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CHAPTER-1 1.1 INTRODUCTION ABOUT THE STUDY: The study purely deals with the “INVESTOR’S PERCEPTION ABOUT EQUITY SHARES”, Knowledge of investors is critical for developing strategies and understanding their perception. While investing in securities we can find two major kinds of investors –one who are averse and he other who are risk lovers. Investors are generally risk averse. Given a choice between two assets with equal expected return a risk averse investor prefers the asset with the less risk. A risk is investor would be indifferent. An efficient portfolio offers the highest expected return for the desired amount of risk or the least risk for the desired amount of return. There are many efficient portfolio for investors to choose from investors prefer the portfolio that maximizes their utility. An investor with a high degree of risk aversion would choose a portfolio with less risk. An investor with little risk aversion chooses a portfolio with more risk. Generally the factors that influence the investment decision investors are their income, occupation, education, age and martial status. The term commonly used to describe the ordinary share capital of a business. Ordinary shares in the equity capital of a business entitle the holder to all distributed profits after the holders of debentures and preference shares have been paid. However, it is important to understand that the market value of a company’s shares has little (if any) relationship to their nominal or face value. The market value of a company’s shares is determined by the price another investor is prepared to pay for them. In the case of publicly-quoted companies, this is reflected in the market value of the ordinary shares traded on the stock exchange (the “share price”). Since the investors differ in their perception different people will select different portfolios. An investor with a high degree of risk aversion would choose a portfolio with less risk. An investor with little risk aversion chooses a portfolio with more risk. Generally the factors that influence the investment decision of the investors are their income, education, age and occupation status.
1.2 INDUSTRY PRIOFILE: EQUITY SHARES: It is also referred to as ordinary shares or (in India)common stock. Equity shares represent the right to participate in the residual assets of a business and typically have voting rights. Equity shareholders will usually receive a dividend, the level of which depends on the level of achieved profits and the extent to which the directors wish to reinvest profits back into the business. If the business is would up, equity shareholders will be entitled to any assets left over after all other investors have been paid off. Equity shareholders have limited to the amount they have already invested. Ordinary (equity) shares-are issued to the owners of company. the ordinary shares of Indian companies typically have a nominal or ‘face value ’. A deferred ordinary share is these are a form of ordinary shares, which are entitled to a dividend only after a certain date or only if profits rise above a certain amount. Voting rights might also differ from those attached to other ordinary shares. Indian securities market: The financial market facilitate the reallocation of savings from savers to entrepreneurs. Saving are linked to investment by a variety of intermediaries through a range of complex financial products called “securities” which is defined in the securities contracts (regulation) act, 1956 to include shares ,bonds, scrip ,stocks or other marketable securities of like nature in or of any incorporate company or body corporate, govt securities, derivatives of securities, units of collective investment scheme, interest and rights in securities, security receipt or any other instruments so declared by the central govt. Participants: The securities market has essentially three categories of participants, viz., the issuers in the market include equities, bonds and derivatives. Market segments: The securities market has two interdependent and inseparable segments, namely the primary market and the secondary market. the primary market is the channel for creation of new securities through financial instruments by public limited companies as
3 well as govt agencies whereas secondary market deals in securities already issued. The resources in the primary market are mobilized either through the public issues or through private placement. It is a public issue if any body and every body can subscribe for it, whereas if the issue is made available to a selected group of persons it is termed as private placement. There are two major types of issuers who issue securities. The corporate entities who issue mainly debt and equity instruments and the govt (central as well as state) who issues debt securities. The secondary market enables participants who hold securities to adjust their holding in response to the changes in the assessment of risk and return. Securities can also be sold for cash to meet the liquidity needs. The secondary market has further two components, namely, the over-the-counter(OTC)market and the exchange trade market. Over the counter markets are informal markets where trades are negotiated. Most of the trades in the govt securities are in the over-the –counter market. All he spot trades where securities are traded for immediate delivery and payment take place in the over-thecounter market. Investor population: The society for capital market research and development carries out periodical surveys of household investor to estimate the number of estimates. The latest survey estimates the number of shares owners at around 20 million at the end of 1997 which has remained stagnant or is in the declining trend thereafter. The main reason attributed to this stagnancy was the investor’s bad experience with many unscrupulous company promoters and management. According to a recent study released by stock exchange board of India titled “survey of Indian investors 2005-2007,an estimated 13.1 million or 7.4 percent of all India households totaling 19.5 million individuals directly invested in equity shares or debentures or both during the financial year 2005-2007. Stock Exchange The stock exchange or secondary market is a highly organized market for the purchase and sale of second hand quoted of listed securities. The securities contracts (Regulation) Act 1956 defines a stock exchange as “an association, organization or not,
4 established for the purpose of assisting, regulating and controlling business in buying, selling and dealing in securities”. Of all the modern service institutions, stock exchange plays a crucial agents and facilitators of entrepreneurial progress. After the industrial resolution, as the size of the business enterprises grew, it was no longer possible for individual person or even partnerships to raise such huge amount for undertaking these ventures. Such huge requirements of capital can be met only large number of individuals. These investors could be expected to participate actively only if investment is liquid or they could sell a part of their stake whenever they wish to generate cash. This liquidity can be achieved through shares and debentures representing smallest units of ownership and lending represented by the public. The institution where these securities are traded is known as stock exchange. This stock exchange is one of the most important institutions in the capital market. Bombay Stock Exchange The origin of the Bombay stock exchange date back to 1875. It was organized under the name of “the native stock and shares brokers association” as a voluntary and non-profit making association. It was recognized on a permanent basis in 1957. This premier stock exchange is the oldest stock exchange in Asia. The objectives of the stock exchanges are: 1. 2. 3. 4. To safeguard the interest of the investing public having dealings on the exchange. To establish and promote honorable and just practices in securities transaction. To promote, develop, and maintain well regulated market for dealing in securities. To promote industrial development in the country through efficient resource mobilization by the way of investment in corporate securities. National Stock Exchange The National Stock Exchange of India Limited has genesis in the report of the High Powered Study Group on Establishment of New Stock Exchanges, which recommended promotion of a National Stock Exchange by financial institutions (FIs) to
5 provide access to investors from all across the country on an equal footing. Based on the recommendations, NSE was promoted by leading Financial Institutions at the behest of the Government of India and was incorporated in November 1992 as a tax-paying company unlike other stock exchanges in the country. On its recognition as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in April 1993, NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994. The Capital Market (Equities) segment commenced operations in November 1994 and operations in Derivatives segment commenced in June2000. Trading on NSE is characterized by four key innovations. • • The physical floor was replaced by anonymous, computerized order- matching with strict prime-time priority. The limitations of being on Mumbai and the limitations of India’s Public telecom network were avoided by using satellite communications. Now NSE has a network of over 2000 satellite terminals all over the country. On a typical day almost over 3500 traders login to the trading computer over this network. This is larger than the capacity of the largest trading floors in the world. • NSE is not owned by brokers. It is a limited liability company and brokers or franchisees. Therefore NSEs staff is free of pressures from brokers and is able to perform its regulatory and enforcement functions more effectively.
BSE & Derivative market through our Equity broking arm Unicon Securities Pvt. commodities and currency derivatives to debt markets to corporate finance and portfolio management services. It has been founded with the aim of providing world class investing experience to the investing community.6 1. It also provides expert Advisory . insurance products and property broking.We give personalized premium service with reasonable commissions on the NSE. Hyderabad and Noida UNICON is a professionally managed company led by a team with outstanding managerial acumen and cumulative experience of more than 400 man years in the financial markets The Company is supported by more than 4500 Uniconians and has a team of over 900 business offices in 235 cities across India. The technology today has made it possible to reach out to the last person in the financial market and give him the same level of service which was available to only the selected few. Ram M. and has its Corporate office in Mumbai with regional offices in Kolkata.3 COMPANY PROFILE Unicon has been founded with the aim of providing world class investing experience to hitherto underserved investor community. Chennai. These services range from offline & online trading in equity. The company is headquartered in New Delhi. who possess expertise in the field of Finance. Ltd. With our sophisticated technology you can trade through your computer and if you want human touch you can also deal through our Relationship Managers out of our more than 260 branches spread across the nation. Gupta. ABOUT UNICON INVESTMENT SOLUTIONS: UNICON is a financial services company which has emerged as a one-stop investment solutions provider. With a customer base of over 200. It was founded in 2004 by two visionary and flamboyant entrepreneurs.000 the Unicon Group has an eye for the intricate financial needs of its clients and caters to both their short – term and long – term financial needs through a comprehensive bouquet of investment services. Gajendra Nagpal and Mr. Mr. The company has a sizable presence in the distribution of 3rd party financial products like mutual funds.
UniconEasy . Ltd offers services in Commodity trading on NCDEX and MCX. This facility is available to all our online customers the moment they get registered with us. The Commodity broking arm Unicon Commodities Pvt. The Corporate Advisory Services arm – Unicon Capital Services (P) Ltd offers entire gamut of Investment Banking services to corporates. Nexus India Capital and Subhkam Ventures as its shareholders. Features: Trading at NSE. Greater exposure for trading on the available margin. UNICON can boast of some of the most respected names in the private equity space like Sequoia Capitals. General Insurance. BSE & Derivatives market. The distribution network is backed by in-house back office support to provide prompt and efficient customer service . Mutual Funds and IPO’s. Our key product offerings are as follows: • • • • • • • • • • • Equity Commodity Depository Distribution NRI Services Back Office Fixed Income Investment Banking Currency Derivatives Portfolio Management Equity Browser based trading terminal that can be accessed by a unique ID and password.7 on Life Insurance. BSE and Derivatives on single screen. The Equity broking arm – UNICON Securities Pvt. Ltd offers personalized premium services on the NSE. The UNICON group also has a PCG division providing investments solutions for High Net Worth Individuals.
& Oriental bank of Commerce. & South Indian Bank. greater analytical features & priority access to Relationship Managers.Unicon offers both Offline & Online trading platforms. Stop-loss feature. Greater exposure for trading on the margin available Common window for market watch and order execution. UniconSwift Application based terminal for active traders. Key board driven short cuts for punching orders quickly. Offline order placement facility (AMO). Market depth. & Vijaya Bank and Yes Bank. Facility to cancel all pending orders with a single click.BSE and Derivatives on single screen. Add any number of scrips in the Market Watch. Competitive Brokerages.e. Tick by tick live updation of Intraday chart.& Bank of India. Real time updating of exposure and portfolio while trading. Features: Trading at NSE.& Corporation Bank. Banking integration with ICICI Bank. Stop-loss feature Commodity Unicon offers a unique feature of a single screen trading platform in MCX and NCDEX. Real time updation of exposure and portfolio. & Karnataka Bank. HDFC Bank & Axis Bank. i. It provides better speed. updated live for all scripts. Best 5 bids and offers. Unicon Plus Browser based trading terminal that can be accessed by a unique ID and password. This facility is available to all our online customers the moment they get registered with us. You can Walk in or .8 Common window for order execution. Facility to customize any number of portfolios & watch lists.
Unicon is fast becoming the preferred “Vendor Independent” distribution houses because of providing efficient service like free pick-up of collection of cheques/DD’s. as a depository participant. Add any number of scrips in the Market Watch. Live Market Watch for commodity market (NCDEX. Unicon Securities Private Limited. Unicon Depository Services offers dematerialization services as a participant in Central Depository Services Limited (CDSL). Distribution Unicon is fast emerging as a leader in the Insurance and Mutual Funds distribution space.9 place • • • • • • • • • • • your orders through telephone at any of our branch locations Online Commodity Internet trading Platform through UniFlex. Depository offer a safe. Facility to customize any number of portfolios & watch lists. efficient and prompt depository process. Real time updation of exposure and portfolio. through its Depository operations. The company believes in efficient and cost-effective and integrated service support to its brokerage business. MCX) in one screen. without any hassles. Depository . Our service provides an integrated single platform for all our clients ensuring a risk free. will offer depository accounts for individual investors as well as corporates which will enable them to transact in the dematerialized segment. Keeping track of the premiums etc to its customers. convenient way to hold securities as compared to holding securities in paper form. Facility to cancel all pending orders with a single click Instant trade confirmations Stop-loss feature. Tick by tick live updation of Intraday chart Greater exposure for trading on the margin available Common window for market watch and order execution Key board driven short cuts for punching orders quickly. Unicon has over 100 branches and a huge number of “Business Development Executives” who help to source and service the customers throughout the country.
10 Unicon offers the following distribution products:• • • • • IPO's Mutual Funds Insurance Properties NRI Services With India becoming the epicentre of growth the Global Indian feels the need to be connected to the domestic growth story. caters to the funding requirements of corporates. By constantly improving our knowledge capital and remaining focused on client needs. we aim to create significant value for our clients by helping them execute the right . Unicon now offers a convenient and hassle-free way of Investing in the Indian Securities Market to the people who are living outside India and wish to participate in the Indian Growth story. Our wide experience and market knowledge as a leading securities firm ensures that clients’ requirements are met at optimum cost. Back Office Unicon through its online back-office aims to increase the transparency and provides you the link to view the details of your account online anytime and anywhere. Here you have the advantage of viewing the following reports online: o Sauda Details o Financial Ledger o Net position for the day o Net position Detail (for the complete financial year) o E-Contract Note o Fixed Income o Offerings Investment Banking Overview The Investment Banking arm of Unicon Capital Services (P) Ltd.
educational payments etc. crude etc. usually 0. Importers & Corporate for their Forex transactions o Receive education on the product through seminars/con-calls organized by Unicon o Your Cash Margin with Unicon Securities can be used for either segment – Equity or Currency. as in the case of travel needs. effects and analysis but also need a constant tracking mechanism. £1000 and ¥1. Unicon Advantage o Online & Offline trading facility on all the bourses o Exclusive daily commentary and research reports by our Currency analyst team o Regular updates on Dollar INR movement with calls to buy and sell o Special consultancy to Exporters.25 paisa wide Margin requirements less than 5% to take exposure on a lot size of $1000. currency futures trading does not have to be backed by an underlying merchant transaction exposure Tight bid ask spreads. methodologies.000 respectively class for diversification for all resident individuals Commodity traders can hedge against unfavourable movements since gold. New asset . o Other awaited products o Currency options are also expected to be added to the basket of products soon.00.11 capitalization strategy. for they have not only become far more complex in terms of compliances. the Indian investor has also realized the advantages of seeking professional advice in order to not only manage but also augment his portfolio. We also intend to initiate merchant banking services (Capital Markets Fundraising) in the short term (Merchant Banking License pending) Currency Derivatives Unlike currency forwards offered by banks. €1000. As is the case globally. no credit line required from their Banker as is the case with forwards Ideal tool for those with smaller exposures. Portfolio Management Portfolio Management Services Gone are the days when an investor could directly participate in the capital markets. For exporters and importers.
this ensures that he is in a very good position to deliver a wholesome wealth experience to the client. we believe that the out-performance is more stock-specific and the major indices only provide a barometer for evaluation.12 We at Unicon in our constant endeavor to bring to our esteemed clients global methodology have developed a proprietary model that has enabled us to outperform all major indices with a fair degree of consistency. All Investment advisors are hand picked and trained on a gamut of Wealth product. Our qualified managers are constantly evolving methodologies and financial models that provide them with a composite mix of: 1. UNICON PMS provides following benefits: Strong Research Team Profile based investment solution Professional Fund Management Strict Risk Management Timely performance reporting . Partnership firms. with larger players entering the markets with globally fine-tuned analytical tools. However. Short term comprising primarily of technical analysis and tools 3. The Portfolio Management Schemes of the Company offer Discretionary Schemes (Unicon Optimizer & Unicon Growth) for Individuals. Corporate Bodies. Non Resident Indians etc. Medium term comprising of value investing and other fundament tools 2. Proprietors. This view is expected to only be enhanced going forward. PMS is a very personalized service wherein each portfolio has to be specifically constructed in order to reflect the objective and risk appetite of a particular client. Hedging strategies comprising of derivative products Along with this water tight investment evaluation strategy we have up in place an equally foolproof client servicing and feedback methodology. The Company is registered with SEBI enabling it to undertake Portfolio Management activities under a specific license. We continue to be positive of both our approach and the Indian capital markets in general and especially so after UPA’s landslide mandate to guide the country over the next 5 years. over the longer term.
coimbatore.13 Periodic reviews & rebalancing Dedicated relationship manager CHAPTER 2 2. Secondary data: To study and understand investors awareness and preferences on equity shares To study the factors influencing investors perception of unicon securities limited. To analyze the various services provided by unicorn securities limited.1 OBJECTIVES OF THE STUDY: Primary data: To study on the investors perception about equity shares with special preference in unicon. To evaluate the impact of the demographic factors on investment patterns of the investors. To identify the satisfaction level of investors in unicon .
Also it will help unicon to understand its clients better. • The study will help the company in its future enlistment. limited numbers of data’s were collected. It was more expensive to collect the data The tool used in the study possesses some limitations that also affected the study.2 SCOPE OF THE STUDY: • The study purely deals with the investor’s perception about equity shares with special reference to unicon and analyzing about the investors thought about equity shares for the year 2009-2010. This study also help to know the strengths and weakness and how to compete with other players in the market. LIMITATIONS OF THE STUDY: The entire project is based on the details and feedback of the respondents of the population it is assumed as true. Due to the time constraint. .14 2. It is limited to only few investors which may not be consistent in the large population.
by what means concerning an inquiry or research study constitutes research design”. Convenience sampling: . The sample design is a definite plan for obtaining a sample from given population. Sampling technique: The selected respondent constitutes what is technically called a ‘sample’ and the selection procedure is called the sampling technique. The type of sampling technique used for my research is non-probability convenience sampling. where. Research design: Research involves “decision regarding what. Types of research Descriptive research: The study mainly used descriptive research. A research design is the arrangement of condition for collection and analysis of data in manner that aims to combine relevance to the research purpose with economic in procedure. It refers to the technique or the procedure the researcher would adopt in selecting items to be include in the sample.3Research methodology & analysis: Research in common parlance refers to a search for knowledge one can also define research us “the systematic search for pertinent information on specific topic” the systematic approach concerning generalization and formulization of a theory is also a research methodology of research provides guidelines.15 2. when. Here the researcher must find adequate methods for measuring it along with clear cut definition of ‘population’ he wants to study. outline and frame work of how a project is to be conducts. The sample design is determined before data are colleted. The descriptive research studies are concerned with describing the characteristics of a particular individual or of a group. how much.
Since randomness is not involved in the selection process an estimate of the sampling error cannot be made. which is collected for the first time i. The primary data is collected through personally. when secondary data becomes outdated and becomes insufficient. The group is basically the wealth management arm of unicorn securities which services hi net worth individuals. In this study primary data has been collected with the help of questionnaire. The questionnaire consisted of a variety of questions that were consistent with the objectives of the research. Primary data: The primary data was collected through an administered questionnaire.16 In this method.e. Primary data may pertain to demographic and socio economic characteristics of the consumers attitudes and options of people. their awareness and knowledge and other similar aspect. Primary data is the data. But this does not mean that findings obtained from non probability sampling are of questionable value. Non probability sampling: Non probability sampling the chance of any particular unit in the population being selected is unknown. Collection of data through questionnaire: . Sampling unit: The sampling unit of my study-private client group. Size of sample design Sample size : 210 Methods of data collection: The study is based on primary data and secondary data. the sample units are chosen primarily on the basis of the convenience to the investigator. coimbatore -which is basically servicing a client base that invest minimum25000 and above. The first type of data to be collected is primary data.
research workers. private and public organizations and even by governments. Percentage analysis= Weighted average Weighted average may be defined as the average obtained multiplying the various item in serious by certain values know as weighted and the total of products so obtained is dividend by the total of weighted. When secondary data becomes outdated and becomes insufficient. It is used most frequently by marketing researchers to test hypotheses. Secondary data: The study also used secondary data. CHI-SQUARE TEST Ψ² Correlation analysis Correlation analysis is the statistical tool that describes the degree to which one variable is linearly related to other variables. It is adopted by private individuals.17 This method of data collection is quite popular particularly in case of big enquires. reports magazines and the materials obtained from head in the regional office. ∑XW WEIGHTED AVERAGE = Chi-square analysis: Chi-square analysis is a non-parametric test. Tools used for analysis: Percentage analysis Percentage is used to make comparisons between two or more series of data.the respondents ------------∑W .the respondents Total no. Two or more variables are said to be =∑ (Oij − E ij )2 E ij no. The secondary data was collected from the company journals.
∑n (Xi – X ) (Yi– Y ) r = --------------------------------------∑ ( Xi − X ) ANOVA: Analysis o variance is an extremely useful technique concerning researches in the field of economies. education. sociology.-T²/N SSE=TSS-SSC . Appears to be related or linked with the change in the other variables. biology. we consider only one factor and then observe that the reason for said factor to be important is that several possible types of samples can occur within that factor. This technique is used here since multiple sample cases are involved. business/ industry in researches of several other disciplines. 2 ∑ ( Yi − Y ) 2 TSS= ∑X1²1+∑X2²+…….18 correlated if change in the value of one variable. psychology. ONE WAY ANOVA: Under the one way ANOVA.. The technique involves the following steps.-T²/N SSC= (∑X1)²/N1+ (∑X2)²/N2+……..
The ordinary shares of Indian companies typically have a nominal or ‘face’ value. Safety and security needs. In every investment like risk. return capital. Equity shares are issued to the owners of a company. Social needs. . capital appreciation. Abraham Maslow formulated a widely accepted theory of motivation. Self actualization needs. and liquidity. This includes five needs they are also related to the investor behavior in investment pattern. Ordinary shares in the equity capital of a business entitle the holders to all distributed profits after the holders of debentures and preference shares have been paid. tax. and interest etc… Dr.19 2.4 REVIEW OF LITERATURE Investor’s perception –An overview The study of investors perception focuses on how individuals make decision to invest their available resources like time & money based on the factors for investment in equity shares. Perception and individual decision making So the main factors which affect the investor’s perception in the Indian stock market is as follow: Age gender Occupation Income level Education Equity share capital-A Review: The term used to describe the ordinary share capital of a business. The investor perception is also influenced by the high risk return. based on the nation of universal of human needs. self esteem. Which are entitled to a dividend only after a certain date or only Risk returns factors Services Satisfaction Safety Liquidity Physiological need.
The company might want to issue new shares partly to raise cash but more importantly to ‘float’ its shares on a stock market. New issues of shares to public: i. in . an issue of new shares to new shareholders. 2. Its must make available a minimum proportion of its shares to the general investing public.20 if profits rise above a certain amount. 2. an issue of new shares.e. retaining profits. There are many examples of businesses that use their high share price as a way of making an offer for other businesses. company. Voting rights might also differ from those attached to other ordinary shares.e. rather than paying them out as dividends. rights issues are the next most important source.e. Significance of equity shares for the companies: A new issue of shares might be made for several reasons: 1. This is most important source of equity. Retained profits: i. In total in India. Rights issues: i. 3. this is known as a “rights issue”. The shareholders of the target business being acquired received shares in the buying business and perhaps also some cash. 3. The company might issue new shares to the shareholders of another order to take over. After retained profit. Sources of equity finance There are three main methods of raising equity: 1. this is the least important source of equity finance. The company might want to raise more cash where a company sells the new shares to existing shareholders in proportion to their existing shareholding in the company.
Systematic approaches to problem solving complex problems are made simpler by separating them into more understandable elements. This involves the identification of purposes and facts. and the formulation of conclusions. This may be including the identification of the parts.21 CHAPTER 3 ANALYSIS AND INTERPRETATION Analysis refers to the ability to break down material into its component parts so that is organizational structure may understand. . analysis of the relationship between parts and recognition of the organizational principles involved. Learning outcomes here represent a higher intellectual level than comprehension and application because they require an understanding of both the content and the structural from of the material. the statement of defensible assumption.
6% of the respondents are male Respondents and the rest of the 21.22 TABLE 3.1 Table showing gender of the respondents: Gender Male Female Total Number of respondents 165 45 210 percentage 78.1. CHART 3.4% are female members.6 21.1 Chart showing gender of the respondents: .1. This shows that Majority of the respondents are male.4 100 (Source of primary data) INTERPRETATION: From The above table shows that 78.
2 Table showing age of the respondents (Sources of primary data) Age 15-20 21-30 31-40 41-50 Above 50 Total INTERPERTATION: From The above table shows that 14.5 9.4 165 Number of respondents percentage TABLE 3.6 45 21. 21. 35.5 100 .5 % of the respondents are under the age Number of respondents 30 40 75 45 20 210 percentage 14.7% of the respondents are under the age group 31-40.3 19 35.1.7 21. 19% of the respondents are under the age group 21-30.23 Chart showing gender of the respondents 200 percentage 150 100 50 0 Male Female Gender of the respondents 78.3% of the respondents are under the age group 15-20.
L.3 19 40 35.3 100 (Source of primary data) INTERPERTATION: . CHART 3.7 21.5 21-30 31-40 41-50 Above 50 45 Number of respondents percentage 75 15-20 TABLE 3.1.5 20 9.C H.1.1.2 40.5 13.2 3. and 9.24 group 41-50.3 Table showing educational level of the respondents Qualification S.2Chart showing age of the respondents chart showing age of the respondents 80 70 60 50 40 30 20 10 0 30 14.5% of the respondents are above 50 years.S.C Graduate Post graduate Total Number of respondents 42 55 85 28 210 percentage 20 26. it was found that majority of the respondents are in the age group of 31-40 years.S.
C and 26.C H.1.L.1 10. CHART 3.8 30.L.4 Table showing occupation of the respondents (sources of primary data) Occupation Student Professional Business Employee Retired Total INTERPRETATION: From The above table shows that 6.5% of the respondents are students and 25.S.3 27.5 25.3 Chart showing educational level of the respondents Educational level 90 80 70 60 50 40 30 20 10 0 S.3% of the respondents are doing Number of the respondents 20 55 67 42 26 210 percentage 6.S. This shows that majority of the respondents are coming under level of education qualification is graduate.S.5 28 13.3% of the respondents are coming under post graduate category people.C.25 From The above table shows that 20% of the respondents are coming under S.2 40.8% of the respondents coming under professional and 30.3 Post gratuate Number of respondents percentage 85 TABLE 3.1.3 100 .2% of the respondents are coming under H.C Graduate 55 42 20 26.S.5% of the respondents are coming under graduate and 13. and 40.
5 Table showing annual income of the respondents Annual income Below 1 lakhs 1-3 lakhs 3-5 lakhs Above 5 lakhs Total Number of the respondents 30 50 90 40 210 Percentage 14.3 27.1 26 percentage 10. CHART 3.4 Chart showing occupation of the respondents 70 60 50 40 30 20 10 0 20 6.1.8 42.1.8 55 67 42 Number of the respondents 30. This shows that majority of the respondents are coming under the business category.1% of the respondents are coming under employee and 10.3% of the respondents are coming under retired people.7 19 100 .5 Student Professional 25.3 Business Employee Retired TABLE 3.26 business and 27.5 23.
1-3 lakhs and 19%of them are earning above 5 lakhs and only 14.8%of the respondents are earning Rs.8 100 .3 37.5 % of them are earning below 1 lakhs as their monthly income.8 10 24.7% of the respondents are in the income level of Rs.6 Table showing the sources of awareness about share market sources Friends Brokers Exiting customer Advertisement others Total Number of the respondents 28 78 31 21 52 210 Percentage 13. This shows the majority of the respondents of 3-5 lakhs income.1 14.5 23.7 40 19 Number of the respondents Percentage Below 1 lakhs 1-3 lakhs 3-5 lakhs Above 5 lakhs TABLE 3. 23.1.3-5 lakhs.8 42.27 (Sources of primary data) INTERPERTATION: From the above table it is inferred that 42.1.5 Chart showing annual income of the respondents Annual income level 100 90 80 70 60 50 40 30 20 10 0 90 50 30 14. CHART 3.
1% of the respondents are able to know about share market through brokers and 14.7 Table showing respondent’s opinion regarding best investment .1 31 21 14.1.6 Chart showing sources of awareness about share market 80 70 60 50 40 30 20 10 0 Friends 28 13. CHART 3.3% of the respondents are able to know about share market through friends and 37.8 10 24.8 Number of the respondents percentage Brokers Exiting customer Advertisement others TABLE 3. This shows the majority of the respondents are aware of the brokers.1.3 78 52 37.8% of the respondents are respondents are able to know about share market through advertisement and 24.8% of the respondents are able to know about share market through others.28 (Source of primary data) INTERPERTATION: From The above table shows that 13.
5 57 27 30 14. and fixed deposit 9.3% of the respondents come under bonds. Majority of the respondents are like to investment of shares.3 45 21. CHART 3. and 19% of insurance.8%.29 (Source of primary data) Option Equity Investments Commodity Stock/shares Mutual Bonds/debenture funds Mutual funds Currency Insurance Total Fixed deposit Total INTERPERTATION: Number of respondents Percentage 53 25 Number of the respondents Percentage 65 31 75 35. 21.1.5%of them prefer the best investment in stock and 14.7 Chart showing respondent’s opinion regarding best investment 10% 19% 0% 36% Investments Stock/shares Bonds/debenture Mutual funds Insurance 14% Fixed deposit 21% TABLE 3.4 35 17 40 19 210 100 20 9.8 210 100 According to the view of the respondents 35.4% of the respondents comes under he mutual funds.8 Table showing respondents are makes most risk bearing .
and 31% of the respondents are coming under commodity.30 (Sources of primary data ) INTERPERTATION: From the above table shows that 25% of respondents are under the equity. It was found that majority of the respondents are . .makes most bearing of commodity.8 Chart showing respondents are makes most risk bearing 70 60 50 40 30 20 10 0 Equity Commodity Mutual funds Currency 31 25 27 17 35 Number of respondents Percentage 53 65 57 TABLE 3. and last one 17% of the respondents are coming under currency. CHART 3. and 27% of the respondents are coming under mutual funds.1.9 Table showing expectation of the investors .1.
9 Chart showing expectation of the investors .12% of them are expecting systematic from unicon.7 27.7% of them are expecting quick services . This shows the majority of the respondents are expecting more reliability.7 12 100 (Source of primary data) INTERPERTATION: From The above table explicit that 35.7% of the respondents are expecting more reliability.1.6% of them accepts proper response followed by 24. CHART 3.6 35.31 Expectation Quick service Proper response More reliable systematic Total Number of respondents 52 58 75 25 210 Percentage 24. 27.
3 100 expectation of investors 80 70 60 50 40 30 20 10 0 75 52 58 35.32 Option B.4 52.7 27.3 21.7 24.S.S.E Both Total Number of respondents 55 45 110 210 Percentage 26.6 25 12 Number of respondents Percentage Quick service Proper response More reliable systematic TABLE 3.1.10 Table showing most preferable in market .E N.
3 are showing their preference both of the markets.4% respondents are showing their preference on NSE stock market and the rest of the 52.3% of the respondents are showing preference in BSE and 21. Chart 3. This shows that majority of the respondents are coming under the third category of both.4 23.1.C 53% N.11 Table showing most attracted services in financial solutions company Services Customer services approach towards the customers Advertisement Feed back from the existing customer Number respondents 74 48 26 49 of the Percentage 35 23 12.S.3 .C Both 21% TABLE 3.1.10 Chart showing most preferable in market 26% B.S.33 (Source of primary data) INTERPERTATION: From The above table shows that 26.
1.3% respondents are giving their attracted level of information to recent scripts.3% feed back from the existing customer and 23% approach towards the customer.4 49 23.11 Chart showing most attracted services in financial solutions company Attracted more on financial solutions company 80 60 40 20 0 74 35 48 23 26 12. CHART 3. ti n ces ee cu rvi xi s em ef e s e i t h e ag r t r h e t e e s v k m m Ad a rd Bro st o f ro t ow Cu ck h a c b a ed p ro Fe ap e rs Num ber of the respondents Percentage TABLE 3.3 100 (Source of primary data) t . s en s..3 13 210 6.3 13 6. 12.4% of the respondents are giving their attracted level of advertisement and the rest of the 6.4 210 100 (Source of primary data) .. This shows that majority of the respondents are coming under the highly attracted on customer services.. This shows that majority of the respondent are showing their safety level yes.34 Brokerage fees Total INTERPERTATION: From the above table it infer that customer services 35is mostly preferred by the respondents. 23.12 Table showing safety for investment Option Yes No Total INTERPERTATION: The above table shows that 78.1. Number of the respondents percentage 165 78.4% are said no..6% of the respondents are saying it is safety and the rest of the 21.6 45 21.
9 26.6 45 21.12 Chart showing safety for investment Safety for investment 180 160 140 120 100 80 60 40 20 0 165 78.13 Table showing where like to invest Option Equity Insurance Commodities Mutual fund Others Total Number of respondents 69 55 30 40 16 210 percentage 32.35 CHART 3.4 Number of the respondents percentage Yes No TABLE 3.3 19 188.8.131.52 14.6 100 .
9 26.3 % of the respondents are invest in commodities and 19% of the respondents are invest in mutual fund and 7.14 Table showing influencing factors to invest in equity shares .13 Chart showing where like to invest 80 70 60 50 40 30 20 10 0 Equity Insurance Commodities Mutual fund percentage Others 32.2 30 14.6% of respondents are invest in others.2% of respondents are invest in insurance and 14.36 (Source of primary data) INTERPERTATION: The above table shows that 32. CHART 3.1.3 19 16 7.6 69 55 40 Number of respondents TABLE 3.1. This shows that majority of the respondents are coming under the category of equity.9%of the respondents their like to invest in equity and 26.
10. Most of them are preferred to invest for the reason of 37.5 % time factor.3%Safety.37 Factors Return Safety Transferability Time factor Tax advantage Total Number of respondents 57 78 20 22 33 210 Percentage 27 37.5 10.5 15.7 100 (Source of primary data) INTERPERTATION: From the above table shows that the influence factors to invest in equity shares revealed by the respondents. and last one 9. 27%return. This shows the majority of the respondents are preferred to invest for the reason of safety followed by return.7% tax advantage.5% transferability.14 Chart showing influencing factors to invest in equity shares 80 70 60 50 40 30 20 10 0 Return 27 57 78 37.7 10.1.15 Table showing most preferred in market . CHART 3.5 Safety Transferablity Time factor Tax advantage TABLE 3.3 22 33 20 9.5 Number of respondents Percentage 15.3 9. 15.
38 Market Primary market Secondary market Both Total Number of respondents 55 45 110 210 Percentage 26.2 21.4% respondents are showing their preference on secondary market and the rest of the 52.4 52.4 100 (Source of primary data) INTERPERTATION: From The above table shows that 26.15 Chart showing most preferred in market .4% respondents are showing their preference both of the markets.2% of the respondents are showing preference in primary market and 21. CHART 3. This shows that majority of the respondents are coming under The market.1.
39 Most preferred in market 26% Prinary market Secondary market 53% 21% Both TABLE 3.16 Table showing opinion about share trading Option Very good Good Moderate Bad Very bad Total INTERPERTATION: Number respondents 85 55 33 23 14 210 of Percentage 40.16 Chart showing opinion about share trading .1. CHART 3.5 26.7 100 (Source of primary data) From The above table shows that 40. 26.2 15.1. 11% of the respondent are feeling bad.5% of respondents reveal that the satisfaction level in share trading is very good.7 11 6. 15. and of the 6.7%of the respondents are feeling moderate level.2 % of the respondents are feeling good.this shows that the majority of the respondents are highly satisfied with share trading.7 % respondents are suggested as very bad .
17 Table showing level of expectation about the return Option High return Average return Low return Total Number of respondent 100 65 45 210 Percentage 47.40 Very bad 7% Bad 11% Moderate 16% Very good Good Moderate Bad Very bad Good 26% Very good 40% TABLE 3.6 31 21. the respondents are suggest low return.4 100 (Source of primary data) INTERPERTATION: From The above tables shows that 47.6% of respondent’s expectation level high return and 31% of respondents are feeling average return and 21. This shows that the majority of respondents are high .1.4% of return.
7 2.1 Weighted average calculation Factor based on investment opinion 5 90 82 4 53 45 28 47 52 3 37 41 30 22 67 2 16 28 45 77 36 1 14 14 82 38 13 Weighted average Return Safety total 819 783 499 576 704 Weighted average 3.41 CHART 3.3 1 2 5 4 3 rank Transferability 25 Time factor 26 Tax advantage 42 INTERPRETATION: .3 3.1.7 3.9 2.2.17 Chart showing level of expectation about the return 21% 48% High return Average return Low return 31% Table 3.
Majority of the respondents are investment selected based on return only.42 From the above table it is inferred that. and 2nd rank safety. the respondents are selecting the investment based on 1st rank is return. 4th time factor. 3rd rank tax advantage. CHI-SQUARE TEST TABLE:3.3. and 5th transferability.1 Table showing relationship between best investment avenues of respondents and occupation level Investment avenues and Occupation Students Professional Business Employee Retired Total 2 15 30 20 8 75 1 3 7 12 7 30 Stock Bonds Mutual funds 6 17 13 5 4 45 7 14 10 4 5 40 Insurance Fixed deposit 4 6 7 1 2 20 20 55 67 42 26 210 total O-Observed frequency E-Expected frequency .
Calculated value Degree of freedom Tabulated value Results INTERPRETATION: Since the calculated value is higher then the tabulated value the null hypothesis is rejected.73 =8 = 15.43 Degree of freedom Null hypotheses = (row-1)*(coloum-1) (H0): There is no relationship between Educational of respondents and opinion about the investment avenue of respondents. From the above chi-square test it is found that is. Alternative hypotheses(Hi): There is close relationship between Educational of respondents and opinion about investment avenue of respondents .92 = Not significant at 5% level . = 38. there is close significant relationship between educational of respondents and opinion about the investment avenue of respondents.
4.1 CORRELATION TEST Relationship between age group of the respondent’s opinion about share trading (Xi) (Yi) Xi – X Y– Y (Xi – X )2 (Yi– Y )2 (Xi – X )2 (Yi– Y )2 30 40 75 85 55 33 -12 -2 33 43 13 -9 44 4 1089 1849 169 81 -516 -26 -297 45 23 3 -19 9 361 -57 .44 TABLE: 3.
.012 Conclusion There is a perfect negative correlation between age group of the respondents and opinion about share trading.45 20 210 14 210 -22 0 -28 0 484 1730 784 3244 616 -280 ∑n (Xi – X ) (Yi– Y ) r = --------------------------------------∑ ( Xi − X ) 2 ∑ ( Yi − Y ) 2 -280 = ------------√1732 √3244 = -.
46 ANOVA TABLE 3.1 Relationship between the occupation and awareness level about the various investment avenues Investmen Stock/shares t avenues occupation Students Professional Business Employee Retired Total Bonds Mutual fund Insurance Fixed deposits Total 8 24 26 10 7 75 1 5 9 9 6 30 1 8 19 12 5 45 7 14 7 5 7 40 3 4 6 7 12 20 20 55 67 42 26 210 n=25 .5.
49 -9.49<2..55 variance ratio -9. Table value= 2.49 variation between sample Within sample Total V1=4. .87 Calculate value= -9.-T²/N =999 SSC= (∑X1)²/N1+(∑X2)²/N2+……. V2=20.-T²/N =2110 SSE=TSS-SSC =999-2110 = -1111 Source of sum of squares 2110 -1111 999 degree freedom (5-1)=4 (25-5)=20 (25-1)=24 of ms 5275 -55.47 T=210 T²/n=(210)²/25=1764 TSS= ∑X1²1+∑X2²+…….87 Result There is the relationship between the occupation and awareness level about the various investment avenues is accepted..
it was found that majority of the respondents are in the age group of 31-40 years.3% of the respondents are under the age group 1520.L.4% are female members.48 CHAPTER 4 FINDINGS. and 40.C.2% of the respondents are coming under H.S. . It has been found that 20.3% of the respondents are coming under post graduate category people. and 9.C and 26.5 % of the respondents are coming under graduate and 13.35. SUGGESTIONS AND CONCLUSION 4. The researcher finds that 14.S. This shows that majority of the respondents are male. 19% of the respondents are under the age group 21-30. This shows that majority of the respondents are coming under level of education qualification is graduate.1% of the respondents are coming under S.5% of the respondents are under the age group 41-50. 21.7% of the respondents are under the age group 31-40.5% of the respondents are above 50 years.1 FINDINGS It has been found that 78.6% of the respondents are male Respondents and the rest of the 21.
It has been found that inferred that 42. . and last one 16. 23. 21.1% of the respondents are coming under employee and 10.5% of the respondents are students and 25. and 27% of the respondents are coming under commodity. Researcher finds that 31% of respondents are under the equity.3% of the respondents are able to know about share market through friends and 37. and 25.8% of the respondents are able to know about share market through exiting customer and 10% of the respondents are able to know about share market through advertisement and 24.8% of the respondents are able to know about share market through others.3% of the respondents are coming under retired people. 19% of them choose insurance. This shows the majority of the respondents are aware of the brokers.3% of the respondents are doing business and 27.5%of them prefer the best investment as stocks/shares.8%of the respondents are earning Rs.8% of them prefer fixed deposit. and 14.4% of them prefer mutual funds. and 9.1% of the respondents are able to know about share market through brokers and 14.3-5 lakhs. It was found that majority of the respondents of equity.7% of the respondents are coming under currency.25% of the respondents are coming under mutual funds.5 % of them are earning below 1 lakhs as their monthly income.49 The researcher finds that 6.3% of them prefer bonds/denture. This shows the majority of the respondents prefer the best investment as stock/shares. The sources awareness level indicates that 13. According to the view of the respondents 35.8% of the respondents coming under professional and 30.1-3 lakhs and 19%of them are earning above 5 lakhs and only 14.7% of the respondents are in the income level of Rs. This shows that majority of the respondents are coming under the business category. This shows the majority of the respondents of 35 lakhs income.
4% respondents are showing their preference on NSE stock market and the rest of the52. 23.9%of the respondents their like to invest in equity and 26.7 of them are expecting quick services . This shows that majority of the respondents are coming under the category of equity.3% the respondents are showing their preference both of the markets.4%of the respondents are giving their attracted level of advertisement and the rest of the 6.6% of the respondents are saying it is safety and the rest of the 21. 27.3% of the respondents are invest in commodities and 19% of the respondents are invest in mutual fund and 7. 12.3% feed back from the existing customer and 23% approach towards the customer.2% of respondents are invest in insurance and 14.6% of them accepts proper response followed by 24.4% are said no.12% of them are expecting systematic from unicon.6% of respondents are invest in others. Most of them are preferred to invest for the reason of .2% of the respondents are showing preference in BSE and 21.50 It has been found that 35.4% respondents are giving their attracted level of information to recent scripts.7% of the respondents are expecting more reliability. This shows that majority of the respondents are coming under the third category of both. This shows the majority of the respondents are expecting more reliability The researcher finds that 26. The researcher finds that the influence factors to invest in equity shares revealed by the respondents. This shows that majority of the respondent are showing their safety level yes. It has been found that 32. This shows that majority of the respondents are coming under the highly attracted on customer services The researcher finds that 78. It has been found that customer services 35%is mostly preferred by the respondents.
the respondents are selecting the investment based on 1st rank is return.3%Safety. This shows the majority of the respondents are preferred to invest for the reason of safety followed by return. and of the 6. 3rd rank tax advantage.26. Since the calculated value is higher then the tabulated value the null hypothesis is rejected. The researcher finds that 40.2 % of the respondents are feeling good. and 2nd rank safety. From the above table it is inferred that.this shows that the majority of the respondents are highly satisfied with share trading It has been found that 47. From the above chi-square test it is found that is. 4th time factor.51 37. 10.7%of the respondents are feeling moderate level. Majority of the respondents are investment selected based on return only.5% of respondents reveal that the satisfaction level in share trading is very good .4% respondents are showing their preference both of the markets. and last one 9. 27%return. 11% of the respondent are feeling bad. and 5th transferability. 15. It has been found that 26.7% tax advantage.4% respondents are showing their preference on secondary market and the rest of the52.4% of the respondents are suggest low return. there is investment avenue of respondents. This shows that majority of the respondents are coming under the both of market. 15.2% of the respondents are showing preference in primary market and 21. This shows that the majority of respondents are high return. close significant relationship between educational of respondents and opinion about the .5% time factor.7% respondents are suggested as very bad .5% transferability.6% of respondents expectation level high return and 31% of respondents are feeling average return and 21.
So it is better one. The sales executive should constantly study investor preference and market trends that come on newspaper so that they can offer better services and advices to their clients by suggesting how to invest and where to invest their stocks. . Unicon should be mostly covered the all age group of respondents. There is the relationship between the occupation and awareness level about the various investment avenues are accepted. So union should concentrate more on uneducated people. 4. Based on this analysis unicon should give more attention to female investors to improve the target compared to male investors. So unicon should improve better services. Unicon should make more investor aware about their services and make as much possible effort then better services in comparison to other competitors in the market so that more client invest more.2 SUGGESTIONS: Based on this analysis it is noticed that educated people prefer in investment compared to uneducated people. Prefer service and more reliability is the factors expected by the respondents.52 There is a perfect negative correlation between age group of the respondents an opinion about share trading.
53 4. The study conducted has helped the researcher to understand why investors prefer unicon securities compare to other broking house in the country and has helped to identify the satisfaction level of the customers and also to identify the factors influenced customer preference towards unicon securities. . While some investors are risk averse while some are risk lovers. If the continues to improve itself according to changing market conditions. Unicon security has a good name and reputation in the market and also regarded as the leading stock broking firm in the country.3 CONCLUSION Investor’s perceptions in securities vary from one person to another. and then it can certainly make more investors prefer it to the rest of the broking houses in the country.
Education qualification of the respondent: a) SSLC [ ] b) HSC [ ] c) graduation [ ] d) post graduation [ ] 5. Name of respondent Phone number Address : : : 2. Gender of the respondent: a)male [ ] b)female [ ] 3. Age group of the respondent: a) 15-20 [ ] b)21-30 [ ] c)31-40 [ ] d)41-50 [ ] e)above 50 [ ] 4. Occupational status of the respondent: a) Student [ ] b) professional [ ] c) business [ ] d) Employee [ ] e) retired [ ] .54 APPENTIX QUESTIONNAIRE A STUDY ON INVESTORS PERCEPTION ABOUT EQUITY SHARES 1.
What are all the products that make most risk bearing? A) Equity b) Commodity c) Mutual fund d) currency Aware of it Not at all aware 11. Know very well Stock /shares Bonds/debenture Mutual fund Insurance Fixed deposit 10. Expectation of the investors a) Quick services [ ] b) proper response [ ] c) more reliable [ ] d) systematic 12. which is the best investment avenue amongst following? a) stock/shares [ ] D) Insurance [ ] b) bonds /debenture [ ] e) fixed deposit [ ] c) mutual fund [ ] 9. Your awareness level about the various investment avenues.1lakhs-Rs.2lakhs [ ] c) Rs.5lakhs [ ] d) above Rs.2lakhs-Rs. In your opinion.1lakhs [ ] b) Rs. What attracted more on financial solutions company? a) Customer services [ ] b) approach towards the customers [ ] c) Feedback from the existing customer [ ] d) brokerage fees [ ] .55 6. Income status of the respondent: a) Below Rs. Which one do you prefer more among the following? a) BSC [ ] b) NSC [ ] c) both [ ] 13.5lakhs [ ] 7. How do you know about share market? A) Friends [ ] b) brokers [ ] c) exiting customer [ ] D) Advertisement [ ] e) others [ ] 8.
. Where you like to invest? a)equity[ ] b)insurance[ ] c)commodities[ ] d)mutual fund[ ] e)others[ ] 16. Do you feel safety for your investment in share market company? a) Yes [ ] b) no [ ] If no. 15. What is your opinion about share trading when compared to other business? a)very good[ ] b)good[ ] c)moderate[ ] d)bad [ ] e)very bad [ ] 19.. Your expectation about the return from this business? A) High return [ ] b) average return [ ] c)low return [ ] 20.56 e) Information on recent scripts [ ] 14. Please rank the following factor based on which you have selected the investment. . Suggestion for improvement? ……………………………………………………………………………. reason please……. Which type of market do you mostly preferred? a) primary market[ ] b)secondary market[ ] c)both[ ] 18. Rank return Safety Transferability Time factor Tax advantage 17.
ii. Marketing management. v. New Delhi iii.57 BIBLIOGRAPHY Reference book i. Business today 2. Vikas Publishing House Private Limited. Financial services. Organization Behavior. Pearson Education Private Limited. Periodicals 1.Gupta for New age International Private Limited. Second edition.M Prased. Deep and Deep publications Private Limited. Sultan Chand & Sons Educational Publishing Private Limited.K. Jit S Chandan. C. In house publication of unicon securities limited Websites . L. 2nd edition. 12th edition. P. researcher methodology. iv.New Delhi. Philip Kotler.Mohana Rao. Statistics.R Kothari. published by K.
com .Unicon.com www.58 Websites of the company WWW.nseindia.
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