@BilldeBlasio Follower Report

Key Metrics: @BilldeBlasio and @deBlasioNYC | May - 15 - 2013
Tweets 3,335 @BilldeBlasio had 8,435 Twitter followers, @deBlasioNYC had 4,899 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which

Followers 8,435 Following 628

Total Audience

8,435 4,899
Social Pull

we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics.

BilldeBlasio
@BilldeBlasio | Jan 31 2009 New York City Public Advocate, proud New Yorker and parent (tweets managed w/ help of my team) Pull is a good measure of how influential @BilldeBlasio 's and @deBlasioNYC 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the

41x 25x

purposes of this calculation, is gauged by how well connected @BilldeBlasio 's Twitter followers and @deBlasioNYC 's Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.

Identified Audience
Tweets 1,377

Followers 4,900 Following 3,003

deBlasioNYC
@BilldeBlasio | Jan 27 2012 Lucky husband of @Chirlane. Proud public school parent. Public Advocate. Running for mayor to ensure every New Yorker, in every borough, gets a fair shot.

IDENTIFIED AUDIENCE

1

Audience Reach Insights
Insights : - On average, each of @BilldeBlasio's followers has 2,045 connections across all social media platforms. - On average, each of @deBlasioNYC's followers has 2,010 connections across all social media platforms.

Tweets

3,335

Followers 8,435 Following 628

BilldeBlasio
@BilldeBlasio | Jan 31 2009 New York City Public Advocate, proud New Yorker and parent (tweets managed w/ help of my team)

AVERAGE NETWORK SIZE

Audience Demographics
Insights : -*Statistics based on 83% of @BilldeBlasio's followers, whose sex we were able to determine. -*Statistics based on 84% of @deBlasioNYC's followers, whose sex we were able to determine.

Tweets

1,377

Followers 4,900 Following 3,003

SEX

deBlasioNYC
@BilldeBlasio | Jan 27 2012 Lucky husband of @Chirlane. Proud public school parent. Public Advocate. Running for mayor to ensure every New Yorker, in every borough, gets a fair shot.

2

Audience Demographics [continued]
Insights : - 34% @BilldeBlasio's audience is between 26 35. - 31% @deBlasioNYC's audience is between 26 35. - *Statistics based on 16% of @deBlasioNYC's followers, whose age we were able to determine by identifying through social profile or public records data. - *Statistics based on 18% of @BilldeBlasio's followers, whose age we were able to determine by identifying through social profile or public records data. Insights : - Compared to the average @BilldeBlasio's female followers tend to be more in the 46 - 55 age range.

Tweets

3,335

Followers 8,435 Following 628

BilldeBlasio
@BilldeBlasio | Jan 31 2009 New York City Public Advocate, proud New Yorker and parent (tweets managed w/ help of my team)

AGE RANGE

Tweets

1,377

Followers 4,900 Following 3,003

deBlasioNYC
@BilldeBlasio | Jan 27 2012 Lucky husband of @Chirlane. Proud public school parent. Public Advocate. Running for mayor to ensure every New Yorker, in every borough, gets a fair shot.

FEMALE FOLLOWERS BY AGE

3

Audience Demographics [continued]
Insights : - Compared to the average @BilldeBlasio's male followers tend to be more in the >; 55 age range.

Tweets

3,335

Followers 8,435 Following 628

BilldeBlasio
@BilldeBlasio | Jan 31 2009 New York City Public Advocate, proud New Yorker and parent (tweets managed w/ help of my team)

MALE FOLLOWERS BY AGE

Audience Geographic Insights
Tweets 1,377 Insights : - @BilldeBlasio has a higher percentage of followers from Queens, New York than the typical Twitter user. - @deBlasioNYC has a higher percentage of followers from Queens, New York than the typical Twitter user.

Followers 4,900 Following 3,003

deBlasioNYC
@BilldeBlasio | Jan 27 2012

TOP CITIES
Lucky husband of @Chirlane. Proud public school parent. Public Advocate. Running for mayor to ensure every New Yorker, in every borough, gets a fair shot.

4

Audience Geographic Insights [continued]
Insights : - @BilldeBlasio has a higher percentage of followers from New York than the typical Twitter user. - @deBlasioNYC has a higher percentage of followers from New York than the typical Twitter user.

Tweets

3,335

Followers 8,435 Following 628

BilldeBlasio
@BilldeBlasio | Jan 31 2009 New York City Public Advocate, proud New Yorker and parent (tweets managed w/ help of my team)

TOP STATES/PROVINCES

Tweets

1,377

Followers 4,900 Following 3,003

Insights : - @BilldeBlasio has a higher percentage of followers from USA than the typical Twitter user. - @deBlasioNYC has a higher percentage of followers from USA than the typical Twitter user.

TOP COUNTRIES
deBlasioNYC
@BilldeBlasio | Jan 27 2012 Lucky husband of @Chirlane. Proud public school parent. Public Advocate. Running for mayor to ensure every New Yorker, in every borough, gets a fair shot.

5

Audience Interests Insights
Insights : - Compared to the average audience, @BilldeBlasio's audience's top three interests are Politics, Food, and Movies. - Compared to the average audience, @deBlasioNYC's audience's top three interests are Politics, Food, and Movies.

Tweets

3,335

Followers 8,435 Following 628

BilldeBlasio
@BilldeBlasio | Jan 31 2009 New York City Public Advocate, proud New Yorker and parent (tweets managed w/ help of my team)

Tweets

1,377

Followers 4,900 Following 3,003

INTEREST AFFINITY

deBlasioNYC
@BilldeBlasio | Jan 27 2012 Lucky husband of @Chirlane. Proud public school parent. Public Advocate. Running for mayor to ensure every New Yorker, in every borough, gets a fair shot.

6

Audience Career Insights
Insights : - @BilldeBlasio's consumer audience has a high level of income compared to the average. - @deBlasioNYC's consumer audience has a medium level of income compared to the average.

Tweets

3,335

Followers 8,435 Following 628

INCOME LEVEL
BilldeBlasio
@BilldeBlasio | Jan 31 2009 New York City Public Advocate, proud New Yorker and parent (tweets managed w/ help of my team) Insights : - Compared to the average audience @BilldeBlasio's top three industries are Financial, Law, and Pharmaceuticals.

Tweets

1,377

Followers 4,900 Following 3,003

INDUSTRY
deBlasioNYC
@BilldeBlasio | Jan 27 2012 Lucky husband of @Chirlane. Proud public school parent. Public Advocate. Running for mayor to ensure every New Yorker, in every borough, gets a fair shot.

7

Audience Education Insights
Insights : - @BilldeBlasio's followers attend Ivy League schools more than the average Twitter audience. - @deBlasioNYC's followers attend Ivy League schools more than the average Twitter audience.

Tweets

3,335

Followers 8,435 Following 628

BilldeBlasio
@BilldeBlasio | Jan 31 2009 New York City Public Advocate, proud New Yorker and parent (tweets managed w/ help of my team)

EDUCATION TYPE

Audience Social Media Usage
Insights : - @BilldeBlasio's consumer audience is active on at least 11,360 social profiles and/or blogs.

Tweets

1,377

Followers 4,900 Following 3,003

SOCIAL MEDIA USE

deBlasioNYC
@BilldeBlasio | Jan 27 2012 Lucky husband of @Chirlane. Proud public school parent. Public Advocate. Running for mayor to ensure every New Yorker, in every borough, gets a fair shot.

8

Audience Social Media Usage [continued]
Insights : - 76% of @BilldeBlasio's followers have Facebook profiles. - @BilldeBlasio's has more followers who use Quora than does the typical Twitter user. - 75% of @deBlasioNYC's followers have Facebook profiles. - @deBlasioNYC's has more followers who use MySpace than does the typical Twitter user.

Tweets

3,335

Followers 8,435 Following 628

BilldeBlasio
@BilldeBlasio | Jan 31 2009 New York City Public Advocate, proud New Yorker and parent (tweets managed w/ help of my team)

SOCIAL MEMBERSHIPS

Tweets

1,377 Insights : - 14% of @BilldeBlasio's consumer audience has been identified as a Blogger. - 14% of @deBlasioNYC's consumer audience has been identified as a Blogger.

Followers 4,900 Following 3,003

deBlasioNYC
@BilldeBlasio | Jan 27 2012 Lucky husband of @Chirlane. Proud public school parent. Public Advocate. Running for mayor to ensure every New Yorker, in every borough, gets a fair shot.

ONLINE ACTIVITIES

9

Audience Cross Over

Tweets

3,335

Followers 8,435 Following 628

BilldeBlasio
@BilldeBlasio | Jan 31 2009 New York City Public Advocate, proud New Yorker and parent (tweets managed w/ help of my team)

AUDIENCE CROSS OVER

Tweets

1,377

Followers 4,900 Following 3,003

deBlasioNYC
@BilldeBlasio | Jan 27 2012 Lucky husband of @Chirlane. Proud public school parent. Public Advocate. Running for mayor to ensure every New Yorker, in every borough, gets a fair shot.

10