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page 2 and 3
Can we quote you? Snippets from the colloquium...
page 4 and 5
Steps to voluntary blood donation
About 260 people from 60 countries gathered in Santiago, Chile in March for an international meeting. Participants (pictured below) agreed to work towards 100 per cent voluntary, non-remunerated blood donation for all countries.
Blood programme update
Red Cross and Red Crescent involvement in blood services page 6 and 7
World Blood Donor Day (WBDD)
Including ideas for WBDD 2007 page 8 to 11
Latest statistics on 100% voluntary blood donation
Director of the Blood Transfusion Service. Jean-Claude Faber.No 95 – August 2006 2 World Blood Donor Day (WBDD) “In order to guarantee a safe and sufficient blood supply it is necessary to rely on a solid blood donor base. for the most wellattended colloquium on record. Luxembourg Red Cross. The working group met in the afternoon of the last day of the colloquium to take recommendations from workshop participants who. which focussed on the need to have in place a policy and strategies for the handling of first-time donors and repeat donors. and one idea which attracted a lot of interest from participants concerned a global campaign to be linked to the football World Cup. Subsequently. Dr. the working group delivered to the International Federation strong recommendations for Red Cross and Red Crescent Societies’ involvement in establishing International Club 25. This has resulted in Red Cross and Red Crescent Youth taking a lead role in the promotion of such an innovative global programme.com). in March 2006. But there were other important outcomes from the 10th International Colloquium too. Non-Remunerated Blood Donors held in Santiago. the Chilean Red Cross. With a lead-in time of four years until the next World Cup in South Africa. and for a meeting colloquium with significant outcomes having global implications! Arising from this colloquium was the immediate formation of a working group to investigate the formation of an International Club 25 network. Faber’s presentation. Readers interested in such a campaign are requested to contact the organizers of this global initiative in Egypt (Ahmed Elansary. e-mail: ansarism_sondos@hotmail. had brainstormed ideas on an international network aimed at linking various country-based Club 25 Programmes. Congratulations and thanks to our host society. the idea of supporters of the participating World Cup countries giving blood for their team is now to be developed and followed up with FIFA. . on a previous afternoon. was one of more than 30 delivered in the space of five days to an audience of 260 people from 60 countries and 46 National Societies.” Thus Dr. the donors must be voluntary and nonremunerated. Chile. For ethical and safety reasons. effectively summed up the thrust of the Federation’s 10th International Colloquium on the Recruitment of Voluntary. or similar youth programmes having a focus on blood donation.
so too voluntary blood donation underscores global solidarity in respect of a priceless gift…the gift of blood. national and global solidarity. Using the slogan “Safe blood starts with me”. non-remunerated blood donation in your country. This vision and strategy. At that time. We are confident that a new wave of global solidarity. Directly related to the exchange of ideas at the 10th Colloquium in Santiago. January 2008… call for abstracts coming soon!” A SHARM EL SHEIKH Y R E G Y P T E D B S E A L I S U D A N . prepared jointly by the Federation and WHO. More recently. non-remunerated blood donation in the face of challenges which reduce the gift of blood to a commercial product. involving your national society. We are also planning to have one day at the colloquium set aside for county reports on International Club 25 Programmes. Six years ago.ifrc. we strongly encouraged individual action as a good investment for oneself and the community. has been a renewed and concerted effort by the Federation and WHO to develop a global vision and strategy for 100 per cent voluntary. It was clearly acknowledged in Santiago that organizations like PAHO. your organization or community group. This event. a global vision and strategy is being developed. To ward off any global push towards the commercialization of blood. Chile. celebrated on 14 June. Egypt. community groups and the corporate sector. community. ■ Peter Carolan Health and Care (Blood) S E A • “International Colloquium vnrbd. We urge you to join this global movement and to work fervently towards achieving the goal of 100 per cent voluntary. remind everyone of the special nature of their role in health care. non-remunerated blood donation.No 95 – August 2006 3 By coincidence. WHO and the Federation need to continue their advocacy efforts for voluntary. will strengthen the likelihood of attaining this vision. For information on setting up a Club 25 Programme please see the home page of the International Federation’s Youth web site: (www. Just as voluntary action in general helps to promote family.org/youth/activities/club25. It will be available for other partners to come aboard and identify their role in a movement which sees voluntary blood donation as an altruistic gift and one which should never become a marketable commodity. community. now provides a suitable opportunity for all countries to pay tribute to voluntary blood donors and. nongovernment organizations. And now this year and beyond. nonremunerated blood donation. at the beginning of this millennium. national health and education authorities. in a spirit of global solidarity. emphasizes the connection between voluntary blood donation and civil society. we wish to extend the focus from individual responsibility to a wider target audience in order to involve key partners in a M E D I T E R R A N E A N global initiative for blood safety. Egypt is also the host country for the next international colloquium (January 2008) and at this gathering lots more will be revealed about the global campaign “One world…one blood” which will be linked to the 2010 World Cup. emphasize the importance of the individual in a global blood safety campaign.ifrc. 2005 was a landmark year with the endorsement of World Blood Donor Day by the World Health Assembly.org/youth) or go straight to www. These partners could include governments. so too voluntary blood donation underscores global solidarity in respect of a priceless gift…the gift of blood. The ‘global vision and strategy’ document serves as an invitation to a broad range of potential partners in a worldwide effort to encourage all countries to embrace the concept of 100 per cent voluntary. national and global solidarity. we reminded everyone that they have a role to play in blood safety by leading healthy lifestyles. the World Health Organization and International Federation joined forces on World Health Day 2000 to Just as voluntary action in general helps to promote family.
No 95 – August 2006 4 Santiago. “One world…one blood”. the theme for a global campaign linked to the World Cup. All of us together have a historical responsibility to make sure that blood does not become a market. . 20-24 March 2006 10th International Colloquium on the Recruitment of Voluntary. Bruce Eshaya-Chauvin. Head of Health and Care. my three key messages are: 1. Strategies to recruit and retain donors have changed and evolved with time and social conditions. Egyptian Blood Transfusion Service. “It has been a long road from paid and replacement donors to 100 per cent VNRBD. Dr. To conclude. Ahmed Elansary. commitment and perseverance were the key attributes of all the key players in the planning and development of this vital service. who retires in 2006 after many years of work with the Hong Kong Red Cross Blood Transfusion Service. Blood donors can become health promoters in their communities. Therefore. 3. Non-Remunerated Blood Donors Can we quote you? Snippets from the colloquium: …this colloquium can help deliver much more than just ideas on access to a safer blood supply. 2. The future is in the hands of youth. initiatives like Club 25 must be developed. International Federation. Chile.” Rosalind Green.
Patients in need of blood have the right to receive it and shall not be conditioned to supplying donors. ■ . in an active manner. American Red Cross. The interest of both blood safety and HIV prevention programmes is keeping young people HIV-negative. and direct mailing. all such strategies were discontinued for Red Cross donors. is still ensuring the next generation of blood donors needed to maintain a safe and adequate blood supply. Thirtytwo per cent of the blood centres using the programme (My blood…your blood) reported that the donors (16 or 17-yearold secondary school students.” Kelly Dambuza. 1. “In Botswana the youth remain an ‘at risk group’ in the HIV epidemic. Therefore. obligations. while donating blood is a privilege of healthy people with a safe lifestyle. blood donations in Puerto Rico were motivated by hospital referrals.742 programmes were distributed in US schools. Moreover. school conferences…emphasis was placed on telemarketing. at a very young age. The educational component gives young people an opportunity to learn about 1) the importance of giving blood through a concrete testimonial 2) the importance of blood in maintaining life 3) the steps involved in giving blood 4) the transfusion route and 5) the benefits for the community. given the demographic reality of an ageing population. family replacement donations. Blood banks have to develop the ability to respond “One of the greatest challenges. and insurance programmes to guarantee free blood charges for donors. including hospital personnel. we must prepare the next generation. (responsibility) to hospital and donor expectations. Incentive plans for donor recruitment were modified to emphasize in blood drive planning efficiencies rather than total volume collected. But the youth account for about 60 per cent of blood donors in Botswana. To effect this. From 2000 on. Puerto Rico Region. Therefore. This included strong media coverage. to giving blood while also empowering them and producing short-term results. hospitals. to execute their particular role in society. companies and home educators. parents and school staff ) are easier to recruit after exposure to the programme (lowering recruitment costs in the long run). Head of Marketing. privileges and responsibilities vs. Safe Blood for Africa Foundation. “Before 1999. Changing a culture from family replacement donors to real altruistic donors can and should occur.No 95 – August 2006 5 “Over the course of the year. Understanding the differences among these four aspects allows each individual. with a significant number of new infections occurring within this group. Héma-Québec. While hospitals treating patients have an obligation to provide the transfusion as long as the product is available. the overall goal of this project is to contribute to the national effort to reduce the incidence of HIV among young people by exploiting the synergy between blood safety/blood supply issues and comprehensive youth empowerment programmes. families and blood bankers.” Matt Granato. patients. Young people aged 11 to 12 like to take on responsibilities and be put to use. Botswana. in a situation in which they can finally ‘change the world’.” Antonio de Vera. Educational strategy was based on defining four aspects: rights vs. CEO. it gives them an opportunity to develop skills and abilities for organizing an event and discover the essential role played by each member of the team and a sense of selffulfilment. the Red Cross implemented an education strategy to change the prior culture. America’s Blood Centres. Twenty per cent of the centres reported an increase in donors at mobile blood drives held in schools after the presentation of the programme.” Sylvie Daigneault.…A blood drive organized by elementary school students can be integrated into the pedagogical programme in order to introduce them.
K ARGENTINA U.K CUBA MEXICO U.K BELIZE JAMAICA HONDURAS GUATEMALA EL SALVADOR FRANCE MAURITANIA ANTIGUA AND BARBUDA FRA.S. HAITI ST KITTS AND NEVIS DOMINICA FRA.K DOMINICAN REP.K U. CAPE VERDE SENEGAL GAMBIA GUINEA-BISSAU NICARAGUA COSTA RICA PANAMA COSTA RICA COLOMBIA ST VINCENT AND ST LUCIA BARBADOS THE GRENADINES CURACAO GRENADA MALI BURKINA FASO VENEZUELA GUYANA SURINAME FRENCH GUIANA CÔTE D'IVOIRE SIERRA LEONE LIBERIA COLOMBIA BRAZIL EQUAT. NEW ZEALAND U.A THE BAHAMAS U.A PUERT RICO U.S.K SAMOA FRA.K U.S.A DENMARK ICELAND DENMARK UNITED KINGDOM CANADA FRANCE IRELAND ANDORRA PORTUGAL SPAIN UNITED STATES OF AMERICA U. ECUADOR ECUADOR BRAZIL SAO TOME AND PRINCIPE KIRIBATI TUVALU PERU N.K A N T A R GHANA TRINIDAD AND TOBAGO GUINEA .K U. U.No 95 – August 2006 6 Blood programme update Red Cross and Red Crescent involvement in blood services GREENLAND (Kalaallit Nunaat) ALASKA U.A FRANCE N.Z BOLIVIA BRAZIL PARAGUAY U.K TONGA FIJI U.Z BRAZIL U.K CHILE CHILE CHILE CHILE URUGUAY CHILE U.K The maps used do not imply the expression of any opinion on the part of the International Federation of Red Cross and Red Crescent Societies or National Societies concerning the legal status of a territory or of its authorities. U.S.K PORTUGAL PORTUGAL SPAIN MOROCCO MEXICO MEXICO U.
ARMENIA NETHERLANDS BELGIUM GERMANY LUXEMBOURG SWITZERLAND POLAND CZECH REP. Red Cross and Red Crescent activities are focussed on blood donor recruitment (or limited involvement in blood collection).No 95 – August 2006 Red Cross and Red Crescent participates at national level or has some direct involvement in blood collection (large-scale).S.A ERITREA THAILAND SUDAN YEMEN DJIBOUTI YEMEN INDIA VIET NAM CAMBODIA MARSHALL ISLANDS NIGERIA CENTRAL AFRICAN REPUBLIC PHILIPPINES ETHIOPIA SOMALIA MALDIVES SRI LANKA INDIA FEDERATED STATES OF MICRONESIA TOGO BRUNEI CAMEROON GUINEA MALAYSIA SINGAPORE PALAU UGANDA DEM. SOLOMON ISLANDS TIMOR LESTE TUVALU COMOROS FRANCE AUST. MACEDONIA ALBANIA DEM.Y. Red Cross and Red Crescent has little or no involvement in blood donor promotion. REP.o.R. AUSTRIA SLOVAKIA SLOVENIA HUNGARY CROATIA BOSNIA AND HERZEGOVINA SERBIA AND MONTENEGRO UKRAINE ROMANIA FRANCE ITALY VATICAN CITY MOLDOVA MONGOLIA BULGARIA UZBEKISTAN KYRGYZSTAN TURKMENISTAN TAJIKISTAN F. 7 NORWAY SWEDEN DENMARK FINLAND ESTONIA LATVIA LITHUANIA BELARUS RUSSIAN FEDERATION KAZAKHSTAN GEORGIA AZERB. OF CONGO KENYA RWANDA BURUNDI INDONESIA PAPUA NEW GUINEA NAURU KIRIBATI TANZANIA ANGOLA ZAMBIA MALAWI SEYCHELLES AUST. FIJI VANUATU MAURITIUS ZIMBABWE NAMIBIA BOTSWANA MOZ AMB IQUE FRANCE MADAGASCAR SWAZILAND LESOTHO AUSTRALIA FRANCE SOUTH AFRICA FRANCE NEW ZEALAND FRANCE SOUTH AFRICA FRANCE AUSTRALIA NORWAY C T I C A . PEO. GABON CONGO REP. OF KOREA GREECE MALTA TURKEY CYPRUS LEBANON WEST BANK GAZA STRIP SYRIA TUNISIA IRAQ ISRAEL JORDAN IRAN KUWAIT BAHRAIN AFGHANISTAN CHINA NEPAL BHUTAN SOUTH KOREA JAPAN LIBYA EGYPT PAKISTAN BANGLADESH JAPAN QATAR ALGERIA SAUDI ARABIA NIGER CHAD BENIN UNITED ARAB EMIRATES OMAN INDIA MYANMAR (BURMA) TAIWAN LAOS U.
These included: ■ Broadcast via Global Network of the opening ceremony in Thailand to other countries ■ Food Fair sponsored by government and private sectors as an activity to thank blood donors and their families ■ A three-day Youth Leaders’ Camp with the aim of building networks and sharing experiences in blood donation activities across the region. Such was the focus on community involvement in World Blood Donor Day activities across Asia and throughout the world that the Federation has received further requests to reprint the ideas from last year’s DRI in case you wish to follow suit and devote a whole campaign to the recruitment of voluntary blood donors. and each WBDD will become a milestone along the road towards universal access to safer blood. You can easily imagine such a wall depicting photos and captions along these lines: ■ I’m a librarian…and I save lives ■ I’m an accountant…and I save lives ■ I’m a postman…and I save lives ■ I’m a student…and I save lives ■ I’m a teacher…and I save lives ■ I’m looking for work…and I save lives. representatives from government and private sectors. The setting of a clear agenda for realizing the bolder and longer-term goals for safe blood and blood products is now part of a global vision and strategy (see DRI editorial) and future WBDDays are likely to include a stronger focus on issues directly related to a more equitable access to safer blood. military officers. depicting them in their normal day-to-day occupational settings. using the theme adopted by the Thai Red Cross this year. Photos formed a “Wall of Humanity” on display at public places to promote World Blood Donor Day 2006. feels that the time has come to mobilize social and political leadership around critical. this year. only about 40 per cent comes from developing countries where 82 per cent of the world’s population lives. Meanwhile.000 people participated and major events took place throughout Bangkok over three days. which needs to be urgently redressed. This is a massive imbalance on a global scale. with its other key partners. the Federation. In total. a parade consisting of representatives from foreign embassies dressed in national costume. Of the 81 million units of blood collected each year. with an impressive opening ceremony. ■ . The International Federation is working in partnership with WHO and other key stakeholders over a definite time frame to implement strategies towards 100 per cent voluntary blood donation. non-remunerated blood donors in the Asian Region ■ Wall of Humanity: The focus was on voluntary blood donors. Best of luck! The ideas are reprinted now for your convenience to implement well in advance of WBDD 2007 or at a time that suits your local needs. This has resulted in support for International Club 25 and the creation of a youth movement to propel the advance towards 100 per cent voluntary. While WBDD continues with its celebratory nature as a core element (to pay tribute to voluntary blood donors). about 3. WBDD 2006 was celebrated in a big way in Bangkok.No 95 – August 2006 8 World Blood Donor Day (WBDD) The rationale for this shift in emphasis emerges from the stark reality of a straightforward challenge. Thailand. non-remunerated blood donation. programmatic issues impinging on blood safety and voluntary. policemen and students.
No 95 – August 2006 9 .
can save lives. ■ Media campaign including press. YOUR local media and YOUR local blood donors. whereby photos of donors may be on display in a public place. depicting them in their normal. not only doctors. 14 June 2007.No 95 – August 2006 10 World Blood Donor Day (WBDD) ‘Celebration Galleries’… a concept you can develop for 14 June 2007 or whenever needed Following the successful event conducted in Trafalgar Square on 14 June 2005. We believe the concept is simple and achievable with a minimum of effort but it will involve research at your local level and cooperation with your local community. bankers. street cleaners. hairdressers. The success of WBDD 2007 depends on YOU harnessing cooperation in your country to deliver a nationally identifiable campaign which will link in with other campaigns being conducted around the world. Purpose and key message: To convey the idea that many healthy people in the community. The concept is outlined overleaf but implementation is entirely up to YOU. a concept modelled on the idea of the ‘Celebration Galleries’ is now presented to readers of DRI to enable the development of local country plans for WBDD 2007. Our suggestion is that you take the concept to your creative networks and develop a campaign (I save lives!) either leading up to WBDD or launched on the occasion of WBDD. One suggestion is simply to use the theme ‘I save lives!’ and construct a campaign along the following lines: Possible theme: “I save lives!” Treatment: The focus is on voluntary blood donors. etc). day-to-day occupational settings. teachers. farmers. retired workers. but the photographic settings should be similar to depict clearly the donor and his/her occupation. people looking for work. . This concept deliberately sets out to involve YOU and YOUR blood programme with YOUR local community. Support materials: ■ Visuals. pharmacists. nurses. and emergency workers. and again in 2006 in Bangkok to celebrate WBDD. photographs depicting donors representing the widest spectrum of occupations (from prime ministers and presidents and government officials to students. The campaign lends itself to a launching similar to the ‘Celebration Galleries’. radio and TV ads for in-country use if desired.
If you wish to take advantage of this idea. and I save lives ■ I’m an armchair philosopher. and I save lives ■ I’m an academic. keep sending your ideas to the WBDD web site: www. and I save lives ■ I’m an accountant. and I save lives ■ I’m a policeman. and I save lives ■ I’m a street cleaner. At the same time. it is ideally suited to the favourable exploitation of an attractive global event in any country. Universal application: The above concept is deliberately simple to enable all countries to adapt the same theme to suit their local situation. which is one of the overriding aims of WBDD.wbdd. and I save lives ■ I’m in retailing. and I save lives. and I save lives ■ I’m a waiter. The media focus would be on the world community of voluntary blood donors. and I save lives ■ I’m a teacher. and I save lives ■ I’ve retired. A range of interesting voices on radio ads and a wide array of pictures representing a huge assortment of occupations will help make for a fascinating campaign. and I save lives ■ I’m a politician. and I save lives ■ I’m a professional basketballer. and I save lives ■ I’m a carpenter.No 95 – August 2006 11 Sample of how the key message would be conveyed using the above concept: ■ I’m a librarian. and I save lives ■ I’m looking for work.org . and I save lives ■ I’m a stockbroker. ■ And remember. and I save lives ■ I’m a president.. and I save lives ■ I’m a welder. YOU should take the concept further NOW with your blood programme and YOUR media contacts. and I save lives ■ I’m a seamstress. and I save lives ■ I’m a etc. and I save lives ■ I’m a DJ. and I save lives ■ I’m a chef.
Australia Austria Belgium Botswana Brunei Burundi Canada Côte d’Ivoire Croatia Cuba Denmark Democratic Republic of Korea Finland France Iceland Ireland Italy Japan Luxembourg Malta Monaco Namibia Netherlands New Zealand Norway Portugal Rwanda San Marino Singapore Slovenia South Africa Surinam Swaziland Switzerland Togo United Kingdom United States of America Zimbabwe International Federation of Red Cross and Red Crescent Societies P. it seeks to prevent and alleviate human suffering. the National Societies and the International Committee of the Red Cross together constitute the International Red Cross and Red Crescent Movement.ifrc. Box 372 CH–1211 Geneva 19 Switzerland Tel: +41 22 730 4222 Fax: +41 22 733 0395 E-mail: secretariat@ifrc. The maps in this publication are for information purposes only and have no political significance. The opinions expressed are those of the contributors and not necessarily of the International Federation of Red Cross and Red Crescent Societies. This data comes from WHO’s statistics for 2001-2.org Web site: www.org The International Federation of Red Cross and Red Crescent Societies promotes the humanitarian activities of National Societies among vulnerable people. By coordinating international disaster relief and encouraging development support.O. The Federation. Readers are invited to supply updated information to DRI reflecting current trends in their country.12 Latest statistics on 100% voluntary blood donation The chart below lists those countries where their total blood collections come from voluntary. . non-remunerated blood donors.
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