Fostering  Project  Management  professionalism  throughout  Mainland  British  Columbia     Connecting  NFP  Organizations  with  Volunteer  Project  Managers

 

Associate  Director,  Brand  Marketing,  pm-­‐volunteers.org™  
 

OPPORTUNITY  DESCRIPTION  

pm-­‐volunteers.org™  (PM-­‐V)  is  a  grassroots  initiative  of  the  project  management  community  mobilizing  high  value,  skilled,  volunteer   project  management  services  for  our  charitable  not-­‐for-­‐profit  (NFP)  organization  partners.  The  Associate  Director  leads  PM-­‐V’s   brand  marketing  functions,  activities  and  assets,  works  closely  with  other  CWCC  PMI  Portfolios  and  PM-­‐V’s  stakeholders  to  identify   and  leverage  appropriate  co-­‐branding  opportunities.  This  is  a  volunteer  opportunity  to  develop  and  practice  leadership  and   management  skills.  Participation  will  build  strong  networking  relationships  and  result  in  documentable  career-­‐enhancing   achievements.    It  is  open  to  qualified  candidates  with  a  minimum  commitment  level  of  one  year.  This  position  reports  to  the  Vice   President  &  Program  Director,  PM-­‐V.    

HIGH  LEVEL  RESPONSIBILITIES    
• • • • • • • • • • • • • • • • • Take  ownership  of  the  PM-­‐V  brand  and  be  a  self-­‐starter  who  initiates  and  leads  projects  that  support  the  program   Develop  projects  and  programs  supporting  the  PM-­‐V  brand  architecture,  strategy  and  brand  positioning   Optimize  brand  visibility,  awareness  and  value  by  executing  the  brand  marketing  plan     Create  and  maintain  team  processes  used  for  delivering  specific  marketing  initiatives     Recruit,  develop  and  lead  other  internal  and  external  volunteers  serving  in  supporting  roles  on  the  brand  marketing  team    Act  as  role  model  for  others  on  the  brand  marketing  team     Develop  and  execute  the  annual  brand  marketing  plan  to  support  PM-­‐V’s  strategic  objectives     Plan  and  deliver  PM-­‐V  high  profile  events   Engage  external  resources  and  subject  matter  experts  as  required  to  support  the  delivery  of  the  brand  marketing  plan     Monitor,  report  and  take  action  on  marketing  related  metrics  as  required     Ensure  that  PM-­‐V’s  website  and  social  media  presence  is  on  strategy,  up  to  date  and  is  being  used  to  effectively  engage  PM-­‐V’s   target  audiences     Actively  seek  out  and  develop  co-­‐branding,  social  public  relations,  and  PM-­‐V’s  stakeholders  in  the  NFP  community     Provide  insights  into  trends  within  the  project  management  and  non  profit  sectors     Participate  in  periodic  meetings  and/or  teleconferences  with  other  PM-­‐V  leadership  team  members       Facilitate  communication  through  excellent  verbal  and  written  channels   Learn  Chapter  standards  for  budgets  and  financial  controls  and  understand  how  they  impact  the  position  when  and  where   applicable   Manage  PM-­‐V’s  marketing  budget  as  required    

SPECIFIC  FUNCTIONS    

QUALIFICATIONS  
Education   • Post  secondary  education  in  business,  preferably  with  a  focus  on  marketing,  communications  or  other  related  fields     Experience   • Demonstrated  experience  in  project  management,  preferably  in  a  marketing  context   • Knowledge  about  the  development  of  content  marketing,  brand  marketing  strategies  and  tactics     • Demonstrated  knowledge  and  experience  using  social  media  in  a  marketing  context   • Prior  experience/exposure  to  the  Not  for  Profit  sector  preferable.    

REWARDS  
• • All  privileges  and  benefits  applicable  to  Chapter  Volunteers    Approximately  32-­‐40  hours  per  month  on  a  flexible  basis.  Hours  will  vary  depending  on  program  activities  and  events.    

TIME  COMMITMENT  
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Rev  Date:  02/07/13  

Must  currently  be  or  willing  to  become  a  member  in  good  standing  in  the  CWCC  PMI  Chapter.  Please  note  that  membership  is   open  to  all  those  with  an  interest  in  project  management  and  no  professional  designation  is  required  to  join  CWCC  PMI.   Send  your  cover  letter  and  resume  the  attention  of:     o Bob  Prenovost,  Program  Director,  bob@pm-­‐volunteers.org     Deadline  for  Applications:    July  31,2013  5  PM.    

HOW  TO  APPLY    
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Rev  Date:  02/07/13