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3. Imbalance of Mineral Content.

There are rapid changes that are taking place in our environment since long and the air and the water pollution is on an increase. The main source of drinking water is river and downstream which have also not been able to escape the pollution. When a consumer became aware of the problems caused by water pollution the market saw an advent of ceramic water filters, which filters the dust and suspended particles but dissolved impurities and microbiological impurities are not cleared out. The mineral balance is also not maintained.

1980's witnessed more changes by a tap attachment wherein Iodine resin is used to filter the water.
It deactivates microbiological impurities to an extent but has side effects due to iodine and does not take care of dissolved impurities mineral balance.

Late 1980's witnessed Ultra Violet based purifier, which filters dust and deactivates bacteria to a
great extent. It maintains the odour and colour of water but does not clear out the dissolved impurities and mineral particles. Thus came advent of mineral water.

Historically, the need for purified water within Indian homes had been kept down to a minimum. Essentially, there were three types of water that was used for different purposes. The first type was used for rinsing. The second type, which was used for cooking, was cleaner and kept covered. The third type was the cleanest – drinking water – and was very often boiled before use. Since an average family needed a small quantity, not more than five or six litres a day, boiled and filtered water had been a convenient solution for some time. The fallouts were obvious. “It was very difficult to convince the people that purification system was worth the price. There was no visible way to demonstrate the benefit,” The otherwise somnolent market began to change once companies like Eureka Forbes targeted the office segment, while the mineral water players went after travelers. Ion Exchange was the only company which had any measure of success in entering homes with Zero-B. But clean drinking water returned on the national agenda a little later. Around 1989, drinking water became an issue again.

" .“Around early 1990sTime did a story on India as a key emerging market and that was the trigger for all the players eyeing this market.

the high-priced mineral water from the French Alps. with a host of new entrants swelling the clutter. Brittania. shows the perceived potential India presents in this product category. 100 crore. Mineral water in Western countries is obtained from natural springs and is. however. 1. boiled or purified by other means such as reverse osmosis. the core proposition of bottled drinking water lies in hygiene. Clearly targeted at the premium segment of consumers. In recent years. the bra SUMMARY . This is in stark contrast with the West where 'mineral water' indicates the attendant minerals present in the water. Evian. generally. 700 crore and about 700 million litres in volume. Kingfisher. Auswater-are keen on raising their stakes in the Rs. The growth of the category indicates the need for this 'mineral water' and the fact that heavyweights are eyeing the segment points to the potential that is seen in this market. as the quality of tap water is bad and is rapidly deteriorating.INTRODUCTION TO MINERAL WATER INDUSTRY CURRENT SCENERIO The best beverage for India in the new millennium seems to be water. The country's bottled water business is estimated to be around Rs. the business is growing at a rate of over 50 per cent annually. would be 'purified bottled water. 700 crore. is filtered. Nestle. Pepsi's Aquafina. With over 200 players jostling to be the thirst quenching favourite of the Indian consumer. A better description of bottled drinking water sold in India therefore. the bottled driving water market has been witnessing high-decibel levels of activity. 700 million litre market. In India. named after those springs. The entry of Danone’s brand. Most of the bottled water passed off as mineral water in India. Coke's Kinley. of which the branded market accounts for Rs.

It studies the main area where the problem lies and also tries to evaluate some appropriate courses of action. The research methodology for the present study has been adopted to reflect these realties and help reach the logical conclusion in an objective and scientific manner. Without water. how it proceeds. Strategies and measures adopted by Bisleri to counter the competition by hello & Kinley. hello and Kinley mineral water. When a consumer became aware of the problems caused by water pollution the market saw an advent of ceramic water filters. The appropriate research design formulated is detailed below. Exploratory Research: This kind of research has the primary objective of development of insights into the problem. there would be no life. how to measure progress and what constitute success with respect to the objectives determined for carrying out the research study. Kinley and hello to Bisleri. A Research Methodology defines the purpose of the research. Threats caused by Aquafina. at least not the way we know it. . To conduct a market survey of Bisleri. the need for Pure Drinking Water is becoming the issue for the common man. The mineral balance is also not maintained. In today's living condition. which filters the dust and suspended particles but dissolved impurities and microbiological impurities are not cleared out. profit and market share after the launch of ‘Acquafina’ by Pepsi and ‘Kinley’ by coca cola. The affects on Bisleri sale. To find out the current position of Acquafina. The present study contemplated an exploratory research The following are the main objectives of my Research study:To make a brand analysis of Bisleri as a Brand. The main source of drinking water is river and downstream which have also not been able to escape the pollution.Water is the most important liquid in the world. There are rapid changes that are taking place in our environment since long and the air and the water pollution is on an increase.