"Imaginative and unique...
wow and thank you for such an inspiring two day adventure”
- Renaissance Co-ordinator, East Riding of Yorkshire
"I've loved the ideas and innovation coming out of this conference we can use this!"
- Development Ofﬁcer, City of Bradford
the high street isn’t dead. it’s gone digital.
DIGITAL HIGH STREET
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your guide to the ideas from
D I G I T A L H I G H S T R E E T 2 0 1 3 an @redlabHX event
H A L I FA X , W E ST YO R K S H I R E | 1 3 - 1 4 M A Y 2 0 1 3 www.digihighst.com | #digihighst
the high street isn’t dead. it’s gone digital.
DIGITAL HIGH STREET
your guide to the ideas from
D I G I TA L H I G H ST R E E T 2 0 1 3
H A L I FA X , W E ST YO R K S H I R E | 1 3 - 1 4 M A Y 2 0 1 3
www.digihighst.com | #digihighst
by @RedlabHX | www.redlab.co.uk | email@example.com
made possible by the support of
City Dressing | ATCM | Shopify | Robert Chapman & Co. | E-Gistics
ebook designed & edited by Jane Johnston @jane_ston
content by Anna Townend, Sarah Murphy & the Digital High Street 2013 participants:
Loaye Agabani, Ross Bailey, Stephen Baines, Mark Barnes, Philippa Bell, Penny Bell, Rob Billson, Graeme Black, Martin Blackwell, James Boardwell, Jon Burnett, Yvonne Burrows, Ann Cadman, Philip Campbell, Chris Campbell, Andy Carroll, David Carter, Robert Chapman, Nigel Cliﬀe, Paul Collins, Gemma Collins, Helene Connolly, Gavin Corr, Hannah Crank, Colin Davies, Jo Davies, Roy Dean, Adam Dean, Guy Douglas, Tracy Duggan, Katie Dunlevey, Denizer Ibrahim, Itai Eiges, Tom Evans, Thomas Ferrer, Frances Fielding, John Fleet, Gordon Fletcher, Tryphena Foster, Richard Garnett, Kieran Gately, Hassan Ghalayini, Nigel Goddard, Joanne Golton, Sarah Goodwin, Nadio Granata, Ian Gray, Julie Green, Carol Grey, Marie Griﬃths, Clive Hall, Camilla Hamilton, Derek Harper, Gilly Hearn, Paul Iseard, Andrew Jackson, Christopher Jarratt, Richard Jeans, Leigh Johnson, Alistair Johnston, Jane Johnston, Paul Kehoe, Daniel Killoran, Neil Kirkman, Maria Kutar, David Laycock, Tim Lewis, Joanne MacKintosh, David Mather, Ojay McDonald, Neil McInroy, Karen Mercer, Catherine Mercer, Euan Mills, Trine Moore, Helena Moss, Jared Myland, Mike Nelson, Jonathan Newman, Tim Nicol, Debbie O'Brien, Jayne Pearson, William Perrin, Jacqueline Ramdeen, Julian Rawson, Clare Rayner, Clare Richmond, Mike Riddell, Dan Root, Chris Sands, Elaine Simons, Shaun Smith, Dale Smith, Candy Squire-Watt, Bev Stratton, Tim Swift, Christopher Tapp, Dan Thompson, Jason Thorne, Robin Tuddenham, Karen Turnbull, Rachael Turner, Julia Turpin, Chris Wade, Beth Ward, Matt Williams, Gareth Wood, Mirjam Wouters. With special thanks to Vic Allen, Oscar Allen, Terry Furness.
We can harness technology to create sustainable platforms for communities, ensuring a lasting legacy for town centres’
- Clare Richmond, The Crouch End Project
BACKGROUND START HERE RESEARCH STRATEGY ADVICE EXPERIENCE TECHNOLOGY OPINION TAKEAWAYS
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more about the event
SPEAKERS SUPPORTERS WHAT NEXT?
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IDEAS FROM ABERDEEN TO AMSTERDAM
About Digital High Street 2013
In May 2013, one hundred people from 75 towns came to Halifax, West Yorkshire to debate the digital future of our high streets. They brought ideas from London to Cardiﬀ, and from Aberdeen to Amsterdam.
‘This is the first time technologists have come together with councils and retailers to look at how we can use the internet to keep our towns alive.’
- Alistair Johnston, Producer, Digital High Street 2013
In the audience were leaders in local government, retail, digital development, policy, community activism and the creative industries. Entrepreneurs and artists shared their experience with directors of economic development and town team advisors. The two days saw more than thirty presentations and ten focused masterclasses, and many more meetings and late night conversations. This ebook is the conference, condensed. It’s a collection of the ideas and experiences that we hope you, as a town professional, retailer or engaged individual can use in your work towards the future of your town. Your high street isn’t dead. It’s just going digital...
‘Digital is the thing that’s going to make the 21st century high street a bustling, interesting place again.’
- Dan Thompson, Founder, #wewillgather
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BRIDGE THE HIGH STREET’S DIGITAL DIVIDE
Alistair Johnston, Producer, Digital High Street (@ali_ston)
If local government leaders want thriving town centres they must bridge the growing digital divide between retail chains and their town’s independents. The reality is that without a sound online strategy most of your town’s independents will ﬁnd it diﬃcult to survive, let alone grow. The problem is, many don’t even know where to start. For digital inclusion to mean anything to local business, it must go beyond teaching residents to use email and a spreadsheet. Councils must ﬁnd good people to engage with their retailers and teach them about social media and e-commerce. And that’s just a start.
Read more at http://digihighst.com/blog/2013/4/29/digitalinclusion-bridge-high-street
‘Creativity, innovation, change, technology. All happening on our high street.’
SEE THE SLIDES: Quick, simple steps to a digital high street
William Perrin, Founder, Talk About Local William set up Talk About Local with Channel4 and local regeneration agencies in Birmingham to help communities ﬁnd a voice online. His slides from Digital High Street have been viewed over 5,000 times. View at http://www.slideshare.net/bill_per/basic-digital-high-streetthrough-to-augmented-reality
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‘'We as people seem to adopt new technology faster than we as business owners can' @clarerayner at #digihighst ’
The consumer revolution; the retail evolution
Clare Rayner, Founder, Independent Retail Month (@clarerayner)
Thanks to the internet, broadband, 3G and an explosion of mobile devices, more and more of us have integrated an online, digital experience into the routines of our lives. In under 20 years the internet has completely, and irreversibly, transformed the way we shop.
‘Clare Rayner makes a key point: understand the NEW consumer - so (social) - lo (local) mo (mobile) ’
Such rapid change unsettled many; Mary Portas was reported to have called the internet a threat to the high street. I completely disagree. The fact is, and this has been proven by those retailers who have transformed to meet the demands of the new consumer, the internet is only a threat if you ignore it and don’t embrace the opportunities that it brings.
Read more at http://digihighst.com/blog/2013/5/9/the-consumerrevolution
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‘Our #ff goes to all those crusading for a better High Street at the #digihighst conf. Let's do it!’
Five free, easy technologies we think are worth trying:
1. GOOGLE PLACES
www.google.com/business/placesforbusiness a great way to increase your internet presence and you don't even need your own website
mailchimp.com easily build and manage your email list, then send out slick emails to everyone on it.
Read our full reviews at http://digihighst.com/ blog/2013/4/3/five-free-technologies
hootsuite.com helps you keep up with all the many social networks out there (Facebook, Twitter, Google +, LinkedIn...)
3. GOOGLE KEYWORD TOOL
adwords.google.com/o/keywordtool an easy introduction to the importance of keywords for your town or business. It could reveal whole new markets...
‘My take on #digihighst ? be smart, use free tools, don't confuse media with message’
dropbox.com means you can work on a document on a desktop PC, review it on your iPad, edit it on your laptop and send it from your phone.
‘Make it social, mobile, and local’
- @clarerayner an event by @RedlabHX | www.redlab.co.uk | page 5 of 36
‘'43% of British 16-29 year olds say they have little pride or connection to their high st' Saatchi & Saatchi #digihighst ’
Understand customer town centre experience, internet and mobile
Chris Wade, Chief Executive, Action for Market Towns
Our 12-month Economic and Social Research Council (ESRC ) funded research study by Loughborough University investigates customer experience, for the ﬁrst time, from a consumer perspective. The research aims to ﬁll gaps in current knowledge by understanding the customer experience in town centres and the accompanying use of internet and mobile technology. Key within this is to understand whether internet and mobile technology is being used to replace or enhance the town centre experience.
• Online shopping provides signiﬁcant competition to town centre shopping as nearly 13% of respondents’ visits are online and is expected to grow.
• Online shopping time is shorter than physical visits. While the average expenditure per online visit at around £56 is similar to that of town centres; the amount of time spent per online visit is much shorter, lasting on average only 38 minutes.
• 23% of respondents used apps while shopping in town centres. Finding discount vouchers was the
Read the full ﬁndings at: http://digihighst.com/blog/ 2013/5/11/amts-chris-wade
most commonly used app type. Younger shoppers (less than 40 years old) are most likely to use apps.
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‘Clare Rayner untangling local data figures & #emptyshops averages to show multiples closing 20 shops a day’
‘On average 28 shops in early 2013 were closing a day! #digihighst ’
HOW PEOPLE SHOP NOW: digital agency research
Red Ant, www.redant.com, @red_ant
Rumours of the death of the high street have been greatly exaggerated. All the evidence suggests that we as individuals enjoy and will continue to crave the physical experience of shopping.
• 69% of all respondents prefer in-store shopping for clothing and footwear • 61% also enjoy shopping online • 77% of 18-34 year olds thought it was a ‘great idea’ to have access to an online experience in-store • 60% of 18-34 year olds use their mobiles while out shopping, to look at retailers’ websites, check prices and access
In Red Ant's recent collaboration with Drapers on their Multichannel Report, we asked more than 2,000 people about their attitudes to fashion buying and how they shop. These shoppers were of of all ages and both genders, and shopped in stores, online, using mobile devices and social media platforms.
Read more at http://digihighst.com/blog/2013/4/9/digitalagency-town-teams
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‘It is @nmcinroy... proclaiming this #digihighst as a movement’
WATCH THIS: Key elements of a digital high street
Neil McInroy, Chief Executive, Centre for Local Economic Strategies (CLES) Inspirational talk by Neil McInroy on his work, his inﬂuences and his three key elements of the Digital High Street. Watch at http://youtu.be/Y0k-osF033g
‘"Winning high streets will see digital as truly transformative." Great messages from @nmcinroy at #digihighst .’
'Each high street is a crystallisation of what a town's about @nmcinroy at #digihighst ’
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‘Neil McInroy recognises a paradigm shift in favour of the consumer...BUT stresses gov policy needs to change too’
‘look #nottingham it's not just me talking about it #digihighst ’
Planning for high streets beyond peak retail
Robert Chapman, founder, Robert Chapman & Company
Does the passing of peak retail foretell the ‘death’ of the High Street? My positive answer is that the current predicament represents a wake-up call and an opportunity: a catalyst for greater recognition of the importance of High Streets as social places rather than just transactional places, requiring a more proactive and balanced approach to their future vitality.
As a regeneration practitioner, I take the view that regeneration strategies should embrace high streets as important contributors to local economies. Community engagement and creating a sense of place and distinctiveness are crucial to the vibrancy and vitality of towns.
That is why it is interesting to note the exemplary approach adopted by Caerphilly County Borough Council to promoting unique places in former mining communities, and the people-based, community-led approach by Totnes in developing a local strategy (blueprint) for their town and district.
Read more at http://digihighst.com/blog/2013/5/8/beyond-peak-retail
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ATCM Digital High Street Programme
Guy Douglas, Association of Town and City Management (ATCM), Europe's largest membership body for town and city centres
The ATCM sees the potential for our high streets to be buzzing, interesting places using digital tools as the connection between people and place. We think it is essential that town centres form their own digital strategies to establish their relationships with the modern consumer, visitor, town centre worker and resident. ATCM are committed to helping you and your town achieve this.
In January 2011, ATCM was approached by a smart technology start-up to help pilot a contactless mobile loyalty and rewards scheme. ATCM's CEO Martin Blackwell saw the potential for town centres and introduced MoLo Rewards to Reading’s Business Improvement District, located in one of the busiest technology clusters in the country. The successful two year proof-of-concept pilot with MoLo has taken ATCM on a journey that opened up a world of possibilities for the digital sector to become an essential tool in the reinvention of town centres. This was the start of a process that has led to the formation of the ATCM Digital High Street Programme. The programme will oﬀer guidance and best practice to Town Teams, as well as an analysis of the complex oﬀers to town centre management practitioners.
Read more at http://digihighst.com/blog/2013/4/26/atcm-digital-high-street-programme
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DIGITAL BY DEFAULT: WHAT WILL IT MEAN FOR YOUR HIGH STREET?
Saleha Riaz, Editor, Digital By Default News
The government’s Digital by Default agenda aims to make all government services available online, eventually getting rid of face-to-face contact and phone calls. This will not only save the government money but will mean that citizens can access government services without having to wait in long queues, whether physically or over the phone.
However, what must be kept in mind is the stark fact that 8 million people in the country are not online, either because they do not have access to the internet or because they don’t have the necessary skills. How the government tackles this challenge will be a major factor in determining the success of the digital agenda.
Read more at http://digihighst.com/blog/2013/4/17/a-2-minute-guide-digital-by-default
‘Digital, the new canal system, rail network, the new communications! #digihighst ’
‘Twitter love coming up: Great to be able to catch up on #digihighst remotely.’
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‘I'm following #digihighst today. Lots of positivity and insight around the role of digital in retail, urban regeneration and the high street’
Seize new technologies to your advantage
Gemma Collins, project manager of the Centre for Hyperlocal Media at the University of South Wales,
Too often the internet and new technologies are seen as nothing but a threat to the high street – but it’s time each and every town seized on them to their advantage. Over two days of thought-provoking presentations, discussions and workshops, the answer seemed to be clear – there is no single answer. Beware of anyone oﬀering “the” solution. As Neil McInroy, CEO of the Centre for Local Economic Strategies, succinctly put it: “Let many high streets develop”. What really matters in high street survival and revival is community, the social, good service, quality, distinctiveness. Digital is just a tool to aid that recovery and success. Dan Thompson, founder of #WeWillGather and Revolutionary Arts, said: “Digital has to reﬂect what you really are, what you’re really doing.”
Read more at: http://digihighst.com/blog/2013/5/16/gemmacollins an event by @RedlabHX | www.redlab.co.uk | page 12 of 36
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USE THIS: Great examples of digital innovation
Denizer Ibrahim, Head of Brands, Appear [Here]
Examples Denizer referenced in his digital high street masterclass:
• • •
Oakland’s Popuphood Hutspot Amsterdam Nokia Lens
Net-A-Porter’s interactive windows Velocity by Ajaz Ahmed
Learn from technology advocates
Phil Campbell, founder, http://thepistreet.com
The world of technology has changed radically and it's getting faster everyday... And it's not slowing down any time soon. Independent retailers need help from the social technology advocates who have been part of watching the trends for years. I'm one of those advocates and I built a digital social media web studio in Nottingham (http://cellar54.tv/) from literally nothing.
Nobody wants to spend money on things that don't work or that might change quickly. Looking to technology as a silver bullet to the solution is not the way forward. We need to think about the social ramiﬁcations, ethics and sustainability of our businesses.
Read more at: http://digihighst.com/blog/2013/5/22/the-high-street-and-the-pi-street an event by @RedlabHX | www.redlab.co.uk | page 13 of 36
IBM: Watch the convergence of digital and physical
James Lovell, Lead Solution Consultant for IBM in Europe for Smarter Commerce
Every conversation I have with retailers involves online. The key message is the convergence of the digital and physical worlds. That's the big one for 2013. I think we’re seeing a shift back to store, it’s just that we want to use stores in a diﬀerent way. We want to engage with them diﬀerently. Buying online can be a rich, immersive experience. All the information you need to make a decision is there online - video, peer reviews etc. In store that can stop. Shop assistants may not have been with the brand that long and don’t particularly care about your shopping experience! Online is not killing the high street. Retailers need to adapt to having more than one sales channel and have each channel compliment the other. It's that buzzword, "omnichannel".
Read more at http://digihighst.com/blog/2013/4/28/what-independent-retailers-can-learn-from-ibm
‘seriously thinking of adding an additional weekly show about web apps and technologies for retail after #digihighst ’
‘‘Pleased to announce I'll be working with @totallocalhero on some free #popupshop resources as a result of chats at #digihighst ’
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WHY LOCAL TRADERS ARE INDIFFERENT TO DIGITAL
Penelope Else, member, SEE3 Portas Pilot, founder, Sydenham's online high street, Forest Hill Fashion project
To those of us who regard the internet as an extension of our brains, web-apathy may seem incomprehensible, an insane lack of vision - but then again, these folk like running a shop, not a computer. They want to be fondling their stock, not tweeting strangers - and they aren’t going to engage with the internet while it seems to be taking them further away from their true love, rather than bringing them closer.
Techies always get excited by the latest technology and want to use it somewhere, anywhere. But after my experience, my message would be: spend 80% of your time and eﬀort on helping local traders create marketing plans in which the internet makes perfect sense.
Read more at http://digihighst.com/blog/2013/5/4/portas-pilot-digital-indiﬀerence
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In selling digital to our towns, let’s not forget the why
Clare Richmond, Founder, The Crouch End Project, Director, SpeakTo
There is a degree of surprise and dismay leveled at local town centre businesses who aren’t fast tracking their marketing budgets into new digital solutions. But to me this doesn’t come as a great surprise; having worked across many town centres we’ve gained some insight into what’s behind this apathy. Town centre businesses are suddenly the hot topic of national debate and face a near onslaught of ‘experts’. Yet for years these businesses have only had to deal with local authorities, limiting their conversations to parking, rents, rates and the occasional hanging ﬂower basket. So, we can hardly be surprised when our bright and shiny ideas are not met with the high level of enthusiasm we expect and desire. Just because you can, doesn’t mean to say you should. It’s only a good idea if it will work.
Read more at: http://digihighst.com/blog/2013/5/10/lets-not-forget-the-why
‘Follow the hashtag #digihighst conference, major topics affecting local towns & retailers. Inspiring stuff!’
‘Crouch End was very useful - we're two years into our high street project, so getting a 6 year perspective was great’
- #digihighst participant
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CASE STUDY: Digital manufacturing on the high street
Christopher Jarratt, Founder, Assemble & Join
Assemble & Join re-imagined the role a high street can play within a community, and in turn the role a community can play in the way an area develops over time. The project was funded by Lambeth Council as part of their regeneration strategy. Christopher worked with Assemble & Join to create a new pop up community workshop in Lower Marsh, a unique and historic street near Waterloo station in Central London. Here, using digital manufacturing, local people could design, develop and implement physical changes to their public spaces. In bringing digital manufacturing to the high street, Christopher's work means that anybody and hopefully, everybody, is able to play a more active role in shaping where they live and work.
Find out more at http://www.assembleandjoin.co.uk/
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‘Great to learn from great case studies well presented by passionate people. The future is bright...’
‘Authenticity is really important in a world of commoditisation and PR c/o #talkaboutlocal #digihighst ’
INDIE RETAIL: OK Comics
Jared Myland, Founder, OK Comics www.okcomics.co.uk
“Jared Myland spoke from experience, from passion, from a community point of view. He made me think about my own passion - vinyl, and the pure joy the physical experience of shopping for it brings, but also the pleasure of communicating online with similar minded people who also share the same love of music, both buyers and sellers alike.”
- Leigh Johnson To learn from Jared’s use of social media, follow at twitter.com/OKComics or facebook OK Comics
‘Accidental discovery of power of the internet - Leeds @OKComics needed help in slow month, Twitter started a full-on campaign #digihighst ’
‘I'm fascinated by the retail session at #digihighst . Retailers at forefront of new place, people, consumer, local economy relations.’
- @nmcinroy an event by @RedlabHX | www.redlab.co.uk | page 18 of 36
CASE STUDY: Donny Towncentre
Roy Dean AKA ‘Donny Towncentre’, Town Centre Manager, Doncaster Council, 14,000+ followers
I’ve been amazed by how successful social media has been in building a real sense of local pride and enthusiasm for our town centre and in building audiences for all the great things that go on here in Doncaster. Our experience is just one example of a digital revolution that’s going on in our high streets.
To learn from Donny’s use of social media, follow at twitter.com/DonnyTowncentre or facebook DonnyTC
‘Town centre managers follow @donnytowncentre - get inspired. Simple, honest, frank and genuine. #digihighst ’
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‘Great inspiring presentation from @Donnytowncentre - personal approach to interacting with people about a place #digihighst ’
“Great presentation about Chatsworth Road at # digihighst this afternoon. Donny could learn a lot...”
CASE STUDY: Chatsworth Road
Euan Mills, urban designer, chair, Chatsworth Road Traders and Residents Association; senior strategic planner, Greater London Authority (@euanmills)
In January 2011 Euan embarked on the Chatsworth Road Neighbourhood Plan, a project to identify common aspirations that local people have for the area. His work on this has recently been proﬁled in Planning Magazine, RIBA's Guide to Localism and the Design Councils Neighbourhood Planning Toolkit.
Find out more at http://www.chatsworthroade5.co.uk/
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MEET MANCHESTER DIGITAL LABORATORY (MADLAB)
Rachael Turner, Co-founder and director, MadLab (@MadLabUK)
MadLab is Manchester’s home for ‘creatives,
‘How cool! soldering, mechanics, electronics classes! democratises the ownership of technology. Innovative and stimulating: Madlab #digihighst ’
technologists, home biologists, hackers and idle dreamers.’ Established in 2009, MadLab is a place for people to ‘make and do interesting stuﬀ.’
MadLab is housed in an industrial revolutionera weaver’s cottage in the centre of the Northern Quarter, Manchester’s independent business and retail hub. It is home to some 70 self-organised groups from Raspberry Pi to Manchester Girl Geeks, jewelry-making to graphic novels.
This June, MadLab will pilot a new retail and workshop space, with support from the High Street Innovation Fund and Manchester City Council. The aim is to make technology as easy and accessible as buying a pair of socks – so a retail environment is perfect for demystifying Raspberry Pis and 3D printers.
Find out more at http://madlab.org.uk/
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‘Discussion on #molo #NFC (near field communication) to replace #QR codes’
SIX QUESTIONS TO ASK BEFORE YOU TRIAL
Mark Barnes, Director, Revive and Thrive
Recent demises of high-proﬁle high street chains have been blamed on their reluctance to move with the pace of technology. For today's larger retailers this is almost inexcusable, but what about the small to medium size shops on our highs streets? Do the right tools exist to support smaller enterprises? And if so, can Local Authorities oﬀer these to protect and promote their high streets? Over the last seven years I've worked both as a town centre manager and advisor to towns on technologies. Within that time I've not found a perfect solution to give a high street what Tesco’s et al enjoy. But my own trials have uncovered the six key questions for success of any high street technology, be it high street loyalty, couponing or rewards.
Read more at http://digihighst.com/blog/2013/4/11/six-questions-high-street-loyalty
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‘Amazing, Talk About Local using augmented reality to highlight planning applications in towns from a mobile #digihighst ’
‘Inspiring and challenging talk @Jane_ston about slideware, box pushers and how to avoid seduction of the new’
THE TOWN GUIDE TO SPEAKING TECH
Jane Johnston, Co-founder, Redlab (@jane_ston)
Our research for Digital High Street 2013 revealed a wave of start-ups developing local government technologies, from e-government apps to town centre loyalty schemes. Over the next two years these companies will vie for your attention and resources in a highly competitive market, and they'll all be speaking Tech. Tech is a language created by technology marketers in order to sell new products. The sticking point comes from one of golden rules of technology marketing: if you make your words complicated, everyone will think your technology's complicated - and therefore, desirable. So here's my guide to the tech terms we've seen seeping into BID, LEP, town team, chamber of commerce and Portas Pilot meetings.
Read more at http://digihighst.com/blog/2013/5/1/town-teams-guide-to-tech
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CASE STUDY: Black White Denim
Jo Davies, MD and Founder, Black White Denim www.blackwhitedenim.com
Award-winning premium ladieswear multi-channel retailer, Black White Denim is based in Cheshire and online. The store stocks the globe's best designer brands in the three fundamental building blocks of any woman's stylish wardrobe in black, white and denim. Black White Denim was ranked 4th most inspiring independent fashion business in the UK by Drapers this year, has been included British Vogue's top 100 UK boutiques for two years running. Jo was named the Everywoman in Retail Leader of the Year in 2012.
To learn from Jo’s use of social media, follow twitter.com/@BlackWhiteDenim
‘'I want to be found on Google!' A simple ambition that started @blackwhitedenim’
‘'You can't wait for the customer to come to you, you need to go find them' Jo Davies @blackwhitedenim’
FREE STUFF: Add businesses to Google
Dan Root, Google Business Photographer
‘For those who aren't listed on Google and missed my masterclass yesterday here's our how to guide http://t.co/RqA6Abn2Qj’
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‘Fascinating talk from @jamesb of Folksy but not great news for bricks and mortar retail #digihighst ’
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‘refreshing to hear the names Jane Jacobs and David Harvey in a presentation at #digihighst yesterday by @jamesb of @folksy’
‘Long time since i tweeted. Having fun at the digihighst conference’
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"PORTASPORTALS" FOR THE E-HIGH STREET?
Glen Ocsko, We Love Local Government
Many local shops don't have a website, getting no closer to an online presence than a listing on Yellow Pages or other similar directories. Of those that do have an online presence, many go no further than listing their contact information and perhaps a little detail about what the business does. How much could these businesses beneﬁt from a professionally designed website, complete with proper logos, well drafted and laid out text, clear links with relevant social media and where appropriate the ability to make online purchases? None of these things are diﬃcult to do, and over time could seriously impact positively on a hitherto untapped income stream.”
Read more http://digihighst.com/blog/2013/4/22/councils-fund-portas-portals
WATCH THIS: Digital inclusion in Manchester
Dave Carter, Head, Manchester Digital Development Agency (MDDA), Manchester City Council
Dave Carter presenting on MDDA's work with digital champions, mentoring, MadLab, digital inclusion and 3D printing. MDDA supports the regeneration of the city-region through the strategic and practical work of technology-focused projects.
Watch at http://youtu.be/FlFJeagaRaU
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‘#TuesdayTip Get involved in Digital High Street 2013's conversation via Twitter, using the hashtag #DigiHighSt ’
‘Delegates from very diverse backgrounds... fascinating presentations and conversations’
- Research & Policy Manager,
Association of Town & City Management
‘I've loved the ideas and innovation coming out of this conference. The emphasis on entertainment and customer experience has been great - we can use this!’
- Participant from Bradford Council
‘We're trying to expand our food business from a little shop to a number of stores. We want to do it right. We've learnt here at the conference about using multimedia to communicate with our customers on a wider scale and a suggestion from @gemmaannc about incorporating an internship scheme to get technology knowhow from budding students.’
- Participant from Harpers Food www.harpersfood.co.uk
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YOU SHOULD MEET: Dan Thompson
Dan Thompson., Founder, Revolutionary Arts, #wewillgather
Dan (@artistsmakers) is a recognised expert on the reuse of empty shops, and on how to create a pop up shop; but gained a certain notoriety after starting #riotcleanup. For this, he was singled out by David Cameron as an example of great British leadership. Dan is the author of Pop Up Business For Dummies, published Oct 2012, and previously wrote the Empty Shops Toolkit for the government’s Living Places programme. In 2012, he authored and published Pop Up People, the ﬁrst study of pop up urbanism.
Find out more at http://emptyshops.wordpress.com/
‘First up today at #digihighst @artistsmakers talking about use of empty spaces and social media. Power to do stuff via social media immense’
‘The #digihighst needs to be open source, common land: not controlled by authority’
FREE STUFF: Spread the word with #wewillgather
#wewillgather is a digital tool to help you start and spread an action in your community. Tweet ‘help’, the hashtag #wewillgather and your postcode. The tool will automatically make a web page for you, then will Tweet you the link to it.
See examples at www.wewillgather.co.uk
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‘Inspiring talk from Appear Here at #digihighst on pop up shops. Would be great to see this in Welsh small towns. Can we do it?’
‘Ross Bailey @appearhere urges towns/landlords to think of empty shops as empty billboards. Use to promote brands! Revenue! #digihighst ’ - @jane_ston
‘We were most excited by the Appear [Here] talk. Our students could use this model in their final projects.’
- Salford Business School Find out more about Appear [Here] at www.appearhere.co.uk
FREE IDEA: Shock high streets with Cash Mobs
http://shockcashmob.co.uk/ an event by @RedlabHX | www.redlab.co.uk | page 29 of 36
‘Smart citizens for smart cities, punk finance - community innovation fund! Good ideas from Dave Carter from MDDA’
‘Inspired by #digihighst I'm back to blogging and this time I'll (try to) keep it up!’
‘Crowdfunding (via @Spacehive) helped raise £40,000 for free wifi in Mansfield. Wifi generates extra dwell time’
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‘Collective grass roots approach, preparation, with marketing plan essential’
‘'if it isn't about people listening to people and responding to people it's just a cyncial marketing ploy' #digihighst ’
‘Make it social, mobile, local; be careful about corporate; change is open source & transparent’
‘create an online identity for your local area through basic blogs, pinterest, twitter for free! #digihighst ’
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“Thanks to everyone who came to #digihighst to make it such a brilliant event! @Jane_ston and I are destroyed. On sofa. With tea. Shaking.”
“Donny is back from the #digihighst conference at Halifax, suitably inspired”
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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
David Carter: Head of Manchester Digital Development Agency, Manchester City Council (@MDDA) Jo Davies: Founder, Black White Denim, Everywoman Retail Leader of the Year 2012 (@JoBWDenim) Clare Rayner: The Retail Champion one of the most well-known & respected retail experts in the UK (@ClareRayner) Martin Blackwell: CEO, Association of Town and City Management (ATCM), (@mjpblackwell) James Boardwell: Founder, Folksy, the UK's biggest online marketplace for British designers and makers (@jamesb) Rachael Turner: co-founder, Manchester Digital Laboratory (MadLab) (@madlabUK) Neil McInroy: Chief Executive, Centre for Local Economic Strategies, (@nmcinroy) Chris Wade: Chief Executive, Action for Market Towns, (@man_about_towns) Dan Thompson: Author, “Pop-up Business for Dummies”; in GQ Magazine’s 100 Most Inﬂuential (@artistsmakers) William Perrin: Founder of Talk About Local, the digital skills company with a public service ethos (@willperrin) Loaye Agabani: Founder, MyHigh.St, driving traﬃc to the High Street (@MyHighSt) Ross Bailey: founder, Appear[Here] an online marketplace for short term retail spaces around the UK (@appearhere) Roy Dean: Town Centre Manager, Doncaster Council; creator of 'Donny Towncentre' (@donnytowncentre) Chris Campbell: Strategy Director, Spacehive, crowdfunding platform for neighbourhood projects (@Spacehive) Christopher Jarratt: Award-winning artist and co-founder of Assemble and Join (@AssembleandJoin) Beth Ward: Special Advisor for town teams in North East & Humber, owner, Tippey Marketing (@TippeyMarketing) Guy Douglas: Project Manager, ATCM for MoLo Rewards trial in Reading (@fairbanksguy) Jeremy Rucker: Founder, City Dressing, the leading provider of temporary high street graphic and light installations Clare Richmond: Founder, the Crouch End Project, town centre regeneration initiative (@CrouchEndProj) Richard Garnett: Founder, OpenHighStreet, an e-commerce platform for local independent retailers Karen Mercer: Co-Founder, My Coﬀee Stop, creator of the new Shock Cash Mob phenomenon (@MyCoﬀeeStopUK) Nigel Goddard: Co-founder Totally Locally, the award winning free shop-local marketing campaign for towns Chris Sands: Co-founder Totally Locally, member of the UK government's Pop-Up Forum (@totallocalhero) Alistair Johnston, Producer, Digital High Street 2013, Co-founder, Redlab (@redlabHX) Euan Mills: Urban designer, chair, Chatsworth Road Traders and Residents Association (@euanmills) Jared Myland: Owner and manager of the multi-awarding winning OK Comics (@OKComics) Gemma Collins: Project manager, Centre for Hyperlocal Media at the University of Wales (@3VTV) Dan Root: Manchester's Award Winning Photographer behind Manchester Business Photos (@GoogleBizTog) Denizer Ibrahim: Head of Brands, Appear[Here], Urbanist, Design researcher, 'recovering' Architect @denizeribrahim Phil Campbell, Founder, The PiStreet Project (@pistreet) Jane Johnston, Co-founder, Redlab, Director, Vanroe (@jane_ston)
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City Dressing, the company behind the virtual shop, has created the next major innovation in solutions for empty retail with the launch of the Smart Window. Combining 3D graphics and the internet, Smart Windows are designed to support new retailers as well as community initiatives. From sponsored lamp column banners to digital market places the company is once again demonstrating its reputation as an innovator. citydressing.co.uk ATCM: Europe's largest membership organisation dedicated to helping town and city centres realise their natural roles as prosperous locations for business and investment, and as focal points for vibrant, inclusive communities. Our members are primarily public private partnerships from across the UK as well as both public and private sector stakeholders.
Shopify: powerful and easy ecommerce platform used by 40,000 stores worldwide.
Robert Chapman & Company: Commercial property, land and regeneration consultancy - making a tangible diﬀerence.
E-Gistics: International Logistics company specialising in the Online Retail sector.
Action for Market Towns (AMT): providing small towns with information, advice and national representation.
Centre for Local Economic Strategies (CLES): leading charitable research organisation with a focus on local economies.
Digital by Default News: Intelligence on citizen-facing eServices and the government’s digital by default campaign.
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D I G I TA L H I G H ST R E E T 2 0 1 4
Coming soon in MAY 2014
www.digihighst.com | #digihighst Sign up for updates at http://digihighst.com/contact/
SMART TOWNS 2013
R E G E N E R AT I O N / T E C H N O LO G Y / R E S I L I E N C E 23 - 24 Sept 2013 | Halifax, West Yorkshire
The ﬁrst event to look at what urban areas outside of the core cities can learn from the global 'SMART CITIES' movement. Make your town more inclusive, connected and resilient.
www.smarttowns.co.uk | #smarttowns Book your ticket now at http://smarttowns.co.uk/tickets/
or contact Alistair Johnston firstname.lastname@example.org
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‘Antidote to #westminsterbubble and establishment thinking. Real innovation.’
the high street isn’t dead. it’s gone digital.
DIGITAL HIGH STREET
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