Polling   Market  Research  

 

Methodology     Zogby   Analytics   was   commissioned   by   CWA   District   One   to   conduct   an   online   survey   of   600   likely   voters   in  New  York,  New  York.  All  interviews  were  completed  June  13  and  June  14,  2013.     Using   trusted   interactive   partner   resources,   thousands   of   adults   were   invited   to   participate   in   this   interactive  survey.    Each  invitation  is  password  coded  and  secure  so  that  one  respondent  can  only  access   the  survey  one  time.     Using   information   based   on   census   data,   voter   registration   figures,   CIA   fact   books   and   exit   polls,   we   use   complex   weighting   techniques   to   best   represent   the   demographics   of   the   population   being   surveyed.   Weighted  variables  may  include  age,  race,  gender,  region,  party,  education,  and  religion.     Based   on   a   confidence   interval   of   95%,   the   margin   of   error   for   600   is   +/-­‐   4.1   percentage   points.     This   means  that  all  other  things  being  equal,  the  identical  survey  repeated  will  have  results  within  the  margin   of  error  95  times  out  of  100.     Subsets  of  the  data  have  a  larger  margin  of  error  than  the  whole  data  set.    As  a  rule  we  do  not  rely  on   the   validity   of   very   small   subsets   of   the   data   especially   sets   smaller   than   50-­‐75   respondents.     At   that   subset   we   can   make   estimations   based   on   the   data,   but   in   these   cases   the   data   is   more   qualitative   than   quantitative.     Additional  factors  can  create  error,  such  as  question  wording  and  question  order.     ##   About  Zogby  Analytics:   For  three  decades,  the  Zogby  companies  have  produced  polls  with  an  unparalleled  record  of  accuracy   and  reliability.  Zogby  telephone  and  interactive  surveys  have  generally  been  the  most  accurate  in  U.S.   Presidential  elections  since  1996.     Zogby  Analytics  is  composed  entirely  of  senior  level  executives  from  Zogby  International.  Zogby   Analytics,  along  with  renowned  pollster  John  Zogby,  have  continued  in  the  tradition  of  conducting   telephone  and  interactive  surveys,  while  keeping  an  eye  on  the  future  by  incorporating  social  media   tracking  and  analysis  into  our  work.     Zogby  Analytics  conducts  a  wide  variety  of  surveys  internationally  and  nationally  in  industries,  including   banking,  IT,  medical  devices,  government  agencies,  colleges  and  universities,  non-­‐profits,  automotive,   insurance  and  NGOs.          
 

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    Polling   Market  Research  
 

Narrative  Summary     Have  you  attended  at  least  one  LIVE  ticketed  event  in  the  past  12  months?  (Ticketed  events  include  LIVE   sporting,  music,  theater  or  cultural  events.)         Yes       75%     No     25       Three  quarters  of  respondents  say  they  have  attended  at  least  one  Live  ticketed  event  in  the   past  12  months,  while  one  in  four  have  not.     In  all,  how  many  times  have  you  bought  tickets  either  at  the  box  office,  season  tickets,  online,  via  phone   or  other  means  in  the  past  12  months?       1  –  2           26%     3  –  5           29     6  –  10           14     11  –  20              7     More  than  20  times          4     I  have  not  bought  any  tickets  16              in  the  past  12  months       16     Not  sure                4         More  than  half  (55%)  say  they  have  purchased  tickets  five  times  or  less  within  the  past  year,   while  16%  say  they  have  not  purchased  any  tickets  in  that  time  span.    

 

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    Polling   Market  Research  
 

Are  any  of  the  statements  below  true  about  you?     Table  1.  True  Statements  (%)      I  have  purchased  tickets  to  a  concert,  theatre,  cultural  or  sporting  event  through  the   web    I  have  purchased  tickets  to  a  concert,  theatre,  cultural  or  sporting  event  online  from   other  fans  or  individual  ticket  holders    I  have  given  tickets  away  to  a  concert,  theatre,  cultural  or  sporting  event  to  another   person    I  have  sold  tickets  to  a  concert,  theatre,  cultural  or  sporting  event  to  another  person   through  the  web    I  have  sold  tickets  to  a  concert,  theatre,  cultural  or  sporting  event  to  another  person,   offline  (e.g.  to  a  friend  or  someone  I  met)    I  feel  comfortable  selling  tickets  to  someone  outside  the  event  venue    None  of  the  above    Not  sure  

%   66   24   21   9   9   8   19   2  

    Two  in  three  (66%)  say  that  they  have  purchased  tickets  to  a  concert  or  other  event  through  the   web,  while  one  in  four  (24%)  have  purchased  tickets  online  from  other  fans  or  individual  ticket  holders.   Another  one  in  five  (21%)  have  given  tickets  to  these  events  to  another  person.  One  in  ten  have  sold   their  tickets  to  another  person  using  the  web  and  another  one  in  ten  have  sold  these  tickets  to  another   person  offline.       About  one  in  five  (19%)  have  done  none  of  the  activities  mentioned  and  2%  are  not  sure.

 

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    Polling   Market  Research  
 

  Transparency  Poll  Questions:   Have  you  had  the  experience  of  trying  to  purchase  tickets  online  and  having  the  event  be  sold  out  within   minutes  of  tickets  going  on  sale?       Yes       52%     No     43     Not  sure      5       Fifty-­‐two  percent  say  they  have  had  the  frustrating  experience  of  trying  to  purchase  tickets   online  only  to  be  informed  within  minutes  that  the  event  is  sold  out.  Forty-­‐three  percent  say  they  have   not  had  that  experience  and  5%  are  not  sure.     Are  you  aware  that  event  producers,  concert  promoters  and  performing  artists  often  pre-­‐sell  or  reserve   tickets  to  companies,  record  labels,  VIPs,  fan  clubs,  credit  card  holders,  and  personal  friends?       Yes       68%     No     24     Not  sure      8       By  nearly  three  to  one  (68%  vs.  24%),  respondents  say  they  are  aware  of  the  practice  of   producers,  promoters,  and  artists  pre-­‐selling  or  reserving  tickets  making  them  unavailable  to  the  public   for  sale.  Eight  percent  are  not  sure.     For  a  given  event,  what  do  you  believe  is  a  fair  percentage  of  tickets  to  be  pre-­‐sold?       Under  10%       28%     10%  -­‐  24%     34     25%  -­‐  49%     16     50%  -­‐  74%     11     75%  or  above        4     Not  sure        9       Three  in  five  (62%)  respondents  say  that  one-­‐quarter  or  less  of  tickets  is  a  fair  percentage  to  be   pre-­‐sold,  while  16%  think  one-­‐quarter  to  half  is  a  fair  percentage.  Eleven  percent  think  half  to  three-­‐ quarters  is  fair,  and  4%  think  anything  more  than  three-­‐quarters  of  tickets  in  reserve  to  be  pre-­‐sold  is   fair.  Just  under  one  in  ten  (9%)  are  not  sure  where  they  stand.    

 

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Are  you  aware  that  the  number  of  set-­‐aside  tickets,  known  as  holdbacks,  can  exceed  50%  or  more  of  the   total  number  of  tickets  available  for  the  event?       Yes       28%     No     62     Not  sure   10       Despite  the  significant  majority  who  say  they  are  aware  of  the  practice  of  reserving  or  holding   back  tickets,  more  than  three  in  five  say  they  are  unaware  that  holdbacks  can  exceed  50%  or  more  of   the  total  number  of  tickets  available  for  the  event.  About  a  quarter  say  they  are  aware  of  how  many   tickets  are  held  back  and  10%  are  not  sure.     Recently,  on  his  Believe  Tour,  Justin  Bieber  performed  in  Nashville,  Tennessee  at  a  venue  with  a   capacity  of  14,000.    Of  those,  12,999  tickets  were  “holdbacks”  and  only  1,001  (7%)  were  made   available  for  purchase  to  the  general  public.         Does  the  volume  of  ticket  “holdbacks”  in  this  instance  surprise  you?       Yes       59%     No     33     Not  sure      8       Nearly  three  in  five  (59%)  say  they  are  surprised  by  the  number  of  hold  backs  for  a  recent  Justin   Bieber  concert,  while  one  in  three  (33%)  say  they  are  not  surprised.     Considering  this  instance,  do  you  think  ticket  holdbacks  are  ethical?       Yes       16%     No     71     Not  sure   13       The  overwhelming  majority  (71%)  say  that  in  this  instance  they  think  that  the  number  of  tickets   held  back  is  unethical.  Sixteen  percent  have  no  problem  with  it  and  13%  are  not  sure.     Do  you  agree  or  disagree  with  the  following  statement?   Laws  should  be  put  in  place  to  cap  the  amount  of  holdbacks  allowed  for  concerts  and  events         Agree       77%     Disagree        9     Don’t  know     14    
 

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  Seventy-­‐seven  percent  agree  that  there  should  be  laws  to  limit  the  amount  of  holdbacks  for   tickets  to  concerts  and  events,  while  9%  disagree.  Fourteen  percent  are  not  sure  how  they  feel  about   such  laws.     Promoters  or  venue  managers  should  be  required  to  post  on  line  how  many  tickets  are  available  to  the   general  public  when  they  go  on  sale  so  customers  can  know  their  chances  of  buying  them.       Agree       86%     Disagree        6     Don’t  know        8       The  overwhelming  majority  of  respondents  agree  that  promoters  or  venue  managers  should   have  to  post  online  how  many  tickets  are  available  for  sale  to  the  general  public  so  consumers  know   their  odds  of  getting  a  shot  at  buying  tickets;  6%  disagree;  and  8%  are  not  sure.     Which  of  the  following  is  closer  to  your  view?         It  is  important  that  artists  and  concert  promoters  disclose            to  consumers  how  many  tickets  are  reserved  as  “holdbacks”            and  how  many  tickets  are  available  to  the  general  public       78%     It  is  not  important  that  artists  and  concert  promoters  disclose            to  consumers  how  many  tickets  are  reserved  as  “holdbacks”            and  how  many  tickets  are  available  to  the  general  public       12     Not  sure                   11       More  than  three  in  four  (78%)  say  it  is  important  that  artists  and  promoters  disclose  to   consumers  how  many  tickets  are  held  back,  while  12%  do  not  think  it  is  important.  Eleven  percent  are   not  sure.     Are  you  aware  that  many  venues,  including  Madison  Square  Garden,  Yankee  Stadium,  Barclay’s  Center   and  Citifield  have  received  significant  public  subsidies?         Yes       50%     No     41     Not  sure      9       Exactly  half  (50%)  say  they  are  aware  of  the  public  subsidies  venues  such  as  Madison  Square   Garden,  Yankee  Stadium,  and  Barclay’s  Center  have  received  significant  public  subsidies.  On  the  other   hand,  a  healthy  41%  say  they  are  not  aware  of  the  subsidies  and  9%  are  not  sure.    

 

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Considering  that  many  venues,  including  Madison  Square  Garden,  Yankee  Stadium,  Barclays  Center  and   Citifield  have  received  significant  public  subsidies  this,  which  of  the  following  is  closer  to  your  view?       It  is  important  that  publicly  subsidized  venues  disclose  to            consumers  how  many  tickets  are  reserved  as  “holdbacks”            and  how  many  tickets  are  available  to  the  general  public     78%     It  is  not  important  that  publicly  subsidized  venues    disclose            to  consumer  how  many  tickets  are  reserved  as  “holdbacks”            and  how  many  tickets  are  available  to  the  general  public     10     Not  sure                 12       Again,  the  overwhelming  majority  (78%)  of  respondents  believe  that  it  is  important  that  venues   which  receive  public  subsidies  should  be  required  to  disclose  how  many  tickets  are  reserved  as   holdbacks.  Just  10%  say  it  is  not  important  and  12%  are  not  sure.  

 

Zogby  Analytics   1747  Call  Street   Lake  Luzerne,  New  York  12846   www.jzanalytics.com