You are on page 1of 46

The Art of AMPLIFICATION

Rajesh Setty @rajsetty

There are a LOT of good ideas. Only a few of them will get AMPLIFIED!

Rajesh Setty @rajsetty

The Fundamental Question

Have you built something remarkable?

Rajesh Setty @rajsetty

First Fundamental Question

Go back to work!

No

Have you built something remarkable?

Rajesh Setty @rajsetty

The Fundamental Question

Go back to work!

No

Have you built something remarkable?

Yes

Amplify

Rajesh Setty @rajsetty

Tools for Amplification

You Rajesh Setty @rajsetty

Tools for Amplification

Your Network

You Rajesh Setty @rajsetty

Your Extended Network

Your Network You

Your Target Audience

Rajesh Setty @rajsetty

I believe...

You

Rajesh Setty @rajsetty

I believe...

We believe...

You Your Target Audience

Rajesh Setty @rajsetty

I believe...

We believe...

You Your Target Audience

Amplification is frictionless transfer of beliefs
Rajesh Setty @rajsetty

Tools for Amplification

Your Network

You Rajesh Setty @rajsetty

Your Network

Freeriders

Rajesh Setty @rajsetty

Your Network

Not Ready

Freeriders

Rajesh Setty @rajsetty

Your Network

Ready

Not Ready

Freeriders

Rajesh Setty @rajsetty

Your Network
Evangelists

Ready

Not Ready

Freeriders

Rajesh Setty @rajsetty

Second Fundamental Question
Evangelists

Ready

Not Ready

Freeriders

Rajesh Setty @rajsetty

Second Fundamental Question
Evangelists

Ready

Not Ready

How many people are in the top two levels of your network pyramid?

Freeriders

Rajesh Setty @rajsetty

Third Fundamental Question
Evangelists

Ready

Not Ready

Freeriders

Rajesh Setty @rajsetty

Third Fundamental Question
Evangelists

Ready

Not Ready

For how many people in your network are YOU in the top level of their network pyramid?
Rajesh Setty @rajsetty

Freeriders

Tools for Amplification

Your Network

You Rajesh Setty @rajsetty

Tools for Amplification

Your Network

You Rajesh Setty @rajsetty

You need to have a plan to distinguish yourself

Rajesh Setty @rajsetty

From Your Audience Viewpoint
A
Awareness

Rajesh Setty @rajsetty

From Your Audience Viewpoint
A
Awareness

B
Bonding

Rajesh Setty @rajsetty

From Your Audience Viewpoint
A
Awareness

B
Bonding

C
Compelling Story

Rajesh Setty @rajsetty

From Your Audience Viewpoint
A
Awareness

B
Bonding

C
Compelling Story

D
Default

Rajesh Setty @rajsetty

Awareness

Bonding

Compelling Story

Default

Rajesh Setty @rajsetty

Awareness

Bonding

Compelling Story

Default

Rajesh Setty @rajsetty

Awareness

Bonding

Compelling Story

Default

Rajesh Setty @rajsetty

Awareness

Bonding

Compelling Story

Default

Rajesh Setty @rajsetty

Awareness

Bonding

Compelling Story

Default

Rajesh Setty @rajsetty

From Your Viewpoint
D
Demonstrate

Rajesh Setty @rajsetty

From the Audience Viewpoint
C
Caring

D
Demonstrate

Rajesh Setty @rajsetty

From the Audience Viewpoint
B
Breakaway

C
Caring

D
Demonstrate

Rajesh Setty @rajsetty

From the Audience Viewpoint
A
Accomplish

B
Breakaway

C
Caring

D
Demonstrate

Rajesh Setty @rajsetty

Accomplish

Breakaway

Caring

Demonstrate

Rajesh Setty @rajsetty

Accomplish

Breakaway

Caring

Demonstrate

Rajesh Setty @rajsetty

Combining the two Viewpoints
D
You

Demonstrate

Audience

Awareness

A
Rajesh Setty @rajsetty

Combining the two Viewpoints
C
You

D
Demonstrate

Caring

Audience

Bonding

Awareness

B

A
Rajesh Setty @rajsetty

Combining the two Viewpoints
B
You

C
Caring

D
Demonstrate

Breakaway Compelling Story

Audience

Bonding

Awareness

C

B

A
Rajesh Setty @rajsetty

Combining the two Viewpoints
A
You

B
Breakaway Compelling Story

C
Caring

D
Demonstrate

Accomplish

Audience

Default

Bonding

Awareness

D

C

B

A
Rajesh Setty @rajsetty

The Amplification Cycle
1. Invest
Invest in yourself and your network

1 2 3

43

The Amplification Cycle
1. Invest
Invest in yourself and your network

1 2 3 2. Build
Build something awesome.

44

The Amplification Cycle
1. Invest
Invest in yourself and your network

1 2 3 2. Build
Build something awesome.

3. Amplify
Engage and Educate to Amplify

45

THANK YOU
Rajesh Setty
www.twitter.com/rajsetty www.facebook.com/rajesh301

Rajesh Setty @rajsetty