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25 YEARS OF DISCOVERY
DISCOVERY ROMANIA
Timeline
Enters Romanian market Opens for advertising in Romania
New Look
1997
1998
2001
2005
2007
2008
2009
2010
Romanian hub responsible for Hungary, Czech and Slovak offices
New look
AD-Sales Portal
Internetics award
Discovery Channel is
one of the most trustworthy media brands world wide the leader in factual entertainment
targeting young men curios about the world and eager to broaden their horizons
about adventurous, passionate and expansive life offering true stories full of emotion and passion about everything that makes the world be great Discovery Channel encourages people to Live Life Large!
Exploration
ADVERTISING OPORTUNITIES
Advertising Opportunities
Classic spot campaigns (max. 12 minutes / h) Package deals Brand Partnership (special projects):
Vignette: Programming Vignettes Commercial Vignettes You can watch and download more special projects examples from out B2B webpage: www.discoverymedia.ro Click below to go online now.
Sponsorship:
Program sponsorship Program category sponsorship Timeslot sponsorship Special sponsored weekend
Channel Sponsorship:
Break Keepers Ident Commercial In Program Messages Online Competitions
Mobile Advertising
Other Media
RESEARCH
Age
AU, 4-14 5.8% AU, 15-24 13.0%
Gender
Women 35.3%
Au, 25-34 17.0%
Men 64.7%
Targeting male audience, Discovery Channel has its core viewers between 25-44 y.o. (40%).
Filter: All urban population Period: Jan Dec 2010 GFK Romania
Good results in both Prime Time and in Day Time (Discovery Tour on Sundays)
Period: Jan Dec 2010 GFK Romania
Avg. Age
60 Realitatea TV
TVR1
55
Eurosport
Antena`1
50TV Pro
Acasa
National TV
Sport.ro
40 20 25 30 35 40 45 35 50 55 60 65 70 75 80 85
MTV UTV
Kiss TV
30
Minimax
Disney
Cartoon Network
25
20
Filter: All urban population
GFK Romania
Demographics
Education (Urban Area)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Discovery
17,9%
52,6%
29,4%
Animal Planet
18,5%
51,2%
30,3%
TCM
15,9%
52,2%
31,9%
TTV
23,4%
49,2%
27,4%
Low Education
Medium Education
High Education
Discovery
Channel Household High Income Index vs. 100% Channel Household TTV High Income Index vs. 0,9% TTV
113 111
Animal Planet
0,9% 0,0%
TCM
104
TTV
0,8%
Viewers of Discovery Channel, Animal Planet and TCM, tend have high house hold incomes and higher education => upscale profile.
Filter: All urban population Period: Jan Dec 2010 GFK Romania
Top series, All day (06:00 26:00) Top series, Prime Time (19:00 24:00)
Discovery Channel, AU, 18-49, Jan - Dec 2010 rtg% 0.61 0.59 0.55 0.52 0.52 0.51 0.51 0.49 0.49 0.48 0.16 0.15 0.15 0.12 0.08 000(avg) 32.05 30.78 28.47 28.09 28.00 27.21 26.92 25.45 25.29 24.86 8.13 8.29 7.60 6.00 4.04 Shr% 2.01 2.06 1.70 1.33 1.47 1.32 1.59 2.03 1.42 1.51 0.46 0.38 0.54 0.38 0.26 Count 106 7 33 4 6 14 27 24 19 24 13 4 3 6 5
A haunting (0.61 rtg%), Deadly women (0.59 rtg%) and River monsters (0.55 rtg%) are top series on Discovery Channel in 2010.
Base: Romania/ Source: Local audience measurement systems 2010.
In viewers' words:
Discovery has a larger range of covered themes than Geografic & Animal Planet, they have additional shows Man, 20-35
Discovery has an attractive way of presenting things, its not dry as we learn in school. Its not quite like a movie, as they try to convey seriousness, but it has an artistic part so that its catchy, like an interactive lesson Man, 20-35
If it werent for Discovery, I wouldnt know a lot of things it gives you knowledge Woman, 20-35
Discovery Channel is good, is about curiosities, interesting subjects, stuff from different areas. Theres always something to see on it Man, 36-49
This is good: gives technical information, scientific, things that you dont know, its a documentary channel; it has interesting subjects, that satisfy ones curiosity, its captivating and takes your stress away. Its in pace with time: you see current discoveries, not the ones 10 years ago, and is for everybody, no matter the age Woman, 36-49
www.discoverymedia.ro