T R A N S FO R M I N G JA M A I C A T H R O U G H TH E AP P LI ED ARTS

G I VE U S VI S I O N

U N E M P L O YM E N T RATE 1 4 . 2 0 %
INTEREST RATE 5 . 75 %

Jamaicans

are equal to every other human all

INFLATIO N RATE 9 . 1 0 %
BALANCE O F TRAD E - $9 , 9 6 9 . 0 0 US
When justice is denied to the vulnerable and disenfranchised, equity comes at a price and wealth is not dispersed like the sun and rain up on the land, then we set ourselves up for destruction. When our hope does not come from politicians and legislations but our conscience, when touched by the finger of God, then we will not look to the other man but to ourselves to do what we can to make a difference, if not with many, start with one and see a chain reaction as one successful individual makes a successful family and one successful family can impact a community and if the communities are the building blocks of our nation then we will be poised for success.

over the word. We are wired the same way, and retrofitted with the same biological hardware. Our brains learn instinctively, likewise our muscles respond to training and we all come alive with the spirit of hope. The only difference between us humans is VISION. Vision makes one man forge ahead despite barriers and obstacles and another complains about his limitations and ends in despair. It separates communities making one accept their depressed situation and another refusing to development, People The allow their environs it separates when to dictate their making no one Vision. countries have can be

unproductive and another prosper beyond all odds. perish cycle they of poverty tremendously

minimized if we move in radically, with swiftness and impartiality. Only with a surgical approach to cutting out the cancer of degenerated thinking that produces hopelessness and suppresses vision can any change come. Violence is not the problem with Jamaica; it is just a fruit of the bad management of our human resources.

I

believe Jamaica's productivity levels can be greatly

increased, unemployment can be significantly reduced and wealth can be decentralized. I believe Jamaica can reach a stage where we export more than we import and our best mind can see the need to remain in the island and lay building blocks for a new Jamaican economy. I believe we can break the back of the ugly beast of crime and violence and injustice in this land we love. Do you BELIEVE?

NATIONAL MUSEUMS
LIVERPOOL IS WORTH TO THE LIVERPOOL CITY ECONOMY

$115M

JAMAICA LAND WE LOVE
Brand Jamaica, its culture, its history and its forms can bring far more wealth than the oil of Saudi Arabia but like any resource it must be carefully mined, purified and packaged for distribution. The creativity of our people is envied worldwide and other countries have been exploiting this resource and building their economy on the backs of inactivity. If we do not hold the reigns and protect our intellectual property we may lose the rights to our brand indefinitely. No other country should be producing more Jamaican merchandise than Jamaica, or packaging our history and culture through installations, replicas, and displays and benefiting from tours rather than our Jamaica. Until we develop a righteous indignation against the raping of our country then things will never change. It should be on the top of our agenda to pull and pool resources to fund long term sustainable development through the strengthening of our tourism product, community development youth training and job creation. Training without productivity creates no opportunities and opportunities without revenue breeds discontent and discontent gives birth to crime and violence. So to reverse this epidemic put the people to work on projects that spans to generation to generation of opportunities, things that will surpass our life time, only then can we secure a future for our children.
Through

left: Marcus Garvey sculpture at his birthday celebrations on August 17, 2012

THE WAY FOWARD
the creation of Research and Development Centers and the application of the Applied Arts, we as country could create a chain of merchandising than moves away from the traditional and mundane to innovative creations that are a viable competitors on the word stage. We are a part of a global market space and we should think beyond borders. The world as options like never before and we must not be naive to think that our products will sell because it was produced in Jamaica without paying close attention to proper research and development of these products to ensure uniqueness, quality and packaging. The Applied Arts differs from the Fine Arts. The Applied Arts is the application of design principles along with research to solve problems while working to specification to develop or improve new products both functional or decorative for public consumption, while the Fine Arts answers to need of stimulation of our senses and is in its appreciation and interpretation.

2,279 JOBS SUPPORTED personal T H R O U G H M U S EU M S I N L I V ER P O O L

Any country involved in manufacturing of new products depends heavily on the Applied

U.S AMUSEMENT

Arts. Simply put, when artistic principles are applied to different industries it encourages problem solving, critical thinking and innovation. Industrial Designing is a direct byproduct of the Applied Arts and focuses mainly on research through a process of designing to satisfy the needs of various industries to improve product marketability and production. The Applied Arts is a science that if fused with traditional outlets could produce incredible results. Presently there is no school in Jamaica that offers training in the Applied Arts. Through the Applied Arts students could see the value of art to any society and become a part of shaping the future for the generations to come. From my training as a certified visual arts educator I have been training apprentices in various areas of the Applied Arts for approximately ten years and it is in my intention to start a school for the Applied Arts in Jamaica. I believe once we as Jamaicans see the need for

PARKS INDUSTRY GENERATES I N R EV EN U ES A N D CONTRIBUTES 57MIL TO U.S EONOMY

12BIL

Traditional artisans, craft persons and manufactures can be trained in the Applied Arts to improve their business outputs and local material can be researched and developed to produce products and start new businesses to satisfy the local and international markets. Our primary and secondary schools can incorporate the Applied Art approach learning and school leavers and drop outs could benefit from direct hands on approach through various training and apprenticeship programs through on the job training or otherwise.
above: Tiki Mask Booth at the 2005 Jazz and Blues Festival. left: Mission Catwalk set design and construction Season 1.

THERE IS A DISTINCT CORRELATION BETWEEN DESIGN INDEX AND GROWTH COMPETITIVENESS

Madame Toussaint in London have first us Jamaican by creating the first life like Usain Bolt sculpture in caricature sculpture of Lee Scratch Perry made by Japan is being sold worldwide and our economy is not benefiting. We are at the dawn of a new millennium and we can no longer give away the rights to brand Jamaica. So please contact me, Scheed Cole to see how you can be a part of this mission
right: Matterhorn Mountain prop forMass Camp 2011

Now that we understand the power of the Applied Art you
can easily see us creating a new future for Jamaica in the manufacturing and the entertainment sector. Museums and Parks are two of the must sustainable and long term projects. I have been approach by government and private sector interest in these two areas for a number of years but no decisive investments have been allocated for these. Jamaica’s Culture and History is rich with iconic personalities and dramatic incidences to fill multiple museums that will be able to roll out new installations yearly. Local skills are here in Jamaica to produce realistic sculptures to the quality of Madame Toussaint and Walt Disney and these attraction will pull people from the world over to take pictures next to our musical giants such as our late Bob Marley, our cultural greats such as Louise Bennett and our dramatic history such as our Maroons in action. Must of our people will never leave their home land and get the wonderful opportunity to see replicas of dinosaurs and other large animals. They may never experience the genius behind animatronic creatures and visit worlds that are manmade which transports to another time, or children carried on a tour through the human body and experience biology in such a powerful way. Why should our people be disadvantaged in this way, why should they have to travel for these experiences? It is my mission to use my skills to serve my people with these facilities and I am calling like minded individuals to join this movement for our countries sake.

to

transform

Jamaica.

written by

SCHEED COLE

Ex p e ri e n c e :
- Corporate
Redevelopment.

Design Specialist Art Consultant Professional Sculptor Art Educator Concept Developer

Art Consultant and Project

Manager for the Helshire and Naggoes Head ­ Concept Developer and Sculpture for the theming Competitions. ­ Founder and Operator of the Training and Apprenticeship Programme for disadvantaged youths. of Trench Town. ­ Founder and Organiser for the Battle Art