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Kelloggs Kelloggs 1906 has been founded by John Harvey Kellogg and Will Keith Kellogg in Battle Creek,

Michigan, United States. CEO and President is John A Bryant, chairman is James M. Jenness.

Kellogg Company is the worlds leading producer of cereal and a leading producer of snacks and frozen foods. It boosts 39 familiar brand names including Kellogg's Corn Flakes, Frosted Flakes, Corn Pops, and Rice Krispies. The management is led by the 12 members of the Board of Directors. The main international competitors are General Mills, Post, Quaker; within the German market the main competitors are Nestle GmbH Germany, Brggen KG, FB Food GmbH, Schneekoppe Gmbh & Co and own brands of discounters. With 31,000 employees worldwide and with products manufactured in 18 countries and marketed in 180 countries across six continents, Kelloggs is a multination, multicultural company.

Kelloggs promotes healthy nutrition and provided as the first company worldwide Guideline Daily Amounts (GDA). This enables their consumers to know exactly what they are eating.

Kelloggs is very environmental friendly and place value on environmental sustainability. Furthermore the company is highly committed in several sports campaigns for children like cycling events with Chris Hoy or the Swim Tastics or social events like the breakfast club.

The cereal provider heavily promotes their products being healthy and support diets. Consumers of cereal products perceive Kellogg to be a high quality manufacturer.

The corporate vision is: To enrich and delight the world through foods and brands that matter. Additionally the companys purpose is to Nourishing families so they can flourish and thrive.

Net sales: (in Mio $) 2011: 13,198 2012: 14,197 ( growth of 2.5%) Result of Pringles acquisition Underlying operating profit: (in Mio $) 2011: 2,109 2012: 2,014 Result of continued high levels of commodity inflation, a limited recall in the third quarter, and increased investment in brand building. Underlying net earnings per share: (in Mio diluted) 2011: 3.62 2012: 3.52 Impact of Pringles integration costs net of one-time benefits Cash flow: (in Mio $) 2011: 1,001 2012: 1,225 Advertisement Investment: (in Mio $) 2011: 1,138 2012: 1,120 Dividends: (in Mio $ per share) 2011: 1.67 2012: 1.74

(Dividends per share have increase 45% over the past 5 years)

Top Revenue Regions (in Mio $) (2006) North America Europe Latin America Asia Pacific Total $6,807.8 $2,013.6 $822.2 533.6 $10,177.2 67% 20% 8% 5% 100%

Net sales 14.2 billion 2012


North America Retail Cereal International Cereal International Snacks North America Snacks North America Frozen & Speciality

Sources: http://www.annualreport2012.kelloggcompany.com/highlights.htm http://annualreport.wkkf.org/ http://www.kelloggs.de/produkte/index.html http://www.kelloggcompany.com/en_US/about-diversity.html http://www.kelloggcompany.com/en_US/doing-business-with-kellogg.html http://www.kelloggcompany.com/en_US/making-a-difference.html http://www.kelloggcompany.com/en_US/our-vision-purpose.html http://www.kelloggcorporateresponsibility.com/marketplace/responsible-productmarketing http://www.kelloggcorporateresponsibility.com/overview http://www.referenceforbusiness.com/history2/91/Kellogg-Company.html http://de.slideshare.net/william_campbell/kelloggs-presentation http://www.wikinvest.com/stock/Kellogg_Company_(K)