Outline for the technical development components for 2013-15: www.vivarta.net | Tech Start Ups | Startup Company

Company concept - Vivarta.

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PROBLEM Tech developers don't address needs. They create the tools first then look for uses in hostile environments for human rights. Private investors are unfamiliar with our risks and practices and need recognisable investment routes into the sector. The human rights sector lags behind in technical innovation and needs to reduce reliance on the 'hacker-lite' community. EXISTING ALTERNATIVES Rely on goodwill of tech sector to change practice. Work in the US, where the approach is more advanced. Reallocate charity funds and hire staff with tech expertise. COST STRUCTURE Fixed costs - minimum 2013-14 (Full projected 2013-14) Staff & equipment £35,700/20% (£97,900/26%) Variable costs - minimum 2013-14 (Full projected 2013-14) Field activity £65,000/37% (£130,000/34%) Technical activity £65,000 37% (£130,000/34%) Contingency £8,935/5% (£19,195/ 5%) Break even £174,635 (£377,095) SOLUTION Have human rights project teams lead on tool testing, evaluation & refinement. Offer product refinement and user intelligence - with added PR and CSR advantage. Embed tech development in projects, with successful tech products among the outputs. KEY METRICS Number of active human rights projects with functioning testing and evaluation programmes. Market value of product refinement and user intelligence. Growth in use of tools after end of project; take up by other NGOs. UNIQUE VALUE PROPOSITION We fill the iterative gap between prototype and refined product with testing and evaluation in the toughest of proving grounds. Vivarta.net integrates development of your new digital publishing, digital security and content analysis products into Vivarta.org's human rights projects, resulting in better tools and competitive advantage for investors and activists alike. HIGH-LEVEL CONCEPT Lean start-up for online freedom fighters. Research & development online with a new media focus and a focussed social conscience UNFAIR ADVANTAGE We are expert practitioners with a personal interest in getting the tools right. We have genuinely inspiring & courageous partners, in places where others fear to tread. CUSTOMER SEGMENTS Media & human rights activists seeking new tools & techniques in data management, security and digital publication Investors seeking new iterative testing routes for new data management, security and digital publication tools. Public sector donors promoting private sector engagement or ring-fencing tech risk in fixed budget human rights projects EARLY ADOPTERS Frontline media & human rights activists. Funding bodies, private donors and social entrepreneurs. Formal and informal human rights advocacy networks

CHANNELS Share competitive advantage in fundraising with frontline partners. Offer genuine product refinement and user intelligence to developers & investors. Share new tools and techniques with established networks of human rights NGOs.

REVENUE STREAMS Funding from traditional donors seeking to fund human rights projects that engage private sector investment and expertise. Returns from private sector investors advancing R&D programmes cheaply & efficiently as parts of projects where the main operational costs are funded by traditional donors. Funding from EU and UK government technology investment schemes plus tax relief on investment for start-ups and on donations for work in the public good. Returns from private sector investors based on IP rights to the results of product refinements adding value to their product portfolios.

Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.

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