Meeting Date: June 4, 2013 Prepared by: Heidi Burch, Asst.

City Administrator

City Council Agenda Item Summary
Name: Consideration of a Resolution approving street closures, one of the City's free use days at the Sunset Center, a waiver of certain costs and fees associated with the 2013 Carmel Art and Film Festival. Description: The organizers of the Carmel Art and Film Festival have requested annually support from the City in various forms . Overall Cost: City Funds: $6,430 plus one "free use" day valued at $2,000. Grant Funds: N/A Staff Recommendation: Adopt the Resolution to waive certain fees totaling $6,430.00 including those for special event processing, sound permits, parking stall fees, the use of Devendorf Park for two days, the closure of Mission Street from Ocean to 6th (provided sponsors are found and one " free use" day at Sunset Center). Consider during the budget process the additional request for a contribution of $5,000 to be paid to the Sunset Center to offset costs associated with the event. Important Considerations: The event fee waiver policy adopted by the Council last year allows for waivers of the following fees: • Special Event Permit Fee • Fees associated with street closures • Fees associated with events on the beach or at City Parks • Parking stall fee
As the $5,000 contribution does not fall within the fees eligible for waiver, it would need separate consideration during the budget process, it would come from the Council Discretionary Fund in FY 13114 and would be paid directly to the Sunset Center upon being invoiced.

Decision Record: In past years, the City Council has supported the Carmel Art and Film Festival by approving all requests including the "free use" day at the Sunset Center, the closure of Mission Street and fees associated with the cost of the event. Reviewed by:

Jason Stilwell, City Administrator







2013 marks the fifth annual Carmel Art & Film Festival, scheduled for October 9-13th. The festival includes events such as the screening of films at venues throughout the City, a lecture series, a "Women in Film" program, a photography exhibit, and an art show and sale in Devendorf Park. The event brings a large number of visitors to the City. The organizers offer daily tickets as well as packages ranging in price from $10 to $25,000, making the experience accessible to a wide array of filmgoers. Additionally, the movies on the beach and the art show/sale in the park are free to the public. In continuation of the organizers' commitment to the future of filmmaking, they have established the Carmel Art & Film Festival Scholarship Fund, which offers several $2,500 scholarships to high school seniors who are planning on going to college to study art or film, and/or college students already enrolled in art or film programs. As in years past, student films will be shown in various venues. The organizers of the Carmel Art and Film Festival have requested support for the event from the City in various forms the past three years. This year, the requests of the City are as follows: Request #1 The closure of Mission Street between Ocean A venue and Sixth A venue for the placement of tents to sell sponsor merchandise. Carmel Municipal Code Section 12.32.060 requires that City Council approve the closure of streets and the placement of tents in the public right-of-way for events. This has not posed problems or generated complaints at similar events held in the City in recent years.


The closure of Mission between Ocean and Sixth


Cost of $365 per block per day for two days. This fee includes the cost of traffic control by the Police Department, the posting and removal of signage, the placement and removal of barricades and or A-frames by the Public Works department City event processing, sound pennit and parking stall fees

$1,025 $6430
value of $2,000

Total of City Charges that may be waived
and One (1) Sunset Center City free use day

This free use day is not a direct cost to the City. The City has five "free use" days for use of the theater and lobby of the Sunset Center each year. The value is provided here for reference only. The Carmel Art and Film Festival organizers have agreed to pay the City for the "hard cost" expenses associated with the event in accordance with Council Policy. The total fiscal impact to the City would be $6,430 plus the $2,000 value of the free use day if all of the requests are approved.

In accordance with Council Policy regarding the waiver of fees, the organizers have provided the financial statement for 2012 and budget for the 2013 event for Council consideration (Attachment "A").

Staff recmmnends that the Council authorize the street closures, waive fees totaling $6430, allocate one City "free use" day and consider allocating during the budget process $5,000 from the Council Discretionary Fund in FY 13114 to offset costs associated with the use of the Sunset Center.




Purpose. Community Event Fees Application Process

I. Purpose.

The City is regularly being approached to waive fees for Community Events. This policy is designed to outline criteria for the submittal and review by Council of fee waiver requests.


Community Event Fees

Fees Eligible for Waivers: • Special Event Permit Fee • Fees associated with street closures • Fees associated with events on the beach or at City Parks • Parking stall fees Fees not eligible for Waivers: • Grant writing expenses • Damage deposits • Overtime costs for City personnel • Costs for contracted personnel Criteria: • What will be the economic impact on the community? (positive/negative) • What is overall impact on the community (positive/negative) What charitable contributions to the community will be made, either directly • or indirect! y? Documentation Required with Waiver Request: • Detailed scope of the event • A proposed budget • Past financial statements for established events


WHEREAS, the Carmel Art and Film Festival, now in its fifth year, draws a large number of visitors to the City, has proven to be a popular event and an economic driver; and WHEREAS, the Festival offers a broad array of films and art events in a variety of venues throughout the City, many of which are free to public; and WHEREAS, the event organizers are committed to developing youth talent in filmmaking, including offering several scholarships to promising high school and college students. NOW, THEREFORE, BE IT RESOLVED THAT THE CITY COUNCIL OF THE CITY OF CARMEL-BY-THE-SEA DOES: 1. Approve the closure of Mission Street between Ocean and Sixth A venue 2. Approve one "free use" day for the use of the theater and lobby at Sunset Center and 3. Approve the waiver of City fees totaling $6,430 PAS SED AND ADOPTED BY THE CITY COUNCIL OF THE CITY OF CARMEL-BY-THE-SEA this 4th day of June 2013, by the following roll call vote: AYES: NOES: ABSENT: COUNCIL MEMBERS: COUNCIL MEMBERS: COUNCIL MEMBERS: SIGNED: ATTEST: JASON BURNETT, MAYOR Heidi Burch, City Clerk


CITY OF CARMEL-BY-THE-SEA COMMUNITY SERVICES PO Box CC Carmel, CA 93921 Phone (831) 620 .2020/FAX (831) 624.2132 Email : clopez@ci.carmel Date: SPECIAL EVENT PERMIT INVOICE To: Tom Burns , Carmel Art & Film Festival; Oct. 9-13 , 2013 400 1,200 400 1,200 150 400 200 200 50 25 1,825

Devendorf Park- $400 for 1st four hours Sat., Oct. 12 Devendorf Park- $300 per hour for 2nd four hours Sat., Oct. 12 Devendorf Park- $400 for 1st four hours Sun., Oct. 13 Devendorf Park- $300 per hour for 2nd four hours Sun., Oct. 13 Special event processing fee for main event Oct. 9- 13, 2013 Special event fee for BBQ on the beach (includes two parking stalls; Scenic & 13th) Two extra parking stalls for Oct. 12, 2013 (Scenic & 13) $100 x 2 stalls Two stalls in front of the Carmel Plaza $100 x 2 stalls Sound permit for Devendorf Park, Oct. 12-13, 2013 ($25 per day) Sound permit for movie on the beach Sat., Oct. 12, 2013 Closure of Mission between 6th & Ocean- $365 per day X 5 days 24-hours from Oct. 9 through Oct. 13 =5 days total- TENTATIVE ORGANIZER TO ADVISE CITY BY SEPT. 9, 2013 Long barricades to close Mission at Ocean and at 6th A-frames at various city locations Total charges that may be waived Damage deposit (refundable following beach inspection) Devendorf Park- Damage Deposit- Oct . 12 , 2013 Devendorf Park - Damage Deposit - Oct. 13, 2013 NO PARKING signs ($ 1.50 per sign X 20 signs) Del Mar Beach, 2 officers; Sat. 5 to 10 p.m. 10 hours X $116 .23 per hour/per officer (to be paid by separat e check directly to CPD Over-time account) Tot al charges that may not be waived

130 250 $6430 200 350 350 30 1,162.30 $ 2092 .30

TOTAL CHARGES FOR EVENT $8,522.30 This invoice is due and payable upon receipt. Please make check payable to: City of Carmel-by-the-Sea or by credit card (the city does not accept American Express or Diners Club). Mail to: Community Services Carmel-by-the-Sea Attn: Cindi Lopez PO Box CC Carmel, CA 93921


May 5, 2013

Hi Heidi, I have attached the 4 requested items for the city council meeting as per your request. I have some additional topics that I am not sure need to be addressed at the meeting as an agenda item or as an internal conversation. First, I am requesting an additional $5000 from the city again this year. The $5K helps to defer our expenses at the Sunset Center. There is not a cash transaction, but a reduction in our cost at the Sunset Center. My second topic is the request to have all 10 banner stands on Ocean and the 2 at the Sunset Center dedicated solely to the film festival for the duration of time that I am allotted. I know that there has been some discussion as to sharing the banner stands, but I think this makes the festival look less professional. We are competing with major world-class events from around the world . It is extremely important that we show a unified front as a festival. This year we have local artist George Rodrique as our festival artist. The banners will be colorful and one of the highlights of the festival. I am not sure if anyone else has requested the banners on ocean in conj unction to the festival, but I am happy to work with other events in town to include them in other aspects of the film festival. Please let me know if you need any additional information. Regards, Tom

Thomas Burns CEO & President CARMEL ART & FILM FESTIVAL

CARMEL ART & FILM FESTIVAL P.O. BOX 5877, CARMEL, CA 93921 831 .625.3700


The Carmel Art & Film Festival is a 501 (c)3 nonprofit organization dedicated to the development and celebration of independent artists and their audiences. This year the Carmel Art & Film Festival will take place October 9-13, 2013 at several venue locations throughout Carmel-by-the-Sea. Last year the city supported our efforts by waiving all fees associated with the film festival. Not only was this greatly appreciated, the cost savings allowed us to reallocate dollars and expand our marketing efforts in both the LA and San Francisco areas which had a significant impact on the ticket sales. Listed below are all of the line items that appear on the Special Event Permit, however, we understand that the City of Carmel-by-the-Sea has implemented new guidelines rega rding the waiver of fees and is no longer in a position to absorb the "hard cost" associated with a special event. Any "hard cost" line item will be paid by Carmel Art & Film Festival: One "Free Day" at the Sunset Center: Special Event processing fee for the Carmel Art & Film Festival: Special Event processing fee for the BBQ on the beach: Damage Deposit for BBQ (refundable upon inspection): Devendorf Park- $400 1st four hours X 2 (use of park Saturday & Sunday only) : Devendorf Park - 2"d four hours$300 per hours X 2 (use of park Saturday & Sunday only): 7. Devendorf Park Damage Deposit for 2 days: 8. Sound permit for Devendorf Park: 9. Sound permit for the "Movie on the Beach": 10. Closure of Mission Ave. between 6th & Ocean Ave.: 11 . No Parking signs ($1.50 per sign X 20 signs): 12. Long Barricades to close Mission between 6th and Ocean Ave. : 13. A-frames at various city locations: 14. Del Mar Beach, 2 officers, Saturday, October 13th from S:OOpm-1 O:OOpm: (2 X $116.23 per hours per officer) 15. 2 parking stalls Oct 12, 2013 (scenic & 13th) 16. 2 parking stalls in front of Carmel Plaza 1. 2. 3. 4. 5. 6. TBD $150 $400 $200 $800 $2,400 $700 $50 $25 $1 ,825 $30 $130 $250 $1 1 163 $200 $200

TOTAL $8,522.30

**The request to close Mission Avenue is contingent on our ability to secure a Sponsor for this area and we have agreed to a 30 day notice: If the Carmel Art & Film Festival does not secure a Sponsor for the Mission Avenue street closure 30 days prior to the film festival, the request will be withdrawn.

CARMEL ART & FILM FESTIVAL P.O. BOX 5877, CARMEL, CA 93921 831.625.3700


Carmel Art Film Festival 2013 Financials; Confidential
Jan-Dec Actual 2012 Jan-Dec Budget 2013

Total Income Sponsors & Contributors: Total Ticket Sales Total Income Retail Total Other Income Total Income: (Cash Basis):


173,026 85,685 9,084 44 ,426 312,221

232,500 112,000 20,870 50,000 415,370

Total Merchandise Expense Total Advertising Expense Total Commission Expense Total Event & Exhibition Expense Total Printing Expense Total Rental Expense Total Insurance Expense Total Service Charge Ex pense Total Internal Travel & Ent Expense Total Other Internal Ex pense Total Expenses before Executive Compensation (Cash) 11 ,209 16,054 18,975 65,936 25,266 58,165 4,635 3,973 4,615 20,398 229,226 12,870 28,000 52 ,000 82,000 31,500 70,000 6 ,150 5,000 7,250 30 ,550 325,320

Net Income



Page 4 of 4 5/10/13



With so many interesting things in life, there is a story behind the story – a back story that lends perspective and intrigue. Screenplays come not out of the blue but rather from imagination shaped by experience – everything from tarnished love to dysfunctional families to video game overload – experiential reservoirs where the creative mind dips and sips. It is here that the stories take shape, often beginning as vague ideas without much definition. But for the tenacious they are the seeds that hold the promise of something great, something lasting, something that makes that magical connection. Every project provides the promise, but which will provide the breakthrough that validates the work and secures the legacy? Well, that’s the million dollar question that in the artistic arena rarely gets an adequate answer. Who knows when lightning will strike? It often feels random, but the dreamers and believers will tell you it is not. They say it’s about trust – trusting that the story you need to tell will resonate. Renowned Cajun artist George Rodrigue was a struggling artist before a creature we all know simply as Blue Dog elevated George into super-stardom. But Blue Dog didn’t come out of nowhere. He was inspired by a vivid childhood memory – the legend of the Loup Garou, a mythical werewolf often used by parents to frighten misbehaving children. The story made an impression and years later Rodrigue’s interpretation became a sensation. As the signature artist, George Rodrigue and his Blue Dog take center stage at the Carmel Art and Film Festival 2013 – a fitting tribute to all who believe lightening can strike in the most unlikely places. melar



Carmel Art and Film Festival congratulates all of our 2012 films and filmmakers who have been nominated for big time awards including Helen Hunt, Academy Award nomination for Best Supporting Actress for “The Sessions,” multiple Academy Award nominations for “Amour,” “A Royal Affair,” an Academy Award nomination for Best Foreign Film, and an Academy Award nomination for “The Invisible War” for Best Documentary.

For information visit:




Carmel is an idyllic little hamlet by the sea with world famous white sand beaches, a quaint European-inspired downtown shopping district, renowned restaurants and hotels – and it’s Clint Eastwood country. So it stands to reason that Carmel would also be home to an international art and film festival. Screening over 100 films in unique and beautiful venues over five days, the festival is quickly becoming a cultural phenomenon on the West Coast and beyond. One of the highlights every year is the presentation of the Clint Eastwood Filmmakers Award, given to an artist who exemplifies the ideals in filmmaking that Clint has embodied over his many years as an industry leader. Clint chose Carmel as his home for a good reason. Few places on Earth compare to the natural beauty and sophistication of Carmel-by-the-Sea. The Carmel Art & Film Festival is a perfect opportunity to present your brand in both a great setting and to an impressive target audience.


October 9 - 13, 2013
The festival is held throughout the hamlet of Carmel-by-the-Sea. Some of the venues include: The Sunset Cultural Art Center, Golden Bough Theater, Carmel Youth Center Theater, Carmel Youth Center Auditorium, Carmel High School Performing Art Center, Carmel Beach, Devendorf Park, 13th Avenue Beach, City Hall and multiple galleries.

Carmel-By-The-Sea, California
Carmel Art & Film Festival attracts a diverse group of attendees and filmmakers on every level, from emerging to Oscar award winning. If you are an art lover of any sort, you will find something at the festival for you. And chances are, you will come across someone you know.

Charity Affiliations:

The goal is to grow the festival into a powerful fund-raising tool supporting local charities, especially programs that encourage the creative spirit in young people. The festival is a registered 501(c)(3) non-profit.
Top clockwise: Clint Eastwood Filmmakers Award, bronze sculpture, designed by artist Gustavo Torres, Sunset Cultural Arts Center - the festival’s main venue in Carmel, Cheryl Tiegs, Clint Eastwood, Festival 2013 artist George Rodrigue image, Dustin Lance Black, Matthew Modine, Patron Party, James Franco, Cloris Leachman.


The Carmel Art and Film Festival’s Women in Film program is a celebration of women in the film and art industries, and those who support the idea of art as a necessity not a luxury, especially in our schools. From the networking opportunity of lunch on stage at the Sunset Cultural Arts Center, to the provocative panel discussion to a dynamic screening, it is designed to support and encourage present and future artists. A catered lunch for 250 is held on stage after which we open up the entire 700 seat theater for a panel discussion featuring trend-setting women representing different aspects of the film business. We follow that up with a related screening. While we bring together accomplished and powerful women in many fields, we also strongly believe that young women just starting their careers should also have a “seat at the table,” so we reserve at least one seat at every table for young women who attend as our guests. Proceeds from the event also benefit the Carmel Art and Film Festival’s scholarship fund.
SATURDAY October 12, 2013




• 250 Power women at lunch on stage. • Panel Discussion - Open to 700 guests. • Screening: TBD

11:30 Champagne Reception 12:30 Lunch 2:00 Panel Discussion 2:30 Screening (These are approximate times)

• • • • • • Company/Brand name at venue location. Recognition of the event as “Hosted by ...” 2 Full-page ads in Event Magazine. Logo placement in festival guide on editorial page of event. Logo on sponsor page in the official festival program guide. Step and Repeat logo wall at event. • On site celebrity interviews made available through video news release. • Broadcast capability through the Digital Media Center. • Tickets to all art & film events. • Gift bag and sampling opportunity at event site.
4 – Sponsor Credentials, 8 – All Access Film passes.


Filmmakers Dinner on the Beach has become one of our marquee events of the festival. We wanted to share one of the quintessential Carmel experiences of “the beach bonfire.” It has become one of our filmmakers favorites! 20 bonfires are built, serving as tables for a catered dinner under the stars on the white sands of Carmel beach. Additional Sponsorship Opportunities FILM ON THE BEACH
One of the festival’s free community outreach events. The film on the beach historically attracts between 600 to 800 people. This is a great way to get your message out to a mass audience. One of the most talked about event at the festival.

A provocative series featuring influential industry leaders. Past lecturers include: Adam McKay, Fred Wolf, Sheila Johnson, John Wineglass, Alan Silvestri, Michael Childers, Joel Cox and Gary Roach.

One of the best ways to get your brand in front of the industry. The filmmakers lounge is open to all filmmakers and industry guests of the festival. It’s a place to meet up with old friends and a place to make new ones. It is a casual environment ideal for sampling.



Carmel Art and Film Festival Goes Blue
George Rodrigue has been selected as the Carmel Art & Film Festival’s featured artist for 2013. With studios in New Orleans and Carmel, this Louisiana native is best known for his iconic Blue Dog paintings. Rodrigue thinks of California as his second home and, for the first time in a decade, will spend a full year working on the Central Coast. “For years I’ve given back to my home state of Louisiana,” says Rodrigue, “but California has given me just as much, and in 2013 I hope to return the favor.” Rodrigue will be an integral part of the festival, designing and creating the 2013 poster and print, working with young people, hosting a grand carnival celebration during the festival, and so much more. “We are so excited to be working with George this year,” says festival CEO and President Tom Burns. “We are planning a major collaboration to coincide with a Rodrigue retrospective at the National Steinbeck Center, fundraising campaigns for arts programs benefiting young people, and an overall year long celebration of George’s work, culminating with the festival.” About the George Rodrigue Foundation of the Arts:
In 2009, George Rodrigue formed GRFA as a non-profit 501(c)(3) organization. The Foundation advocates the importance of the visual arts in the development of our youth. GRFA encourages the use of art within all curriculums and supports a variety of art educational programs. In addition to providing financial assistance in the arts and other areas, GRFA will plan, develop, and implement a series of unique educational art programs that are specially designed to enhance and expand art curriculums, despite continuing state and federal cutbacks.

CAFF Charitable Affiliations:
A 501 (C) 3 non-profit organization, the Carmel Art and Film Festival supports local and regional charities and offers several scholarships to established and emerging art and film students.


We offer companies a number of sponsorship levels that will meet their branding and marketing needs. Sponsorships can be customized for specific brands and marketing requirements. Title Sponsorship • Presenting Sponsorship • Venue Sponsorship • Women in Film Program
IMAGE: CAFF 2012 Short film winner: Admissions, directed by Harry Kakatsakis, written by John Viscount, and starring James Cromwell, Anna Khaja

Carmel’s picturesque Devendorf Park is the center of art activities throughout the festival. Companies have the opportunity to sponsor art lectures, guest artist demonstrations, sculpture events, family activities and a music stage. Art in the Park • Art Auction • Feature Artist Reception
IMAGE: Clint Eastwood Filmmakers Award, bronze sculpture designed and created by artist Gustavo Torres.



A celebration of the still image featuring the work of a renowned photographer includes an exhibition and photography program. The exhibition at the Sunset Cultural Arts Center will run the entire month of October. Exhibition • Photography Reception • Photography Program
IMAGE: ©Photographer Michael Childers. Childers exhibited his work at the festival, and was part of the lecture series.

A great opportunity to get your brand in front of a younger demographic. Each year the festival brings in an emerging artist for an intimate concert for just over 300 people. Great fun and great energy. Concert Sponsorship • Composers’ Event • Music Cafe • After Hours Party
IMAGE: Sunset Cultural Performing Art Center main auditorium.



Industry Attendees Individual Attendees Attendees by Age Group Attendance by Region Income Level Industry Income Level Attendees Male: 68% Female: 32% Male: 51% Female: 49% 18% 37% 26% 16% 3% -25 26-37 38-48 49-61 62+ 94% California 6% Out side of California $25,000 - $300,000 $65,000 - $1.5 Million+

The Carmel Art & Film Festival has a very aggressive marketing campaign planned for 2013. Sponsorship opportunities include:

Become a Sponsor!
Other sponsor opportunities include: Premiere Night Party, Private Founders Dinner, Filmmakers Beach Dinner, Lecture Series, Women in Film Program, Student Program, Awards Night, Gift Bags, Volunteer Apparel, Festival Map and a variety of VIP receptions.

Print Advertising Television Magazine Radio Event Magazine Billboards Website Email Blast Digital Marketing Banner Placement VIP Receptions Event Parties Concerts/Music Lectures Collateral Materials Credentials Sampling Product Display Area Year-round Film Program Quarterly Special Events

Please Contact Carmel Art & Film Festival to organize a sponsorship package that best fits your company.

For additional information please see the sponsorship levels for more details or call: 831.625.3700


Sponsors have a variety of opportunities to choose for their brand. A customized program can be developed to meet your brand and marketing needs. The following are some of the options open to you:
Sponsors have the ability to name venues, lecture series, events, parties, receptions, lounges and a variety of other programs. CAFF offers a variety of sponsorship levels from $250K to $5K. Major sponsors are recognized at all screenings.
Reach tens of thousands of people with our digital marketing strategy. From email blasts, to targeted PR campaigns, to social media, sponsors have both logo and ad opportunities on a year round basis. The CAFF website has an average 1.75 million views per year. Logo placement, banners and ads with direct links increase traffic to our sponsors’ websites. New this year will be a festival app that will allow for additional exposure. Sponsors are held on the CAFF site for a year. Offers one stop shopping for all media and sponsor digital needs: high-resolution photography, video of festival events, and a professional interview set with logo wall. Sponsor opportunities include logo wall, slates on all video releases, and naming rights. Associate your name with the celebrities who walk our Red Carpet. Sponsor opportunities include logo wall and recognition on all video and photo releases of Red Carpet festivities. Multiple cross-promotion opportunities are available to sponsors who commit early. Let us work with your team to link to our community of networks including Facebook, Youtube, Twitter and media websites. Reach the San Francisco and San Jose markets prior to the festival. Your logo will be seen by over 4.6 million eyes per month. A number of locations are available to maximize your brand on CAFF billboards throughout the Bay Area. Multiple page advertising is available to sponsors based on their commitment level. 10,000 copies are printed and distributed to our filmmakers, VIPs and attendees. Additional distribution in area hotels, Chamber of Commerce and numerous businesses. The event magazine and the official schedule are key collateral pieces for our attendees. The official schedule includes a map of the venue locations. Advertising space on the schedule is highly sought after and limited. CAFF has a key sponsorship relationship with KSBW-TV, which includes extensive advertising and news coverage. KSBW is part of the Hearst Company – a 26-station group offering coverage reach well beyond the local market. Sponsors may provide or be included on a variety of banners, posters and signage throughout the festival venues. Carmel has strict ordinances, so applications vary depending on sponsor and location. One of CAFF’s marquee events, Women in Film, is always an early sell-out. 250 female power brokers, industry leaders, sponsors and guests gather on stage for a luncheon, panel discussion and screening. A large portion of the proceeds fund our scholarship program. Everybody loves a great party and so do we. CAFF hosts a number of parties throughout the festival from private VIP receptions to our Blow-out Bash. We limit the number of sponsors per party to guarantee maximum exposure for your brand.

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The place where filmmakers, VIPs, celebrities and sponsors hang out. The filmmakers lounge offers a great atmosphere that is ideal for promoting your business in a casual environment. It’s a great place to meet old friends and new ones – and grab a bite to eat. Film and screenwriting winners will be announced and the Clint Eastwood Filmmakers Award will be presented as well. Industry insiders, filmmakers, VIPs, sponsors and invited guests attend this event. Past lecturers include: “Writing Funny” with screenwriters Adam McKay and Fred Wolf, “Executive Producing” with Sheila Johnson, “Composing for Film” with Academy Award nominated Alan Silvestri, and “Editing for Clint Eastwood” with Joel Cox and Gary Roach. Sponsors can underwrite the program and associated lectures. Early commitments guarentee

SCREENWRITERS maximum exposure in the promotion of the contest to a variety of media and website sources. COMPETITION FILM ON THE BEACH MUSIC CONCERT PHOTOGRAPHY EXHIBITION ART IN THE PARK CUSTOM SPONSORSHIP

A great way to build good will with your brand. The beach event is one of the festival’s free community outreach programs. The film on the beach historically attracts between 600 to 800 people. This is a great way to get your message out to a mass audience. Get your brand in front of a young demographic. Each year the festival brings in an emerging artist for an intimate concert for just over 300 people. Great fun and great energy. A celebration of the still image featuring the work of a renowned photographer includes an exhibition and photography program. The exhibition at the Sunset Cultural Arts Center will run the entire month of October. A great community event and open to the public. CAFF transforms downtown’s largest park into a mini art and performing arts center. Art and music takes place over the festival weekend. The sky’s the limit. Let our team work with you to develop the best program for your marketing and brand needs. From product display to hosting a VIP reception - all options are available in numerous sponsorship packages.


Working with filmmakers and a variety of studios, CAFF offers monthly screenings and events to its “Friends of Film” members. Members are film enthusiasts and corporate partners. Sponsors are included in all program marketing materials and acknowledged at all screenings and hosted events.
This program runs from February through December 2013

The Carmel Art and Film Festival Scholarship Fund gives financial aid to students of art and film. It is part of our ongoing commitment to encourage the creative spirit in young people. Four scholarships are awarded each year through an application/submission process.
Carmel Art and Film is a non-profit 501 (c) 3



A variety of opportunities to co-brand with festival merchandise and products.


2012 Sponsors

A partial listing 2012. 57

There is no better place in the world to restore your creative spirit.

Our story is tied to the artists and visionaries who have always been attracted to this corner of paradise. Poet Robinson Jeffers, painter Armin Hansen, photographer Ansel Adams and Academy Award winning filmmaker Clint Eastwood are just a few of the extraordinary artists on that esteemed list. The Carmel Art and Film Festival, a registered 501(c)(3) nonprofit, is built on that creative foundation, committed to providing a platform for the next generation of artists to share their stories with the world. Staying in Carmel
Known for its many B&B’s and world class boutique hotels. Available on the Monterey Peninsula: Over 200 properties 12,000 rooms 57 wineries 25 golf courses

Go Green

Carmel Trademark

Park your car and put away your keys Carmel and neighboring Pebble Beach – all venues are within walking distance are established world-class destinations, in Carmel-By-The-Sea. both of which have far reaching international brand recognition. As a sponsor, you become part of the premiere cultural event staged in one of the most stunning locations in the world – Welcome to the Carmel Art and Film Festival.


Carmel Art & Film Festival P.O. Box 5877 Carmel CA 93921 831.625.3700
Founded in 2008, the Carmel Art and Film Festival is a non-profit 501(c)3 committed to supporting the arts in all its forms, with a special emphasis on nurturing the creative spirit in young people. Through year round community outreach, scholarships and grants, special festival programs, and the festival itself, Carmel Art and Film gives artists a platform and a voice to pursue their creative visions and share them with the world. 59

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