Health communication strategies

ocuments. How to create effective Health communication documents.
Guidelines for creating useful and easy to read health communication documents, pamphlets, brochures, Press releases, Posters, etc. Firstly, Define your purpose and target market segment. Develop Culturally Appropriate Communications. Be relevant Give emphasis to what the patient has to know and do. Use Plain language and easy vocabulary. Know your reader, and write with your reader's viewpoint in mind. Choose the tone of the document. Be helpful and positive.


Document Planning and Overview

Organize topics in the order the reader will use them Make the document attractive and designed for easy reading. Use white space in margins and between sections. Use ragged right margins. Present the most important points first and last. Respect the intended audience Avoid jargon, technical terms, abbreviations, and acronyms. Avoid unnecessary formality. Give an overview of the main idea of the text.


Say only what you have to say, avoiding too many messages in a single sentence, and omitting surplus words. Include a glossary if necessary.

Structuring your sentencesUse short sentences. Prefer the active voice. Use simple, "everyday" words. Use words consistently. Avoid noun strings. Avoid multiple negatives. Avoid nouns created from verbs. Use action verbs; avoid the verb "to be." Use personal pronouns.

Font and formatting within the document Use Serif fonts (with legs) for paragraphs and text blocks and sans serif fonts (without legs) for Headings/Subheadings. Use minimum 12 font size. For emphasis use italics or bold (not underlining).


Font types

Text is easiest to read when the print color and the background color are in high contrast. Keep equivalent items parallel. List conditions separately. Keep bulletted items no longer than 5 to 7 items. Use numbers only if there is a sequence to identify or to help guide the reader in a long list of items. Use an average of 15- 25 words per sentence. Avoid disrupting your sentences with thought-stopping gaps. Avoid using unnecessary exceptions or exclamations. Tabulate particularly complex information Use of Graphics Use graphics and design to make the reader’s job easier and to increase comprehension and recall; make sure they support, rather than compete with, the text. Annotate/ label the figures for easy enderstanding. Avoid using text over image background.


Finally, Pretest your content before distributing. Evaluate and make improvements. ------------------------------------------------------------------------------Mark IV Medical Communications LLC INDIA 20, Bharathi Park, 8th Cross Sai Baba Mission Post Coimbatore 641011 Tamil Nadu, India Telephone: +91 422 4385520 Fax: +91 422 2430963 Email: GERMANY Representative German Office Friedrichstrasse 11-13 42781 Haan - GERMANY Telephone: (+492129) 94 05-23 Fax: (+492129) 94 05-20 Email:


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