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Subject: Presented to: Entrepreneur Mr Abbass Presented by: Group Members: Muhammad lkram Muhammad Zeeshan Sana Javaid Sehrish Khalid Roll Numbers: 12052054-032 12052054-033 12052054-045 12052054-062 Semester 2rD (M.com) Section BG.T road science College Gujarat 1 .

who blessed me with the knowledge and wisdom and enabled me to overcome this task.Dedication I dedicate this report to my parents. the most Gracious and Merciful. Because of their prayers and encouragement I have been able to complete this report. Heartiest gratitude to my parents without their continuous encouragement and love I could not have accomplished this task. Praise is to Allah. 2 .

5 6-7 7-9 10-15 16-17 18-20 20-21 21-23 23-35 3 . No. 1 2 3 4 5 6 7 8 9 Details Acknowledgement Introductory page Organizational Descriptions Marketing plan Industry analysis Competitor’s analysis Market analysis Assessment of risk and contingences Financial projections Page No.Table of contents Sr.

And whose uniqueness. knowledge and ability to accomplish this project. gave me enough courage.AndWe are also thankful to honorable professor Sir Abbas Ali who provided us a chance to enhance our knowledge and guided us at every step during our project. 4 .Acknowledgement All praises and thanks for Almighty Allah who is entire source of knowledge and wisdom to mankind.

com Date of commencement: We are going to start this college on september 01.com (Accounts) Distt. Sana javaid Supreme groups of colleges. (English) Distt.Phil. gujarat Contact # 0332-8330650 Akram 786@yahoo.. Gujarat Contact # 0346-5809643 Zeeshan786 @yahoo. 2014 Contact information 5 . Gujarat Contact # 0333-789552 sehrish 786@yahoo. Profile of co-owners: Muhammad Zeeshan MBA (finance).com Muhammad Akram : M. Gujrata Contact # 0345-6915034 Sana796@yahoo.B.com Sana javaid M.com Sehrish khalid: B. Sehrish Khalid.A (Hourns) Distt.Introductory page Name of organization: CO-Owners Muhammad Zeeshan. Muhammad Akram. Distt.

 Practical exercises of all relevant subjects will be conducted in college.  We will provide comprehensive and detail information on internet which will be easily accessible information. country and especially for their parents.Email address: supreme college786@yahoo. we will provide valuable executive not only for s tudents but also for the community. Services description: There are the following comprehensive benefits and features of our services.  Multimedia lectures system we will be provided.  Online application form submission. Description: 6 .T Road Jada near Punjab Colleg Gujarat . ethical and religious standers of students. InshAllah. Organizational Descriptions Mission statement: We will provide quality education on bases of which we will attract the students our first goal will be to achieve our mission successfully “Our motto is to provide professional and quality education at international standers.  Online admission.com Phone No: 0533-604978 0533-628392 Location: Located at main G. We are staunchly zealous and fully devoted to improve the moral.

MCS. Goal: Our goal is to start the separate campuses for boys and girls and convert this college into university. From Punjab university. B.COM.AFrom university of Gujrat. .B. Pick and droop facilities for girls and boys. Benefit to customer:        Quality education at door-step. M. The lectures having above 95% results will be awarded increments. I. BSC. Organizational Design 7 . Free dispensary.We are going to provide the following major pogrammes     FSC (pre-medical and engineering) ICS.COM. Objectives: Our primary objective is to provide best results and take positions in board and university.COM. Multimedia lectures. from Gujaranwala board. Library having 50000 books. M. We will provide scholarships to students those who having 80% and above 85% are totally free.

if necessary.Rules and regulation defined by management: Following rules and regulation will be implemented by the management students are advised to abide by these rules. Fee deposited once will not be refundable except certain cases as suggest by management. No students will be allowed to sit in the class room if he or she will late for more than ten Minutes.          Candidate must appear with original documents before the interview committee at the admission. No relaxation will be given to any students if he or she breaks any rule. The students are not allowed to leave the class without permission. No students will allow smoking in the premises. A student should give respect to staff and his/ her fellows. A students having less than 90% attendance will not be allowed in final examination board or university. In case of absence or failure in college examination students will not be allowed to appear in final examination of board or university. Students can claim their dissatisfaction regarding college life and study either to their teacher or to the principal. 8 .

com (Accounts) BBA honors MSC Mathematics MSC Biology M. College will not responsible for any mail sent to the student at his/her college address. Management team& administration:            Muhammad Akram Muhammad Zesshan Sana javaid Sehrish khalid Tayyab khan Maryam Bibi Saba Butt Rafique Dillnawaz Salman mailk Ansar nawaz Principal of both campuses Vice principal/Finance manager HR officer Managing director Administrator science Lab Girls Affairs In-charge Administrator computer lab Sweeper Chief security officer Office boy Transport in-charge Faculty members: Permanent:        Muhammad Zeeshan Muhammad Akram Sana javaid Sehrish kahlid Akmal baloch Sehrish Khalid Sana Javaid M. Com 9 .Phill in English MBA(finance) M.

Services: We will offer the best available services by utilizing all our resources. Ayesha Mugal MA physics.e. We will offer the following programmers’     F.sc I.com B.com 10 .     Product(services) Place Promotion price For our organization we will use these four as.MSC chemistry Visiting:       Nadeem arshad Mansoor Rehim Hammad Afzal Asif Qasim Rohail khan Amjad Ali BBA honors MA Education MSC Economics MCSPhysics MA Physical Education (PTI) MA Library Science (Librarian) Marketing plan Marketing plan of any organization consists on the 4p’s i.sc B.

Incentive will be provided to our own students in the form of 50% discount on each program.. Typing course..sc 2000/ 1500/ Refundabl e 9500/ 2500/ 2000/ 1500/ Adjusted 2500/ I.com&M.com M.B.A With that we offer a lot more facilities.B.com 2000/ 1500/ Refundabl e 9500/ 2500/ 2000/ 1500/ Adjusted 2500/ B. A 5000/ 3000/ Refundable 15000/ 2500/ 2000/ 1500/ Adjusted 2500/ 11 . Seasonality programs: Will offer the seasonal base programs that are regular classes will be following throughout the year and in summer vocation will offers certain programs. English language course(IELTS) Improve writing course Pricing strategies: The prices which will charge will be as Program s Admissio n fee Security fee Tuition fee Lab charges Library fee Transpor t charges Generato r charges F.  M.     Computer short courses..sc 3000/ 2000/ Refundabl e 12000/ 2500/ 2000/ 1500/ Adjusted 2500/ M.com 3000/ 2000/ Refundabl e 12000/ 2500/ 2000/ 1500/ Adjusted 2500/ B.

News paper: Local and national news paper will be used as a source of advertisement.T Road Jada near Punjab Colleg e Gujarat Industry analysis In the recant five year the literacy rate in Gujrata has gone up from 43% to 60% which shows that the trend of education grown people like quality education.Sports charges Total 1000/ 22500/- 1000/ 22500/- 1000/ 25500/- 1000/ 25500/- 1000/ 32500/- Promotion &Advertisement strategies The promotion of the college will do through different methods. Punjab College has realized as a 12 . Banners and posters: Banners will be used in the different places in a city to provide the information about the college. Cable operator will be contracted for this purpose. Opinion leaders will be used as a tool to give advices to people on TV channels and tell the peoples about the value of knowledge and also the role of th is institution in this field. Showing best results: Advertisement can be done by providing best results and taking top positions in the board through this process we will attract the maximum students. Place: Located at main G. there were only 4 colleges Gujarat city and now there are 13 to 15 private colleges are settled for higher education. TV &Radio channels: Different TV & Radio channels will be used as an advertisement source. Before 3 years.

In the last 3 years mostly colleges has been take n the affiliation from Punjab University to take competitive advantage from others . and charge the fees according to the economic conditions and the buying power of the customers. These forces are      Bargaining power of customer Bargaining power of supplier. The parents of student desire good results but if supplier did not meat their desires he will switch to other suppliers. We will provide extra time to the customers in order to satisfy them. Threat of substitutes Competition among competitors. Because there are a number of institutions in this industry and having almost similar services if anyone didn’t facilitate the customer or charge more then the customer will switch off. Threat of new entry. Now we will apply all this to analyze our industry. Porter five forces model: We have done the analysis of industry by applying the porter five forces model. We will also provide the best services to the customer and will charge according to the services. Strategies: 13 .major force in this industry. Michal porter explained the five forces to analyze the industry. Bargaining power of customer: Bargaining power of customer is high in this industry. If a supplier fails to satisfy the customers will switch off. Strategies Bargaining power of customer: We will provide the better facilities to customers. Bargaining power of supplier: The bargaining power of supplier is low because there are number are competitor providing almost same services and facilities with little difference.

We will make strong market research on order to know the requirement of customer and we will meat them very well.     Punjab Group of Colleges33 PICS College of commerce17 The Superior College20 M. We will update the technology according to market need. Threat of substitutes: Threat of substitute means that the services and facilities that we offering are approximately similar to our competitors. Strategies against Threat of substitutes: Using update and innovative strategy for technology. where they can grow their skills and abilities.A Jinnah college23% 14 . The services and facilities that we offering and they are offering the same but with low quality if they improve their quality they can use as substitute against us in near future. So any one who has huge capital and all these facilities have an open entry in the market. He can capture the market at any time or any where. Threat of new entry: The threat of new entry is high because there is no restriction from government and also there is environment of education every one wants to get education in innovative style that is people like that the educational institutes which has more facilities affordable cost and most important that it has the practical approach in education. facilities.We will provide desirable results with hardworking and devotional strategies. following are the our major competitors in this line of business. and competitive environment for students. Strategies: We have effective and Strong strategies against new entry we will provide education in innovative style with low cost as compare to our facilities. Competitor’s analysis According to nature of our business and need and scope of education. an also provide best quality education.

The owner can draw 15% of their share out of profit 5% of share profit will us as ploughing-back in business and other terms and condition are detailed in contract. I00.     Muhammad Akram Muhammad Zesshan Sana javaid Sehrish khalid Initially we have made budget of Rs. Land is arranged on lease with annual installments for 20 years. 000. They contained 33% of market share. Finance provided by owners : 10 Lack arrange by the owners through equal contribution of Rs.40 .0000 each.10 0. Financial projections Financial resources: Finance is arrange through equity finance source The finances description are as.000 and Rs.Others competitors:7% Wings College Islamic Asian college ILM College Competitor analysis:  Punjab Group of Colleges is our major competitor in Gujarat they provides same services like our business. ANALYSIS OF HR-PRACTICES HRM PLANNING & WORKING 15 .0000 keep as a reserve.

They has got very effective and efficient selection c riteria.  Then applications are scrutinized as per specification in t he job description and job specific ation. HR STRATEGIES  Cust omer oriented approac h to retain cust omer’s loy alty  Restructuring: inclusion of new corporate culture  Retention of critical Human Resource  Motivation of employ ees RECRUITMENT PROCEDURE The recruitme nt proc edure is as follows:  First position or v acancy is announced in the print media through newspapers res pectively. Pay Scale s & Opportunities: 16 .  Last but not the least is the verific ation of t he documents. SELECTION:T he process of choosing from a pool of applic ant s the individual or individuals who best fit the selection criteria for a given position.  The next step of the recruitment process is the interv iew.  The next step is Test of short-listed candidates. They usually conduct a structured and semi-structured interview for t he candidates.HRM planning and Working has a focus on following challenges as well as opportunities.  Candidates are being short-listed.

Minimum pay RS.6 000 and above 17 .A according to the inf ormation gathere d by us is as follows: Employees have good salary as we compare to ot her Governme nt Organizations employees have less pay if we compare t hem wit h othe r priv ate sector Employee s comparable at same designations and jobs.

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