game changer: The 1980s

With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising.

Winning Work: The 1980s
Apple ‘ 1984’
Apple's ‘1984’ commercial was transmitted only twice, but that was enough. It won the Grand Prix at Cannes Lions in 1984 and has continued to win industry plaudits for TBWA\Chiat\Day since. Featuring a Big Brother character (representing IBM), and a young model with a sledgehammer who shatters the order (representing Apple), the commercial almost didn’t air at all, and caused much controversy within Apple itself.

Lee Clow
“Steve believed in advertising. Marketing Communications. Marcom. And yes, we met every week. He hated most of the existing Apple products, they were boring beige boxes, and he was many months away from a new product. But we had to say something. Think Different. It was a celebration of Steve’s Apple. The old Apple. And the new Apple he envisioned.”

Quote of the day
conan o’brien

PRide of Place

11 most awarded countries

USA 106

Brazil 96

Australia 71

UK 71

Germany 59

France 39

Sweden 33

Japan 32

India 32

New Zealand 31

South Africa 31

14 remaining categories
• Film Craft Lions • Branded Content & Entertainment Lions • Titanium and Integrated Lions • Palme d'Or • Creative Marketer of the Year • Independent Agency of the Year • Grand Prix for Good • Lion of St. Mark • Holding Company of the Year • Network of the Year • Agency of the Year • Cannes Chimera Winners • Young Lions Film Winners • Young Lions Marketers Winners

Pin of the day
pinterest . com/canneslions

Festival Mentions
2012 v. 2013 (approximate)

Trending in sessions and social

I don't give a shit about user-generated content; I care about user-generated communities. – David Droga, Droga5

180

MILLENNIALS

One of the biggest mistakes is that brands don't listen enough to what's important to this generation. If you empower them, you'll get your return ten times over. – Sean Combs

244
76
BUILT ON CULTURE

COMMUNITIES

CONTENT
Building on culture and its values is how you get hypergrowth. – Jeff Weiner, LinkedIn

1 , 699

AUTHENTIC

810

The minute you start to back away from authenticity because you see an opportunity for profit, you end up losing. – Conan O’Brien
STRAY FROM SAFE

65

Steer clear of cliche. Fight the instinct to go to the safe place. – Jack Black

High Scorers

Most-Attended Sessions

Video game titles & consoles have won 56 awards at Cannes Lions since 2001.

mcgarrybowen
Iconic Storytelling Frame by Frame: Annie Leibovitz, Disney & mcgarrybowen

Adobe
You Can't Trust Marketers – with Tina Brown

Yahoo!
The New World of Online Content – Appealing to the Habits of Today’s Consumer – with Jack Black

Time Warner Inc.
What Connects in Comedy – with Conan O'Brien and Anderson Cooper

SapientNitro
Stories are more than a narrative. And fashion is more than design. – with Vivienne Westwood

Social activity
USA France Australia Mexico Other Spain

VOLUME BY COUNTRY (1 SIDE OF CUBE = 1%)

India United Kingdom Brazil

Germany Portugal Sweden

number of entries since 1989

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

3,582 3,749 3,778 5,909 6,269 7,142 8,547 9,248 11,151 12,425 13,102 16,347 19,014 17,258 16,392 18,706 22,101 24,863 25,569 28,284 22,652 24,242 28,860 34,301 35,765

style spotting
back to the 80s

@Nikita_ershov

@TeodoraBlindu

@gerryhuman

@MaxdeCastro

1950s

1960s

1970s

1980s

1990s

2000s

WWW.SAPIENTNITRO.COM/CANNESLIONS

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