NFL Draft

-Geno Smith Social Landscape
April 25, 2013 at 12am - April 29, 2013 at 12am

NFL Draft
At A Glance

-Geno Smith Social Landscape
April 25, 2013 at 12am - April 29, 2013 at 12am

This report analyzes 243,129 social mentions including the keywords geno smith , @GenoSmith_12, geno draft, geno #nfldraft, geno #draft and geno #nfl between April 25th at 12am and April 29th at 12am. The peak of conversation happened on April 26th at 6pm, which included the keywords Jets, Mark Sanchez, pick, Geno and year . Positive conversations included the emotions like , top , best, better and good . Negative conversations included the emotions hard , not like , lost, not best and not top . The most influential profile that mentioned Geno Smith this week is @FunnyHow__, who has 406 followers.

Volume: Page 3
50,000 40,000 30,000 20,000 10,000 Fri 26 Sat 27 Apr 28 Mon 29

Sentiment: Page 4
15,000 10,000 5,000 Fri 26 Sat 27 Apr 28 Mon 29

Influencers: Page 5
Funny How? Score: 51

2.5 Mexican brothers spittin hot fire! We enjoy long walks on the beach, racing seniors and molesting burritos. Enjoy storz Score: 46

There were 243,129 mentions between April 25th at 12am and April 29th at 12am.
The peak of conversation (46,305 mentions) occcured on April 26th at 6pm. The most frequently used keywords during that peak were Jets, Mark Sanchez, pick, Geno and year.

30% Positive
Peak: 13,799 mentions on April 26th at 6pm

Camp Counselor, Professional Valet, Pitcher for the CSI Dolphins. Eltingville. Ryan Lucas Score: 45

18% Negative
Peak: 8,626 mentions on April 25th at 9pm Most shared Positive mention: With the 39th pick in the 2013 NFL Draft, the #NYJets select: Geno Smith, QB, out of West Virginia! RT to welcome him to Jets Nation! New York Jets This is the official New York Jets Twitter, here to talk Jets football w/ our fans. Contributors: Randy Lange (#RL), Eric Allen (#EA) & John Holt (#JH)

Fundamentals are a crutch for the talentless! The Top 10 Influencers mentioning Geno Smith are interested in sports and the NFL.

Location: Page 6

Conversations: Page 7

Viral Coefficient: Page 3

4.4%
10,605 mentions shared "geno smith"

2.6%
6,189 mentions shared "rt @adamschefter"

0.5 VC

Reach Spread VC Viral Coefficient

2.1% New York, California and New Jersey were most vocal about Geno Smith.
Washington, D.C., West Virginia and Connecticut had the most mentions per capita.

5,190 mentions shared "jets"

Original mentions about Geno Smith had a potential of reaching 308,654,113 people between April 25th and April 29th. In the same timeframe, mentions about Smith spread to 166,896,160 additional people via Re-Tweets and Shares. Viral Coefficient Mentions about Smith were quite viral.

Social Data by

April 25, 2013 at 12am - April 29, 2013 at 12am

Page 1

NFL Draft
Volume

-Geno Smith Social Landscape
April 25, 2013 at 12am - April 29, 2013 at 12am

Between April 25th at 12am and April 29th at 12am there were 243,129 mentions about Geno Smith, reaching a potential audience of 308,654,113. Of these 243,129, 41% were retweeted by 153,426 unique profiles, spreading the mentions to an additional 166,896,160 people.
Mentions Timeline
50,000

40,000

30,000

20,000

10,000

Fri 26

Sat 27

Apr 28

Mon 29

243,129
Total Mentions On Friday the 26th of April at 6pm, there was a spike of 46,305 mentions.
The most frequently used keywords during that time were Jets, Mark Sanchez, pick, Geno and year.

Content Source Breakdown

0.5 VC
Twitter

Reach Spread VC Viral Coefficient

97.61% (237,311 mentions)
Facebook

1.49% (3,615 mentions)
RSS

Original mentions about Geno Smith had a potential of reaching 308,654,113 people between April 25th and April 29th. In the same timeframe, mentions about Smith spread to 166,896,160 additional people via Re-Tweets and Shares. Viral Coefficient Mentions about Smith were quite viral.

0.77% (1,876 mentions)
Google

0.05% (125 mentions)
YouTube

0.05% (112 mentions)

Most Reach
@nytimes, who mentioned your brand on April 26th at 5:58pm, has the most followers (8,235,192). The Fifth Down: Jets, Picking Geno Smith, Are Talk of the Town Again http://nyti.ms/10ix2rq The New York Times Where the Conversation Begins. Follow for breaking news, special reports, http://NYTimes.com homepage links and RTs of our journalists.

Most Spread
On April 25th at 5:58pm @NFL_ATL , who has 135,414 followers, posted a mention that spread to 28,643,104 additional people. "Don't be surprised if Geno Smith doesn't make it to the Browns," @Rapsheet hears. NFL: AroundTheLeague All the freshest news from NFL.com.

Most Popular
The most popular mention appeared on April 25th at 8:37pm, posted by @espn and was retweeted 2,619 times. Geno Smith is going to play in the NFL with a family size bag of chips on his shoulder. ESPN We talk about sports, sports, and well ... sports. FYI, your #WinningCombination could score you a trip to the NBA Finals: http://es.pn/XfGtfC

Social Data by

April 25, 2013 at 12am - April 29, 2013 at 12am

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NFL Draft
Sentiment

-Geno Smith Social Landscape
April 25, 2013 at 12am - April 29, 2013 at 12am

Of 243,129 mentions analyzed between April 25th at 12am and April 29th at 12am, approximately 73,343 mentions (30%) were positive, and 44,179 mentions (18%) were negative. 125,607 mentions (52%) were classified as neutral, or not very emotional in either direction. The most frequently used positive emotions were like, top, best, better and good. The most frequently used negative emotions were hard, not like, lost, not best and not top.
Sentiment Timeline
15,000

30.17%
Positive Mentions

10,000

18.17%
5,000 Negative Mentions

51.66%
Fri 26 Sat 27 Apr 28 Mon 29 Neutral Mentions

The biggest sentiment gap occurred on April 26th at 5pm when the positive sentiment reached 30% (13,799 mentions), and the negative was 15% (7,050 mentions).

On Friday the 26th of April at 6pm, there was a spike of 13,799 positive mentions.
Most shared Positive mention: With the 39th pick in the 2013 NFL Draft, the #NYJets select: Geno Smith, QB, out of West Virginia! RT to welcome him to Jets Nation! New York Jets This is the official New York Jets Twitter, here to talk Jets football w/ our fans. Contributors: Randy Lange (#RL), Eric Allen (#EA) & John Holt (#JH)

Negative sentiment peaked with 8,626 mentions (23%) on April 25th at 9:00pm.
Most shared Negative mention: Geno Smith's Draft nightmare just got worse. #JETS Tom Tebow The Evil Brother of Tim. I throw right handed, frequent strip clubs & don't even go to church on Easter. Business:EvilTomTebow@Gmail.Com

The lists to the right show the people who are using positive keywords and negative keywords in posts about Geno Smith, along with the number of people that follow them, and the number of mentions they shared between April 25th and April 29th.

Sharing Positive Sentiment
Rihanna's Forehead
1,044 Follow ers

Sharing Negative Sentiment
Geno Smith
867 Follow ers

30 24 22 16 16

8 7 7 7 6

Matt Orso
691 Follow ers

Rihanna's Forehead
1,044 Follow ers

Leslie M.
488 Follow ers

Trixx
1,632 Follow ers

Royalty Rell
382 Follow ers

Barry Daulton
23 Follow ers

Henry™
749 Follow ers

Coach Kalou
649 Follow ers

Social Data by

April 25, 2013 at 12am - April 29, 2013 at 12am

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NFL Draft
Influencers

-Geno Smith Social Landscape
April 25, 2013 at 12am - April 29, 2013 at 12am

The top Influencer for Geno Smith, Funny How? with 406 followers and an Influencer Score of 51, mentioned Smith 2 times between April 25th at 12am and April 29th at 12am. Rihanna's Forehead, who has 1,053 followers and an Influencer Score of 0, mentioned Smith 77 times during the same period.
Name Bio Followers Score

Funny How?
@FunnyHow__ April 25th at 8:34pm

2.5 Mexican brothers spittin hot fire! We enjoy long walks on the beach, racing seniors and molesting burritos. Enjoy At this rate Geno Smith can fall to Home Depot...and they're not hiring. Geez....

0

51

storz
@AnthonyStorz April 25th at 7:45pm

Camp Counselor, Professional Valet, Pitcher for the CSI Dolphins. Eltingville.

0

46

Jets take geno smith, applebees will burn down to the ground with John and Andrew Boenzi inside

Ryan Lucas
@rylucas12 April 25th at 9:18pm

Fundamentals are a crutch for the talentless!

0

45

RT @DVERandy: They should give Geno Smith one of those pagers they have at Applebee's so he can walk around until he gets picked.

Trill Withers
@TylerIAm April 25th at 9:46pm

Big Southern Rap Impresario

0

44

Geno wearing that same suit to the draft tomorrow?

BRiTT !!!!
@1_Pretty_Chik April 26th at 5:09pm

I Love My Life #TeamGOD #GeorgiaPEACH #TeamHeat #TeamCSU

0

44

RT @baDOC_Obama Geno Smith to the Jets!

Andrew
@AndrewBoenzi7 April 25th at 7:46pm

Tottenville '13

0

43

RT @AnthonyStorz: Jets take geno smith, applebees will burn down to the ground with John and Andrew Boenzi inside

Akeem D'onta Garrett
@2KEEMdomCome April 26th at 5:10pm

More than likely, you've heard about me. Im always on the good side of things. Nothing negative, always positive! Possibly the coolest guy you'll ever meet. Really??? How's that gon work? RT @baDOC_Obama Geno Smith to the Jets!

0

43

Mandingo Tribe
@baDOC_Obama April 26th at 5:08pm

70% Grindin 20% Sleep & 10% Play. Percentages of success. #Obama2012 #TideOrDie #LakerGang #CowboyNation #DegaNation #Libra #BikerBoy Geno Smith to the Jets!

0

42

Quite a few Influencers mocked Geno Smith for being picked so late in the draft. It will be important for Smith to cultivate a positive relationship with these people through social media as well as through playing well in the NFL.

Social Data by

April 25, 2013 at 12am - April 29, 2013 at 12am

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NFL Draft
Location

-Geno Smith Social Landscape
April 25, 2013 at 12am - April 29, 2013 at 12am

NUVI analyzed 4,726 mentions between April 25th at 12am and April 29th at 12am which were either geo-tagged at a specific location or were associated with a particular location based on the person's bio. Most of the conversation (11%) about Geno Smith happened in New York.

Total Volume by State
New York (522 mentions), California (463 mentions), and New Jersey (301 mentions) were the most vocal about Geno Smith.

Volume per Capita
Washington, D.C. (218 mentions), West Virginia (203 mentions), and Connecticut (125 mentions) had the highest number of people per capita talking about Geno Smith.

Languages

English

100%

Sample Mention from New York: Sample Mention from District of Columbia: The New York Jets have listed West Virginia QB Geno Smith as the top quarterback on their draft board. Huddle Up:Rex Ryan's crew now is certainly better The Huddle Ryan Van Bibber The first round of the 2013 NFL draft is nearly complete -- and Geno Smith is still waiting to learn his fate. Florida State's E.J. Manuel was the first quarterback off the

Findings
New York has a high number of mentions because the New York Jets drafted Geno Smith. There is a good conversation base about Smith in his new team's state, which can be leveraged in the future.

Social Data by

April 25, 2013 at 12am - April 29, 2013 at 12am

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NFL Draft
Conversations

-Geno Smith Social Landscape
April 25, 2013 at 12am - April 29, 2013 at 12am

From the 243,129 total mentions about Geno Smith between April 25th at 12am and April 29th at 12am there were 40 major categories of conversation, with "geno smith" occupying 4.4% or 10,605 mentions.
Word Burst

2.1% 5,190 mentions shared "jets" 1.0% 2,397 mentions shared "manti te'o" 0.4%
1,022 mentions shared "geno"

ma

g w en ne ill s o s w ta m it yo y in h rk

mentions shared "rt 2.6% 6,189 @adamschefter"

geno

s m it h

4.4% 10,605 mentions shared "geno smith"

?

da @a

rt um or @s prts hnchez sa rt m a rk er eft d ch ba rt om ms ro fter ada n che withd @ ee ms n gr ou on d-r cti 2n ele s
ma nti te'o

nti gen te'o o s and m it h

no ge ts je

sm

ith

to

geno
jets drafted
s jet

s m ith
geno smith is geno sm ith s ays on nfl geno gen s m ith is ge o s m it h g no s ge eno s m ith no m s m ith ith

0.3% 775 mentions shared "@genosmith_12"

#nfl d @geno s m ith_raft 12

je t su s h rp ave lu s

eno k g ith too s m s t je ing go ffs re layo a p s jet to

t d ra f geno

s no gead h m ith

Trending Hashtags
#nfldraft #jets #nyjpick #nyjets #wvu #nfllivevote #nfl #nyj #prayforgeno 12,698 6,721 2,638 2,259 1,540 1,074 1,015 928 789

Trending Keywords
Jets Geno round pick draft Mark Sanchez QB year Manti Te 27,222 20,293 16,652 11,275 10,323 7,420 6,340 5,502 5,364

Trending URLs
http://articledomination.info/ http://ppiclaimsx.info/ http://happygilmore.lockerdom… http://happygilmore.lockerdom… http://weknowgifs.com/wp-cont… http://www.nfl.com/news/story/… http://jukeleft.com/geno-smiths… http://twitpic.com/cm5ekr http://espn.go.com/ 276 247 226 217 214 201 177 166 159

Social Data by

April 25, 2013 at 12am - April 29, 2013 at 12am

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