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COMPANY PROFILE V-Guard Industries LTD started in 1977 with two employees and a burning passion is now a force to reckon with in the Indian electric and electronic goods panorama. Their untiring commitment for performance, cutting edge technology, innovative design and dependable service standards have led to unrivalled product quality and a trusted brand image. At V-Guard the principles that motivated our success remain unchanged: The passion of our early years and our quest for excellence. Through stringent quality measures, reliable products, talented people and a responsible approach to business and global citizenship they continue to steadily capture the hearts of the people. In 1977, Kochouseph Chittilappilly began a small manufacturing unit for voltage stabilizers with a vision and a capital of Rs 1,00,000 borrowed from his father. He soon established V-Guard Industries as a household name. V-Guard became the synonym for voltage stabilizers across South India. The company soon extended their range of products to include Pumps & Motors, Electric Water Heaters, Solar Water Heaters, Cables, UPSs, and Ceiling Fans. Now with a production of over 1,25,000 Stabilizers and processing 500 tons of copper every month, V-GUARDs winning edge is in its technological excellence, automation and computerization that provides the impetus for a turnover racing the past `7000 million mark. At V-GUARD, success is measured not in terms of financial considerations, but in terms of customer satisfaction and quality that is built into every product. The value of commitment to quality is also cherished by more than 1500 staff members and over 4000 workers engaged in the production process either directly or indirectly. It is consciously upheld by a network of over 9500 retail dealers and 200 distributors/service centers spread all over India, with prompt, efficient and courteous after-sale service, that is the foundation for V-GUARDs excellent customer relations. In fact, millions of satisfied customers have played a pivotal role in promoting V-GUARDs image.

V-Guard continues to remain at the helm through rigorous research and development. R&D labs at Cochin and Coimbatore explore and reinvent existing products and design. R&D for electronic products and electric geysers are carried out in Cochin while electromechanical products, electrical wires and solar water heaters are the strong point of the Coimbatore R&D lab. State of the art production centres ensure consistency and quality throughout the product range. V-Guard Industries Limited is a Kerala based company, manufacturing and marketing of electrical and electronic products. It was incorporated in February 1996. The company was converted into a private limited company in 15 November, 2001 and subsequently got converted into a public limited company on August 1, 2007 and received a fresh certificate of incorporation in the name of V-Guard Industries Limited under the companies Act, 1956, with the registration N0. 09-10010 of 1996 having its registered office at 33/2905, Vennala High School road, Vennala P.O , Kochi - 682028, Kerala, India. The V-Guard brand name is a household name in India and helped a lot to promote other products. At V-Guard, Quality is not an accident but a continuous process, beginning with the careful selection of only the finest components through the best sources. From hi-tech product designs to stringent quality checks at every stage of the manufacturing process, to ensure world class performance, V-GUARDs passion for perfection gets first priority. Then comes the service to the customers. At V-Guard success is measured in terms of customer satisfaction. The pricing of the product also plays a major role in marketing. Everybody knows a superior product needs a reasonably good pricing. V-GUARD does not believe in creating an artificial demand for their product. Before a product is

advertised it is made available in the market so as to avoid inconvenience and confusion to the customer. V-Guard Supply Chain Division is playing an important role in the safe distribution of goods all over the country with speed. Kochouseph Chittilappilly ventured into the leisure industry in the year 2000, established Veega Land one of the most attractive amusement park in the country, with a spectacular range of rides and entertainment, located at Pallikara in Kochi. Veega Land has lent a new dimension to the tourism scenario in Kerala. Veega Land is the first amusement park in the country to be awarded the ISO 14001 2004 certification for environment friendliness and conservation of natural resources. The company won the Kerala State Tourism Award for the year 2001-02 for

being the most eco-friendly tourism project through its group company Veega Land. As a successful result the V-Guard Group has set up their second and Indias biggest amusement park Wonder La in Bangalore. V-Star Creations of V-Guard manufactures designer in garment and lingerie. Kochouseph Chittilappilly, the man behind V-Guard has also authored a book Practical Wisdom... in real life & management. It is a compilation of 52 enlightening articles he wrote in the in-house magazine of V-GUARD. This book is an account of simple yet effective ways of practical business management in business as well as real life, from his personal experiences, cited through various incidents. It explains ways to triumph over adverse circumstances and attain success in this highly competitive world, in a simple language, for the easy comprehension of all. The proceeds from the sale of this book are utilized only for charity. Practical Wisdom II is ready and will reach the shelf soon. He has also authorized a book in Malayalam, Ormakilivathil, which was released recently in Kerala, by DC books.


Mission To offer a range of products at affordable prices, which add to comfort of life through saving in manual labor, time and energy or for entertainment. To make our products meet international quality standards and provide trouble free performance. To adopt designs, which support timely and efficient post sale service. To continuously innovate and add value to our products, if needed with technical collaboration. To continuously assess and improve customer care.

MAJOR EVENTS AND MILESTONES ON OUR JOURNEY 1977 Mr. Kochouseph Chittilappilly sets up Premier Electronics with an investment of Rs. one lakh and with just two employees. Two Refrigerator Stabilizers were manufactured each day. 1980 1982 1983 1986 Launched AC Stabilizers. Started another unit called "Universal Electronics". Started "Supreme Electronics". Started "Prompt India". Expanded operations outside Kerala by opening of Tamil Nadu branch, followed by a branch in Karnataka. Prompt India started marketing Stabilizers in the brand name of V-Guard. 1987 1989 1992 Launched Servo-Controlled Stabilizers. 'Prompt India' converted into 'V-Guard' Industries. Launched V-Guard Pumps and started new branch office in Andhra Pradesh. 1996 V-Guard Industries became a Public Limited Company. Launched VGuard Water Heaters and Wiring Cables.


Launched Aquatron, an Electronic Water Level Controller for overhead water tanks.

1998 1999

Launched UPS (Online & Offline). Launched Digital Stabilizer, Diversified into Electric Cable business with V-Guard Cable manufacturing unit at Coimbatore.

2000 2001

Turnover crosses INR 1000 Million Mark. Launched Compressor Pumps. Company is converted into Private Limited for better maneuverability.

2002 2003

Launched V-Guard Solar Water Heaters. Solar Water Heater manufacturing unit and Electro Mechanical Works for manufacturing pumps in Coimbatore becomes operational. Branch Office started in Delhi.


Launched Solar Water Heaters with Evacuated Glass Tube Collector Technology.


Launched V-Guard Fans. Branch office at Bhubaneswar, Pune and Hubli.


New Branch offices at Vijayawada, Bhopal, Kala Amb, Vadodara, Kanpur, Nagpur, Raipur, Jamshedpur, Kolkata, Ludhiana and Jaipur. Turnover crossed INR 240 Million Mark. V-Guard Industries became a Public Limited Company.


Listed in BSE & NSE. Launched Inverters & LT Cables. New Factories at Coimbatore & Kashipur established.


New LT Cable Factories at Kashipur and Coimbatore became operational.


Opened Manufacturing facility for Water Heaters and Fan at Kala Amb, Himachal Pradesh.

2010 2010 2011 2011

Turnover crosses 4600 million marks. New branch office in Madurai. Turnover crosses 7263.5 million marks. New branch offices in Ghaziabad, Dehradun, Patna and Chandigarh

PRODUCT PROFILE The company manufactures and sells a range of electrical appliances. The major product of the company are voltage stabilizers, wiring cables, solar water heaters, electric pumps, electric motors, electric fans and UPSs. Voltage stabilizers Wiring cables

Electric motors

Solar water heaters

Electric fans