s L i f e’

Go

od

LG Life’s Good Signature & Tagline Interim Guidelines

This lockup can be used on all communications and should appear in the configuration shown below. and the Life's Good tagline. The elements of the lockup include: the LG symbol. The spacing between elements has been specifically determined and should not be changed. Consistent presentation of this lockup will help build awareness of the Life's Good tagline and the LG brand. The curve of the “Life's Good” tagline reinforces the shape of the 'G' in the symbol and also creates the appearance of a 'smile'. These guidelines provide specifications for correctly implementing the lockup and illustrations on how to use it properly and mistakes to avoid. s L i f e’ 1/2 x LG Wordmark LG Symbol “Life’s Good” tagline Go od 2x 1/2 x x s L i f e’ x 1/2 x The slogan “Life’s Good” begins visually at the 90° angle (at 9:00) Go x od 1/2 x 1 .Life’s Good LG Signature Elements The Life's Good LG lockup was developed to express our brand personality in an engaging and friendly way. the LG wordmark.

that may divert attention from the signature. but when it is sized too small. In printed material. always surround it with a minimum amount of clearspace. 1/2 x 1/2 x s L i f e’ 16mm x 1/2 x Go od 1/2 x The minimum size is 16mm tall. photography or background patterns. from the top of the LG symbol to the bottom of the “d” in “Life’s Good. The minimum size is determined by the height of the signature.Clearspace and minimum size To ensure the prominence and legibility of the Life’s Good LG signature. As shown in the exhibit below. the clearspace for the signature is equal to 1/2 the height of the letter “L” in “LG” in whatever size the signature is reproduced. This isolates the signature from competing graphic elements. The signature can be used in a wide variety of sizes. such as text. it should not be reproduced smaller than 16mm in height.” s L i f e’ Go od 2 . legibility is reduced and its impact is diminished.

For Web applications. PANTONE ® is a registered trademark of Pantone.Color Palette The preferred colors for the LG signature are Red and Gray. For on-screen applications (Power Point.. variations in color may occur. Primary PANTONE Colors R C M Y K G B Video R G B Web safe Web HEX Red 207 0 100 40 20 177 0 67 153 0 51 990033 Gray 430 0 0 0 70 135 143 151 153 153 153 999999 Secondary Premium Red 505 50 100 100 25 1 10 30 57 102 51 51 663333 Silver 877 n/a n/a n/a n/a 3 . Inc. but try to match the LG colors as close as possible. but the goal should always be to match the PANTONE standard of the LG colors. use the CMYK values as a beginning reference. Please refer to the current edition of the Pantone color formula guide. video and broadcast). RGB web and web Hex. refer to the RGB Video values specified. The specific PANTONE numbers are listed in the table as are values for reproducing in four-color process (CMYK). The colors shown throughout this manual have not been evaluated by Pantone. Print vendors may have their own values and formulas for matching PANTONE colors in 4-color process. Inc. refer to the RGB Web/Hex values specified. RGB video. for accuracy and may not match the PANTONE ® Color Standards. For 4-color printing. The PANTONE and CMYK values provided can be used when printing on either coated or uncoated paper.

there are two options: the signature that reverses to white or the 2-color signature with the reverse wordmark. 2-color signature on a light photograph. s L i f e’ s L i f e’ Go od Go od Reverse signature on a black background. 2-color signature with reverse wordmark on a gray background. s L i f e’ s L i f e’ Go od Go od 2-color signature with reverse wordmark on a Premium Red background. 4 . If the full-color signature appears on light backgrounds or photographs. there must always be sufficient contrast between the background or photograph and the signature colors. s L i f e’ s L i f e’ Go od Go od 2-color signature with reverse wordmark on a dark photograph. 2-color signature on a white background.color signature will be illegible. crisp contrast. If the signature is placed on a dark background or photograph and the full.Background Control White is the most effective background on which to reproduce the full-color LG signature because it provides the colors with a clean.

L i f e’ Go s od Go s od Do not reduce the distance between the “Life’s Good” tagline and the LG Symbol. add to or recreate the LG signature. Do not alter the rotation of the tagline. L i f e’ ife ’s G o o d Go s L od Do not alter the color of individual elements of the signature. Shown below is a small but by no means comprehensive sample of possible misuses. always use the approved digital artwork. L i f e’ Do not increase the distance between the “Life’s Good” tagline and the LG Symbol. To ensure accurate and consistent reproduction of the signature.Misuses Incorrect use of the LG signature can compromise its integrity and effectiveness. 5 . Never alter.

Use the primary signature wherever possible. The primary signature color and background control rules are the same for the special use signature. Use of this signature should be limited. such as a banner or pen.Special Usage Signature For extreme horizontal applications. the special usage signature has been created. 2x 1/2 x x x 1/2 x x 1/2 x 6 .

Special Use Signature Clearspace and Minimum Size The clearspace rule for the special usage signature is the same as for the primary signature — 1/2 the height of the letter ‘L’ in the wordmark. 10 mm 7 . 1/2 x 1/2 x x 1/2 x x 1/2 x The minimum size is 10mm tall. from the top of the LG symbol to the bottom. the special usage signature should never appear smaller than 10 mm. In order to maintain legibility.

Typography for Primary Messaging and Headlines Charlotte Sans abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuvwxyz 0123456789 & &0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ &0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ &0123456789 Typography option for body copy Charlotte abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ abcdefghijklmnopqrstuvwxyz 0123456789 & &0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ &0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ &0123456789 8 .

Sign up to vote on this title
UsefulNot useful