April 12, 2012 Online VMware Forum

1 Confidential

Thomas Duffy

Director Enterprise Sales – West Area
VMware, Inc.

2 Confidential

GOOD MORNING VMWARE ONLINE FORUM ATTENDEES

3

Thank You Platinum Sponsors 4 .

This Morning’s Agenda A New Era in IT – So What? • Rick Jackson. Director of Quality Assurance. CMO. Analyst. Business Technology: The Next 8 Years • David K. Sr. Forrester Research • Mitch Cullins. Johnson. Inc. VMware. Associate Director. Bridgepoint Education 5 . Case Study: Bridgepoint Education Bridgepoint Education • David Ogletree. IT Systems.

6 Confidential .

VMware 7 Confidential .Rick Jackson Chief Marketing Officer.

VMware .A New Era in IT – So What? Rick Jackson. Chief Marketing Officer.

Cloud – The New Era in IT .

Our Past Signals Our Future Cloud Web PC / Client-Server Mainframe .

Our Past Signals Our Future Mainframe Era  Centralized IT model  Users not empowered PC / Client-Server Mainframe .

Our Past Signals Our Future Introduction of Mini-Computer  Cost reduction broadens usage  But still… • Centralized IT model • Users not empowered PC / Client-Server Mini-Computer Mainframe .

Our Past Signals Our Future PC / Client-Server  Further cost reductions creates explosion of usage  De-centralized IT  Users become empowered PC / Client-Server Disruptive Technology = New Era Shift in Architecture Shift in Usage Patterns Shift in IT Approach .

Our Past Signals Our Future Shift in Architecture Shift in Usage Patterns Shift in IT Approach Cloud .

The Shifting Landscape Work Style Applications Devices Delivery Architectures .

An Architecture for Ubiquitous Service Delivery .

An Architecture for Ubiquitous Service Delivery Operating System Centric  Multiple operating environments  Pillars of isolation  Complex operational management .

An Architecture for Ubiquitous Service Delivery Operating System Centric Cloud Centric  One platform for every app  Homogeneous management  On-demand. Off-premise . scale-up scale-out  On-premise.

An Architecture for Ubiquitous Service Delivery Management Ops Mgmt Configuration & Compliance Disaster Recovery Cloud Infrastructure Service Catalog & Self-Service Policy-Based Automation & Provisioning Software Defined Storage Software Defined Network Software Defined Security Extensibility Process Integration Hybrid Cloud Computing Resource Optimization with Virtualization .

An Architecture for Ubiquitous Service Delivery Management vCenter Operations Cloud Infrastructure VMware Service Manager vCloud Director Extensibility vCenter Orchestrator vCloud Connector vCenter Configuration Manager vCenter Site Recovery Mgr VSA vXLAN vShield Security vSphere .

Any and All Applications .

An Explosion of VMs Requires New Approach WW Installed Physical and Logical Servers Physical Server Installed Base (Millions) Logical Server Installed Base (Millions) Millions Installed Servers 80 60 VMs decoupling from HW 40 20 0 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 Source: IDC. Game Changing Virtual Technology : The Evolution of Virtualization and the Cloud. 2011 .

Automation in the Cloud Era .

automate them Result = Reduced Cost & Complexity with Scale .Automation in the Cloud Era Script Based • Manually built and managed • Hidden complexity • Change relies on individual expertise Policy Based • Define specific policies that drive process automation • Intelligent platform responsible for carrying out policy enforcement Result = Cost & Complexity • Eliminate steps vs.

vCenter Operations: Automation for the Cloud Era 80 MM VMs by 2014 Purpose built to manage explosion of virtual machines. and drive down opex! .

vCloud – Global Consistent Service Delivery
Netherlands Canada Chicago Newark Beltsville Houston San Jose Chantilly France Benelux Malaysia Hong Kong Philippines Austria United Kingdom Denmark Finland Germany Russia China Japan

Singapore

Florence, KY
Dallas Indianapolis

Australia

96 providers 20 countries

Brazil

New Zealand

…and over 80 more!

The Changing Landscape of Applications
New, Modern Frameworks

New Application Types

Data Intensive

Deployed on Virtual and Cloud Infrastructure

A Shift in Applications – From Macro to Micro

Requires a New Platform Model BuildTestRunOperateIterate in the Cloud .

js Language/Framework Interface Private Clouds Data Services Public Clouds Messaging Services VMware Clouds Micro Clouds Other Services .Open PaaS for All The Right Reasons .

An Architecture for Ubiquitous Service Consumption .

An Architecture for Ubiquitous Service Consumption .

Time to Reach 100M Shipments Per Year 21 Years 15 Years 4 Years 1978 First PC shipped 1999 2009 First mainstream tablets 1996 First smartphone shipped 2011 2013 (projected) .

Device? Or Experience? .

Device? Or Experience? .

VMware Mobility Platform for the Post-PC Era SIMPLIFY MANAGE CONNECT Desktop Service Universal Services Manager App Catalog Service Users. Apps. Data Policies End Users Data Service Secure Universal Access .

Apps. Data Policies Horizon Project Octopus Data Service Secure Universal Access .VMware Mobility Platform for the Post-PC Era SIMPLIFY MANAGE CONNECT Horizon Mobile App View Desktop Service Horizon Application Manager App Catalog Service Universal Services Manager Horizon End Users Users.

Changing Work Styles .

Changing Work Styles .

A Different Perspective Required .

A Different IT Approach Required IaaS PaaS SaaS .

A Different IT Approach Required IaaS Private Cloud PaaS SaaS .

Efficient Infrastructure for All Apps Existing Datacenters Public Cloud Services . Secure Mobile Workforce Faster Time-to-Market for Modern Applications A More Flexible.VMware – Accelerating the New Era of IT Empowered. Scalable.

Let Us Point the Way VMware Accelerate™ Services Business Transformation thru IT Transformation Strategic Solution Blueprints Benchmark and Value Modeling Operational Maturity Modeling Strategy and Adoption Plans  .

Cloud – The New Era in IT .

.

Thank You Platinum Sponsors 47 .

Johnson Senior Analyst Forrester Research 48 Confidential .David K.

Reproduction Prohibited . Inc.© 2012 Forrester Research.

Johnson. Senior Analyst.Business Technology: The Next 8 Years David K. Reproduction Prohibited . Inc. Forrester Research © 2009 2012 Forrester Research.

Reproduction Prohibited . Inc.What does an analyst firm do?  We do a lot of research  We’re independent – About 70% of Forrester’s revenue comes from non-vendors  We give honest advice based on what we learn – We help IT clients define their IT strategy – We help vendors define their product strategy © 2012 Forrester Research.

Reproduction Prohibited .  The Denver Broncos Won the Superbowl  Google Was Founded  Apple Unveiled the iMac  Viagra Was Approved by the FDA  And…I bought my first copy of VMware Workstation  And…The Denver Broncos Won the Superbowl © 2012 Forrester Research. Inc.Wayback Machine: What Happened in 1998?  Microsoft Windows 98 Was Released. Duh.

Reproduction Prohibited .© 2012 Forrester Research. Inc.

Inc. Reproduction Prohibited .Agenda The Big Picture The Empowered Era Where the Rubber Meets the Road What IT Organizations Are Doing About it What it Means for Your Career © 2012 Forrester Research.

Business Technology 2020 © 2012 Forrester Research. Reproduction Prohibited . Inc.

Reproduction Prohibited . Inc. © 2012 Forrester Research.By 2020….

45% © 2012 Forrester Research. Inc. Reproduction Prohibited .

Inc. Reproduction Prohibited . GDP © 2012 Forrester Research.China Exceeds U.S.

Inc. Reproduction Prohibited .Developing Economies Will Require Different Business Models © 2012 Forrester Research.

Reproduction Prohibited .Energy © 2012 Forrester Research. Inc.

Inc.Disrupted Markets Accelerated Change © 2012 Forrester Research. Reproduction Prohibited .

Reproduction Prohibited .The opportunity for you is to…  Get out of the datacenter and get embedded in the business  Get educated on the trends  Back the platforms and vendors you think are going to win  Create value. kill complexity © 2012 Forrester Research. Inc.

Reproduction Prohibited . Inc.Agenda The Big Picture The Empowered Era Where the Rubber Meets the Road What IT Organizations Are Doing About it IaaS Data Deep Dive What it Means for Your Career © 2012 Forrester Research.

Reproduction Prohibited . Inc.January 2011 “BT 2020: IT’s Future In The Empowered Era” Each Technology Generation Brings Broader Impact And Empowerment Heavy Reliance on Internal Resources Increasing Reliance on External Resources © 2012 Forrester Research.

Reproduction Prohibited . Inc.January 2011 “BT 2020: IT’s Future In The Empowered Era” Three Forces Of Change Will Have A Dramatic Impact On The Business-IT Relationship © 2012 Forrester Research.

Inc. Reproduction Prohibited .Agenda The Big Picture The Empowered Era Where the Rubber Meets the Road What IT Organizations Are Doing About it What it Means for Your Career © 2012 Forrester Research.

Reproduction Prohibited . Inc.Where the Rubber is Meeting the Road Now…  Employee work habits are changing incredibly fast  Centralized IT is too underfunded to stay ahead  Reactive IT becomes a bottleneck  The business’ employees find their own solutions elsewhere  IT increasingly becomes a curator and brokerage for external services © 2012 Forrester Research.

OK, so what employee habits are changing?
© 2012 Forrester Research, Inc. Reproduction Prohibited

How Much are Individual Contributors Spending?

$1252.60
Source: Forrsights Workforce Employee Survey, Q4 2011
© 2012 Forrester Research, Inc. Reproduction Prohibited

How Much are Their VPs Spending?

$1092.20
Source: Forrsights Workforce Employee Survey, Q4 2011
© 2012 Forrester Research, Inc. Reproduction Prohibited

Reproduction Prohibited . Q4 2011 © 2012 Forrester Research. Inc.How Many Are Turning to SaaS? 26% Source: Forrsights Workforce Employee Survey.

Reproduction Prohibited .Why Are They Doing it??  42% say it’s something they already use personally  39% say their company doesn’t offer an alternative  27% say it’s better than what the company provides Source: Forrsights Workforce Employee Survey. Inc. Q4 2011 © 2012 Forrester Research.

Q4 2011 © 2012 Forrester Research. or would make them stop using it Source: Forrsights Workforce Employee Survey.What Would Their Companies Do If They Knew? 48% Said their companies would be unhappy. Inc. Reproduction Prohibited .

Reproduction Prohibited .Career-Focused HEROes are Forcing Change © 2012 Forrester Research. Inc.

Reproduction Prohibited . Inc.Agenda The Big Picture The Empowered Era Where the Rubber Meets the Road What IT Organizations Are Doing About it What it Means for Your Career © 2012 Forrester Research.

Inc. Reproduction Prohibited . How Are Most Reacting? © 2012 Forrester Research.IT Is Not Stupid.

Q3 2011 © 2012 Forrester Research.Few Firms Are Ready To Operate A Private Cloud “What are your firm’s plans to implement the following server virtualization management capabilities?” Expanding/ upgrading implementation Planning to implement in the next 12 months Implement a "virtual first" policy for new server deployments Use live migration of virtual machines as a standard practice Booting all virtual machines from networked storage Resource tracking of virtual machine usage by account to track which users drive usage Policy-based automation of virtual machine allocation for routine adjustments. and remove virtual machines Chargeback to business user based on actual virtual 4% 2% 8% machine usage in a period Base: 804 North American and European IT decision makers at firms which are using x86 server virtualization Source: Forrsights Hardware Survey. Inc. Reproduction Prohibited . without human review Implemented. not expanding 37% 27% 21% 10% 8% 14% 12% 23% 10% 24% 13% 10% Many of You 8% 6% 11% Cloud requirements Self-service portal for end users such as developers 5% 3% 12% to deploy. manage.

Inc. or business-process-as-a-service offerings?” “By the end of 2012. which of the following describes your firm’s strategy/approach around the use of software-. Reproduction Prohibited .IT is beginning to take charge of procurement of cloud services “Today. or business-process-as-a-service offerings?” “We have no formal [cloud] strategy/approach” “We are executing on a formal [cloud] migration plan” “We see unsanctioned [cloud] buying by business outside IT” ∆45% 44% ∆75% 14% 17% ∆47% 24% 8% 9% 2011 2012 2011 2012 2011 2012 Base: 1. Q3 2011 © 2012 Forrester Research. infrastructure-.031 IT services decision-makers Source: Forrsights Software Survey. which of the following will describe your firm’s strategy/approach around the use of public software-. infrastructure-.

000 or more (N = 323) 28% 20% 37% PaaS SaaS Base: Software decision-makers with 20+ employees Source: Forrsights Software Survey. Inc.999 (N = 468) 15% 11% 33% 5.000 to 19. not expanding” or “Expanding/upgrading implementation”) 40% 35% SaaS IaaS 30% 25% 20% 15% PaaS 10% 5% 0% IaaS 20 to 99 (N = 197) 18% 13% 27% 100 to 499 (N = 535) 13% 8% 28% 500 to 999 (N = 342) 13% 7% 27% 1. Q4 2011 © 2012 Forrester Research.Very large enterprises are using more cloud services than SMBs “What are your firm’s plans to adopt the following software technologies?” (Respondents who selected “Implementing.999 (N = 333) 17% 8% 31% 20.000 to 4. Reproduction Prohibited .

2011 © 2012 Forrester Research. not expanding.124 software decision-makers Source: Forrsights Software Survey.” “Implementing. Reproduction Prohibited . Q4 2009. 2010. Inc.” or “Expanding/upgrading implementation”) LE SaaS adoption SMB ∆14% ∆7% ∆3% Base: 450 to 1.And large enterprise consumption is growing faster “What are your firm’s plans to adopt the following software technologies (SaaS)?” (Respondents who selected “Currently using.

2010.438 software decision-makers Source: Forrsights Software Survey. Inc. Q4 2009. Reproduction Prohibited .” “expanding/upgrading implementation.Cloud adoption accelerates in 2012 “What are your firm’s plans to adopt the following software technologies?” (Respondents who selected “implementing. 2011 © 2012 Forrester Research.” “planning to implement in the next 12 months. 45% of all companies will be using SaaS (60% in 2013!). not expanding. 50% 40% IaaS PaaS 30% 20% 10% 0% 2009 (Actual) IaaS 9% 5% 21% 2010 (Actual) 14% 8% 25% 2011 (Actual) 17% 11% 30% PaaS SaaS 2012 2013+ (Planning to (Planning to implement in the next implement in a year or 12 months) more) 29% 41% 19% 32% 45% 60% Base: 1.” or “planning to implement in a year or more”) 60% SaaS By the end of 2012.900 to 2.

May 2010 “Top Priority For Cloud Planning: Integrate Cloud Computing Into Existing Architecture Strategies” Three Major Categories Of Cloud Computing © 2012 Forrester Research. Inc. Reproduction Prohibited .

Cloud IaaS Provider Shares . Inc. Reproduction Prohibited .com’s VMforce Verizon Business AT&T Synaptic Hosting or Compute Orange Business Systems 5% 4% 9% 8% 13% 13% 12% 12% 18% 33% Source: Forrsights Hardware Survey. Q3 2011 © 2012 Forrester Research.Enterprise “Which vendor(s) does your firm [currently use/plan to use] for pay-per-use hosting of virtual servers?” (Enterprise respondents who selected “planning or implemented IaaS”) Amazon Web Services EC2 Rackspace Microsoft Dell Google App Engine HP (including EDS) IBM salesforce.

Inc.com’s VMforce Verizon Business AT&T Synaptic Hosting or Compute 5% 4% 13% 13% 12% 12% 18% 33% 9% 8% Orange Business Systems Source: Forrsights Hardware Survey.SMB “Which vendor(s) does your firm [currently use/plan to use] for pay-per-use hosting of virtual servers?” (SMB respondents who selected “planning or implemented IaaS”) Amazon Web Services EC2 Rackspace Microsoft Dell Google App Engine HP (including EDS) IBM salesforce.Cloud IaaS Provider Shares . Reproduction Prohibited . Q3 2011 © 2012 Forrester Research.

Reproduction Prohibited .Agenda The Big Picture The Empowered Era Where the Rubber Meets the Road What IT Organizations Are Doing About it What it Means for Your Career © 2012 Forrester Research. Inc.

So My Questions For You Are… How are you planning to compete? Who is your next customer? © 2012 Forrester Research. Reproduction Prohibited . Inc.

Inc.Forrester’s Advice: Go Get Embedded in the Business…Soon January 2011 “BT 2020: IT’s Future In The Empowered Era” © 2012 Forrester Research. Reproduction Prohibited .

Reproduction Prohibited .Transition Your Skills From Infrastructure… …To Application Domain Expertise Choose Carefully…Pick a Winner © 2012 Forrester Research. Inc.

Inc. Reproduction Prohibited .The Sky’s the Limit © 2012 Forrester Research.

Reproduction Prohibited .com www.Thank you David K.forrester.com © 2009 Forrester Research. Inc. Johnson +1 (617) 613-8828 dajohnson@forrester.

Mitch Cullins Associate Director. IT Systems & David Ogletree Director. Assurance Bridgepoint Education 91 Confidential .

Mitch Cullins Associate Director. CA 92 Confidential . 2012 Hyatt. Garden Grove. IT Systems Bridgepoint Education April 12.

We’re All Fans of Virtualization.By Now. So What is There to Talk About? 93 .

Background • Two physical universities • Remote students all over the world • Innovative applications hosting classes and discussions • Hosted applications for online textbooks. grading. and more • Highest-rated mobile applications among our peers • Award-winning development teams 94 .

95 .A Common Issue The Problem…A mandate to provide isolated environments for the different phases of the software development lifecycle.

The “Wants”… • Faster provisioning of (often complex) development environments • Consistency across each phase • Repeated provisioning of same (or very similar) environments 96 .A Common Issue The Problem… A mandate to provide isolated environments for the different phases of the software development lifecycle.

etc. monitoring tools. QA. and Stage environments (possibly several).. Active Directory. antivirus. yet incorporate shared/dependent applications.Our Challenge How do we build isolated Dev. software distribution.? 97 .

David Ogletree Director of Quality Assurance Bridgepoint Education 98 .

Improving the Perception of IT  Velocity  Un-clear Roles and Responsibilities  Technology Limitations from Legacy applications  Poor Quality  Poor Communication and Understanding 99 .

Why We Chose VMware vCloud Architecture  Allowed us to easily segregate our environments  Gave us the capabilities to create Catalog like interface  Standardization of systems for Software Development and QA  Better communication by standardizing on a common set of terms 100 .

Architecture Review 101 .

) 102 .Architecture Review (Cont.

Goals Achieved  Better perception  Easy to understand interface to order catalog items  Understood Service Level Agreements  Better communication  Improved Security and Quality  IT Security remediation 103 .

Contact Info Mitch Cullins | Associate Director.Ogletree@bridgepointeducation.com David Ogletree | Director. Quality Assurance Bridgepoint Education David.com 104 .cullins@bridgepointeducation. IT Systems Bridgepoint Education mitch.

105 .Thank You for Attending the Keynote Visit the VMware and sponsor booths in the Exhibit Hall and view breakout sessions with live Q&A here in the Auditorium.

Sign up to vote on this title
UsefulNot useful