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Project RETAIL PHARMA OVERVIEW Questionnaire Greetings from LeadCap.

We are doing a survey to know current market demands of customers form a pharmacy store. All information will be confidential and used for resource purpose only. Name: Address: Pharmacy Name: Contact No: Name of Interviewer:

SEC Group_______________ Record the SEC group based on the grid CONTINUE ONLY FOR SEC A & B

Section 1 - DEMOGRAPHICS S1) Gender Male 1 Female 2

S3) Location (Check Quota) Quota Central Bangalore 1 100 East Bangalore 2 100 West Bangalore 3 100 North Bangalore 4 100 South Bangalore 5 100 S4) What is your monthly income? Below 25,000 TERMINATE 25000-35000 1 36000-45000 2 46000-55000 3 56000-65000 4 66000-75000 5 Above 75000 6

S2) Age Below 18 years 18-25 years 26-35 years 36-45 years 46-55 years Above 55 years 1 2 3 4 5 6 Terminate Continue Continue Continue Continue Continue

S5) Pharmacy Store Type: Organized Pharmacy 1 Unorganized Pharmacy 2 Hospital Pharmacy 3

S6) Do you own the following? (Its a Multiple Choice Question select what all things do you own from the list) 4 wheeler 2 Wheeler Credit Card Smart Phone Computer/Laptop/Tablet Internet Connection 1 2 3 4 5 6

S7) Occupation: Student 1 Unemployed 2 Self employed 3 Government employee 4 Housewife 5 Professionally employed 6 Others (______________) 7 SECTION 2: INFORMATION ABOUT PERSONAL PHARMACY AND EXPECTATIONS

Q1) Which pharmacy is on top of your mind?

Q2) Which are the other pharmacy brand names you are aware of?

Q3) What are your overall expectations from a One stop healthcare store?

Q4) What are the categories of healthcare products you want in a one stop healthcare store?

Q5) Which are the various services related to healthcare you expect from a one stop healthcare store?

Q6) Which is your regular pharmacy?

Q8) How often do you visit a pharmacy? Twice in a week Once in a week Twice in a month Once in month Very rarely 1 2 3 4 5

Q7) Where it is Located?

Q9) For buying drugs from regular pharmacy how many Kms you travel? Below 1 Km 1-3 Km 3-4 Km 4-5 Km More than 5 Km 1 2 3 4 5

Q11) For whom do you buy medicines? Relation Myself Spouse Parents Grand Parents Relatives, Please specify______________ Others, Please specify________________ Code 1 2 3 4 5 6

Q10) If more than 5 Km, then what is the reason you travel so far for a pharmacy?

SECTION 3: CUSTOMERS VIEWS ON HEALTHCARE SERVICES Q12) What is the importance of healthcare services in your life? Highly Agree 1 1 Agree Neutral Disagree Highly Disagree 3 4 5 3 4 5 4 4 4 4 4 4 5 5 5 5 5 5

Quality of healthcare services is important 2 Affordability is more important than quality of 2 healthcare services Regular Monthly checkup is very important 1 2 3 All healthcare products and services under one roof 1 2 3 will be very convenient Emergency Services should be easily accessible 1 2 3 Regular monitoring of lifestyle diseases from 1 2 3 healthcare service provider is beneficial Maintenance of healthcare profile by hospital and 1 2 3 pharmacy Monthly reminders and reporting from healthcare 1 2 3 services is important Q13) Rate the pharmacist and the other staff who work at your regular pharmacy?

Service you received from the pharmacist Service you received from the other pharmacy staff Patiently listened to you Being polite Answering your queries Providing advice about proper maintenance and expiry of drugs at home Providing advice on a current health problem or a long term health condition Providing advice on health services or information available elsewhere

Poor 1 1 1 1 1 1 1 1

Fair 2 2 2 2 2 2 2 2

Good 3 3 3 3 3 3 3 3

Excellent 4 4 4 4 4 4 4 4

Dont know 5 5 5 5 5 5 5 5

Q14) Which products/services you would like to have in a pharmacy as a healthcare destination? (Rate it in a scale of 1 to 5) List of Products and Services Highly Unlikely Neutral Likely Unlikely 1 2 3 4 A) Nutritional Products: a) Sports Nutrition 1 2 3 4 b) Dietary Supplements 1 2 3 4 c) Weight Management 1 2 3 4 d) Specialty Nutrition (Disease Specific) 1 2 3 4 1 2 3 4 B) Health Devices: a) Blood Pressure Devices 1 2 3 4 b) Respiratory Care 1 2 3 4 c) Pain Management 1 2 3 4 d) Medical Care (Family care, Weighing machine, 1 2 3 4 wheelchair, walking aid, etc) e) Clinical Products( Dressing aids, Sutures, etc.) 1 2 3 4 1 2 3 4 C) Personal Care: a) Women Care 1 2 3 4 b) Sexual Care 1 2 3 4 c) Foot Care 1 2 3 4 d) Oral Hygiene 1 2 3 4 1 2 3 4 D) Cosmetics: a) Face Care (Cream, Cleanser, moisturizer, etc.) 1 2 3 4 b) Bath and Body (Body soap, body scrub, body lotion, etc.) 1 2 3 4 c) Make up 1 2 3 4 d) Hair Care 1 2 3 4 e) Men Cosmetics 1 2 3 4 1 2 3 4 E) Parenting: a) Moms and Maternity (Consultation for Moms) 1 2 3 4 b) Diapering 1 2 3 4 c) Feeding and Nursing 1 2 3 4 d) Bath and Skin care 1 2 3 4

Highly Likely 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

F) Services: a) Health Check-up Camps for Diabetes and Heart Disorders b) Medical Profile Maintenance of Customers c) Consultation from Pharmacist d) 24 Hrs Emergency Service e) Basic Nursing Facilities f) Emergency Pick and Drop service g) Consultation camps of Professional Doctors for customers h) Health Promotion Events for regular customers i) Monthly or Weekly Reminders about medications j) Online order of OTC, cosmetics, baby care, etc from the store site k) Daily dose remainder form store for taking pill on time Q15) How would you like to have the services mentioned below? Services a) Health Check-up Camps for Diabetes and Heart Disorders b) Medical Profile Maintenance of Customers c) Consultation from Pharmacist d) 24 Hrs Emergency Service e) Basic Nursing Facilities f) Emergency Pick and Drop service g) Consultation camps of Professional Doctors for customers h) Health Promotion Events for regular customers i) Monthly or Weekly Reminders about medications j) Others____________________________________ SECTION 4: CONCEPT INTRODUCTION

1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5 5 5 5 5

Free Of Charge 1 1 1 1 1 1 1 1 1 1

Discount Price 2 2 2 2 2 2 2 2 2 2

At Market Price 3 3 3 3 3 3 3 3 3 3

Q16) If a pharmacy store is coming up with a concept of launching a one stop healthcare store where you will find a wide range of healthcare products (Drugs, Cosmetics, Nutritional Supplements, Health Devices) and services (Consultation, Basic Diagnosis, Maintenance of Medical Profile of Customers, etc.) with a large area and well qualified pharmacists. There are many other services which will be provided by this pharmacy like emergency medication delivery, emergency pick and drop services to any hospital and free health camps. A healthcare store where, you will get each and every health related product with various services under one roof at affordable rates. Q16 A) How attractive you find this concept? Rate on the scale 1 to 5

Not at all attractive 1

Not so attractive 2

Neutral 3

Attractive 4

Very Attractive 5

Q16 B) How likely would you visit this kind of pharmacy compare to your regular pharmacy? Not at all likely 1 Not Likely 2 Neutral 3 Likely 4 Highly Likely 5

Q16 C) How much percentage of your current purchases would you shift to this pharmacy from your current pharmacy? 0-25% 1 26-50% 2 51-75% 3 76-100% 4 Q16 D) Do you prefer if generic drugs are made available in this store? (Generic Drugs are the medicine which are non branded are named with their molecule name or ingredient present in it) Yes No Dont Know 1 2 3

Q16 E) Which location do you prefer for this store? _________________________. Q16 F) Which might be the best promotional technique for this store? Newspaper Magazine Radio Television Doctors Recommendation Friends and Family Recommendation/ Experience Cant Say 1 2 3 4 5 6 7

Thank you for your valuable time.

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