TITLE Decoding the MBA Aspirants

Introduction

Now-a-days MBA is becoming most preferred post graduate course selected by 80% all-stream graduates (Lawrence-Andrew study 2011), therefore many institutes are also offering the 5 to 6 year Engineering + MBA sandwich courses. This brings us to our research to guide the budding aspirants to navigate through the process and to overcome the glitches coming across the way. The research has focused and studied in detail on following: Awareness through resources (most impacting awareness media etc.) Tuitions and Coaching classes preferred (Industry analysis) Admission Processes through which students go. Colleges which appeals the crowd and chose by most of the aspirants Our main study is concentrated on the objective

The research followed following three phases:

Primary Data Collection

Analysis of data

Results and Interpretation

SO lets begin the journey..

Statement Of Purpose:

It has been observed that MBA aspirants play important role in making decisions about taking admission at different colleges and institutes.

Hence our statement of purpose is

Research Objective is TO STUDY STUDENT AS TARGET AUDIENCE AND TRY TO FIND OUT WHICH PARTICULAR B-SCHOOL INSTITUTES ATTRACT THEM MOST.

Research Design

Nature of Research Research Methodology Data Collection Tools Data Analysis -

Descriptive research Quantitative Questionnaire Statistics

Sample Details Cities Covered Age group Bandra 20-32 years

Questionnaire

1. What is your graduation? Engineering B.com BMS/BBA Others

2. What is your criterion of selecting a MBA college? Quality education Placements Fees Others(specify)

3. Where do you find about a colleges? Internet Newspaper Seminar Others

4. Which exam are you targeting? CMAT SNAP CAT Others

5. Programme you are willing to appear for? Full time Part time Correspondence Executive

6. Which specialisation are you looking for? Finance Marketing HR Operation

Dont Know

7. Do you have work experience? Yes No If yes (specify)

Data Analysis

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Colleges Packages Value Education Others

21

Conclusions: Research Findings: IIMs are the 1st preference Tier-2 Colleges like (XLRI,TISS,SCMHRD, NMIMS,FMS) The aspirants are looking towards the B-Schools on the basis of the packages offered by the institutes after two years rather than the quality of education.

LIMITATIONS: The respondents were uninterested and doing just the formality

Area Covered was limited The study does not help the new B-schools interesting in branding