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8-9:20am Instructor Information Melissa M. Brough Email: email@example.com Office hours: Tuesday 9:30-10:30am and by appointment COURSE DESCRIPTION This course explores theories and research on how audiences consume media. In the first part of the course, we will consider histories of media consumption and some of the ways in which it has been studied. We will then explore key topics in the field including gender and identity, violence in the media, news and political media, globalization and media consumption, and media convergence. Part two explores new media and some of the shifting capabilities, practices of consumption, and literacies. Part three considers media consumption and resistance, including fan consumption, queer readings, social media and protest, remixing and hacking. In each of the empirical studies covered, we will pay attention to 1) the findings of the study as well as 2) the methods employed in understanding media consumption. Students will apply theories and methods from the class to their own media consumption research. COURSE RESPONSIBILITIES • Class participation (10%): Students are expected to come to class on time and prepared to discuss the assigned readings each week. This includes being able to respond to questions about the assigned readings and to offer opinions and insight into the topics addressed. Your final grade will reflect the degree to which you fulfill these requirements throughout the semester. Absences will significantly affect your participation grade. Reading discussion points (15%): Because the quality of our class discussions will depend on everyone being prepared by having done – and reflected on – the assigned readings prior to the class meeting, students should come to every class with three discussion points to be handed in at the start of each class. These discussion points may range from critiques to thought-provoking questions about the reading; they should do more than just summarize the texts and instead show a critical engagement with them. At least one of the three points must cut across multiple readings, integrating their contributions to a particular theme. Discussion points will not be accepted after the start of class. Blog posts (20%): Students will be asked to produce 4 concise blog posts (approximately 5 paragraphs in length) over the course of the semester in
Late submissions – including blog posts – will NOT be accepted. • Extended absences are only tolerated if caused by medical emergencies. it is the student's responsibility to obtain notes. • You are permitted two absences from the class during the semester. no questions asked. All students are expected to give their undivided attention to the course while in class. and to synthesize ideas from across the course. a short proposal should be submitted for approval in week 5. 2 . • Missing more than 20 minutes of a class counts as an absence. Emergencies will require written documentation. as well as any other programs not directly related to the course. IM clients and mobile phones should be turned off. Students will turn in a research paper (approximately 8-10 pages) and present their findings at the end of the semester. Details of your absence must be promptly communicated to the instructor via email. Posts will be graded based on level of effort. If you are found using your laptop or phone during class for non-class related activities. 5. you are responsible to contact the instructor at least 48 hours in advance. It will require you to demonstrate understanding of the readings and topics covered throughout the semester (including class discussions). Be prepared to speak in class everyday. Computers are permitted. Assignment deadlines are final. These will be due weeks 3. you will not be permitted to bring your computer or any other electronic devices to class for the remainder of the semester. assigned on the last day of class and due during the scheduled final exam time. If you are aware of a conflict that will prevent you from completing an assignment on time. COURSE POLICIES 1. 2. presentation 10%): Students will be asked to construct and write up a small-scale media consumption research project employing one or more of the research methods discussed in class. More than two absences will result in your course grade lowered by 1/2 letter grade (5%) per additional absence except in rare cases of emergency with clear documentation. • 3. Facebook. and depth of engagement with course subject matter. 5. Final Exam (20%): The final exam will be take-home. assignments and/or watch video clips that were shown in class. but email. • Research Project (paper 25%. 9 and 13 and will not be accepted late. Keeping up with the readings (and taking notes on them!) throughout the semester will be very beneficial to you on this exam. Written permission from a physician is required. clarity. Attendance Policy: • If absent from a class. The topic for this research project must be approved in advance by the instructor.response to prompts provided by the instructor. Each student will have approximately 10-15 minutes to discuss their work and respond to questions from the class.
pdf) • “Trojan Integrity: A Guide to Understanding and Avoiding Academic Dishonesty” addresses more general issues of academic integrity. Any serious violation or pattern of violations of the academic integrity code will result in the student's expulsion from the Communication major or minor. Doing so will result in a zero grade on the assignment.usc. It is the policy of the School of Communication to report all violations of the code. Academic integrity: Academic integrity is crucial in this course.usc. or work you have found on the Internet or elsewhere. ignorance of these standards and policies will not be accepted as an excuse. (1999) Television and New Media Audiences. Questions about grades should be addressed in a timely manner. don’t submit work you have prepared for another course.edu/student-affairs/SJACS/forms/tio. The University presumes that you are familiar with its standards and policies. 7.6. There is a 24-hour wait period after receiving a grade. Oxford: Oxford University Press. All conversations regarding grades will take place outside of the classroom. E.pdf) • The "2011-2012 SCampus" (the student guidebook) contains the university's Student Conduct Code and other student-related policies. It is also standard academic practice to cite any sources you utilize in producing your own scholarship. Articles and chapters posted to the course Blackboard site COURSE SCHEDULE* PART 1: HISTORIES OF MEDIA CONSUMPTION WEEK 1: Introduction 3 . (http://scampus.edu/student-affairs/SJACS/forms/tig.edu/) REQUIRED READINGS • • Seiter. You should be familiar with the following resources: • “Trojan Integrity: A Guide for Avoiding Plagiarism" addresses issues of paraphrasing. should you be found to have committed a violation. All grades after this period are considered final. and provide links to any web material you reference. • The Annenberg School for Communication is committed to upholding the University's academic integrity code. and possible failure of the course or expulsion from the school. You are expected only to submit work that is 1) your own and 2) done expressly for this course. This means. You have one week after the wait period to discuss a grade. quotations and citations in written assignments (http://www.usc. • It is very important that you adequately credit the sources of the ideas you present. including guidelines for adhering to standards concerning examinations and unauthorized collaboration (http://www.
Uses & Gratifications • "Media Effects" in T. Z.213-220) Seiter. London: BFI. (1999) "Introduction" in Television and New Media Audiences. • Rubin. E. 28-34) • Blog post #1 due at start of class WEEK 4: Identity & media consumption 1/31: Identity & media consumption 4 . E. (1974) "The television discourse .continued • Bauman. (2007) "Introduction" from Consuming Life. 9-33) and pp. M. 58-60 & 86-90 from Ch. Miller (ed) Television Studies. A. 2002. • Banet-Weiser.. Ch. E. pp. (1992) "The Consumption of Television as a Commodity" in Television. S. (1986) "Introduction: The Social History of an Idea" (pp.1/10: Course Introduction 1/12: Histories of media and/as consumption • • • • Ewen. Audiences and Cultural Studies (pp." in Television and New Media Audiences. pp. Cambridge: Polity. (1976) "Part One: Advertising as Social Production" from Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture [excerpts] Gilbert. J. pp.212-217) from A Cycle of Outrage: America's Reaction to the Juvenile Delinquent in the 1950s Morley.encoding and decoding" (in Studying Culture.1-8. 1-37) in Kids Rule! Nickelodeon and Consumer Citizenship 1/19: Historicizing the study of media consumption • Seiter. 24-28) WEEK 2: Historicizing media consumption 1/17: Media and/as consumption . S. D. 2 (pp. (2009) "Uses-and-Gratifications Perspective on Media Effects" in Media Effects: Advances in Theory and Research (pp. • Livingstone. S. 1. (2003) "The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User" in Companion to Media Studies WEEK 3: Studying media consumption 1/24: Media Effects .3-10) and "Postscript" (pp.124. (2007) "We the people of Nickelodeon: Theorizing empowerment and consumer citizenship" (Ch. S.165-178) 1/26: Reception. Media Ethnography & Meaning • Seiter. 4 • Hall. Oxford: Oxford University Press (pp. (1999) "Bourdieu on Television. pp.
1998. pp. 1997). L. J.. p. edited by Tamar Liebes. E. • Bird. "Networks of Mind and Power" (Chapter 3) in Communication Power. A. & "On Interviewing Women" pp. Charlotte Brunsdon. 30. 21-24.. S. 21-25 & pp. Buckingham. London: Routledge. vol. ed. WEEK 5: Gender & media 2/7: Histories and spaces of gendered media consumption • Seiter. and Lynn Spigel (Oxford: Oxford University Press. media consumption and postfeminism • Messner. (1984) "Reading the Romance" (pp. S. 269-286) • Duncombe. Globalization 2/21: Consumption & news media markets 5 . 259-267 in the Cultural Resistance Reader) • Spigel. E. (2009). Julie D'Acci. 2: "Media Scandal Meets Everyday Life" from The Audience in Everyday Life. (2003). and digital media. 44-50 of Ch. identity. chapter 4: “Imagining Indians: Negotiating Identity in a Media World” in The Audience in Everyday Life (2003). “Minorities. pp. & Montez de Oca. (2008) "Introducing Identity" in Youth. Majorities and Media. • McRobbie. (2007) "Play the Game: Grand Theft Desire" in Dream: Reimagining progressive politics in an age of fantasy (pp. The MIT Press (pp. M. Ritual and Identity.53-56 • Radway. 137-165 • Bird. S. ed. politics & scandal 2/14: Media violence & video games • Sparks. pp. (2004) "Postfeminism and Popular Culture" Feminist Media Studies WEEK 6: Consuming violence. D. 1-22) 2/2: Minority identities and media • Gross. E. “The Suburban Home Companion: Television and the Neighborhood Ideal in Post-war America.87-101. 87-102.” in Feminist Television Criticism: A Reader.• Buckingham. Sparks & Sparks.” In Media.51-77) 2/16: Consuming Politics & Scandal • Castells. "Media Violence" in Media Effects: Advances in Theory and Research (pp. and James Curran. D. J. WEEK 7: News media.211-234 • Blog #2: Research project proposal. Larry. M. (2005) “The Male Consumer as Loser: Beer and Liquor Ads in Mega Sports Media Events” in Signs. due at start of class (1 page) 2/9: Gender. "Feminist Studies of Domestic Contexts" pp.
(2006) "Introduction: 'Worship at the Alter of Convergence'. (2009) "Mass Self-communication" in Communication Power (pp. pp. "Disjuncture and difference in the global cultural economy" in The Globalization Reader (pp. 25.209-224) Rosenstiel. (2003) "Selling Survivor: The Use of TV News to Promote Commercial Entertainment" in A Companion to Media Studies (pp. (2001) "The 'G-Word' Meets the 'S-Word'" (Chapter 1. pp.124) McAllister.322-330) WEEK 8 . A (1996).. M. et al. L. et al. 517-533.com/opinions/five-myths-about-the-future-ofjournalism/2011/04/05/AF5UxiuC_story. (Guest lecturer: Sangita Shresthova) • Reading TBD PART 2: 'NEW' MEDIA CONSUMPTION 3/1: Convergence culture • Jenkins. • Carpentier.• • • Curran. (2006) Conclusion. Convergence 2/28: Case study: Bollywood in Los Angeles. (2011) "Contextualizing Author-Audience Convergences" Cultural Studies. E.120123) • Miller. T.washingtonpost. 7 . Iyengar. pp. 63-71) • Guosong Shao (2009) "Understanding the appeal of user-generated media: a uses and gratification perspective" Internet Research (pp. Public Knowledge and Democracy: A Comparative Study. (2009) "Media System." Convergence Culture (pp.25) 3/8: Participatory Culture? • Jenkins. 4-5. (2011) "Are we all produsers now?: Convergence and media audience practices" from special issue of Cultural Studies: "Rethinking Convergence/Culture" (pp. 502-512) WEEK 9: Social Media & Consumption 3/6: Social Media • Castells. J. H.html 2/23: Globalization & media consumption • Lowe. M. Vol.1-24) • Bird.6-30) in Globalization and Sport • Appadurai. S. T. N. "Globalization" in Keywords for American Cultural Studies (pp. Nos." European Journal of Communication (pp.Globalization (continued). H. 6 .240-260. (2011) "Five myths about the future of journalism" at http://www. “Democratizing Television? The Politics of Participation” Convergence Culture.
G. Identity..• Blog post #3 due at start of class 3/13 & 3/15: No Class (Spring Break) WEEK 10: New Media Literacies? 3/20: Youth & new media consumption • boyd. 604-620. M. "Core Media Literacy Skills" and "The Challenge Ahead"] • Rich. R U Really Reading?. d. Vol.Online. Everett. and Digital Media. • Juhasz. Vol. • Stald. pp. (2011) "Women's Work: Affective Labour and Convergence Culture" Cultural Studies. • Gandy. et al. 1-23) • Ito. 4-5.” International Journal of Learning 1. London: Sage. consumers” in Handbook of New Media: Social Shaping and Social Consequences.” New York Times Book Review. (2011) “The Work that Affective Economics Does” Cultural Studies. 548-565 PART 3: RESISTANCE & PROTEST WEEK 12: 'Other'/Resistant practices of consumption 7 . 25. [especially: "Executive Summary". and Mobile Communication Media" in Buckingham. ed. A. “Learning the 5 Lessons of YouTube: After Trying to Teach There. (2006) “The real digital divide: citizens vs. and the rise of computer-mediated public spheres” in A. Cambridge. O. Nos. (2006) "Confronting the Challenges of Participatory Culture: Media Education for the 21st Century. Identity. Mass: The MIT Press. “Literacy Debate . M. 25. "Living and Learning with New Media: Summary of Findings from the Digital Youth Project" (Executive Summary) available at http://digitalyouth. (2008)." MacArthur Foundation.berkeley. pp. MIT. & Wilson. discourse. Learning Race and Ethnicity: Youth and Digital Media.) Youth. J. (2008) “The future of (the) “race”: Identity. 4-5. 143-164 3/22: New Media Literacies • Jenkins et al. 1 (2009) -Browse this at: http://ijlm. L. pp. D. July 27 2008. no. I Don't Believe the Hype.ischool. 3/29: New media consumption as labor • Andrejevic. • Ouellette. D (Ed. M.net/node/12807 WEEK 11: New media consumption contested 3/27: Digital public spheres contested • Byrne.edu/report. (2007) “Why Youth <3 Social Network Sites: The Role of Networked Publics in Teenage Social Life” (pp. (2008) "Mobile Identity: Youth. Nos.
Final Exam questions distributed in class 5/9: Final Exam Due by 10am * Syllabus is subject to change by the instructor. See course responsibilities and research assignment for more details. pp. 163-180 WEEK 13: New media & protest 4/10: Social media & protest • Shirky. (forthcoming) "Fandom Meets Activism: Rethinking Civic and Political Participation" Transformative Works and Cultures 4/5: Queer readings • Lipton. (1988) “Star Trek Rerun. M. C. Reread. ed. pp. Rewritten: Fan Writing as Textual Poaching” • Brough.com/reporting/2010/10/04/101004fa_fact_gladwell • Wasik. M. H. (2012) "How Social Media Fuels Social Unrest" Wired • Blog post #4 due at start of class WEEK 14: Remix & hacking as resistance 4/17: Remix & Hacking • Readings TBD 4/19: Individual student research presentations • Each student will present and lead a class discussion for approximately 10-15 minutes on their research project on media consumption. & Shresthova.. M. Queer Youth Cultures. (2011) "The Political Power of Social Media" Foreign Affairs • Castells.346-364 4/12: Consuming protest • Gladwell." The New Yorker at: http://www. “Queer Readings of Popular Culture: Searching [to] Out the Subtext” in S. 8 . S. (2010) "Small Change: Why the Revolution will not be tweeted.4/3: Fan consumption • Jenkins. Driver.newyorker. M. B. (2009) "Mobil-izing Resistance: Wireless Communication and Insurgent Communities of Practice" in Communication Power. WEEK 15: Conclusion 4/24: Student research presentations continued • Catch up on any readings you have missed! 4/26: Course Wrap-up.
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