TYPES OF ADVERTIZING AGENTS.
An organization where people with creative ideas, developing and implementing new ideas of advertising, with promotional tools is said to an advertizing agency. Even the agency also arranges various contracts and like buying space and time in many Medias. Some of the top international agencies are J. Walter Thompson, Ogilvy and Mather, Leo Burnett, McCann Erickson, Saatchi and Saatchi, Lowe. Full-Service Advertising Agency An agency is said to be full sized if the agency is generally big, having many departments in the agency, good staff handling each department in better manner and many workers who are specialized in the concerned work under them. It must handle various department as a)Accounts planning department b)Copy writing department c)Client servicing department d)Creative studio and production department e)Art direction department f)Media planning and buying department g)Accounts finalization department etc.,. Which ever agency has all these departments it is said to be a big sized advertizing agency department. Creative Boutique Creative Boutique is the common name for the advertizing agencies who are well specialized in creative ideas and creative advertizing agencies work. These creative boutiques take care of only creative ideas and its implementation in a creative manner. These agencies are not concerned with the work of other departments. They handle only the work which is related to make something new and different and extend it to various areas. Such boutiques are small compared to other agencies and have less staff than others. They only have creative people like copywriters, creative heads and art directors. Media Buying Agency The name media Buying Agency it self includes that it handles the work of buying the media planning and scheduling. These agencies are also known as Agency of Record. These agencies first plan and then select then set the timing and dates and then buy media space and lastly time form publications or televisions or radio channels. A separate media wing is allocated now a days and full service id being given, and a separate name is given as it deals with only buying agency. These agencies just concentrate on planning and buying people. Interactive Agency The people who deal with digital new age media advertizing communication are known as interactive agencies. Their work is to make internet advertisements, small message service advertisements and other advertisements etc. These advertisemen6ts are very new, completely creative and more work competitive. In-house Agency
.The agencies which work for their own head company are called ad in house agency and these agencies work for their own companies but not for other companies. Generally these companies are maintained by vast consumer durable companies. These agencies are very small in number of staff as compared to others. communicating and marketing of their own company. The agencies look after the advertising.
Advertising Services Aristotle is an advertising agency where it gives full services related to advertizing agency and its solutions. They do not even charge clients a commission on media placements. it promotes a major event and also about negative crisis. implementing logs. brand website. Media Planning & Placement It provides service in media planning and placement services. They are able to deliver both off line and online marketing. creative promotions. it has lot of experience and creativity to meet customer needs and can satisfy the customers . Public Relations & Promotions Aristotle marketing agency gives us the perception of public. advertising services ad competitive rate. By this clients are getting fee based planning and placement structure by which clients avoid exorbitant media commission. writing. Marketing Research & Consultation Aristotle agency marketing helps its clients to know about consumer research and strategic planning with focus groups and much more.
TV. designing. placement . direct marketing and internet. design production. print and visual service. Direct Mail
. It can develop. signage. Radio & Print Advertising It is a complete service digital marketing agency which provides original concepts development and fully production services which include scripting. Branding & Corporate Identity For creative marketing communications Aristotle integrated marketing helps the customers with its experience in product creating. planning. produce and make a fully integrated marketing service unlike other agencies.As they are called full service they also handle marketing communication aspects as sales promotion.FULL SERVICE AGENCY AND ITS FUNCTIONS:
Definition: These services are said to be the services which handle the advertisement process. and advertising campaigns. radio and television production.
Aristotle Integrated Marketing gives total services direct mail campaign which includes new ideas with new concepts which develop the full-service direct mail campaign implementation including creative concept development. The work which is done by the agency is very creative and stylish. Video & Audio Production The work of audio and visual production in done in its unit only. presentations. talented award winning specialists it gives their clients a great speed of power. print production. copywriting. design and print production services for branding brochures. design.
Aristotle’s Integrated Marketing creative group has very creative and experienced photographers who have very much experience a well as award winning talent also.
Brochures & Sales Support Materials
Full-service of copywriting. Creative Services Aristotle integrated marketing has a team of creative. It also gives it clients a easy and cost reduction resource for all types of imaginary stills. training videos. database management and fulfillment. sales support materials and annual reports are given by the Aristotle. it also provides a easy and cost effective resource or the high quality videos. broadcasting material.
. management tasks. and we can drive the definition for “Campaign Management Principle”. code of conduct for any work activities. The word “Principle” is basic generalization which can be accepted as true and that can be used as a basis for reasoning or conduct. Campaign Management Best Practice: In the best practice campaign management the campaign which include other campaign activities. a specific rule and standard especially of good behavior. other functions and actions that frequently which don’t conform some strict rules and standards which evolved and considered as the business wisdom to achieve business goals thorough campaign. In other term it is defined as being. The explanation for campaign management principle and the campaign management are as follow: Campaign Management Principle: The professed assumption.The Best Practices and most Common Principles for Campaign Management The term “Principle” is defined in a different way by the different authors. The Campaign Management Principle and the Campaign Management Best Practice are two different practices in the management. the management behavior at work which associated with discipline. as above describe about the term principle. plan of action etc. The achieving result which measured equally and acceptable the most common campaign principle which are related to modern system and best practices which help the organization to achieve quality and it is ease in implementing. “A professed assumption. plan of action. Centralization and Transparency of Campaign related data which is known as campaign management. Taking up the appropriate action force for positively action and it help for proficient and profitable campaign management. accepted by the management group. operations and scope future associated with service industry professionals. doctrine. basis. When the performance analyzing of campaign mostly it finds that the metrics targeted for improvement.