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A REPORT ON THE STUDY OF BRAND AWARENESS OF RICOH INDIA LIMITED, CHANDIGARH.
ADITYA PAUL SHARMA MBA 2011-2013 BATCH
BRAND AWARENESS OF RICOH INDIA LIMITED, CHANDIGARH
A PROJECT REPORT ON ―A STUDY ON THE BRAND AWARENESS OF RICOH INDIA LIMITED, CHANDIGARH‖
IN PARTIAL FULFILMENT FOR THE AWARD OF DEGREE OF MASTER‘S IN BUSINESS ADMINISTRATION 2011-2013 THE BUSINESS SCHOOL
UNIVERSITY OF JAMMU, JAMMU
ADITYA PAUL SHARMA 02-MBA-11 MBA 2011-2013 BATCH
RICOH INDIA LIMITED |
BRAND AWARENESS OF RICOH INDIA LIMITED, CHANDIGARH
TABLE OF CONTENTS S.NO. 1 2 3 4 5 6 7 PARTICULARS ACKNOWLEDGEMENT PREFACE DECLARATION CERTIFICATE BY COMPANY ABSTRACT CORPORATE BRAND STORY- BRAND MESSAGE INDUSTRY OVERVIEW MARKET STRUCTURE DEMAND DRIVERS FUTURE OF THE INDUSTRY KEY SUCCESS FACTORS INTRODUCTION TO THE COMPANY HISTORY BUSINESS COMPETITIOR ANALYSIS AWARDS PRODUCTS, SLOTIONS AND SERVICES FIVE CORE CONCEPTS OF RICOH SWOT ANALYSIS PROJECT WORK 10 11 12 13 14 15 16 17 OBJECTIVE STRATEGY RESEARCH DESIGN PAGE NO. 4 5 6 7 8 9 11 11 12 20 20 21 30 33 40 42 44 53 62 64 64 66 68 70 91 92 93 94 95 96 100
DATA ANALYSIS AND INTERPRETATION COMPERATIVE ANALYSIS OF PHOTOCOPIER MARKET BUYING BEHAVIOUR FOR PHOTOCOPIER MACHINE FINDINGS AND CONCLUSION LIMITATIONS SUGGESTIONS AND RECOMMENDATIONS ANNEXURE BIBLIOGRAPHY
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Sukhdev Singh (Operations Manager. During the training I had the privilege to work under the guidance of Mr.P. CHANDIGARH) who had been a source of inspiration and for his timely guidance in the conduct of my project work. I would like to thank all respondents who helped me complete my survey and my project. Bhinder and Mr. Besides.BRAND AWARENESS OF RICOH INDIA LIMITED. CHANDIGARH ACKNOWLEDGEMENT I would like to express my gratitude to the management of RICOH INDIA LIMITED. because of which I was able to complete my project without much difficulty. I would also like to extend my gratitude to all the employees of RICOH INDIA LIMITED. ADITYA PAUL SHARMA RICOH INDIA LIMITED | 4 . I would like to thank THE BUSINESS SCHOOL. CHANDIGARH for giving me the opportunity to undertake my summer internship program in the company which gave me an insight into the working of the company and the office automation products sectors as a whole.S. J. CHANDIGARH for giving me their valuable time and helping me in getting an insight about the working of various departments. Ashu Sood who assigned and guided me on this project. I take this opportunity to thank Mr. RICOH INDIA LIMITED. UNIVERSITY OF JAMMU for providing me the necessary knowledge.
BRAND AWARENESS OF RICOH INDIA LIMITED. I tried my level best to conduct a research to gain a thorough knowledge about the project in my topic Brand Awareness. student of THE BUSINESS SCHOOL. I came across some difficulties to make my objectives a reality. Despite all the limitations. Thanks & Regards Aditya Paul Sharma RICOH INDIA LIMITED | 5 . I have toiled and worked to my optimum potential to achieve the desire goal. If anywhere something is found unacceptable or unnecessary to the theme. CHANDIGARH PREFACE I. UNIVERSITY OF JAMMU pursuing MBA and towards the partial fulfillment of it have undergone a Summer Training project for a period of 8 Weeks. obstacles. Being neophytes in the highly competitive world of business. hurdles and hindrances. Anyhow. you are welcome with your valuable suggestions. I have put my sincere efforts to accomplish my objectives within the stipulated time. I am presenting this hand carved effort in colored. I have put the best of my efforts and have also tried to do justice with the available. with the kind help and genuine interest of one and all and formally supported by the guidance of my guide.
B. This report bears no resemblance with any other report submitted to University of Jammu or any other University for the award of any degree. pursuing M. CHANDIGARH DECLARATION I. CHANDIGARH‖ is an original work carried out by me. ADITYA PAUL SHARMA RICOH INDIA LIMITED | 6 . availing the guidance of my project guides Mr. student of The BUSINESS SCHOOL. UNIVERSITY OF JAMMU. Ashu Sood. J. ADITYA PAUL SHARMA.BRAND AWARENESS OF RICOH INDIA LIMITED.A course hereby declare that the project work entitled ―A STUDY ON THE BRAND AWARENESS OF RICOH INDIA LIMITED.S Bhinder and Mr.P.
CHANDIGARH RICOH INDIA LIMITED | 7 . CHANDIGARH CERTIFICATE BY RICOH INDIA LIMITED.BRAND AWARENESS OF RICOH INDIA LIMITED.
BRAND AWARENESS OF RICOH INDIA LIMITED. conclusion has been made regarding the whole analysis and several recommendations have been suggested. By ―Questionnaire. what is lacking in current campaign and things to consider in future before making a promotional campaign. the preferences and purchase pattern of the consumers have been highlighted. RICOH INDIA LIMITED | 8 . In the end. CHANDIGARH ABSTRACT This study is divided into several parts. which could help in boosting the success rate of sales promotion by RICOH INDIA.Survey‖. This has helped significantly in determining what kind of promotional campaigns will be successful. This project highlights the objective and aims of RICOH India’s sales promotion strategies and how successful these promotions have been.
For those who want to transform their business and leverage the collective knowledge and imagination of their people. It is more than just a new tagline. Kiyoshi Ichimura. From the very beginning. the way we interact with the market. They envisioned a world where information could be copied precisely and distributed at the touch of a button—a world where critical business knowledge was available anywhere. Today. motivated by professional pride.BRAND AWARENESS OF RICOH INDIA LIMITED. engineering. or the Earth itself. More recently. They express our belief in the creative potential of individuals and organizations. That is the proposition of the Ricoh brand. copiers and fax machines spearheaded the era of office automation and revolutionized business operations. With Ricoh’s technical ability and IT RICOH INDIA LIMITED | 9 . Ricoh made this vision a reality through a potent combination of technology. By thinking creatively and collaborating with each other. is the imagination of its people. Ricoh has been energized by this belief in the power of creative ideas. anytime. It fosters genuine partnerships with its customers through exceptional standards of service. The company’s founder. Change is driven by imaginative thinking. These two words describe the way we work with each other. a country. the way we bring value to our customers’ businesses. managed document services have established Ricoh’s reputation as a global document expert. our emphasis on forward thinking and positive results. Its printers. change. Ricoh is a truly international company. and quality manufacturing. It’s the essence of the Ricoh brand experience. people can improve the way communities live and work together. CHANDIGARH We are always moving forward with new ideas and new ways of improving lives. nurtured a unique pool of thinkers. who refused to be limited by tradition. CORPORATE BRAND STORY The greatest asset of a company. the solution is as simple as imagine.
By linking its commitment to forward-thinking business strategies. Ricoh is always thinking ahead. these companies can reduce costs. Through cloud computing. Ricoh helps people harness the power of collective imagination to enjoy a more productive. Its consumer products are also enhancing the way people interact with the world around them. Ricoh views business. all over the world.BRAND AWARENESS OF RICOH INDIA LIMITED. emerging markets and businesses large and small. it promotes development that is profitable and sustainable at customer sites as well as its own operations. remote monitoring. and other innovations. eliminate waste and streamline processes—yielding tangible benefits for their own customers. It is designing products and services tailored to specific industries. and making institutional wisdom more readily available. It is creating solutions that answer local needs and breathing new life into established forms of knowledge sharing. fulfilling and sustainable quality of life. Ricoh promotes business transformation that is profound and lasting. Ricoh is making information more mobile. Every day. whether through an award-winning line of digital cameras. It strives to be a company people are proud to work for. and more personal. society and the planet as interconnected. or online data storage services. Most importantly. RICOH INDIA LIMITED | 10 . by freeing employees to think creatively. going beyond compliance to encourage responsible growth wherever possible. CHANDIGARH knowledge on their team.
Efficient after-sales-support. so that it can be used for network printing. scanner. The future is likely to be in developing India as a manufacturing base and in providing comprehensive services to customers.000 in a month. still. typically. 850 crore and is a highly competitive one. fuelled by the growth in the services sector.001-30. CHANDIGARH INDUSTRY OVERVIEW The copier market in India is valued at Rs. sending facsimiles. As per the product architecture. Canon.000 copies/month. is an imperative for any marketer. mid-end and high-end copiers. The low-end of the market comprises both personal and low-volume machines.e. The copier demand has been. The high-end copiers are capable of delivering more than 30. unlike Analog. in order to . where the copying volume. can be upgraded to local printer. The market offers huge potential as the overall penetration of copiers hovers just around 26%. i. account for the majority of the market.000-10. to a large extent. scanning etc.000 copies in a month. 90-95%. which is closely linked to the distribution strength. would be in the range of 5.address varying needs of end-users. i. with banks and multinational companies leading the way. The market is equally split between the black & white and colour copiers. Analog copiers.BRAND AWARENESS OF RICOH INDIA LIMITED. areas in which Xerox has built up a considerable edge over other players in the market. While the mid-end copiers are used to copy 10. especially those from the IT sector The biggest differentiators in the industry are the penetration and the distribution strength. while the Digital range is at its nascent stage. Digital copier. Ricoh. fax system. given the kind of wear and tear a copier typically goes through. MARKET STRUCTURE The copier market.Counter the technological obsolescence . with the latter gaining ground recently. While Analog copiers are Black & White machines. Analog and Digital. the market falls into three categories. product per se. the Digital range comes in both B&W and Colour. The market is dominated by a few but strong players like Xerox. gets classified into two basic categories. RICOH INDIA LIMITED | 11 . and HCL Toshiba. They are basically low-end.e. State-of-the-art technology and international range of machines are being introduced on a continual basis by each player in the market.
BRAND AWARENESS OF RICOH INDIA LIMITED, CHANDIGARH
Copiers are, now, available in a wide range of speed to meet the copying volume, a user typically have i.e. speed ranges from 4 copies/minute (entry-level personal copiers) to 35-40 copies/minute (high-end, bulk copying). The mid-end copiers (20 copies per minute) account for a larger share of the market.
Xerox, as the market leader holds about 58% of the market, while Canon is an aggressive follower with 18% and the remaining being accounted by other players. Xerox ModiCorp (formerly Modi Xerox), generic to photo copiers, has a dominant presence with 50-60% of the market share in black and white copiers and an even more stunning 70% market share in colour copiers. Canon, having entered the Indian market in 1997, has been very aggressive in its approach and cornered about 18%. The company’s competitive pricing policy has impacted the overall margins of the copier market adversely. Canon is followed by Ricoh, HCL Toshiba and Kilburn Reprographics. While Ricoh is quite well known for its being an aggressive price warrior, Ricoh intends to further strengthen its dominance in Government Organizations and aims to become a production base for its parent company.
Product Analog & Digital
range Price range(Rs.)
Company‘s presence In the market
copiers, Low/Mid/highend Analog & Digital copiers Low/Mid/high-end Analog & Digital
45,000 – 1.5 Market leader on an overall basis Government and Corporate crore 40,000 – 10,50,000 (+) 83,000 – 15 Established player in duplicators market, strong in Government firms & educational institutions. Latest entrant in Copiers New entrant, loyal base of corporate. Worldwide leader, second largest player in India segments
copiers Low/Mid/high-end lakhs Analog & Digital 70,000 – 35
copiers Low/Mid/high-end lakhs
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BRAND AWARENESS OF RICOH INDIA LIMITED, CHANDIGARH
DEMAND DRIVERS Though the demand for paper oriented office equipment products like facsimile, photocopiers, and printers is considered to be on the decline with the advent of Internet and efficient electronic data transfer, marketers are ruling out the possibility of a paperless office in India and see a huge potential for their product range. The drivers for demand are: - Government: Government organizations are large buyers of copiers, as the bulk of their daily work requires complex documentation. Most of these organizations are over staffed, and thus generate large quantities of hand-written paper, copies of which have to be stored in multiple locations. Also Government organizations haven’t yet responded in earnest to electronic documents and thus have not seen a considerable decrease in copier demand. The potential for copiers is relatively high in this segment as a typical Government firm seems to have a need for decentralized copiers (a separate copier for each department). Service Industry: Among the non-government organizations, the most paper oriented is the service industry, like banks, which requires a greater degree of documentation. However, this market is declining steadily. Jobbers: This is the segment of small and medium enterprises (SMEs). It comprises both corner shop photocopying services and full-fledged documentation management centers, servicing retail customers. Metros and active business areas have a high concentration of Jobbers, who service the retail customers. Copier companies consider this segment as steadily growing in size, and hence are setting up business centers and franchisees to meet the documentation needs of the retail customer. Corporate: This is an important segment for any marketer (comprises IT and non-IT companies: both MNCs and non-MNCs). This segment is characterized by a comparatively higher penetration of the Internet. Therefore, to survive in this segment, any marketer needs to be customer service oriented as well as quick enough to introduce the latest technology to meet ever-changing end-user requirements. This segment, typically, seeks for a multi-task device that can design, transmit, store, retrieve, color, print, copy, merge, scan, and fax etc. The Digital range of copiers (multi-task / multi-functional ones) is likely to have a great potential in this segment. Increasing market pressures have led to slicker advertisements, brochures, user’s manuals, and proposals, which in turn have influenced the demand for color copiers. As against the rest of the user segments, both the color and digital copier
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BRAND AWARENESS OF RICOH INDIA LIMITED, CHANDIGARH
Though the small office segment (SOHO – Small Office Home Office) is largely a Printer-oriented one, it offers a good potential for combo machines that can print and copy, and multi-task / functional copiers. Long-term value, superior technology and comprehensive customer support are the universal themes for any marketer to survive in this market.
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K. looking to leverage converging technologies.000 – Rs.e. The commercial production of photocopiers commenced in 1985 in a plant setup in Rampur. Firms can outsource all their document requirement through XBS. XBS also undertakes activities like scanning and digitizing documents. Xerox intends to adopt a holistic approach to manage a document in this age of convergence. Recently. Notable among the problems that plagued Modi Xerox was the consistent depletion of in-house talent.490 crore.1. It plays a significant role in associated office equipment segments such as facsimile also with a market share of 25%. The company has an extensive distribution across the country. The plant was awarded ISO-9002 certification in '92. UP. and high-end sophisticated machines. which are available within the price range of Rs. This range encompasses low-end entry-level personal copiers. Having established firmly its presence in the government sector initially. Xerox now has 68% stake in the venture. midend. Olivetti and GBC. with technical and financial collaboration with Rank Xerox.K. who inherited a vast commodity business from his father Gujari Lal Modi. B. such as old court records (this is a project that they have undertaken in Bangalore) and storing them in an efficient database. supplies such as paper. Xerox has now become particularly strong in the corporate segment. Most of the machines sold by Xerox have maintenance and service RICOH INDIA LIMITED | 15 . and is aiming at a 100% ownership of the firm. but the company is eyeing the future optimistically. Modi is still the chief of the venture.BRAND AWARENESS OF RICOH INDIA LIMITED.45. set up the required machines at client’s premises. to go digital. but is playing a diminishing role in the venture. Xerox has set up a Xerox Business Services division through which it provides complete document management services. CHANDIGARH XEROX Dr. This is truly depicted in shifting its positioning from a `document company’ to the `digital document company’. Dr.5 crore. Xerox with a turnover of about Rs. with over 300 branch outlets / service centers in all major business centers in India. i. Modi Xerox re-invented itself as Xerox ModiCorp. the company intends to expand its opportunity in the business enterprises segment. Xerox adopts both the direct and indirect mode of approaching the market. Alcatel. which will ascertain the client’s needs. In the early 90s. cartridges and any other required services. in order to achieve larger presence in the market. Jobbers. has established itself as the leading photocopier company in the country with a 58% market share. ModiCorp emerged as a vast conglomerate of the top office equipment brands in the world like Xerox. launched Modi Xerox in 1983. UK (part of Xerox Corp USA). B. The company offers a wide range of copiers. along with manpower. Modi. However.
consumables and various other components. In order to achieve indigenisation in its operations. with Mahatta Camera Co to market its cameras. at speeds ranging from four copies per minute to 60 copies per minute. the company's copier business is managed by Canon's own subsidiary.000 (+). Canon intends to march ahead of Xerox by entrenching strongly amongst all user segments. 40. it is planning to have a full-fledged plant for its range of copiers. Canon’s range of copiers have made their way into the Indian market through grey channels. The exchange scheme. In India. Traditionally. Xerox has been consistently indigenizing the components of the photocopiers. On the production side. much before Canon’s entry in the market in 1997. and is a name to reckon with in the imaging technology. but has stayed away from that strategy for copiers. L&T for fax machines and Network for typewriters. only two are manufactured locally. which in turn is a subsidiary of Canon Inc. Canon has a range of 11 black-and-white and three colour copiers within the price range of Rs. thus investing its Indian operations with export potential. The company claims to have taken initiative in RICOH INDIA LIMITED | 16 . CANON Canon is the worldwide market leader in copiers. CHANDIGARH contracts with the company leading to substantial service revenues. In the next phase.50. Its range of copiers are known for their ruggedness and are suitable for rigoroususe. Canon has set up its own assembly line in its pilot plant in Noida. 10. This enabled the company to approach various user segments in the market aggressively. with manufacturing facilities for Photoreceptor. being maintained by the company is successful in evoking a good response from the market. where fully imported kits are being assembled. Jobbers. with the company’s patented `toner projection development system’ and `organic photo conductor technology’. While Canon has a distribution agreement with Wipro and HCL for computer peripherals. having strongly entrenched in the massend.BRAND AWARENESS OF RICOH INDIA LIMITED. with around 30% of the total corporate revenue being accounted for by service incomes. Canon India is a 100% subsidiary of the Canon Singapore.e. Of the many models (65 of them!!) marketed by Canon in India. Rampur is one of the only three fully backward integrated plants worldwide for Xerox. Dry powder toner / developer. i.000 – Rs. the company has tied up with local partners for distributing their products.
things are not at their best at the plant. Ricoh Holdings Plc. Competing against Xerox in the corporate segment seems to be a tougher task for Canon. which has been awarded ISO 9002 certification in 1997. However. achieved a turnover of Rs 62 crore in 1998 and pushed it up to Rs 72 crore in 1999.e. which helps it to provide better customer support and enables customer to be proactive. it has entered the copier market (the latest entrant). and the management is looking at downsizing its thousand strong work force in the current year.. Their marketing efforts have long been aimed at the Government firms/organizations and educational institutions. laser print at a cost of a photocopy. there is hardly any product overlap between the two and GIL operates as the channel for high-end duplicators from the Ricoh stable currently being marketed in the country. with Ricoh's own marketing network in Europe competing with Ricoh UK's channels which markets the same Ricoh products under its own brand name. Ricoh markets its products through GIL and its other subsidiary.BRAND AWARENESS OF RICOH INDIA LIMITED. undaunted. The company asserts that its core competence lies in providing the cheapest copying solution. UK.15 lakhs. The company offers an exclusive copier range for their RICOH INDIA LIMITED | 17 .83000 – Rs. and is itself a wholly-owned subsidiary of Japanese office automation major Ricoh. The company also intends to spruce-up its servicing and distribution network. Ricoh Holdings Plc. Canon deployed Service Edge. besotted with labour problems. World across. Ricoh has been in the country since 1924. holds 51 per cent in Ricoh India. About one and a half years ago. RICOH Ricoh (India) Ltd. a customer-care solution (helps to minimize breakdowns and reduce cycle times). GIL also has a manufacturing capacity of 14000 units in Calcutta’s Salt Lake City. MNCs and other corporate houses. where a majority of machines are still Selenium based. The company is targeting its digital copiers mainly at the private sector that comprises IT. and its presence predominantly has been in the duplicating machines. In India. has been a major marketing channel for Ricoh's high-end office automation products. CHANDIGARH upgrading its customers to eco-friendly technologies in India. However. Ricoh India (formerly RPG Ricoh). GIL stated that its strategy would be to strengthen its marketing focus and target a wide marketing area from their high-end product users to rural markets. UK. In 2000. i. However. It is the first company to launch digital copiers in the country and it markets digital range of copiers only. GIL has a wide range of digital copiers priced between Rs.
overseas development agency. Ricoh is also looking at considerable growth in the components market as well. Ricoh India sources out most of the components it requires for manufacturing copiers.it will contribute to higher sales for Ricoh and fits with GIL’s plans of exporting from India. by developing franchisees and creating a Business Service center with a standardized branded ambience. GIL has a network of 37 sales and customer-care locations in the country. importing around 65% of the components. at the lowest cost per copy/print. where the requirement for color copiers is on the rise. Penetrate the jobbers market. and thus greatly enhance the ease of purchase) Focus on corporate commercial market. which is a major segment in metros. GIL believes in introducing only a few specific international models (R&D efforts are based in UK). However. Targeting an ambitious turnover of Rs 100 Crore in the year 2000 (up from Rs 64 crores in 1999). which can print 120 prints in a minute directly from the computer. A survey conducted by Ricoh last year points to a migration in favour of color copiers from black-and-white. as the group company. (Purchases from these two organizations by most government bodies are not subjected to audit. with an average realization of around 15000 per machine. Ricoh India Ltd has chalked out a fourfold strategy: Focus on projects funded by institutions like World Bank. RICOH INDIA LIMITED | 18 . and is targeting to sell around 12000 units per annum on a regular basis. With strong distribution and marketing plans. Target government and educational institutions where copy volume requirement is high. Ricoh looks well on its way to its target with a first quarter sale of 3000 units. with a good chunk coming from the South East Asian and African markets. CHANDIGARH government clients. which are likely to gain acceptance in the country. while specifically exploring tie-ups with Kendriya Bhandar and Super Baazar in various states.BRAND AWARENESS OF RICOH INDIA LIMITED. and Asia Development Bank in line with Gestetners' involvement in their activities worldwide. It could be a win-win situation for both the companies if Ricoh were to supply components to Ricoh India . Ricoh sold around 5242 copier machines in 1998. Company claims to have one of the fastest machines like `Digital Copy Printer’. whether they would be able to keep up the performance levels would depend to a large extent on the global market leader Canon and Indian market leader Xerox. and Ricoh will be protected from adverse exchange fluctuations and can reduce their order lead times.
CHANDIGARH HCL HCL Toshiba (represents Office equipment sub-group of HCL Infosystems). The company claims that its complete product range is backed with the latest technology of OPC (Organic Photo Conductor) as against the Selenium technology.35 lakhs. Analog range of copiers from HCL Toshiba is available in the price range of Rs. swifter than its competition. has played a key role in its strong customer franchise (satisfied repeat-buyers and loyal customers) base. Post-liberalisation.000-Rs.3 lakhs – Rs.3.BRAND AWARENESS OF RICOH INDIA LIMITED. differentiated and user friendly features. refurbished/reconditioned machines). while the Digital range (B & W) is priced within Rs. enabled it to bring in the latest international technology. HCL-Toshiba’s copier range comes with the latest International technology. High performance has been the core strength of HCL Toshiba range of copiers. from the company’s point of view. which was terminated about five years ago. Duplexing (Back-to-back) in Analog copiers.15 lakh and the Digital range (Colour) priced within Rs. a corporate giant (worth Rs.10 lakhs upwards. and the least `first copy out time’ etc. which is more or less outdated. This company belongs to the HCL. The company opines that its mission of treating India an important market (though it has lower penetration of copiers) on par with other countries in terms of launching the latest technology (instead of machines with outdated technology. the company switched over to a much more cost-effective approach of marketing Toshiba range of copiers in India.70. which is reflective of performance of the machine. is another new entrant in the Indian copier market. HCL Infosystems initially has a manufacturing base for copiers in technical collaboration with Toshiba.000 crore) in the IT industry. Uniform processing speed in the mid-range of copiers (irrespective of the size of paper fed). This move. RICOH INDIA LIMITED | 19 . for instance. Users of HCL Toshiba show strong brand loyalty towards the brand.15 lakhs – Rs.
KEY SUCCESS FACTORS · Product range with the latest technology to address a variety of consumer needs in this age of convergence · Deeper penetration in the market · Comprehensive after-sales support RICOH INDIA LIMITED | 20 . There’s a move towards digital methods. In brief. marketers started introducing `Digital Multi-task/functional’ device’ where the copier technology is used for printing. so that one have a print at the cost of a copy. to some extent.’’ Studies show that because of declining prices of network-ready printers and scanning and printing services.. would certainly address this shift. As a category. and it will have an impact on copying and faxing. demand for high level of product innovation and a huge untapped potential. in the Asia-Pacific markets. which are growing at 15-20%. three times the rate that common or garden-variety printers are. because of the greater role played by digital methods. CHANDIGARH FUTURE Reports suggest that the global electronic documents market is growing at 60-70% as against paper documents. The copier segment faces a threat of extinction. and not because HP wants it to. AiO products are growing at 25%. According to HP. which can be led by a marketer with superior technology and strong distribution muscle. the Indian copier market is an amazing combination of technological obsolescence (characteristic of a few user segments in the market). would be addressed by the digital range of copiers. This. marketers feel. ―Copying will go away. advent of the Internet age does not seem to be deterring the copier marketers in India largely. However. The new breed of products embraces the digital imaging technology. is now simpler and quite cheap. thanks to the technological advances. Printing. users are increasingly reprinting originals instead of photocopying them. which bundle in photocopiers with scanners etc.BRAND AWARENESS OF RICOH INDIA LIMITED. though its cost still is forbidding to the Indian users. as the printing volume (vis-àvis copying volume) is expected to grow. This further increases both the speed and efficiency of the machine. Towards this end.
is a leading global player in the area of (a) imaging solutions like digital plain paper copiers. networking software etc. This position has been built over the years through its dedication towards technological leadership. colour plain paper copiers. Ricoh India declared a turnover of Rs 2.4% shareholding. Product range of the company includes: Colour multifunctions Digital copiers / b & w multifunctions Printers Copy printers Wide format printer RICOH INDIA LIMITED | 21 . which has won the Deming’s award twice. servers. Ricoh India has a nationwide presence through 14 branch offices at major metro locations. CHANDIGARH RICOH CORPORATE OVERVIEW Incorporated as joint venture with RPG group by the name of RPG Ricoh limited in 1993 the company was re-incorporated in 1998 as Ricoh India ltd with 76% ownership by Ricoh Company limited. The Indian public holds the remaining 26.204 million for the year ended march 2008. This dedication has seen Ricoh constantly creating new values for the world at the interface of people and information. It has worldwide operations through 317 subsidiaries and affiliates (105 companies in Japan and 212 overseas) employing more than 83. fax machines. and the rest by Indian public. Ricoh company Japan. networking equipment. Ricoh.. thermal paper etc. (b) networking input / output systems like multifunction printers.6% owned subsidiary of Ricoh co.400 employees across the globe. is honoured to be included in the top 100 listing of the most admired companies worldwide. the parent company of Ricoh India. scanners etc. services and software. Japan. (c) networking system solutions like pc’s.BRAND AWARENESS OF RICOH INDIA LIMITED. colour & mono laser printers. Ranked by fortune magazine as one of the global most admired companies for two years in a row. Japan. The company employs over 720 people. Ricoh India ltd is presently a 73. In other locations it is represented through a dealer network with over 230 dealers having a team of service engineers who are trained by Ricoh India. Ltd.
IT Services. 5 area offices and over 300 dealers and have well-trained sales and after sales service force.co. At present Ricoh India has approximately one lakh customer using some Ricoh products or the other. Kutch to the extreme Southern corners of India. The Customers spread from Leh to Arunachal Pradesh.info@ricoh. Ricoh India operates through a wide network of 16 branches. Japan. The company is a leading player in the area of Imaging Solutions.6% owned subsidiary of Ricoh Company. CHANDIGARH Solutions Printing solutions Document solutions Security solutions Device management Certification ISO 9001:2008 ISO 14001:2004 Ricoh India Limited is a Public Limited company with 26. Production Printing and Laser Printers. 011-49103100. CORPORATE OFFICE RICOH INDIA LIMITED 2nd Floor. 011-49103200 Fax: 011-49103099. Salcon Aurum building Plot No. technological excellence and after-sales service. The company is planning to be a major player in the areas of Managed Document Solutions. 4. 011-49103199 Email: ril.BRAND AWARENESS OF RICOH INDIA LIMITED. In the Government Segment one of the largest customers is the Defence Services with the installation base of more than 2000 MFPs and LPs. Jasola New Delhi-110025 Phones: 011-49103000. All Ricoh products come with a hallmark of quality. Transaction Printing. District Centre.4% by Public and 73. Limited.in RICOH INDIA LIMITED | 22 .
2012) 1. Ltd. 1936 Representative Directors Shiro Kondo President and CEO Zenji Miura Deputy president and CFO Capitalization Consolidated Net Sales Number of Consolidated Companies 135. Chuo-ku.BRAND AWARENESS OF RICOH INDIA LIMITED.3 billion yen (as of March 31.East. 2012) RICOH INDIA LIMITED | 23 . Bldg no. Mumbai-400 093 Phones: +91-22-66833000 (Hunting line) Fax: +91-22-67032099 COMPANY DATA Company Name Date of Establishment Head Office Ricoh Building. 1st Floor. February 6. Andheri-Ghatkopar Link Road.4 billion yen (Year ended March 31. 12. 8-13-1 Ginza. Tokyo 104-8222 Japan Ricoh Company.903. Andheri . 2012) 230 companies (as of March 31. CHANDIGARH REGISTERED OFFICE 1201. Solitaire Corporate Park.
S. laser printers.A) Europe/Middle East/Africa Ricoh Europe PLC (London. as of March 31. related supplies and services. Number of Employees Main Offices 109. Ltd. (Shanghai. electronic components and measuring equipment. U.241 (on consolidated basis. digital duplicators. China) RICOH INDIA LIMITED | 24 . (Singapore. Singapore) China Ricoh China Co. MFPs (multifunction printers). related softwares. Ltd. Other: Digital cameras. etc. servers. 2012) Corporate Head Quarters Ricoh Co. CHANDIGARH Main Business Imaging and Solutions Imaging Solutions: Digital/analog copiers. Network System Solutions: PCs.BRAND AWARENESS OF RICOH INDIA LIMITED. Industrial Products: Thermal media. and related services.. Japan) Regional Head Quarters Americas Ricoh Americas Corporation (New Jersey. (Tokyo. UK) Asia/Pacific Ricoh Asia Pacific Pte Ltd.. optical equipments. support and supplies. facsimile machines. semiconductors.
2012 BOARD OF DIRECTORS Chairman of the board Masamitsu Sakurai Representative Directors Shiro Kondo Zenji Miura Directors Hiroshi Kobayashi Shiro Sasaki Nobuo Inaba Yohzoh Matsuura Yoshinori Yamashita Kunihiko Satoh Outside Directors Eiji Hosoya Mochio Umeda Kunio Noji CORPORATE AUDITORS Senior Corporate Auditor Yuji Inoue Corporate Auditor Mitsuhiro Shinoda Outside Corporate Auditors Takao Yuhara Tsukasa Yunoki RICOH INDIA LIMITED | 25 .BRAND AWARENESS OF RICOH INDIA LIMITED. CHANDIGARH THE BOARD As of June 26.
BRAND AWARENESS OF RICOH INDIA LIMITED. CHANDIGARH EXECUTIVE OFFICERS Chairman Masamitsu Sakurai President and CEO Shiro Kondo Deputy Presidents Zenji Miura Corporate Executive Vice Presidents Hiroshi Kobayashi Shiro Sasaki Nobuo Inaba Yohzoh Matsuura Yoshinori Yamashita Kunihiko Satoh Corporate Senior Vice Presidents Terumoto Nonaka Kenichi Kanemaru Soichi Nagamatsu Kenichi Matsubayashi Hidetsugu Nonaka Katsumi Kurihara Kunihito Minakawa Seiji Sakata Corporate Vice Presidents Yutaka Ebi Junichi Matsuno Masayuki Ishihara Masahiro Nakamura Hidenobu Endo Kazuo Nishinomiya RICOH INDIA LIMITED | 26 .
CHANDIGARH Hisao Murayama Yasutomo Mori Group Executive Officers Sadahiro Arikawa Daisuke Segawa Shuzo Saito Takashige Itoh Nobuaki Majima Kiyotaka Yamada Kiyoshi Tsujita RICOH INDIA LIMITED | 27 .BRAND AWARENESS OF RICOH INDIA LIMITED.
BRAND AWARENESS OF RICOH INDIA LIMITED, CHANDIGARH
ISO 9001:2008 & ISO 14001:2004
Ricoh India Limited has been an ISO certified organisation since 1994. It is currently certified under ISO 9001:2008 & ISO 14001:2004 Standards.
\ The scope of certification covers is divided into three parts 1. Corporate Office Development, Implementation and review of Strategic Objectives and Plans, Processes, Programs & measurement of their achievements. 2. Branches Marketing, Installation, Servicing of Multi Functional Digital products, Analog photocopiers, Colour Copiers, Colour Printers, Copy Printers, Laser printers and GelSprinter and supply of related Spares & Consumables. 3. Logistic Centers Preservation and supply of Multifunctional Digital Products, Analog Photocopiers, Colour Copiers, Colour Printers, Copy Printers, Laser printers and GelSprinter and Spares and Consumables related to above. The Company has established and implemented systems and procedures in accordance with the standard requirements. They believe that customers are the reason for their existence and hence maximising customer satisfaction is their main focus. To be the world No.1 Company from the Customers perspective is their vision. To meet this objective their endeavour shall always be to meet and exceed Customer expectations.
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BRAND AWARENESS OF RICOH INDIA LIMITED, CHANDIGARH
In line with the Ricoh group Environmental principles, Ricoh India Ltd is committed to protecting and improving environment.
Ricoh India Limited shall strive to ensure that all employees are aware of the environmental impact in our day to day operations and in implementing continual improvements to prevent pollution and to make efficient use of energy & natural resources. Ricoh India further encourages its employees, at all level, to have a sense of personal responsibility towards protection of Environment.
Ricoh India Limited shall work closely with its customers and green partners in the course of business activities towards promoting environmental conservation.
Ricoh India Limited is committed to safe handling, of its products, without the creation of unacceptable environment risks, and will take all necessary steps in this regard.
Ricoh India Ltd. shall comply with all applicable environmental legislation & regulations as specified by the Centre and State regulatory bodies.
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BRAND AWARENESS OF RICOH INDIA LIMITED, CHANDIGARH
Incorporated as joint venture with RPG group (RPG Ricoh Limited) in 1993. Reincorporated in 1998 as Ricoh India Ltd with 76% ownership by Ricoh Company Limited, Japan, and the rest by Indian Public. COMPANY HISTORY Starting out—entering the business machines field (1936–) Ricoh’s origins date to a decision of the Institute of Physical and Chemical Research to commercialize the fruits of its R&D by setting up Rikagaku Kogyo. In 1936, Rikagaku Kogyo established Riken Kankoshi Co., Ltd. (renamed Riken Optical Co., Ltd., in 1938, and Ricoh Company, Ltd., in 1963), to manufacture and sell sensitized paper. The Company started its camera business in 1937. In 1950, it created Japan’s first mass production structure for cameras, driving their popularity among consumers. The company entered the business machine field in 1955 by launching the Ricopy 101.
Fig: Ricopy 101 launched (1955)
The Company developed this diazo model as its first office copier to cultivate demand for diazo sensitized paper, which at the time was largely for industrial applications. Coining OA acronym (1970–) In 1974, Ricoh launched the RIFAX 600S, the world’s first high-speed office facsimile machine. In 1977, we coined the acronym OA, for office automation. During the 1980s, we extended our office productivity support by rolling out a line up that included computers and word processors, optical filing systems, and laser printers.
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Fig: Introducing the imagio MF200 (1996) This model was an instant hit among small and medium-sized enterprises. CHANDIGARH Fig: Commercializing world‘s first high-speed office facsimile machine (1974) The RIFAX 600S was able to transmit an A4 page in just 60 seconds. acquiring Savin Corporation and Ricoh Holdings PLC in the process. we helped popularize digital models by launching the imagio MF200. It fuelled the spread of digital copiers in Japan and abroad. We acquired the European operations of Danka Business Systems PLC in 2006 and bought IKON Office Solutions. In 2002. We reinforced our overseas production structure. and popularized office fax usage. notably by establishing Ricoh Asia Industry (Shenzhen) Ltd. We have reinforced our environmental and corporate social responsibility program since the start of the millennium. Inc. In 2003. propelling digital models to more than 50% of Ricoh’s shipments of copiers. we were the second Japanese company to participate in the Global Compact of the United Nations. our efforts earned us the RICOH INDIA LIMITED | 31 . a compact and highly affordable copier. In 1996. Going global (2000–) Ricoh strengthened its overseas sales network to bolster its solutions capabilities. Driving digitization (1985–) In 1987. We broadened our international sales network in 1995.. We thereafter released networkable and colour offerings. compared with the three to six minutes required for contemporary models. in 2008 to build a global sales support structure. for example.BRAND AWARENESS OF RICOH INDIA LIMITED. we pioneered the multifunctional digital copier for the office with the IMAGIO 320.
Other core strengths are printing services and production printing. making us the first enterprise from Asia to receive such an honour. IKON has enabled the Ricoh Group to enhance its imaging solutions sales and services in Europe as well as in the United States. In November 2008. an independent office equipment distributor with a sales and service network focused on the European and American markets. for example.BRAND AWARENESS OF RICOH INDIA LIMITED. Fig: IKON comes on board (2008) We have made several key acquisitions since the 1990s to strengthen our global sales structure. CHANDIGARH World Environment Center Gold Medal for International Corporate Achievement in Sustainable Development. IKON has solid relationships with many Fortune 500 companies. we bought IKON Office Solutions. RICOH INDIA LIMITED | 32 .
CHANDIGARH BUSINESS In our core Imaging and Solutions. and user support. centering on digital multifunctional and standalone printers and other office imaging equipment. Industrial Products We manufacture and market thermal media. and measuring equipment. Imaging and Solutions We have created a broad product line-up to enhance customer productivity. maintenance services. we offer innovative approaches and solutions based on our values to accommodate advanced contemporary information requirements. RICOH INDIA LIMITED | 33 .BRAND AWARENESS OF RICOH INDIA LIMITED. semiconductors. as well as optical equipment. and Other business categories. Complementing this hardware are software and consumables and customer solutions that include assistance for constructing information technology environments and managing networks. electrical components. Industrial Products.
and how to globalize their business and/or organization. remote device management and other services. the supporting infrastructure that makes such extended RICOH INDIA LIMITED | 34 . enhancing information security and environmental impact reduction. such as cost reduction. We start by defining and making sure we understand our customers’ challenges and goals. These advanced solutions make full use of Ricoh’s years of experience in developing its customer-focused business processes. We also periodically check the data on equipment use and assess the effectiveness of the solution. we operate and control the installed equipment ourselves through on-site maintenance. Based on our analysis. By being attentive and responsive to such changes in customer needs.BRAND AWARENESS OF RICOH INDIA LIMITED. What customers expect from office equipment providers is no longer limited to achieving an excellent output device environment. including the establishment of centralized output device management. They also look to us to help solve issues directly relevant to business performance— for instance: how to optimize operational efficiency through the overall reduction of administrative workload and optimal human resource allocation. CHANDIGARH Other We supply digital cameras while offering financial and logistics services through subsidiaries. Ricoh has been creating and delivering broader value by expanding our offerings to include solution services that solve our customers’ problems. We then propose a service solution optimized to address the identified issues. productivity improvement. SOLUTIONS FROM RICOH Offering customer-focused solutions to overcome today’s challenges. After implementing the solution. we provide improvement advice on an ongoing basis. the implementation and operation of IT systems. Ricoh helps customers enhance their office productivity and revolutionize their workflow with its imaging products and service solutions tailored to company-specific needs and challenges. and business process outsourcing services.
i.BRAND AWARENESS OF RICOH INDIA LIMITED. one-stop solutions to global and local customers. Ricoh develops and maintains evolving partnerships with customers with its personalized offerings based on a deep understanding of our customers’ present and potential needs. from low-end to high-end. the strong sales and support network which provides quality. CHANDIGARH value delivery possible. RICOH INDIA LIMITED | 35 .e.. as well as our extensive line-up of imaging products.
and our planet. They inform how we do business. AND VALUES Mission Statement At the Ricoh Group. VISION. our society. including our families. we are committed to providing excellence to improve the quality of living. These founding principles drive the Ricoh Group's commitment toward better sustainable management Founding Principles-: Love your neighbour Love your country Love your work Kiyoshi Ichimura formulated the Ricoh Group’s Founding Principles in 1946. As we mature. encouraging us to constantly improve and contribute to the wellbeing of all stakeholders. and we also must commit to the highest standards of ethics and integrity.BRAND AWARENESS OF RICOH INDIA LIMITED. MISSION. Vision Statement To be the most trusted brand with irresistible appeal in the global market. and society at large. innovation and teamwork to sharpen our customer centric focus. our profession. RICOH INDIA LIMITED | 36 . Kiyoshi Ichimura. He summarized his thinking as follows: As children we exist only for ourselves with no thoughts for anyone else. all living things on this planet. however. We must dedicate our winning spirit. we must care about people. Values Statement To be one global company. customers. eventually expanding to include all people. CHANDIGARH CORPORATE PHILOSOPHY The Ricoh Group's corporate philosophy is based on three Founding Principles laid down by our founder. feelings of love begin to grow.
HARMONIZE WITH THE ENVIRONMENT SIMPLIFY YOUR LIFE SUPPORT KNOWLEDGE MANAGMENT FIG: RICOH VALUE RICOH INDIA LIMITED | 37 . structural know-how to customers. We pass on our own operational. CHANDIGARH MANAGEMENT PHILOSOPHY Ricoh's management philosophy was formally introduced in 1986 with the aim of establishing world-class corporate standards that are viable in fast-changing business environment in the 21st century.BRAND AWARENESS OF RICOH INDIA LIMITED. Our Purpose-: To constantly create new value for the world at the interface of people and information Our Goal-: ―To be a good global corporate citizen with reliability and appeal‖ Our Principles-: To think as an entrepreneur To put ourselves in the other person's place To find personal value in our work RICOH VALUE HARMONIZE WITH THE ENVIRONMENT-: Contributing to global environmental protection through Ricoh products and services.: Anyone can enjoy the functionality and efficiency of Ricoh products and services SUPPORT KNOWLEDGE MANAGEMENT-: We support the customer's value creation process by streamlining and facilitating knowledge sharing. Also helping customers reduce their eco-foot SIMPLIFY YOUR LIFE.
BRAND AWARENESS OF RICOH INDIA LIMITED. The tool makes possible efficient improvement by displaying the calculation results using graphs that make it possible to identify at a glance processes that entail high CO2 emissions. Ricoh will also make use of the tool in environmental impact RICOH INDIA LIMITED | 38 . lighting. air conditioning. We will achieve this through continuous Performance Excellence initiatives by engaging our Employees and Dealer Partners. In addition. To effectively reduce the environmental impact of its products. implementation of which we believe to be significant as our business operations. etc. we strive to honour our environmental responsibilities and concentrate group-wide efforts in environmental conservation activities. We are fully committed to improve our Customers' workplace efficiency and become their most preferred supplier for Document Management Solutions. Environmental Impact Visualization Technology in Parts Manufacturing-: The RICO2RET parts environmental impact visualization tool makes possible efficient environmental impact reduction in parts manufacturing. Ricoh developed RICO2RET (Ricoh CO2 Reduction & Evaluation Tool) to calculate CO2 emitted during the parts manufacturing process. help people move their ideas forward. POLICIES DEVELOPED BY COMPANY-: RICOH‘S QUALITY POLICY Ricoh India Limited is in the business of providing solutions to meet Customers' Document Management needs. CHANDIGARH BRAND STATEMENT-: Our sincerity and passion for the RICOH Values of harmonizing with the environment. This tool is used to calculate CO2 emissions per part for each manufacturing process or each processing facility on the basis of inputs such as the types and quantities of materials and manufacturing supplies and the energy consumption of production equipment. Ricoh group is obligation-conscious of environmental conservation. RICOH‘S ENVIRONMENT POLICY As a global citizen. and supporting knowledge management. simplifying life & work.
Fig: Schematic Representation of RICO2RET RICOH INDIA LIMITED | 39 . CHANDIGARH reduction in parts manufacturing by updating as necessary the output units that are the basis for calculation in order to maintain data accuracy.BRAND AWARENESS OF RICOH INDIA LIMITED.
Some of Ricoh's Customer Service processes: Customer friendly service call logging system.BRAND AWARENESS OF RICOH INDIA LIMITED. RICOH INDIA LIMITED | 40 . present across the country with 19 branch offices. CHANDIGARH COMPETITORS ANALYSIS The leading. quality office machines. software and furnishings supplier. fax machines. more than 300 dealers and 300 dealer service engineers. digital duplicators. Ricoh. Service Call Handling Procedure (SCHP) to ensure high uptime for the machine. including black & white or colour photocopiers. printers. at value-for-money prices with high customer service and post-sales support standards. ABT. stocks a massive range of equipment from the prominent technology brand. covering the remotest of areas besides being present in small cities and large metros. Ricoh equipment is available to buy or lease through ABT and leasing options come with easy-to-understand service agreements. or scanners. wide format machines. Ricoh’s expertise encompasses every requirement for the office environment. Main Competitors Canon copiers Sharp copiers Xerox copiers Panasonic copiers Toshiba copiers Mita/copystar copiers Minolta copiers Samsung copiers SALES & SERVICE NETWORK IN INDIA -: Ricoh India has sales and service network.
18 Fax: (011) 41612221 / 41613019 Email: ril. Office Locations (Ricoh India limited) Corporate Office 52-B. New Delhi-110020 India Phones: (011) 41613010 .BRAND AWARENESS OF RICOH INDIA LIMITED. Okhla Industrial Area.co. CHANDIGARH Customer Complaint Handling Process (CCHP) for fast & effective complaint resolution. Phase-III. Automated process to ensure continuous availability of consumables/spare firstname.lastname@example.org RICOH INDIA LIMITED | 41 .
and whose products or inventions make exceptional advances in the pursuit of quality. Information Technology and the Arts. Ricoh is recognized by FTSE4Good Index for Meeting High Standards Ricoh MFPs Earn Common Criteria Certification Conforming to IEEE 2600. the Deming Award recognises corporations and individuals that demonstrate an outstanding commitment to quality control. Ricoh is the only such company to have won two. IT and the Arts: Certificate of Recognition 2002: The Minister for Communications. Ricoh was the first office equipment manufacturer to win one.1 The Deming Award: Named for Dr. protecting the environment and its manufacturing processes. USA and Europe.BRAND AWARENESS OF RICOH INDIA LIMITED. And today. CHANDIGARH AWARDS Ricoh strives for excellence in all areas of its business and has been recognised for outstanding products and customer service. Less than 100 select companies have won the Deming Medal. RICOH INDIA LIMITED | 42 . Ricoh has been a world leader in the development of energy efficient and environmentally conscious products. Department of Communications. awarded a Certificate of Recognition to Ricoh for its continued support of small-to-medium enterprises (SMEs) and the local ICT industry. CORPORATE AWARDS Ricoh has been recognised for its achievements as a company globally. Edwards Deming. W. Senator Richard Alston. Ricoh's pioneering efforts in the Office Automation and Imaging Industry have been officially recognised across Japan. ENVIRONMENTAL AWARDS Since the 1990s.
RICOH INDIA LIMITED | 43 . Ricoh was awarded for its initiatives for environmental protection. The prestigious WEC Gold Medal was awarded by an independent jury of distinguished international environmentalists to a corporation that demonstrates pre-eminent leadership and contributes to worldwide environmental quality. and seeing itself as a global citizen. Keizai Koho Center: Outstanding Corporate Public Relations Award: Ricoh was selected as the winner of the Outstanding Corporate Public Relation Award by Keizai Koho Center. Global Environmental Award 2003: Ricoh won the 12th Grand Prize for the Global Environment Award. CHANDIGARH Ethisphere Institute: World's Most Ethical Companies: Ricoh Named to Ethisphere's 2011 "World's Most Ethical Companies" for Third Year in a Row Global 100: Ricoh Makes "Global 100" List for 7th Year in a Row World Environment Center: 19th Annual WEC Gold Medal Award 2003: Ricoh has been awarded the 19th annual WEC Gold Medal for International Achievement in Sustainable Development. Ricoh was honoured for its resolute attitude towards environmental management to sustain high-level environmental conservation activities. hosted by the Japan Industrial Journal.BRAND AWARENESS OF RICOH INDIA LIMITED. the company represented the best candidate to achieve a high level of business performance.
colour laser printers with network capabilities to meet today print demand & provide complete document solution to your organization. Black & White Multifunction Printers. and Scanning and Fax capabilities in one machine. The Aficio range of Multifunction products provides affordable adaptability to have Printing. RICOH INDIA LIMITED | 44 . Colour Multifunctions A highly reliable and productive colour enabled B&W machine that will meet the growing demands of your organisations workgroups. Black and white. almost instantaneous warm-up time and automatic duplex. SOLUTIONS & SERVICES Ricoh India's product range includes Colour Multifunction Printers.BRAND AWARENESS OF RICOH INDIA LIMITED. eliminating need for two separate devices. Mono & Colour Laser Printers and Copy Printers. CHANDIGARH PRODUCT ‗S. Ricoh's compact Colour Laser printer takes care of fast color printing requirements. PRINTERS Highly reliable and productive. with a high-geared engine. PRODUCTS: MULTIFUNCTIONS B & W Multifunctions A wide variety of standalone and networked printing and document solutions. It is just as productive as a fast desktop black and white laser printer. Copying.
taking productivity to a whole new level. it boasts an industry first: fully automated ring binding.BRAND AWARENESS OF RICOH INDIA LIMITED. With high speeds and inline finishing options. Ricoh have the right device to help you increase productivity. the Pro C901 processes the most complex printing jobs from start to finish. CHANDIGARH PRODUCTION PRINTERS Cut sheet Colour Production Printers Built for heavy duty and fitted out with a wealth of finishing options. RICOH INDIA LIMITED | 45 . Plus. Cut sheet B & W Production Printers Ricoh's black-and-white production devices are designed with the business of printing in mind.
BRAND AWARENESS OF RICOH INDIA LIMITED. With advanced image duplicating technology and excellent paper and media handling. If wide format copying is your requirement then Ricoh has the solution. Our wide format products are second to none in performance and reliability for low-tomedium-volume users. RICOH INDIA LIMITED | 46 . CHANDIGARH Digital Duplicators Copy Printer Copy a variety of documents in different sizes whilst reproducing high-quality time after time. you can easily produce high-quality output time after time. Ricoh offers a line of digital wide format solutions for low to medium volume users that are second to none in performance and reliability. while achieving high speeds and high image quality. Simplify large-format copying with Ricoh's full line of digital wide format solutions. Wide Format Printer Make short work of large-format copying. its copiers can output up to A0 size. high-volume image duplication solutions designed to increase productivity in the office. Using the latest laser technology. Our comprehensive range of spot colour capable Copy Printers offers cost conscious organizations high-speed.
BRAND AWARENESS OF RICOH INDIA LIMITED. Durable and Simple to Use SOLUTIONS Proprietary and third party software and hardware solutions for enhancing product connectivity. Security Solutions Ricoh MFP security products are design for information assurance of your most sensitive documents. Included are Removable Hard Drives. office productivity and document workflow. RICOH INDIA LIMITED | 47 . Mobile Projector The clear choice for a high-performance digital projector Ultra Short Throw Projectors Bright. These Printing and Document Solutions help ensure that your Ricoh products fit your need today and expand with your business tomorrow. CHANDIGARH Projectors Entry Projectors Gives you flexibility & freedom of expression. Security White Papers and technical support. Data Overwrite Security System.
to storage peripherals. CHANDIGARH Printing Solutions Ricoh printing solutions streamline data output and reduce printing costs. file conversion. From web services. email and document management software. From managing networked printing to customizing print jobs from your desktop. Ricoh's solutions maximize your workflow and get more from your Aficio MFP Device Management Utilities and tools for administrators. storage. toner. RICOH INDIA LIMITED | 48 . monitor and manage network Ricoh printers & devices across the enterprise using a web browser. to OCR. productive and secure. image scanning. With Ricoh's Device Management Software or @Remote Services you can monitor: status. Your Ricoh Aficio input / output device can be seamlessly integrated to printing environments with Ricoh print solutions software. paper. utilization and trending to help you better manage your devices. and collaboration. Document Solutions Ricoh Document Solutions deliver efficient document management.BRAND AWARENESS OF RICOH INDIA LIMITED. Ricoh printing solutions are cost effective. support staff and users to configure.
CHANDIGARH SERVICES: INFORMATION TECHNOLOGY SERVICES OVERVIEW We partner with you to offer technical solutions that meet your immediate requirements and grow as your business grows in future. deploy and maintain your IT Infrastructure. design. Legal. Attentive customer support from skilled. Pharmacy. BFSI. We have built and maintained some of the most challenging information systems and have considerable experience and domain knowledge in the areas of Manufacturing. Ricoh IT Services Data Center Solutions Information Security Virtualization and Application Delivery Backup and Disaster Recovery Infrastructure Management Services Server Consolidation Gateway Security Application and Desktop Virtualization Automated Backup (Server / Storage / Endpoints) Facility Management Remote ERP Infrastructure Email/Web Security Server Virtualization Server Clustering Infrastructure Monitoring and Management RICOH INDIA LIMITED | 49 . Retail. Construction.BRAND AWARENESS OF RICOH INDIA LIMITED. Hospitality. IT / ITES. Education. experienced and trained manpower goes hand-in-hand with outstanding technology solutions. Telecom. Travel and Tourism. Our breadth of experience translates in our ability to recommend.
system management of your PC and Server also play an important role in business operation. keeps your operation uninterrupted RICOH INDIA LIMITED | 50 . R-PASS Service Highlight Timely support by a team of IT professionals Proactive monitoring to reduce machine and system downtime.BRAND AWARENESS OF RICOH INDIA LIMITED. That's why Ricoh's R-PASS offers professional grade remote monitoring service and helpdesk support to take care of every single detail for our customers. CHANDIGARH Mail and Collaboration Endpoint Security Application Acceleration Archival (Mail / File / Digital Assets) Migration Services Disaster Infrastructure Optimizing Data Encryption WAN Optimization Recovery & Business Continuity Data Center Relocation Services Storage Consolidation Data Leakage Prevention Data Center Design and Built Two Factor Authentication Security Information Management MANAGED IT SERVICES Besides the network infrastructure itself.
Server Health Check Service Ricoh's Server Health Check Service provides an overview of server status and recommendations on many levels for your organization. Symantec end point protection. CHANDIGARH Easy setup Remote diagnosis and remediation. Information Security. Oracle RDBMS. The security product basket includes Checkpoint. Active Directory. operational efficiency and availability of your organization's servers.BRAND AWARENESS OF RICOH INDIA LIMITED. Microsoft Exchange. Trend Micro etc. Websense. Microsoft SQL RDBMS. With in-depth knowledge of consultants and experience RICOH INDIA LIMITED | 51 . SharePoint. faster response time Anti-virus and Anti-spam protection Various value added services to streamline your operation Compatible with Windows. and to reduce the total cost of ownership. Server Monitoring Services Capacity Monitoring Log Monitoring Event Monitoring Datacenter Environment Monitoring Services Datacenter Audit & Gap Analysis Temperature Control Humidity Control Power supply control Security Management Services Ricoh has a large team of security specialist engineers for all the market leading security products ranging from end point security to gateway level security. stability. Application Virtualization. helping your IT manager and system administrator to improve the security level. Enterprise Backup. Server Virtualization etc can provide a unique and high quality on-site/remote support service and solution to our customers. certified technicians in various technologies like Network Systems. Sonicwall. Linux and Macintosh OS Security Information Management On-site IT Support Services (Token or Monthly Plan) A large team of highly skilled. We offer a flexible choice (token or monthly plan) that it can meet your business requirements. Juniper.
Automatic discovery of network devices (IP Phones detection and availability). Extensive list device and interface templates containing device configurations Link Monitoring Application Management Services Exchange Monitoring and management Services AD Monitoring and management Services Citrix Monitoring and management Services VM Ware Monitoring and management Services Backup Monitoring and management Services DB Monitoring Services Monitoring of web server Storage Management Services Capacity Monitoring and Management Services Event Monitoring Log Monitoring Preventive Health checks RICOH INDIA LIMITED | 52 . Ricoh has delivered high competent network security solution for many leading enterprises. and other IT infrastructure such as printers.BRAND AWARENESS OF RICOH INDIA LIMITED. network devices. Network Management Services End-to-end Network infrastructure platform that offers advanced fault and performance management across WAN. UPS etc. CHANDIGARH technical team.
environmental. & production technologies.BRAND AWARENESS OF RICOH INDIA LIMITED. globalization of business. RICOH INDIA LIMITED | 53 . etc. CHANDIGARH FIVE CORE CONCEPT OF RICOH INDIA LIMITED There are five main department at which the company works for continuous improvement RICOH Technology Production Management Environment Sales and Support TECHNOLOGY The rapid technological revolution. as well as product development using such technology The following 4 areas as we support our customers' new work styles and business models and seek to solve environmental problems. and research on element . are bringing about dramatic changes in our working environment Ricoh`s R&D covers a wide variety of field including technologies that will be needed for office work in the future .
demand market means the opening up of a new important market for the Ricoh Group. Technical experts who had been working at different business sites. This research covers not only basic technology for materials and devices. Ltd. CHANDIGARH RICOH TECHNOLOGY CENTER This center was established in August 2005 in Ebina City in Kanagawa Prefecture as a technology base through the integration of the development division and the production technology division for copiers and printers. HIGH-SPEED AND RELIABLE PRINTING TECHNOLOGY FOR THE HIGH-END MARKET Ricoh is strategically striving for growth and expansion in the printing sector. and efforts made to improve RESEARCH AND DEVELOPMENT GROUP The group promotes research on state-of-the-art core technology in a wide variety of fields.BRAND AWARENESS OF RICOH INDIA LIMITED. plants. including laser printing technology for even higher speeds. so that we can continue contributing to the creation of new values that are beneficial to the whole community. so that functions relating to the development of the state-of-the-art elemental and production technologies required for colour products. we intend to develop various types of print technology. its image will be destroyed and the whole surface will become gray. Moreover. without being bound to traditional business areas. and developed the first illegal copy guard function in the world. By harmonizing the technology of Ricoh and that of our new group company. product evaluation. Ricoh Printing Systems. we also consider ideas for the office of the future. joined the Ricoh Group. etc. in Tokyo and adjacent areas were brought together at the new center. processing. as well as practical application. and analyses. A special woven pattern is embedded into a document when it is printed. full-scale advancement into the backbone system market and high-end printers for the printon. but also measurement. and if the original is copied. could be combined. In October 2004. Ricoh considered the security of paper documents as part of its overall security efforts. The group is engaged in strategic business efforts. This function will prevent classified documents from being copied and removed. COPY GUARD FUNCTION TO ELIMINATE UNAUTHORIZED COPIES With the increasing importance of information security. In particular. etc. control requirements. RICOH INDIA LIMITED | 54 .
than at the improvement of production efficiency.‖ We are promoting process innovations under the same concept at all production sites.series certification . Ricoh thus has established superior production management system to support its production & development activities. shareholders or employees. Ricoh become the first company in the office automation industry to win the Deming Prize. be they ordinary citizens of the earth. RICOH INDIA LIMITED | 55 . In 1985. which is given to outstanding companies that establish strict quality control system in addition. The Right Products in the Right Place Ricoh introduced the idea of making the right products in the right place to produce highquality products with maximum efficiency. an internationally recognized standard for quality control . a number of Ricoh’s domestic & overseas production sites have obtained ISO9000. Ricoh has established a global production system where products best suited to each area are made according to technical skill and productivity of each site. and a ―mixed production line for electrical units. including high quality. encompassing all areas of ―sustainability‖ from environmental protection to corporate responsibility to profitability. The creation of a new CSR Division exemplifies our commitment to sustainability in all its aspects. MANAGEMENT Ricoh is now engaged on a course of sustainable management. and shorter lead times.BRAND AWARENESS OF RICOH INDIA LIMITED. CHANDIGARH PRODUCTION In 1975 . customers. the company`s rank integrated production management system won the ―Okochi memorial production Award. small-lot production of a wide variety of products. Ricoh-style Production Method to Eliminate Waste in Production Processes and Maximize Added Value One of the concepts supporting this method is the ―inter-process synchronized assembly-line production for each product. Simply put Ricoh’s responsibility is spread among all our stakeholders. Office equipment supplies are produced near important markets. from the casting of a toner cartridge to the filling of toner and final completion.‖ These innovations aim more at the enhancement of added value for the benefit of customers.
so that customers can use Ricoh’s products and services without anxiety and Ricoh can gain greater trust of customers. a set of action principles under four themes: ―Integrity in Corporate Activities‖. ISO 27001 RICOH INDIA LIMITED | 56 . Further. ―Harmony with the Environment‖. Since then. the Group provides employees both at home and abroad with education based upon the Ricoh Group Code of Conduct. Ricoh established its CSR Division to become the first corporation in Japan that has a division dedicated to corporate social responsibility (CSR) issues. In December 2004.284 offices) and 55. At the same time. aiming to prevent the occurrence of accidents and events that would have a significant effect on the management and stakeholders of companies. the Ricoh Business Code of Conduct was reviewed from the perspective of establishing ―further responsible corporate activities that aim to harmonize with people. active efforts are being made for the establishment of ISMS for overseas sales companies. Currently. as well as for measures for the whole group to cope with the new international standard. whose business core is information.000 staff members. Ricoh Group as a whole adopts ISMS The Ricoh Group. covering 91 domestic companies (1. The first task of the CSR Division was to generate the Ricoh Group Corporate Social Responsibility (CSR) Charter. is striving to enhance its Information Security Management System (ISMS) on a global level. so that a sincere spirit to observe laws and ethics will be cultivated and maintained. CHANDIGARH Ricoh Establishes the First CSR Division in Japan In January 2003.‖ The Charter was enacted in January 2004. Ricoh was awarded domestic ISMS unified certification on a large scale. and ―Harmony with Society. society.BRAND AWARENESS OF RICOH INDIA LIMITED. as shown by the establishment of the BPRM (Business Process Risk Management) Subcommittee to manage crisis risks in an all-inclusive and general manner. the CSR Division has been comprehensively controlling and promoting Ricoh’s CSR activities. Complete Risk Management and sincere respect for Laws and Ethics The Ricoh Group is striving to realize complete risk management. ―Respect for People‖.
the Internal Control Promotion Office was established. and standards of respective countries and in its financial reporting and to further enhance its corporate abilities. Furthermore. energy conservation to prevent global warming. Efforts are also made to upgrade basic schemes. business sites. RICOH INDIA LIMITED | 57 . regulations. so that these activities can be promoted even more effectively. green partnership. such as our environmental management system. environmental management.BRAND AWARENESS OF RICOH INDIA LIMITED. CHANDIGARH Enhancement of Internal Control Function The Ricoh Group aims to enhance its internal control system to secure greater reliability in the observation of the laws. In March 2004. by actively proposing environmentally-friendly products based upon environment-oriented technologies so that more customers will purchase such products. co balance. and operational fields. which are promoted for all relevant products. Further we are striving to reduce environmental impact on the society as a whole. and environmental communication. which makes it urgent for us to strive for a reduction in close cooperation with our suppliers. sustainable environmental management information system. social contribution of environmental conservation. and this is now being used effectively in improvement activities. Ricoh has offered a tool for its suppliers to calculate CO independently at their offices. Ricoh Promotes Reduction of CO in close cooperation with suppliers Environmental impact produced during the process of procuring raw materials and parts account for a large part of environmental impact generated by all business activities. Ricoh started supporting suppliers in efforts for reducing CO . In 2005. Ricoh sets numerical targets for reducing CO aiming at the most effective reduction possible. Environmental Conservation Activities The Ricoh Group carries out environmental conservation activities mainly for resource conservation and recycling to prevent the exhaustion of resources. ENVIRONMENT The Ricoh group incorporates environmental viewpoints into all aspects of its corporate management. environmental education/environmental awareness building. as part of efforts for environment to realize environmental conservation & profit generation at a same time. and pollution prevention.
Ricoh offers high-qualities solution & support services that are common across the world. succeeded in producing plastic with a high percentage (more than 50%) of plant-based plastic from corn and putting it to practical use. Unlike simple afforestation. including 41 domestic general sales companies. Subsequently. Furthermore. and in such activities. Ricoh the First Company in the industry to use Plant-based Plastic for Products Plant-based plastic is a material with less environmental impact and without any global warming effects. Ricoh. the plastic is used for some of the paper trays in the popular colour copier. which has always striven to develop environmentallyfriendly copier materials. Ricoh became the first company in the industry to use plant-based plastic for the bodies of copiers with the imagio Neo 602ec/752ec. imagio MP C1500.BRAND AWARENESS OF RICOH INDIA LIMITED. SALES & SUPPORT Ricoh’s innovative power is also reflected in its customer-oriented marketing activities. about 450 service bases. CHANDIGARH Forest Ecosystem Conservation Projects The Ricoh Group places priority on forest ecosystems with rich biodiversity and has been promoting forest ecosystem conservation projects since fiscal 1999 in partnership with environmental NPOs and local communities. priority is given to creating a partnership with environmental NPOs and local residents. In 2005. THE AMERICA EUROPE ASIA-PACIFIC CHINA JAPAN RICOH INDIA LIMITED | 58 . Ricoh display its excellent ability in offering proposals and services through its complete sales network. the main aim of these activities is to protect the habitats of indigenous species and the life of residents. ECO TODAY. and about 400 major specialized trading companies & sales agencies. in five regions. Details of Forest Ecosystem Conservation Projects are shown at Ricoh’s environmental Web site.
The highlytrained staff is intimately acquainted with Ricoh products and is available to answer questions over the phone and resolve problems quickly. Customer Service Center responds swiftly to Inquiries Ricoh’s Customer Service Center supports customers’ office environments. particularly Fortune Global 500 and equivalent companies. CHANDIGARH Full-scale Launch of Ricoh Global Services Ricoh Global Service Business Center was organized in April 2005 as a special division to formulate and promote document solutions for major foreign companies.BRAND AWARENESS OF RICOH INDIA LIMITED. a worldwide high quality service system was thus established and commenced full-scale operations. Based upon the customer relations cultivated in the five regions of the Americas. Ricoh intends to promote Remote on a global basis to further improve customer satisfaction. China. Remote allows us to monitor the state of multifunctional copiers and printers on a network and to provide appropriate and speedy support and services. Ricoh Offers Total Global Support and Services through its Office Equipment Remote Management System. and Japan. and downtime can be minimized by prompt measures—even in case of serious malfunctioning. Europe. Hardware breakdowns can be prevented. It is also possible to schedule regular replacements of parts and forecast toner exhaustion. Asia-Pacific. RICOH INDIA LIMITED | 59 .
In a series of articles. processed. such as the alteration of electronic and hardcopy documents. Ricoh assumes a host of possible threats in every process throughout the lifecycle of electronic and hardcopy documents as they are generated. During that time many steps have been taken to implement security features and functions to prevent your important information assets from being exposed to threats.BRAND AWARENESS OF RICOH INDIA LIMITED. CHANDIGARH DIFFERENTIATION OF RICOH DEVICE WITH OTHER BRANDS Security Ricoh's mission clearly states: "At the Ricoh Group. The Ricoh Group is promoting visualization of the effectiveness of its ISMS through quantification." As a concerned corporate citizen. Ricoh recognizes that fulfilling one's corporate responsibility is the basis of good management. The Ricoh Group obtained ISMS certification in 2004 and completed the second renewal audit for certification registration in the 2010. RICOH INDIA LIMITED | 60 . In this portal. in addition to ensuring conformity to ISMS standards. and disposed. we will introduce the Ricoh Group's information security management to be implemented for the new era. ensuring information security is an indispensable element for providing secure products and services to our customers. specifically in the areas of human – information interaction and human – environment interaction. As a company whose core business domain is information. Based on this awareness. We develop and offer secure features and products to protect the electronic and hardcopy documents from the threats without hindering user-friendliness of the products and productivity. we are committed to providing excellence to improve the quality of living. after successfully visualizing and ensuring the effectiveness of our ISMS. we aim to raise corporate value by simultaneously achieving economic value creation and social responsibility. stored. These activities are supported by risk assessments and internal audit process using IT technologies. Ricoh's Approach to Security for Multifunction Products Ricoh has been aware of the security issues surrounding Multifunction Products for many years. we share relevant information on security for products and services as well as our concept and approach toward information security. archived.
Ensuring security requires correct settings and implementation in your specific environment. CHANDIGARH For a wide range of its products. Ricoh has obtained certification based on Common Criteria (ISO/IEC 15408). Ricoh makes sure that customers recognize the importance of security. RICOH INDIA LIMITED | 61 . The Sample Print feature with the optional HDD reduces paper and toner wastage by printing a single document of a multi-copy document for proofing and review. Information security threats are becoming more advanced and stealthy every day.BRAND AWARENESS OF RICOH INDIA LIMITED. Ricoh is committed to offering secure products that protect your information assets and harmonize with your office environment and security policies. Our Customers can use our products with confidence made possible by independent testing and international standards. and supports them so that they can use our products in the correct security settings. Our security functions are tested by independent third party governmentlicensed laboratories to ensure the security features perform correctly and conform to security standards set by government and industry.
CHANDIGARH SWOT ANALYSIS Ricoh has strong research & development group which always analyze the market & provide best product & solution for the customer STRENGTHS: Broad Hardware Product Portfolio Robust Line of Software Products Worldwide Presence Brand Recognition and Company Reputation Multichannel Strategy InfoPrint Solutions Joint Venture Green IT and Sustainability Strategy Formation of Ricoh Global Services Financially Health R&D WEAKNESSES: There is no such type of weakness but there is no limit of improvement. institute and other educational areas RICOH INDIA LIMITED | 62 .BRAND AWARENESS OF RICOH INDIA LIMITED. so some weaknesses of the company are: Multibrand Strategy Operations Integration Geographical Weak Points Weak Smart MFP and Scanner Strategy Limited A4 Page and A4/A3 Inkjet Product Range and A3/A4 Product Positioning Strategy OPPORTUNITIES: There are huge opportunities in market for the office automation products because Increased Demand for Services Growing Production Market Demand for Smart MFPs Day by day increasing numbers of colleges.
BRAND AWARENESS OF RICOH INDIA LIMITED. CHANDIGARH THREATS: All other companies of printing solution provider are the threats for the Ricoh Company but in Chandigarh. apart from that some more internal function which are more demandable are also threats Demand for A4 Devices SMFP Market Competition Competition From Line Inkjet RICOH INDIA LIMITED | 63 . the main threats is Canon and Xerox.
we can say that. Clarify the requirement with respect to resources required vis a vis available resources: However. Find out what current brands are delivering to customers and analyze how differentiation can be done for RICOH from the competition. Find out the strength and weakness of those active brands. Major Accounts. Further to clarify this point. Find out the marketing mix (4Ps) analysis of Ricoh. CHANDIGARH PROJECT WORK OBJECTIVE PROJECT TITLE: “BRAND AWARENESS OF RICOH INDIA LIMITED.. Find out who are the major active brands available in markets of Chandigarh. Thus the key improvement in developing business is to develop a coverage plan of Territory to include HOW element in the business. the inputs are provided in a structured manner. PSU.. 4. Give the SWOT analysis of RICOH Product with reference to competitive brand. CHANDIGARH‖ The summer internship program is to learn following topics: 1. Brand Perception of Ricoh Study the brand Ricoh and measure the Recognition. Education) in Territory so as to fully exploit the potential of territory. 2.BRAND AWARENESS OF RICOH INDIA LIMITED. 3. Comm. what is our expectation with respect to business but the element of HOW the business is to be targeted in territory (customer category) to a large extent. Competition analysis for brand Ricoh. Clarify the expected business (Copying/printing potential): The primary objective of coverage plan is to execute coverage by prioritizing coverage commensurate to potential that exists in various customer segments (Govt. Consideration and credibility of Ricoh products for people of and study the future trends and requirement of customer. in order to get the expected business. RICOH INDIA LIMITED | 64 .
BRAND AWARENESS OF RICOH INDIA LIMITED. RICOH INDIA LIMITED | 65 . Gain Commitment of customer: By doing this project companies can find out customer commitment towards its product. CHANDIGARH Evaluate current positioning strategy of Ricoh product and find out how well they are addressing the need of Target market and Give your recommendations. 5. Identifying the customer’s demand for different digital function in photocopier machine iii. ii. The main points of the objective of Research are Understanding the customer buying process of digital machines. Comparative analysis of market share of RICOH & Other company Investment capacity.knowing how much money they want to invest for new machine -some customer want machine on rental basis -some customer want to perches new machine v. To knowing the brand awareness of the Ricoh products. i. iv.
JPS Bhinder had discussed some important points regarding this project and various customer segments & office reporting time. Induction program: This was given by Company Guide Mr. Bhinder gave me project of Ricoh Company for Studying the ―BRAND AWARENESS OF RICOH INDIA LIMITED. 2. CHANDIGARH STRATEGY FOR DOING PROJECT:- 8 weeks summer internship program was divided in following parts: Induction program Briefing of Project Competition analysis for brand Ricoh Gain Commitment of Customer Brand Perception of Ricoh India Limited. Briefing of Project: Before starting the project Company Guide Mr. RICOH INDIA LIMITED | 66 . Competition analysis for brand Ricoh: For this purpose I was asked to visit various customer segments in Chandigarh market. Chandigarh. 3. 1. CHANDIGARH‖. JPS Bhinder in Chandigarh Branch Office.BRAND AWARENESS OF RICOH INDIA LIMITED. I was Supposed to put inquires regarding following: Available brands Which brand is best and why is it best? What is the problem with other brands? What about Ricoh Products? Availability of brand Ricoh in Chandigarh market. At the first day Mr.
Gain Commitment of Customer: Feedback of customer is very necessary.BRAND AWARENESS OF RICOH INDIA LIMITED. 5. Chandigarh For this purpose I created a questionnaire related to assessment of brand awareness and collect date with a survey research method. CHANDIGARH 4. RICOH INDIA LIMITED | 67 . By this way we can know the current market position of the company. Brand Perception of Ricoh India Limited.
e. Descripitive research Cross sectional design Longitudinal design Single cross-sectional design Multiple cross-sectional design I have done the descriptive research in the form of a survey undertaken to quantify the salience of the different social & other marketing related causes for the business There are two main parts in descriptive research i.BRAND AWARENESS OF RICOH INDIA LIMITED. RICOH INDIA LIMITED | 68 . CHANDIGARH RESEARCH DESIGN DESCRIPITIVE RESEARCH Descriptive research for Ricoh Company in Chandigarh to know the brand awareness of Ricoh products. cross sectional & longitudinal. my research comes under the cross sectional because I have collected the information from given sample of population elements.
SAMPLE SIZE: 200 respondents SIZE ANALYSED: 200 respondents RESEARCH PERIOD: 40 days RICOH INDIA LIMITED | 69 . CHANDIGARH DATA COLLECTION FRAMEWORK FOR DATA COLLECTION Methodology Primary description (target segment) Secondary description Data from Banks RICOH company websites Data from IT offices Internet Data from Govt. Offices Data from Insurance companies SAMPLING Sampling Unit Participants of the study were from different Offices (Government. private. Insurance companies etc) and get information about Awareness of the Brand. Banks. Sampling method Participants were selected on basis of availability of time and willingness to participate so it was convenience sampling method which is a non probability sampling method.BRAND AWARENESS OF RICOH INDIA LIMITED.
62. 60% use photocopier and 30% use both lamination machines and Multi Function devices.BRAND AWARENESS OF RICOH INDIA LIMITED. CHANDIGARH DATA ANALYSIS AND INTERPRETATION After conducting the survey (Questionnaire) of 200 customers. Which of all automation products are used in your office/shop/company? S.no 1 2 3 4 5 6 250 200 150 Total 100 50 0 printer fax photocopy computer lamination machine mfd max %age name printer fax photocopy computer lamination machine Mfd Total max %age 190 200 95 125 200 62.5% use fax. I was able to collect the data and represent it graphically.5 120 200 60 200 200 100 60 60 200 200 30 30 100% of the customer segments use computers whereas 95% use printers. Graphical presentations of the questionnaire data under following headings as per the response of the customers are as follows: 1. RICOH INDIA LIMITED | 70 .
BRAND AWARENESS OF RICOH INDIA LIMITED.Fax Rank 4Photcopier %age 70% customer segments ranked computers as number 1 device followed by printer.Photocopier %age 70 50 50 60 RANKING 80 70 60 50 40 30 20 10 0 Rank 1Computer Rank 2.50%.Printer Rank 3. RICOH INDIA LIMITED | 71 .Fax Rank 4. Rate the importance of each product rank wise. S.Computer Rank 2. CHANDIGARH 2. fax 50% and rank 4rth photocopiers by 60% customer segments.Printer Rank 3.no 1 2 3 4 Rank Rank 1.
CHANDIGARH 3. S. Choose the brands used in your office/shop/company.BRAND AWARENESS OF RICOH INDIA LIMITED. RICOH INDIA LIMITED | 72 .no 1 2 3 4 5 6 7 Brand Canon Ricoh Xerox HP Sharp HCL Others Total max %age 160 200 80 120 200 60 160 200 80 100 200 50 0 200 0 80 200 40 0 200 0 250 200 150 Total max 100 %age 50 0 Canon Ricoh Xerox HP Sharp HCL Others This analysis shows that Canon and Xerox are at top with 80% usage followed by Ricoh with 60%usage followed by HP and HCL with 50% and 40% usage respectively.
Canon and HP have been ranked as 3rd and 4rth by 60% and 50% customers simultaneously.BRAND AWARENESS OF RICOH INDIA LIMITED. Rate the following brands in the market.Canon Rank 4.HP %age On being asked to rank different brads simultaneously. RICOH INDIA LIMITED | 73 .Ricoh Rank 3. 70% customers ranked Xerox as number 1 by followed by Ricoh which has been ranked 2 by 80% customers.Ricoh Rank 3.no 1 2 3 4 Rank Rank 1.Xerox Rank 2. CHANDIGARH 4.Xerox Rank 2.Canon Rank 4. S. rank wise.HP %age 70 80 60 50 RANKING 100 80 60 40 20 0 Rank 1.
: How many multifunction devices are in your office? S. CHANDIGARH 5.no 1 2 3 4 250 Option 1-2 machines 3-5 machines 6-10 machines >10 machines Total Max %age 160 200 80 40 200 20 0 0 200 200 0 0 200 150 Total Max 100 %age 50 0 1-2 machines 3-5 machines 6-10 machines >10 machines This analysis shows that 80% of the customers have 1-2 MFD’s and rest 20% have 3-5 MDF’s in their offices.BRAND AWARENESS OF RICOH INDIA LIMITED. RICOH INDIA LIMITED | 74 .
RICOH INDIA LIMITED | 75 .no 1 2 3 4 5 Option Nil 1-2 machines 3-5 machines 6-10 machines All Machines Total Max %age 120 200 60 80 200 40 0 200 0 0 0 200 200 0 0 250 200 150 Total Max 100 %age 50 0 Nil 1-2 machines 3-5 machines 6-10 machines All Machines This analysis shows that only 40% of the customers have Ricoh MFD’s in their offices.BRAND AWARENESS OF RICOH INDIA LIMITED. 60% of MFD’s are of other companies. CHANDIGARH II: How many machines are of Ricoh? S.
CHANDIGARH 6. RICOH INDIA LIMITED | 76 . Have you ever used a Ricoh product? S.no Option 1 Yes 2 No Total Max %age 120 200 60 80 200 40 250 200 150 100 50 0 Yes No Total Max %age This analysis shows that 60% of the analysed sample has used the Ricoh product earlier and 40% have not used the Ricoh Product earlier.BRAND AWARENESS OF RICOH INDIA LIMITED.
33. MP4002. SPC4300N. MP7001. SPC4300N. which product model? Model Total Max %age 40 120 33. MP1200S MP6001. MP2000L2. MP5002. 33. MPC2030. MP5002. SPC4300N.33333 MP2550B. SP4210N series printers. MP9001 0 120 0 SPC2200N. RICOH INDIA LIMITED | 77 . SP4100NL. MP1200S MP6001. 40 120 33. MP4002. MP7001. MP2000L2. SP4100NL. MPC2030.33333 Gestetner Copy Printers 40 120 33. MP8001. MPC3002 0 120 0 MP1800L2. CHANDIGARH S.33333 SP4210N 0 120 0 1 2 3 4 5 6 Others 140 120 100 80 60 40 20 0 Gestetner MP2550B.33% have used Gestetner Copy Printers.no If yes. MPC3002 MP1800L2. Copy Printers MP4002. MP9001 SPC2200N. MP8001.33% have used SPC2200N.BRAND AWARENESS OF RICOH INDIA LIMITED. MPC3002 series MFD’s and remaining 33. SP4210N Others Total Max %age This analysis shows that out of 120 customers that have used a Ricoh product earlier.33% have used MP2550B. MP5002. SP4100NL.
This analysis also shows that nobody is aware of Ricoh Wide Format (A0) MFD’s. The target segment was asked to choose simultaneously. RICOH INDIA LIMITED | 78 . Choose the various Ricoh devices that you are aware of? S. 40% are aware of Ricoh A4 MFD’s and 30% and 20% customers are aware of Ricoh Digital Photocopiers and Copy printers Simultaneously.no 1 2 3 4 5 Type of device Total 60 100 80 40 0 Max 200 200 200 200 200 %age 30 50 40 20 0 Digital Photocopiers Laser Printers A4 Multifunction Devices Copy Printers Wide Format (A0) Multifunction Devices 250 200 150 100 50 0 Digital Photocopiers Laser Printers A4 Multifunction Devices Copy Printers Wide Format (A0) Multifunction Devices Total Max %age This analysis shows awareness of the Ricoh products in the target segment analysed. CHANDIGARH 7.BRAND AWARENESS OF RICOH INDIA LIMITED. The analysis shows that 50% customers are aware of Ricoh LP’s.
How would you rate Ricoh devices over any other device in the market? S. RICOH INDIA LIMITED | 79 . 40% have rated it as satisfactory and remaining 30 have rated it as Good in comparison to other devices. CHANDIGARH 8. 30% have rated it Bad.BRAND AWARENESS OF RICOH INDIA LIMITED.no 1 2 3 4 250 200 150 100 50 0 Bad Satisfactory Good Excellent Total Max %age Rating Total 60 80 60 0 Max 200 200 200 200 %age 30 40 30 0 Bad Satisfactory Good Excellent This analysis shows the rating of the Ricoh devices over other devices done by the target sample.
What is the best feature according to you in Ricoh products and services? S.BRAND AWARENESS OF RICOH INDIA LIMITED. RICOH INDIA LIMITED | 80 .no Rating 1 Product Quality 2 Print Quality 3 Staff Behaviour Total 40 80 30 70 Max 200 200 200 200 %age 20 40 15 35 After Sales 4 Service 250 200 150 Total 100 50 0 Product Quality Print Quality Staff Behaviour After Sales Service Max %age This analysis shows that print quality and after sales service has been rated highest as the best features of the Ricoh devices. CHANDIGARH 9. The percentages are 40% and 35% respectively.
Areas of Improvement? S.no 1 2 3 4 250 200 150 Total 100 50 0 Product Quality Print Quality Staff Behaviour After Sales Service Max %age Improvement Total 90 50 60 0 Max 200 200 200 200 %age 45 25 30 0 Product Quality Print Quality Staff Behaviour After Sales Service This analysis shows that Product Quality and Staff Behaviour are the major areas of improvement according to the customers. CHANDIGARH 10. RICOH INDIA LIMITED | 81 . They constitute 75% of the total responses.BRAND AWARENESS OF RICOH INDIA LIMITED.
RICOH INDIA LIMITED | 82 .no Option 1 Yes 2 No Total 60 140 Max 200 200 %age 30 70 250 200 150 Total Max 100 %age 50 0 Yes No This question analyses the intention of the target sample about the purchase of Ricoh products in the near future.BRAND AWARENESS OF RICOH INDIA LIMITED. Do you intend to purchase Ricoh devices for your office/shop/company? S. CHANDIGARH 11. It shows that only 30% said yes and Majority of the target sample said no.
33% are willing to buy between 4-6 months and 66.33333 60 66. RICOH INDIA LIMITED | 83 .BRAND AWARENESS OF RICOH INDIA LIMITED.66667 60 0 Option Within 1 month 2-3 months 4-6 months 7-12 months within 1-3 years Total Max %age Within 1 month 2-3 months 4-6 months 7-12 months within 1-3 years This analysis shows that out of 30% of the customers (60) willing to buy the Ricoh devices in near future.no 1 2 3 4 5 70 60 50 40 30 20 10 0 If yes. CHANDIGARH S. Nobody is an immediate buyer.67% are willing to buy between 7-12 months duration. by when? Total 0 0 20 40 0 Max %age 60 0 60 0 60 33. 33.
no 1 2 3 4 How many Ricoh devices do you intend to buy? Total 25 20 15 0 Max 60 60 60 60 %age 41. RICOH INDIA LIMITED | 84 . CHANDIGARH S.33333 25 0 Option 1-2 machines 3-5 machines 6-10 machines 11-20 machines 70 60 50 40 30 20 10 0 1-2 machines 3-5 machines 6-10 machines 11-20 machines Total Max %age This analysis shows that out of 60 customers 41. Nobody is willing to buy more than 10 machines.33% are willing to buy 3-5 machines and 25% are willing to buy 6-10 machines.67% are willing to buy 1-2 machines.BRAND AWARENESS OF RICOH INDIA LIMITED.66667 33. 33.
RICOH INDIA LIMITED | 85 .no If yes.BRAND AWARENESS OF RICOH INDIA LIMITED. CHANDIGARH S. you want for? Total 30 0 30 Max 60 60 60 %age 50 0 50 Option 1 First Time Purchase 2 Upgrade Existing 3 Exchange By trading off Old machine 70 60 50 40 30 20 10 0 First Time Purchase Upgrade Existing Exchange By trading off Old machine Total Max %age This analysis shows that out of 60 customers. 50% are willing to buy it as a first time purchase and remaining 50% are willing to buy it in exchange by trading off old machine.
Which type of device do you use in your office? S. Thay were asked to choose the answers simultaneously.BRAND AWARENESS OF RICOH INDIA LIMITED.no 1 2 3 4 250 200 150 Total 100 50 0 Single Function LP MF Printer Photocopier Projectors Max %age Device Single Function LP MF Printer Photocopier Projectors Total 20 160 60 40 Max 200 200 200 200 %age 10 80 30 20 This analysis shows the type of device used by target segment.function printers. CHANDIGARH 12. 30% use Photocopiers. 80% use Multi. RICOH INDIA LIMITED | 86 . 20% projectors and only 10% use single function laser printers.
Do you think Ricoh should have Production and R&D Departments in India? S. CHANDIGARH 13.BRAND AWARENESS OF RICOH INDIA LIMITED. Only 10% of the sample is not in the favor of this. RICOH INDIA LIMITED | 87 .no Option 1 Yes 2 No Total 180 20 Max 200 200 %age 90 10 250 200 150 Total Max 100 %age 50 0 Yes No This analysis shows that 90% of the target segment is in favor of having Ricoh’s own Production and R&D department in India.
Remaining 30% are not in the favor of this. Do you think Ricoh should intensify its marketing and advertising campaigns? S. CHANDIGARH 14. RICOH INDIA LIMITED | 88 .BRAND AWARENESS OF RICOH INDIA LIMITED.no Option 1 Yes 2 No Total 140 60 Max 200 200 %age 70 30 250 200 150 Total Max 100 %age 50 0 Yes No This analysis shows that 70% customers think that Ricoh should intensify its marketing and advertising campaigns.
BRAND AWARENESS OF RICOH INDIA LIMITED. Are you satisfied with before sales and after sales behavior of Ricoh sales staff? S. No customer is on the dissatisfaction side 45% customers said that they were highly satisfied. CHANDIGARH 15. RICOH INDIA LIMITED | 89 . 35% were on the neutral side and 20% were satisfied with before sales and after sales behavior of Ricoh sales staff.no 1 2 3 4 5 250 200 150 Option Total Max %age Highly Dissatisfied 0 200 0 Dissatisfied 0 200 0 Neutral 70 200 35 Satisfied 40 200 20 Highly Satisfied 90 200 45 Total 100 50 0 Highly Dissatisfied Dissatisfied Neutral Satisfied Highly Satisfied Max %age This analysis shows the customer satisfaction level of Ricoh customers.
5% are highly satisfied using Ricoh Products. 72.BRAND AWARENESS OF RICOH INDIA LIMITED.no 1 2 3 4 5 Option Highly Dissatisfied Dissatisfied Neither Satisfied nor dissatisfied Satisfied Highly Satisfied Total 0 0 20 145 35 Max 200 200 200 200 200 %age 0 0 10 72.5% are satisfied and 17. RICOH INDIA LIMITED | 90 . 10% are neither satisfied nor dissatisfied.5 250 200 150 Total 100 50 0 Highly Dissatisfied Neither Dissatisfied Satisfied nor dissatisfied Satisfied Highly Satisfied Max %age This analysis shows the satisfaction levels of the customers using the Ricoh Products. Are you satisfied using Ricoh products? S.5 17. It shows that most of the customers are satisfied using Ricoh Products. CHANDIGARH 16.
and fax function Small size business customer were saying that there are no requirement of new function while large size business customer were demanding some additional features Apart from that I have asked from several customers about their buying process. i. RICOH INDIA LIMITED | 91 . CHANDIGARH COMPERATIVE ANALYSIS OF COPIER MARKET I have analyzed the market survey report and I found some comparative characteristic of the customer Those customer whose copier volume is low are preferring low speed machine at low cost some time they are not sure their business they were thinking about new business or second hand photocopier machine Those customer whose monthly volume is high are want high speed machine And proper after sale service.e.30. high paper storage capacity Those customers who are demanding for black/white and colored function.) Those customer whose estimated budget is high (i. from where they get information.000.BRAND AWARENESS OF RICOH INDIA LIMITED.000) are demanding some additional features line printing. how they believe on particular brand which they are going to perches by their proper feedback.e.000) are demanding very high speed (i. Only government sector customer were saying in coming years they can perches more than 3 machine Very high volume photocopier/month (10.e. scanning. I have prepared a frame work about the customers’ final decision for purchase of new device. due to this their estimated future budget is high. 30 to 50 copies/min. more then 70.
etc.BRAND AWARENESS OF RICOH INDIA LIMITED. Information search: If they want to purchase new product. Xerox. brands popularity. Purchase decision: After the evaluation of the product. finally they will take the decision that which product they are going to purchase. salespeople. they will evaluate all the different products which are available in market. friends. they will take information by product user’s. CHANDIGARH BUYING BEHAVIOUR FOR MULTI-FUNCTION DEVICES Buying Process Need Recognition : By the feedback of customer for Ricoh product’s buying pattern we find:. Evaluation of different purchase options: There are so many MFD's like Ricoh. and dealer’s. Canon. RICOH INDIA LIMITED | 92 .-some customer’s were saying that if they want to start new business then they will purchase MFD.
Chandigarh.BRAND AWARENESS OF RICOH INDIA LIMITED. Customer feedback about machines: Availability of service center Good past experiences Clarity of copies High speed Resale value For high volume of canon success Easily availability of parts High market share Additional Needs: Cheaper Spare Parts Enhanced Marketing Strategies Improved Advertisements RICOH INDIA LIMITED | 93 . CHANDIGARH FINDINGS AND CONCLUSION After the analysis of market survey data of 200 respondents from different sectors about their awareness of Ricoh India Limited. the outcome of the analysis is:In order to improve business it is necessary for company to give right information about new technology and other benefits at the right time.
RICOH INDIA LIMITED | 94 . This sector is also based on relationship. Managers. e.BRAND AWARENESS OF RICOH INDIA LIMITED.g. we as trainee given less important by Dealers. Span of two months is a very short duration. People only want to listen to their known person. Lack of proper conveyance Lack of means of communication Unavailability of Identity card Lack of the detailed knowledge about addresses of dealers & distributers. CHANDIGARH LIMITATIONS The duration to perform the survey was very short. executives because they are the known person in market.
And for repairing the existing Ricoh product Company should develop a coverage plan of Territory to include HOW element in the business. RICOH INDIA LIMITED | 95 . & also update their Technology regularly. Most detailed customer services should be provided As there is bottleneck competition between CANON & RICOH. Many customers are not aware of RICOH products . needful steps should be taken for making customer care more efficient. CHANDIGARH SUGGESTIONS AND RECOMMENDATIONS Company should regularly meet the Ricoh device users and try to solve out all problems related to product. Company should recruit trainee on regular basis for promotional activity.So efforts should be made to overcome this shortcoming. RICOH should improve its Marketing Strategy if it wants to capture market of MFD’s. by this way they can add some additional features in its devices. Laser Printers.BRAND AWARENESS OF RICOH INDIA LIMITED. Company should make strong its research& development department. So. market their products aggressively. it is necessary to take steps to overcome the area of downfall in RICOH with respect to CANON. Regarding customer complains. Company should take feedback from the existing customers regularly. Ricoh should improve their services.
Fax c. Multifunction device 2. Photocopier d. Printer b. Lamination machine f. Xerox d. Sharp f. Multifunction device 3. Canon b. Computer e. CHANDIGARH QUESTIONNAIRE Name of the organization: ____________________________________________________ Address: ___________________________________________________________________ Details of the Respondent Name of the Person Designation Department Contact No. Computer e. Please Specify: __________________________ RICOH INDIA LIMITED | 96 . Rate the importance of each product rank wise. Choose the brands used in your office/shop/company. Printer b. Ricoh c. a. Photocopier d. HP e. Fax c.BRAND AWARENESS OF RICOH INDIA LIMITED. Others. CHANDIGARH ANNEXURE: QUESTIONNAIRE BRAND AWARENESS OF RICOH INDIA LIMITED. 1. Lamination machine f. Which of all automation products are used in your office/shop/company? a. HCL g. a.
MPC3002 MP1800L2. >10 machines II: How many machines are of Ricoh? a. b. SPC4300N. c. 6-10 machines d. Ricoh c. CHANDIGARH 4. 3-5 machines c. Wide Format (A0) Multifunction Devices 8. All machines 6. SP4100NL. A4 Multifunction Devices d. Copy Printers e. MP5002. e. 1-2 machines b. MPC2030. Laser Printers c. MP8001. Bad b. SP4210N 7. MP2000L2. MP1200S MP6001. No If yes. HCL 5. Nil b. Xerox d. I: How many multifunction devices are in your office? a. MP9001 SPC2200N. How would you rate Ricoh devices over any other device in the market? a. Good d. MP7001. Satisfactory c. Canon b.BRAND AWARENESS OF RICOH INDIA LIMITED. 1-2 machines c. which product model? a. MP4002. Choose the various Ricoh devices that you are aware of? a. rank wise. d. 6-10 machines e. Excellent RICOH INDIA LIMITED | 97 . Rate the following brands in the market. Have you ever used a Ricoh product? a. Yes b. Sharp f. Gestetner Copy Printers MP2550B. 3-5 machines d. HP e. a. Digital Photocopiers b.
How many Ricoh devices do you intend to buy? i.If yes. Print Quality c. by when? i.If yes. Single function Laser Printer b. Do you think Ricoh should intensify its marketing and advertising campaigns? a. 2-3 months iii. Yes b. 4-6 months iv. What is the best feature according to you in Ricoh products and services? a. Staff Behavior d. No RICOH INDIA LIMITED | 98 . First time purchase ii. CHANDIGARH 9. Within 1-3 years . Multifunction Printer c. Which type of device do you use in your office? a. 11-20 machines . Yes b. Do you think Ricoh should have Production and R&D Departments in India? a. Within one month ii. Projectors 13. After Sales Service 10. Print Quality c. you want for? i. 6-10 machines iv. 7-12 months v. No . Exchange by trading off old machine 12. Areas of Improvement? a. After Sales Service 11. Staff Behavior d. Product Quality b.BRAND AWARENESS OF RICOH INDIA LIMITED. No 14. 1-2 machines ii. Product Quality b. Do you intend to purchase Ricoh devices for your office/shop/company? a. Upgrade existing iii. Photocopier d. 3-5 machines iii. Yes b.
Are you satisfied using Ricoh products? a. Neutral d. Neither satisfied nor dissatisfied d. Highly Dissatisfied 16. Dissatisfied c. Highly Satisfied RICOH INDIA LIMITED | 99 . Dissatisfied c. Satisfied e. Highly dissatisfied b.BRAND AWARENESS OF RICOH INDIA LIMITED. Satisfied e. Are you satisfied with before sales and after sales behavior of Ricoh sales staff? a. Highly dissatisfied b. CHANDIGARH 15.
co.shine.google.BRAND AWARENESS OF RICOH INDIA LIMITED. Abraham Koshy. CHANDIGARH BIBLIOGRAPHY http://www.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=8&ved=0CJwBEBY wBw&url=http%3A%2F%2Finfo.in/url?sa=t&rct=j&q=ricoh%20wiki&source=web&cd=1&ved=0CFQ QFjAA&url=http%3A%2F%2Fen. Kevin Lane Keller RICOH INDIA LIMITED | 100 .in http://www. Mithileswar Jha.com/company/Ricoh-India-Ltd/1297.google.org%2Fwiki%2FRicoh&ei=wZAGUJjTH8jMr Qfvlcy_Bg&usg=AFQjCNHsjFFQAaYfTNwQXMoW8V5cnGldyA http://www.shine.co.co.co.org/wiki/Ricoh http://www.wikipedia.indiamarkets.wikipedia.asp?display_content_lin k=0&search_link0#Overview BOOKS Marketing Management: A South Asian Perspective by Philip Kotler.com/imo/industry/officeequipment/copiers.in http://www.aspx http://en.com http://www.ricoh.com%2Fcompany%2FRicoh-IndiaLtd%2F1297.ricoh.google.aspx&ei=L7cJUMjaFY_zrQeDr4XJCA&usg=AFQjCNF7WnkYL9iODVXVo UG7sGKoiCk5oA http://info.