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Problem Identification:

Problem identification is one of the most important parts in taking out a project report. As the problems are not identified in correct manner a survey will not able to understand or it will be very difficult for him to bring out the proper data and information from the project will know all the problems, his work will become easier and he will come out an appropriate data. To learn the concept for attracting the buyers. To learn the consumer behaviour regarding cars. To study the dominating factors responsible for the market trend. To identify the potential buyers. To analyze the competitive market.

Objective of Study:
The main objective of this study is to study the consumer buying behaviour regarding cars. cars. To know which type of payment they prefer while purchasing car. Consumer attitude towards the Maruti car. Assessing the main criteria to make Maruti cars more marketable. To know which criteria consumer take in to consideration while purchasing

Importance of Study:
This project report and survey is quite necessary as well as important in the current market situation, many multi national companies come into the market with wide range of models in cars, it is quit difficult for any company to hold the market share, so this study helps to know the cars. Nowadays, new technology comes out frequently in automobiles, so it is very difficult for the car markers to make a genuine product. So this study also emphasize that how far the new technology is accepted by the consumers, so that company can prepare a genuine product considering the prospective buyers, all over.

Limitation of Study:
There are number of limitation but from them few are as below. Some respondent may not give proper response than it is totally useless. The limit for the project is only 2 months. The study is not cover whole population it is limited only for of Mehsana city.

Research methodology:
Objectives of the project:This project is designed mainly to identify & evaluate the customers response towards consumer buying behaviour provided by Star line Car PVT LTD., Mehsana. Primary objective: To measure a consumer buying behaviour that is provided by Star line Car PVT LTD., Mehsana. To find out customer expectations regarding consumer buying behaviour at Star line Car PVT LTD., Mehsana. Secondary objectives: To find a new horizons of customer relationship management. To know the future intentions of various customers regarding purchase from Star line Car PVT LTD., Mehsana. To know whether exist buyer would advice their friends & relative to buy Maruti Suzuki cars. To know whether consumer buying behaviour help in building the image of Maruti Suzuki brand.

Hypothesis:
1. H0: There is no significant relation on criteria selection while purchasing by income of the respondents. H1: There is significant relation on criteria selection while purchasing by income of the respondents.

2. H0: Occupation of the respondents does not differentiate the mode preferred for payment. H1: occupation of the respondents differentiates the mode preferred for payment.

3. H0: There is no significant relation on response of expected availability of features by different age groups. H1: There is significant relation on response of expected availability of features by different age groups.

4. H0: Occupation doesnt differentiate timing preferred for buying car. H1: Occupation differentiates timing preferred for buying car.

5. H0: There is no significant relation of income of the respondents on purpose of buying car.

H1: There is significant relation of income of the respondents on purpose of buying car.

6. H0: There is no significant relation of gender on reasons for first preference of MarutiSuzuki products. H1: There is significant relation of gender on reasons for first preference of MarutiSuzuki products.

Research design:
A research design specifies the method & procedure for conducting the particular study. I have selected research design used in this project work is descriptive in nature.

Sampling type:
My research is based on the Non probability sampling. In non probability sampling I have used convenience sampling has been used because of time and cost constraints.

Sampling size:
I have selected sample survey of 150 respondents, which are customers of Maruti Suzuki car. Field area: My field area is within Mehsana city.

Duration: Duration of my project is of 6 weeks.

Data collection:
Data collection work are done by two ways, 1 2 Primary data Secondary data

1. Primary data: The Questionnaire is the medium of communication between the investigator and the respondent the success of the investigation depends upon the framing of the questions in an appropriate order. So it requires at most care in designing the Questionnaire. In addition it requires skills, efficiency, experience and wisdom. Primary data are collected through questionnaire by interview method. 2. Secondary data These are the data, which are already exist and these data are gathered for any other purpose but such data are also helpful to the present study. Secondary data are collected from books, Internet & newspaper.

Limitation of Research:
Every coin has two sides as so every activity has limitations. Some of the main limitations that I have found in my project and research work are as follows. Since the duration of project is short, there may be a chance of some information left. All the information for doing the project is collected from consumer of specific region finding is limited to Mehsana only. Responses to the questionnaire as per respondent understanding, which may differ from respondent to respondent. Due to cost limitation the sample size of 100 surveys only could be collected which is small in size. In changing environment the recommendation given in the project may be out dated as year passed. Probability sampling was not used due to time and cost constantly and therefore the result cannot be generalized to the population. Interview and interviewee bias may be there which may distort the finding.