inventory management and replenishment capabilities. Enhance forecasting. Create targeted marketing campaigns. Of the many powerful mySAP Business Suite solutions. Maintain effective customer information profiles so you can provide the kind of service that customers demand. control your merchandise. Keeping the customer happy has always been important. planning. The end result is that you can better serve your customers.
mySAP™ Business Intelligence (mySAP™ BI) delivers the critical internal and external information you need to run a retail business. Improve customer relationships. Increase your productivity. and improved asset utilization. anytime. sell. Manage settlement issues like end-of-period rebates. making it easy for you to procure all the material goods that you need. mySAP Enterprise Portal comes ready to run with generic roles for retail functions. and services inside and outside the enterprise – anywhere. and take part in online bidding. And it’s totally wireless. mySAP™ Enterprise Portal is the heart of the information action. exactly how you want it. 5 . You can also monitor vendor and cost center trends. mySAP™ Supplier Relationship Management (mySAP™ SRM) is the direct. Handle all purchasing activities from perishables to invoice verification. such as retail category manager. The result is reduced costs. It’s a role-based enterprise portal that gives you personalized access to information. manage strategic suppliers. store manager. and regional sales manager. mySAP™ Marketplace provides a collaborative platform for all your retail business partners. and monitor purchasing budgets. at the shelf right from the palm of your hand. And it’s integrated seamlessly across mySAP Business Suite solutions and non-SAP software. Take part as multiple organizations buy. and conduct collaborative business via private and secure online exchanges. It’s an excellent way to receive and respond to business developments. You can also create customized roles to fit the broad range of roles and tasks associated with the retail industry. You can access key data. Or strengthen customer relationships by creating a mobile sales channel that increases your ability to provide incredible service. applications. mySAP BI delivers it all directly to you. mySAP™ Mobile Business provides system access via personal computing devices. Buying and selling sites are integrated. Imagine a complete view of all your business operations and information – that’s mySAP BI. increased efficiency. online way to get goods and services quickly and efficiently. plan. such as price availability or delivery dates. From synchronized customer sales histories to market and competitive data. Forecast.
SAP has been one of the world’s leaders in providing industry solutions for today’s businesses. LOYALTY. SAP for Retail can help you use the collaborative power of e-business so you can focus on the customer.sap. ultimately. To learn how SAP for Retail is ready to deliver. succeed. transportation. visit our Web site at www. that translates into real profitability. SELECTION. multiple sales channels. It can help your business thrive. and mobile commerce • Increased customer loyalty • Effective call centers SAP for Retail is a sound investment in your company’s future. SAP for Retail takes SAP’s proven retail experience and expands it. delivering a faster return in important ways: • Increased sales through customer loyalty and retention activities • Increased inventory turnover • Decreased stock level • Reduced costs through more efficient sourcing. And. including store. and collaborative supply chain management • Improved labor scheduling • Increased profits through better monitoring of profit structure across all channels LOOK AT THE CUSTOMER’S VIEW OF THINGS From managing your customer relationships to creating an efficient supply chain. PROFIT With your suppliers: • Improved vendor management • Streamlined procurement • Strategic sourcing With your operations: • Inventory management • Merchandise planning and assortment management • Forecasting and allocation • On-target replenishment • Comprehensive data warehousing • Superior fulfillment PROFITABILITY: THE SIGN OF A SOLID ROI For almost 30 years. catalog.THE BENEFITS OF GOOD RETAIL: SERVICE. Internet. and be more profitable with some very real business benefits: With your customers: • Exceptional customer service • Integrated.com/retail 6 . interactive TV.
customer. and employee information Efficient store operations through a Web-based store portal • Increased visibility and flexibility throughout the entire supply chain • Streamlined. financial. and customer self-service ADVANTAGE Assortment. demand forecasting.COMPARE FEATURES AND BENEFITS. sophisticated allocation. and replenishment Multichannel relationship and transaction management. AND YOU’LL CHOOSE SAP FOR RETAIL FEATURE Integrated merchandise planning. automated marketing. and cross-selling Integrated reporting analysis capabilities with integrated merchandising. seamless collaboration with suppliers • Increased top-line growth • Reduced costs • Increased sales • Increased shopping frequency and shopping basket size • Improved customer loyalty – customized merchandising • Increased customer retention • Optimized contact with existing and future customers • Reduced stock levels • Improved shelf-space efficiency and availability • Increased product profitability • Prolonged product life cycle • Faster adaptation to market changes • Improved insight into customer preferences • Enhanced visibility of store operations • Centralized data storage • Improved access to real-time data at the store level • Improved visibility of store operations • Increased efficiency of store personnel • Minimized training and operating costs through high user-friendliness 7 . mass customization. shelf management.
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