@JCats2013 Audience Report

Key Metrics: @JCats2013 | May - 15 - 2013

Total Audience

@JCats2013 had 1,236 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous

1,236

and spam accounts, which we do not factor into our audience metrics.

Social Pull

Pull is a good measure of how influential @JCats2013 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

7x
JCats2013
@JCats2013 | Dec 14 2012

calculation, is gauged by how well connected @JCats2013 's Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.

A New Yorker For All New Yorkers.

Identified Audience

Tweets Followers Following

192 1,236 1,043

IDENTIFIED AUDIENCE

1

Audience Reach Insights
Insights : - On average, each of @JCats2013's followers has 2,239 connections across all social media platforms.

AVERAGE NETWORK SIZE

Audience Demographics
JCats2013
@JCats2013 | Dec 14 2012 Insights : -*Statistics based on 84% of @JCats2013's followers, whose sex we were able to determine.

A New Yorker For All New Yorkers.

SEX

Tweets Followers Following

192 1,236 1,043

AGE RANGE

Insights : - 34% @JCats2013's audience is between 26 35. - *Statistics based on 16% of @JCats2013's followers, whose age we were able to determine by identifying through social profile or public records data.

2

Audience Demographics [continued]
Insights : - Compared to the average @JCats2013's female followers tend to be more in the 46 - 55 age range.

FEMALE FOLLOWERS BY AGE
Insights : - Compared to the average @JCats2013's male followers tend to be more in the >; 55 age range.

JCats2013
@JCats2013 | Dec 14 2012

A New Yorker For All New Yorkers.

MALE FOLLOWERS BY AGE

Audience Geographic Insights
Insights : - @JCats2013 has a higher percentage of followers from Staten Island, New York than the typical Twitter user.

Tweets Followers Following

192 1,236 1,043

TOP CITIES

3

Audience Geographic Insights [continued]
Insights : - @JCats2013 has a higher percentage of followers from New York than the typical Twitter user.

TOP STATES/PROVINCES

JCats2013
@JCats2013 | Dec 14 2012

Insights : - @JCats2013 has a higher percentage of followers from USA than the typical Twitter user.

A New Yorker For All New Yorkers.

TOP COUNTRIES

Tweets Followers Following

192 1,236 1,043

4

Audience Interests Insights
Insights : - Compared to the average audience, @JCats2013's audience's top three interests are Politics, Food, and Movies.

JCats2013
@JCats2013 | Dec 14 2012

INTEREST AFFINITY

A New Yorker For All New Yorkers.

Tweets Followers Following

192 1,236 1,043

5

Audience Career Insights
Insights : - @JCats2013's consumer audience has a high level of income compared to the average.

INCOME LEVEL

Insights :

JCats2013
@JCats2013 | Dec 14 2012

A New Yorker For All New Yorkers.

INDUSTRY

Audience Education Insights
Insights : - @JCats2013's followers attend College/University schools more than the average Twitter audience.

Tweets Followers Following

192 1,236 1,043

EDUCATION TYPE

6

Audience Social Media Usage
Insights : - @JCats2013's consumer audience is active on at least 1,756 social profiles and/or blogs.

SOCIAL MEDIA USE

JCats2013
@JCats2013 | Dec 14 2012

A New Yorker For All New Yorkers.

Insights : - 76% of @JCats2013's followers have Facebook profiles. - @JCats2013's has more followers who use MySpace than does the typical Twitter user.

SOCIAL MEMBERSHIPS

Tweets Followers Following

192 1,236 1,043

Insights : - 12% of @JCats2013's consumer audience has been identified as a Blogger.

ONLINE ACTIVITIES

7

Audience Cross Over

AUDIENCE CROSS OVER
JCats2013
@JCats2013 | Dec 14 2012

A New Yorker For All New Yorkers.

Tweets Followers Following

192 1,236 1,043

8

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