Gerd Leonhard

Futurist, Author, CEO
TheFuturesAgency

The Future of Business and Communications in a Networked Society :

Social, Local, Mobile ... Print and Paper?

The future is already here!

There are no Recipes

The future is already here!

Media use is a re ection of Culture
Paying for Content is a re ection of Culture

Dramatic Shifts in Control

The future is already here!

Interaction before transaction

The future is already here!

The future is already here!

Mind-boggling pace of technology but really useful ideas must change our habits

Entering the era of leaps

The future is already here!

Social Local Mobile Cloud Video

“SoLoMo”

SoLoMo

We are ‘the show’

The future is already here!

Image licensed from sevensheaven.nl

The future is already here!

Not just ‘social media’ - but a

Social OS!

Social

OS

The future is already here!

Every screen is becoming some kind of connected TV, Radio or Reader

The future is already here!

Imagine this in the hands of 5 Billion people

The future is already here!

People of the Book☯ People of the Screen

The future is already here!

Increasing Unbundling of Media

The future is already here!

Increased Fragmentation:
User behavior and preferences, UIs and devices, payment-readiness...

Personalization. Customization. Aggregation. Curation. Filtering. Sense-Making

Fragmentation Opportunities:

Image via Flickr/virtuallysupine

Abundance is inevitable - therefore Curation, Context & Interface becomes crucial

But our future is not an either/or world ...it’s an

‘AND’- World
Speed ⚇ Slowness Social ⚇ In Solitude Print / Physical ⚇ Digital Planned ⚇ Serendipitous Filtered ⚇ Accidental Peers ⚇ Experts Free ⚇ Paid

The future is already here!

Convergence will pose serious Challenges - and offer massive Opportunities

Search « » Social Television « » Internet Computer « » Mobile Online « » Of ine Social Media « » ‘Old Media’ Print « » Digital User « » Producer

The future is already here!

Paper & Print

Digital Mobile Social Cloud

The future is already here!

Imagine the possibilities:

Connecting the crowd and the cloud

The future is already here!

Print ⇠➲ Digital & Augmented

Disruptive Innovation Example:

Layar via Youtube

The future is already here!

Opportunity: combining new and old

The future is already here!

When the pivot point is reached change is often much faster than anticipated

The future is already here!

Expect the total Re-Invention of Advertising

The future is already here!

Disrupt...or Be Disrupted

The future is already here!

The rise of disruptive technologies

Content Media Telecom Publishing

The future is already here!

Devices Technology / CE

The future is already here!

The future is already here!

Hyper-Collaboration
- not Hyper-Competition

The future is already here!

Make bold - but not stupid - moves
Was: paid

Now: FREE

The future is already here!

The power of assumptions and expectations
“it should be at least as good as the past”

A new goal: setting your customers free:)

The future is already here!

Open is the new ‘captive’

Heading towards even more Radical Consumer Empowerment:)
Was...

Is and will be...

The future is already here!

Imagine...

The future is already here!

Bank on Open Platforms

The future is already here!

The problem is not the ‘pay’ -

it’s the wall!

Source:

The future is already here!

Content pricing is increasingly subject to multiple, and changing ‘soft’ factors -

But what is your reason to get paid...?

The future is already here!

The future of paid content: Pay-Will not Pay-Wall :)

Pay-Wall ((

Pay-Will :)

The future is already here!

Build value

around the content

The future is already here!

Key points to remember

The future is already here!

The future is already here!

Thanks!!!
mediafuturist.com thefuturesagency.com gerdtube.com (video) slideshare.net/gleonhard Download: Futurist App
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