@Quinn4NY Follower Report

Key Metrics: @Quinn4NY and @ChrisCQuinn | May - 15 - 2013
Tweets 656 @Quinn4NY had 3,397 Twitter followers, @ChrisCQuinn had 19,339 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which

Followers 3,397 Following 1,304

Total Audience

3,397 19,339
Social Pull

we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics.

Quinn4NY
@Quinn4NY | Apr 06 2012 Tough. Effective. Progressive. The official account of Christine Quinn for NYC Mayor. Pull is a good measure of how influential @Quinn4NY 's and @ChrisCQuinn 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the

21x 78x

purposes of this calculation, is gauged by how well connected @Quinn4NY 's Twitter followers and @ChrisCQuinn 's Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide.

Identified Audience
Tweets 3,411

Followers 19,339 Following 505

ChrisCQuinn
@Quinn4NY | Jan 10 2009 I am the Speaker of the @NYCCouncil and Council Member for the 3rd District

IDENTIFIED AUDIENCE

1

Audience Reach Insights
Insights : - On average, each of @Quinn4NY's followers has 2,441 connections across all social media platforms. - On average, each of @ChrisCQuinn's followers has 1,648 connections across all social media platforms.

Tweets

656

Followers 3,397 Following 1,304

Quinn4NY
@Quinn4NY | Apr 06 2012 Tough. Effective. Progressive. The official account of Christine Quinn for NYC Mayor.

AVERAGE NETWORK SIZE

Audience Demographics
Insights : -*Statistics based on 87% of @Quinn4NY's followers, whose sex we were able to determine. -*Statistics based on 84% of @ChrisCQuinn's followers, whose sex we were able to determine.

Tweets

3,411

Followers 19,339 Following 505

SEX

ChrisCQuinn
@Quinn4NY | Jan 10 2009 I am the Speaker of the @NYCCouncil and Council Member for the 3rd District

2

Audience Demographics [continued]
Insights : - 38% @Quinn4NY's audience is between 26 35. - 37% @ChrisCQuinn's audience is between 26 35. - *Statistics based on 17% of @ChrisCQuinn's followers, whose age we were able to determine by identifying through social profile or public records data. - *Statistics based on 15% of @Quinn4NY's followers, whose age we were able to determine by identifying through social profile or public records data.

Tweets

656

Followers 3,397 Following 1,304

Quinn4NY
@Quinn4NY | Apr 06 2012 Tough. Effective. Progressive. The official account of Christine Quinn for NYC Mayor.

AGE RANGE

Tweets

3,411

Followers 19,339 Following 505

Insights : - Compared to the average @Quinn4NY's female followers tend to be more in the 36 - 45 age range.

ChrisCQuinn
@Quinn4NY | Jan 10 2009 I am the Speaker of the @NYCCouncil and Council Member for the 3rd District

FEMALE FOLLOWERS BY AGE

3

Audience Demographics [continued]
Insights : - Compared to the average @Quinn4NY's male followers tend to be more in the >; 55 age range.

Tweets

656

Followers 3,397 Following 1,304

Quinn4NY
@Quinn4NY | Apr 06 2012 Tough. Effective. Progressive. The official account of Christine Quinn for NYC Mayor.

MALE FOLLOWERS BY AGE

Audience Geographic Insights
Tweets 3,411 Insights : - @Quinn4NY has a higher percentage of followers from Bronx, New York than the typical Twitter user. - @ChrisCQuinn has a higher percentage of followers from Bronx, New York than the typical Twitter user.

Followers 19,339 Following 505

ChrisCQuinn
@Quinn4NY | Jan 10 2009

TOP CITIES
I am the Speaker of the @NYCCouncil and Council Member for the 3rd District

4

Audience Geographic Insights [continued]
Insights : - @Quinn4NY has a higher percentage of followers from New York than the typical Twitter user. - @ChrisCQuinn has a higher percentage of followers from New York than the typical Twitter user.

Tweets

656

Followers 3,397 Following 1,304

Quinn4NY
@Quinn4NY | Apr 06 2012 Tough. Effective. Progressive. The official account of Christine Quinn for NYC Mayor.

TOP STATES/PROVINCES

Tweets

3,411

Followers 19,339 Following 505

Insights : - @Quinn4NY has a higher percentage of followers from USA than the typical Twitter user. - @ChrisCQuinn has a higher percentage of followers from USA than the typical Twitter user.

TOP COUNTRIES
ChrisCQuinn
@Quinn4NY | Jan 10 2009 I am the Speaker of the @NYCCouncil and Council Member for the 3rd District

5

Audience Interests Insights
Insights : - Compared to the average audience, @Quinn4NY's audience's top three interests are Politics, Movies, and Food. - Compared to the average audience, @ChrisCQuinn's audience's top three interests are Politics, Food, and Movies.

Tweets

656

Followers 3,397 Following 1,304

Quinn4NY
@Quinn4NY | Apr 06 2012 Tough. Effective. Progressive. The official account of Christine Quinn for NYC Mayor.

Tweets

3,411

Followers 19,339 Following 505

INTEREST AFFINITY

ChrisCQuinn
@Quinn4NY | Jan 10 2009 I am the Speaker of the @NYCCouncil and Council Member for the 3rd District

6

Audience Career Insights
Insights : - @Quinn4NY's consumer audience has a high level of income compared to the average. - @ChrisCQuinn's consumer audience has a medium level of income compared to the average.

Tweets

656

Followers 3,397 Following 1,304

INCOME LEVEL
Quinn4NY
@Quinn4NY | Apr 06 2012 Tough. Effective. Progressive. The official account of Christine Quinn for NYC Mayor.

Tweets

3,411

Followers 19,339 Following 505

ChrisCQuinn
@Quinn4NY | Jan 10 2009 I am the Speaker of the @NYCCouncil and Council Member for the 3rd District

7

Audience Career Insights [continued]
Insights : - Compared to the average audience @Quinn4NY's top three industries are Pharmaceuticals, Media, and Law. - Compared to the average audience @ChrisCQuinn's top three industries are Media, Law, and Marketing/PR.

Tweets

656

Followers 3,397 Following 1,304

Quinn4NY
@Quinn4NY | Apr 06 2012 Tough. Effective. Progressive. The official account of Christine Quinn for NYC Mayor.

Tweets

3,411

INDUSTRY

Followers 19,339 Following 505

ChrisCQuinn
@Quinn4NY | Jan 10 2009 I am the Speaker of the @NYCCouncil and Council Member for the 3rd District

8

Audience Education Insights
Insights : - @Quinn4NY's followers attend Ivy League schools more than the average Twitter audience. - @ChrisCQuinn's followers attend Ivy League schools more than the average Twitter audience.

Tweets

656

Followers 3,397 Following 1,304

Quinn4NY
@Quinn4NY | Apr 06 2012 Tough. Effective. Progressive. The official account of Christine Quinn for NYC Mayor.

EDUCATION TYPE

Audience Social Media Usage
Insights : - @Quinn4NY's consumer audience is active on at least 5,055 social profiles and/or blogs.

Tweets

3,411

Followers 19,339 Following 505

SOCIAL MEDIA USE

ChrisCQuinn
@Quinn4NY | Jan 10 2009 I am the Speaker of the @NYCCouncil and Council Member for the 3rd District

9

Audience Social Media Usage [continued]
Insights : - 76% of @Quinn4NY's followers have Facebook profiles. - @Quinn4NY's has more followers who use Foursquare than does the typical Twitter user. - 77% of @ChrisCQuinn's followers have Facebook profiles. - @ChrisCQuinn's has more followers who use Foursquare than does the typical Twitter user.

Tweets

656

Followers 3,397 Following 1,304

Quinn4NY
@Quinn4NY | Apr 06 2012 Tough. Effective. Progressive. The official account of Christine Quinn for NYC Mayor.

SOCIAL MEMBERSHIPS

Tweets

3,411 Insights : - 13% of @Quinn4NY's consumer audience has been identified as a Blogger. - 14% of @ChrisCQuinn's consumer audience has been identified as a Blogger.

Followers 19,339 Following 505

ChrisCQuinn
@Quinn4NY | Jan 10 2009 I am the Speaker of the @NYCCouncil and Council Member for the 3rd District

ONLINE ACTIVITIES

10

Audience Cross Over

Tweets

656

Followers 3,397 Following 1,304

Quinn4NY
@Quinn4NY | Apr 06 2012 Tough. Effective. Progressive. The official account of Christine Quinn for NYC Mayor.

AUDIENCE CROSS OVER

Tweets

3,411

Followers 19,339 Following 505

ChrisCQuinn
@Quinn4NY | Jan 10 2009 I am the Speaker of the @NYCCouncil and Council Member for the 3rd District

11

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