You are on page 1of 3

Dear  Ms.

 Cargile:       I  am  writing  in  response  to  your  job  posting  for  a  Marketing  and  Enrollment   Manager.  Currently  I  am  working  at  New  Leaders,  where  over  the  last  four  years  I   have  held  positions  in  marketing,  recruitment  and  program  operations,  developing   expertise  in  digital  communications  and  recruitment  and  admissions.     At  New  Leaders  I  have  worked  to  raise  the  profile  of  the  organization  by  developing   high-­‐quality  marketing  materials,  growing  our  social  media  presence  and   sending  emails  to  clearly  communicate  our  mission.  Throughout  tremendous   change  in  the  organization  I  have  consistently  exceeded  recruitment  goals  and  built   a  thriving  online  community  from  scratch.   I  have  publicly  represented  New  Leaders  at  various  high-­‐profile  events  and   conferences  and  believe  that  my  dual  expertise  in  recruitment  and  digital   media  would  be  a  huge  asset  to  WMI  in  this  position.     I  look  forward  to  speaking  with  you  more  about  this  opportunity.   Thank  you  for  your  consideration.       Best,   Anna  Luke   anna.c.luke@gmail.com   313.410.8829    

Anna Luke
2900 Connecticut Ave. NW, Apt. 24, Washington, DC | 313.410.8829 | anna.c.luke@gmail.com

Creative, energetic marketing and digital communications manager with strong problem-solving and relationship-building skills. Proven ability to grow a social media presence and brand from the ground up by pairing clean design with fine-tuned and engaging content. Thrives on working at a fast pace—putting clients first to build brand awareness and stakeholder engagement.

Education
University of Michigan – 3.8 GPA, Honors Program Concentration: Women's Studies with a minor in Crime and Justice Honors Thesis: The WIC Program and Community-Based Care

Experience
New Leaders (New York, NY, 2008-present) Education non-profit that trains principals to transform high-need schools in 12 urban areas.
Recruitment and Program Manager (Washington, D.C., September 2012-present) Executes strategic recruitment plan for D.C. public and charter school principals. Leverages partnerships and events to promote leadership development programs.

Coordinates program events, manages data and program evaluation and cultivates candidates.

Marketing Manager (December 2010-September 2012) Responsible for all digital communications, website and social media with additional responsibilities in PR/media relations, copywriting/editing and event planning.

Led redesign of website www.newleaders.org as a part of a yearlong rebranding initiative, which included the development of an entirely new visual and editorial style, logo, photography, merchandise and print materials. Served as project manager and head content creator for site launch. Created and oversaw social media presence and editorial calendar for Facebook, Twitter, LinkedIn, Pinterest and YouTube accounts. o Gained more than 4,200 Facebook “likes” and 800 Twitter followers. Managed digital communications: master user and trainer in ExactTarget, iContact and VerticalResponse email marketing software. Managed organization-wide email campaigns for over 30,000 subscribers nationwide, including quarterly newsletter design, creation, and distribution. o Improved email open rates to 36 percent (industry average is 9 percent). Editor and manager of all website content and user applications. Knowledgeable about best practices in user experience and writing for the web. Administrator for Wordpress with basic HTML knowledge and photo editing skills. Utilizes Google AdWords and Analytics to optimize SEO and website traffic. Wrote and edited content for external marketing materials including print brochures and sell sheets. Well versed in AP style with strict attention to detail. Created talking points and presentations for executive speaking engagements, presentations and grant proposals. Responsible for media monitoring using Cisionpoint PR software. Led marketing effort for National Summit event. Created communications plan, designed custom website and online registration forms, conceptualized video and graphics for event.

Manager of Recruitment (January 2010-December 2010) Responsible for recruiting candidates across the country to apply to our principal training program using thoughtful and clear communications and engaging collateral and events.

• • •

Responsible for creating and implementing communications calendar including newsletters, email blasts, and text messaging campaigns. Developed outreach strategies to diversify applicant pool, such as segmenting and differentiating copy for target populations. Helped design print and web advertisements and redesign candidate web pages. Coordinated recruitment efforts across twelve districts, resulting in 1,508 submitted applications in 2010, a 15% increase over the previous year's deadline total. Ran virtual and in-person information sessions and recruitment events. Represented organization at conferences and designed promotional materials and booth.

2
Foundations Senior Associate (March 2009-January 2010)

• •

Planned and implemented a four-week summer training institute. Created event calendar, prepared materials, and conducted and analyzed course evaluations. Managed all logistics for ordering materials, sending communications, and planning community events. Managed schedule, projects, and internship experience for four college summer interns.

National Recruitment Associate (June 2008-March 2009)
• • • Planned and implemented a four-week summer training institute. Created event calendar, prepared materials, and conducted and analyzed course evaluations. Managed all logistics for ordering materials, sending communications, and planning community events. Managed schedule, projects, and internship experience for four college summer interns.

University of Michigan School of Education (2007)
Research Assistant - Study of Instructional Improvement
• Assisted in professional development research study analysis. Transcribed audio of in-depth interviews with elementary and high school principals on their daily instructional leadership.

Volunteer and Personal Activities
East River Development Alliance – Financial Aid Counselor
• Counseled low-income high school seniors in the financial aid application process and assisted students and parents in completing FAFSA and TAP applications.

Harlem Success Academy 3 - Kindergarten Reading Tutor
• • Tutored three students weekly. Designed activities and lessons for students. Received positive feedback from students' teachers and principal on their academic growth in reading and attitude.

Creative Writing Teacher – Project Community at Washtenaw County Jail
• Taught weekly creative writing courses and planned curriculum for female inmates.

Blogger – Gluten free? Gimme three!

Blogs and tweets about living a gluten free lifestyle, with more than 60,000 views over time: glutenfreegimmethree.com. Featured on a CNBC special report, “Healthy Business.”

References
Kay Moffett Executive Director, Marketing, New Leaders kaymoffett@gmail.com (718) 510-5966 Helen Dixon National Director of Recruitment, New Leaders helenkdixon@yahoo.com (773) 203-0898