TRACEY ANN EDOUARD | Huntington, NY 11743 |
SUMMARY: Recent graduate interested in pursuing internship & entry-level positions in PR/marketing • Three years of experience actively marketing brands through the use of social media, public relations and digital marketing • Interpersonal skills with the ability to work autonomously or in teams • Experience in executing campaigns for school-affiliated organizations The Pennsylvania State University B.A. in Advertising/Public Relations, College of Communications Minor: Sociology, College of the Liberal Arts Cumulative GPA: 3.82/4.00 Dean’s List: SP 2010 – SP 2013 University Park, PA Class of May 2013



PUBLIC RELATIONS/ Public Relations/Marketing Liaison University Park, PA MARKETING Penn State Student Newspaper Readership Program (SNRP) Jan. 2013 – May 2013 EXPERIENCE: • Created and executed promotional events through new advertisement campaigns for first-year students • Collaborated weekly with faculty representatives to develop comprehensive strategies to raise awareness for local and national newspaper vendors (USA Today, The New York Times, The Daily Collegian (circulation of 20,000) 2012 Homecoming Queen University Park, PA Penn State Homecoming Court Sept. 2012 – Oct. 2012 • Implemented guerrilla marketing tactics to enhance personal awareness • Created marketing campaign to brand and promote accolades within the university • Developed flyers and produced social media campaign branding myself using Twitter, Facebook and QR Codes • Awarded to one female out of approx. 44,000 students for their leadership, student involvement and academics Publicist London, England Study Abroad Program: Mason Williams Internship June 2012 – Aug. 2012 • Supported staff with PR launch events for clients including Hasbro and Schwarzkopf • Created a comprehensive survey & report to discover consumer habits and enhance brand awareness for clientele • Produced media lists and formulated pitch letters to maintain relationships with bloggers within various sectors Public Relations: Events Management Committee Member University Park, PA Penn State IFC/Panhellenic Dance Marathon (THON) Oct. 2011 – Feb. 2012 • Promoted pre-THON events including: 100 Days Until THON and The Mr. & Mrs. THON Pageant via social media • Coordinated questions with local and national media outlets throughout THON 2012 weekend • Largest student-run philanthropy in the world, raising an aggregate total of $100 million for pediatric cancer Senior Marketing Intern University Park, PA Penn State Football Marketing Aug. 2009 – Nov. 2012 • Assisted in coordinating halftime presentations and pre-game rallies • Managed and assigned a variety of promotional guerrilla marketing tasks to a marketing team for 40 persons • Implemented social media and marketing tactics to increase student attendance to 21,00 students per game • Promoted and assisted in the production of pre-game promotional materials including: distributing flyers, signs, towels, shakers and t-shirts Marketing & Social Media Intern University Park, PA Penn State Intercollegiate Women’s Athletics Sept. 2009 – April 2012 • Assisted in a variety of marketing/public relations tasks for Penn State women’s volleyball, basketball & softball • Increased student attendance at games by 900 percent through a variety of social media platforms • Researched and developed numerous game day and half-time marketing promotions SKILLS: ACHIEVEMENTS/ HONORS: WORK EXPERIENCE: Social media management, media relations, guerrilla marketing, creative, Microsoft office Penn State University’s 2012 Homecoming Queen, Phi Kappa Phi Honor Society (Member: March 2013), Kappa Tau Alpha National Honor Society in Journalism and Mass Communications (Member: April 2013) Macy’s Inc. Massapequa, NY Store Management Intern June 2011- Aug. 2011 • Worked with managers to maximize business potential, analyze business trends, track sales and inventory • Cross-functional departmental exposures including: marketing, customer service, store operations, employee development, human resources and visual merchandising

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