I Richi Bansal 2nd year student of Seventh Day Adventist, as a part of my curriculum; have undertaken a project work in the

field of marketing with the purpose of surveying consumer behavior towards Cadbury and Nestle in Surat city. Will you please share precious time to fill the below questionnaire. Thanking You, Richi Bansal

QUESTIONNAIRE 1. Do you eat chocolate?

□ Yes □ Cadbury

□ No □ Nestle

2. Which brand of chocolate do you prefer?

3. Rank the sub-brands of chocolates according to your preference? (1 for most preferred) Cadbury Nestle

□ Dairy Milk □ 5Star □ Perk □ Celebrations □ Temptation

____ ____ ____ ____ ____

□ Kit Kat □ Munch □ Milky Bar □ Bar-One □ Milk Chocolate

____ ____ ____ ____ ____

4. What according to you is the reasonable price of chocolate?

□ Below10 □ 30 – 50 □ Once in a fortnight □ Monthly

□ 10-20 □ Above 50

□ 20-30

5. How frequently do you purchase chocolates?

□ Daily □ Quarterly

□ Weekly

6. What pack do you purchase? 9. Which form of a chocolate do you like? □ Hard □ Crunchy □ Small □ Occasionally □ Energy snack □ Free gifts □ Advertisement □ Attractive Display □ Nutties □ Chew □ Big □ As a gift □ Family Pack □ Casual purchase 8. How much are you satisfied with the following factors in your preferred chocolate? (Tick in the desired column) Factors Very Satisfied Satisfied Normal Least Satisfied Can’t Say Flavor/taste Price Quality Packaging Brand Shape Quantity 7. Which promotional offers attract you most? 11. Your purchase of a chocolate is: □ Any other __________ □ Price Offer □ Any other □ Ingredients □ Brand Ambassadors 10. Which of these factors affect your purchase? .

not at all □ No. □ Yes □ No 15. 2/. If your preferred brand is not available for repeat purchases then what will you do? □ Switch over to other brand □ Go to the other shop to search for your preferred brand 14. If another brand of the same product appears in the market. If your favourite brand is a few Rs.12. would effect your purchase decision? □ Yes □ No 16.off. I shall not □ I may consider □ can’t say PERSONAL DETAILS Name: Address: Age: □ Between 0-15 □ Between 25-35 □ Between15-25 □ Above 35 . etc. A sales promotion scheme like Rs. expensive than. a candy free. Which media of advertisement influence your purchase? □ Television □ Hoarding □ Postpone your purchase □ Newspapers □ Display □ Brochures 13. you would still go for it. 10 gms extra. will you prefer to stop buying this brand and buy the new brand? □ No.

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