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TRIPLE AUGHT DESIGN
SAN FRANCISCO, CA
Responsible for managing product and brand strategy, increasing brand loyalty, sales and new customers resulting. A key contributor to 136% revenue growth over two years (53% year-over-year average growth). Create and implement TAD’s social media plan, resulting in a 400% increase in Facebook likes, 250% increase in Twitter followers and a 36% increase in newsletter subscribers annually. Executed targeted PR campaigns across four different markets generating over 250+ articles and increasing brand awareness. Responsible for brand image, developing product vision concepts, managing photo shoots and assisting on collateral. Develop analytics program identifying sponsorship and event opportunities that would drive sales, and track weekly success of newsletter. Created a framework for brand collaboration opportunities while developing and overseeing key partner relationships. Write product messaging, descriptions and weekly newsletters to drive customer excitement, awareness and sales.
h Adobe Creative Suite h Google Analytics h HTML and CSS h Mailchimp, Constant Contact h Microsoft Ofﬁce and Apple Keynote h Netsuite h Prezi h Social Media
SEP 2007–MAY 2010
SAN FRANCISCO, CA
Responsible for multiple clean technology and Internet accounts including 3M Renewable Energy Division, Lending Club, Netvibes and PowerGenix. Led strategy development and execution of monthly, quarterly and yearly product announcements. Event management experience organizing/running grassroots events to generate increased visibility at trade shows. Developed product messaging to drive customer excitement.
Snowboarding, rock climbing, hiking, camping, triathlons, running, surﬁng, and golﬁng. Member of Zeitgeist Racing Cycle Team Volunteer for Blood Center of the Paciﬁc
JUL 2006–AUG 2007
WEST HOLLYWOOD, CA
Managed high proﬁle clients including Muhammad Ali, Adrien Brody, Djimon Hounsou, Cillian Murphy, and Ken Watanabe. Participated in high proﬁle events (I.G. Vanity Fair Oscar Party) with duties including moderating press rooms, escorting talent down the red carpet and press line, and managing media relations during the event. Successfully navigated a high pressure, detail oriented, time driven environment. Handled day-to-day operations for 10+ clients per month compiling requests, pitching, creating status reports, coordinating interviews, meetings, and schedules.
UCLA — 2006 B.A. Anthropology