The Economic Impact of Tourism in New York

2012 Calendar Year Central New York Focus

State Summary

2

Key themes in 2012
 The recovery of New York State’s tourism economy continued to expand in 2012, growing 6.2% after an 8.3% expansion in 2011.  As a result, traveler spending reached a new high of $57.3 billion. Key industry data provide details of the historic expansion:
■ Room demand surged, growing 3.9% in 2012. And room rates increased 3.8% equating to a total hotel revenue increase of 7.3% according to Smith Travel Research.

■ Air passenger activity increased 4.5% for JFK and LGA combined while airfares at these airports increased 2%.
■ A combination of modestly higher fuel prices and additional drive visitors pushed spending at gasoline stations up 7.8%.

 Direct tourism employment grew 2.8% to reach a new high in 2012 while associated personal income expanded 4.6%. By both of these measures, tourism outpaced the general economy.
3

Headline results
 Travel & tourism remains a vital and growing component of the New York State economy.  Spending by visitors to New York grew 6.2% in 2012 to $57.3 billion.

 This spending generated $92 billion in total business sales including indirect and induced impacts.
 More than 714,000 jobs were sustained by tourism activity last year with total income of $29 billion.  8.1% (1 in 12) of all New York state employment is sustained by tourism, either directly or indirectly.  New York State tourism generated $7.2 billion in state and local taxes in 2012, saving each NYS household an average of $891 in taxes.

4

Traveler spending growth
 Traveler spending continued to expand in 2012, growing 6.2% after an 8.3% rebound in 2011.

New York Traveler Spending
$ billions $70 $60 A $50
TOTAL % change

% change 15% 10% 5%

 As a result, the tourism economy reached another high in 2012, with $57.3 billion in traveler spending.
 Traveler spending growth has averaged 5% per year since 2003 (compound annual growth).

$40
$30 $20 $10 $-

T

0%

-5% -10%
-15% 2005 2006 2007 2008 2009 2010 2011 2012
Source: Tourism Economics

5

New York State tourism markets
 US domestic markets supplied 70% ($40 bn) of the New York State’s traveler spending base in 2012.  International markets represented 30% ($17.3 bn) of the spending base.
Traveler Spending by Market, 2012

Overseas 27%

Canada 3%

Domestic 70%

Source: Tourism Economics

6

All sectors grew in 2012
 Travelers increased their spending across all sectors in 2012.  Spending increased the most in the lodging sector as both room demand and rates rose.  Growth was also strong in the recreation sector as both overnight and day visitor demand increased.  All sectors reached new highs in 2012.
Traveler Spending By Sector
Billion $ 18 16
2009 2010 2011 2012

14 12 10
8 6 4 2 Lodging Food Service Transport Retail & Svc Recreation Stations

Source: Tourism Economics

7

Traveler spending distribution
  Traveler spending is diverse and well-distributed across multiple sectors of the economy. The distribution of traveler spending remained stable in 2012 as all sectors of the travel economy experienced solid growth.

Traveler Spending by Sector, 2011

Traveler Spending by Sector, 2012

Retail & Svc Stations 21%

Transport 20%

Retail & Svc Stations 21% Recreation 9%

Transport 20%

Recreation 9%
Lodging 28% Food Service 22%

Food Service 22%

Lodging 28%

Source: Tourism Economics

Source: Tourism Economics

8

Historic traveler spending by sector

NYS Traveler Spending, millions
Transport
2005 2006 2007 2008 2009 2010 2011 2012 2012 % change $ $ $ $ $ $ $ $ 9,219 9,410 10,515 10,881 9,681 10,108 10,875 11,504 5.8%

Lodging
$ $ $ $ $ $ $ $ 11,575 12,832 14,301 14,710 12,208 13,873 15,155 16,267 7.3%

Food Service
$ $ $ $ $ $ $ $ 9,663 10,565 11,357 11,492 10,511 11,313 11,806 12,379 4.9% $ $ $ $ $ $ $ $

Recreation
4,259 4,668 5,191 5,336 4,668 4,817 5,019 5,332 6.2%

Retail & Svc Stations
$ $ $ $ $ $ $ $ 8,714 9,100 9,717 10,689 8,710 9,664 11,055 11,775 6.5% $ $ $ $ $ $ $ $

TOTAL
43,431 46,574 51,081 53,108 45,777 49,775 53,910 57,257 6.2%

% change
8.6% 7.2% 9.7% 4.0% -13.8% 8.7% 8.3% 6.2%

9

Traveler spending by market
NYS Traveler Spending by Market
Domestic
2005 2006 2007 2008 2009 2010 2011 2012 2009 Growth 2010 Growth 2011 Growth 2012 Growth $ $ $ $ $ $ $ $ 31,287 34,057 36,724 38,259 33,163 35,075 37,579 39,979 -13.3% 5.8% 7.1% 6.4% $ $ $ $ $ $ $ $

Canada
816 1,021 1,287 1,340 1,132 1,304 1,395 1,495 -15.5% 15.2% 7.0% 7.2%

Overseas
$ $ $ $ $ $ $ $ 10,384 11,496 13,070 13,508 11,482 13,396 14,937 15,782 -15.0% 16.7% 11.5% 5.7% $ $ $ $ $ $ $ $

Total
43,431 46,574 51,081 53,108 45,777 49,775 53,910 57,257 -13.8% 8.7% 8.3% 6.2%

10

How traveler spending generates impact
• •
Travelers create direct economic value within a discreet group of sectors (e.g. recreation, transportation). This supports a relative proportion of jobs, wages, taxes, and GDP within each sector. Each directly affected sector also purchases goods and services as inputs (e.g. food wholesalers, utilities) into production. These impacts are called indirect impacts.

Lastly, the induced impact is generated when employees whose incomes are generated either directly or indirectly by tourism, spend those incomes in the city economy.

11

Tourism sales
 Including the indirect and induced impacts, traveler spending generated $92billion in business sales in 2012 up 6.0%.
Tourism Sales (Output)
(US$ Million, 2012)

Direct*
Agriculture, Fishing, Mining Construction and Utilities Manufacturing Wholesale Trade Air Transport Other Transport Retail Trade Gasoline Stations Communications Finance, Insurance and Real Estate Business Services Education and Health Care Recreation and Entertainment Business Lodging Food & Beverage Personal Services Government TOTAL % change 7,941 3,563 5,480 6,295 2,112 5,332 Day 14,155 12,379 57,257

Indirect
371 1,073 1,786 1,116 46 1,035 284 11 1,146 3,008 5,560 20 276 100 376 308 427 16,941

Induced
163 525 1,520 1,072 60 367 1,811 63 669 2,532 1,527 3,299 228 122 758 718 2,530 17,964

Total
534 1,598 3,306 2,188 8,046 4,966 7,575 6,369 1,815 7,652 7,086 3,319 5,836 14,376 13,513 1,026 2,956 92,162

% change
5.7% 5.8% 5.8% 5.8% 6.4% 4.9% 5.3% 7.8% 5.8% 5.2% 5.7% 5.8% 6.2% 7.9% 4.9% 5.8% 5.8% 6.0%

6.2% 5.7% Note: Direct Sales include cost of goods sold for retail and gasoline stations

5.8%

6.0%

12

Traveler-generated sales
Traveler-Generated Sales by Industry
$ million
14,000
Induced Indirect
Significant indirect benefits

12,000
10,000 8,000 6,000 4,000 2,000 0

Direct

Restaurants

Retail Trd

Lodging

FIRE

Gas stations

Educ, Health

Business

* Direct sales include cost of goods sold for retail ** Air transport includes local airline and airport operations, including sales generated by inbound visitors, plus outbound and transit passengers *** FIRE = Finance, Insurance, and Real Estate

13

Wholesale Trd

Business Svc

Other Transp

Air Transport

Manufacturing

Government

Recreation

Travel-generated employment
Travel-Generated Employment
2012

Direct
Agriculture, Fishing, Mining Construction and Utilities Manufacturing Wholesale Trade Air Transport Other Transport Retail Trade Gasoline Stations Communications Finance, Insurance and Real Estate Business Services Education and Health Care Recreation and Entertainment Lodging Food & Beverage Personal Services Government TOTAL Business % change

Indirect
3,441 2,682 4,993 5,037 179 11,252 3,389 124 2,751 10,133 35,761 266 4,456 767 6,008 4,200 1,638 97,075

Induced
1,524 586 3,671 4,806 233 3,401 21,624 720 1,288 7,954 10,923 35,418 3,321 939 12,029 10,879 1,006 120,322

Total
4,966 3,268 8,664 9,842 30,640 76,650 48,998 12,239 4,039 25,631 46,684 35,684 78,060 98,883 212,250 15,079 2,644 714,222

% change
2.4% 2.3% 2.4% 2.4% 0.3% 0.6% 2.3% 0.3% 2.4% 2.1% 2.4% 2.6% 4.6% 2.0% 4.4% 2.5% 2.4% 2.8%

30,229 61,997 23,985 11,396 7,544

70,284 97,177 194,213

496,825 Day

3.0%

2.3%

2.6%

2.8%

The tourism sector supported 8.1% of payroll employment (1-in-12 jobs) in New York State last year. Travel-generated employment (2.8%) grew at more than twice the rate of the broader NYS economy (1.3%)

 14

Tourism employment
Traveler-Generated Employment
Thousands
800 700 600 500 400 300 200 100 Direct Indirect Induced

0Business 2008

2009

Day

2010

2011

2012

 In 2007, the tourism sector supported 7.7% of payroll employment and now stands at 8.1% of payroll employment as measured by the US Bureau of Labor Statistics.
15

Tourism employment
 As a labor intensive collection of services, tourism-related sectors represent significant employment to New York State.  The more than 714,000 jobs sustained by traveler activity span every sector of the economy, either Business directly or indirectly.
Traveler-Generated Employment by Industry
Thousands 220 200 180 160 140 120 100 80 60 40 20 0
Recreation Retail Trd Business Svc
Restaurants

Induced Indirect Direct

Air Transport

Personal…

Lodging

Communications

Educ, Health

Gas stations

Manufacturing

Agriculture

Other Transp

Day

FIRE = Finance, Insurance, and Real Estate

16

Wholesale Trd

Construction

FIRE

Tourism employment
 Tourism-generated employment has contributed to the economic recovery of New York.
Traveler-Generated Employment
Thousands
800 700 600 500 400 300 200 100 Direct Indirect Induced

 After growing 2.8% in 2012 (including direct, indirect, and induced impacts), tourism employment Business reached a new high of 714,222.

Day 0
2008 2009 2010 2011 2012

17

Tourism employment ranking
Employment Ranking
000s

Rank
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Industry
Health care and social assistance Professional and business services Retail trade Finance and insurance Tourism Manufacturing Administrative and waste services Educational services Food services and drinking places* Wholesale trade Construction Transportation and utilities Information Real estate and rental and leasing * net of direct tourism-generated employment

2012 BLS
1,341 1,168 913 504 497 458 438 422 371 334 312 262 261 178

Tourism is the 5th largest employer in New York State on the basis of direct tourism employment. The above table compares our estimates of tourism-generated employment with total employment by sector.
Source: Bureau of Labor Statistics, State and Area Employment

Business

Day

18

Tourism income
Tourism Income (Compensation)
(US$ Million, 2012)

Direct
Agriculture, Fishing, Mining Construction and Utilities Manufacturing Wholesale Trade Air Transport Other Transport Retail Trade Gasoline Stations Communications Finance, Insurance and Real Estate Business Services Education and Health Care Recreation and Entertainment Lodging Food & Beverage Personal Services Government TOTAL Business % change

Indirect
70 307 305 415 14 559 114 3 347 829 2,455 11 153 37 137 131 111 5,997

Induced
39 127 258 396 19 155 721 19 164 812 740 1,780 104 43 273 322 66 6,037

Total
109 435 563 811 2,480 2,075 1,598 354 510 1,936 3,195 1,791 2,123 5,599 5,220 453 177 29,428

% change
4.3% 4.3% 4.4% 4.4% 1.2% 2.2% 4.3% 2.3% 4.3% 4.3% 4.3% 4.5% 6.0% 5.8% 6.2% 4.4% 4.4% 4.6%

2,447 1,361 763 331 295

1,866 5,520 4,810 17,393 Day

4.8%

4.2%

4.5%

4.6%

 Tourism-generated income grew 4.6% with increased employment and longer hours from tourism workers, reaching $29.4 billion in 2012.
19

Traveler-generated income
Traveler-Generated Income by Industry
$ million
6,000
Induced

5,000 4,000 3,000 2,000 1,000

Indirect Direct

Retail Trd

Lodging

FIRE

FIRE = Finance, Insurance, and Real Estate

20

Communications

Other Transp

Air Transport

Educ, Health

Wholesale Trd

Manufacturing

Business Svc

Construction

Gas stations

Restaurants

Recreation

Business

Day

Personal…

0

Tourism tax generation
Travel-Generated Taxes
(US$ Million, 2012)

Total
Federal Taxes Corporate Indirect Business Personal Income Social Security State and Local Taxes Corporate Personal Income Sales Property Excise and Fees State Unemployment TOTAL % change 7,578.8 1,332.0 598.1 2,688.4 2,960.3 7,237.9 1,418.6 1,162.5 2,167.6 2,095.5 285.3 108.4

 Tourism generated $14.8 billion in taxes in 2012, growing 5.1%.

 Total state and local tax proceeds of $7.2 billion saved the state’s households an average of $891 in tax burden.

Business

Day

14,816.7

5.1%

21

Tourism tax generation: State vs. Local
Travel-Generated Taxes
(US$ Million)

Tax Type
State Tax Subtotal Corporate Personal Income Sales Property Excise and Fees State Unemployment Local Tax Subtotal Corporate Personal Income Sales Property Excise and Fees State Unemployment

2010
2,784.3 535.2 857.38 1,143.09 0.0 150.83 97.8 3,710.9 711.6 191.0 762.1 1,949.2 97.0 0.0

2011
2,974.8 574.3 908.6 1,226.5 0.0 161.8 103.6 3,905.1 763.5 202.4 817.6 2,017.5 104.1 0.0

2012
3,142.3 609.0 950.7 1,300.6 0.0 173.6 108.4 4,095.6 809.6 211.8 867.0 2,095.5 111.7 0.0

 Tourism generated $3.1 billion in state taxes in 2012.

 Tourism generated $4.1 billion in local taxes in 2012.

Business

Day

22

Regional Summary

23

Traveler spending by region
Traveler Spending, 2012
Finger Lakes 5% Niagara 4% Thous. Islands 1% Adirondacks 2% Cen. New York 3% CapitalSaratoga 3% Catskills 2% Hudson Valley 5%
New York City 65%

 New York State is divided into 11 economic regions.  New York City is the largest single tourism region with 65% of state visitor spend.  New York City, Long Island and Hudson Valley together comprise nearly 80% of New York State traveler spend.

ChautauquaAllegheny 1%

Long Island 9%

24

Reliance on tourism
Tourism Share of Regional Employment 2012

18.0%
16.0%

14.0%
Direct Tourism Total Tourism

12.0% 10.0% 8.0% 6.0% 4.0% 2.0%

 Tourism is an integral part of every region’s economy, generating from 6% to 18% of employment.

Chaut.-Allegheny

0.0%

 Tourism is most important to the Adirondacks and Catskills, generating 18% and 15% of total employment, respectively.

Thous. Islands

New York City

Finger Lakes

Capital-Saratoga

Cen. New York

Hudson Valley

Note: All regional and county tourism shares are calculated using QCEW (ES-202) employment and wage totals as produced by the NYS Dept. of Labor.

25

Adirondacks

Long Island

Catskills

Niagara

Tourism growth
Growth in Traveler Spending
10.0% 2011 8.0% 6.0% 4.0% 2.0% 0.0%
Chautauqua-Allegheny Finger Lakes
Thous. Islands Niagara

 Traveler spending rose across every region of the state last year.  Long Island and the Catskills experienced higher growth in 2012 than 2011.  New York City experienced the largest rise in spending.  Greater Niagara, Thousand Islands, Central New York and Long Island also each experienced growth rates of 5% or more.

2012

Cen. New York

Hudson Valley

New York City

Adirondacks

New York State

Catskills

Long Island

26

New York excl. NYC

Capital-Saratoga

Regional growth
Traveler Spend
Year-Over-Year Comparison
Traveler Spend '000s 1. Chautauqua-Allegheny 2. Greater Niagara 3. Finger Lakes 4. Thousand Islands 5. Adirondacks 6. Central New York 7. Capital-Saratoga 8. Catskills 9. Hudson Valley 10. Long Island 11. New York City TOTAL $ $ $ $ $ $ $ $ $ $ $ $ 2010 463,181 1,955,008 2,561,784 431,002 1,136,482 1,705,158 1,525,253 997,153 2,864,271 4,600,685 31,535,008 49,774,984 $ $ $ $ $ $ $ $ $ $ $ $ 2011 492,598 2,122,491 2,714,389 455,931 1,185,516 1,829,583 1,628,710 1,029,949 3,066,304 4,835,602 34,549,067 53,910,138 $ $ $ $ $ $ $ $ $ $ $ $ 2012 497,549 2,232,241 2,767,948 480,591 1,231,718 1,921,589 1,689,826 1,070,983 3,154,900 5,140,592 37,069,055 57,256,992 2012 / 2011 % 1.0% 5.2% 2.0% 5.4% 3.9% 5.0% 3.8% 4.0% 2.9% 6.3% 7.3% 6.2%

Business

Day

27

Regional tourism summary
Tourism Economic Impact
Combined Direct, Indirect, and Induced
Tourism Economic Impact 1. Chautauqua-Allegheny 2. Greater Niagara 3. Finger Lakes 4. Thousand Islands 5. Adirondacks 6. Central New York 7. Capital-Saratoga 8. Catskills 9. Hudson Valley 10. Long Island 11. New York City Business TOTAL Direct Sales, Labor Income, Employment, '000s '000s Persons $ 497,549 $ 215,870 10,614 $ 2,232,241 $ 1,178,980 47,055 $ 2,767,948 $ 1,365,138 57,746 $ 480,591 $ 204,203 8,896 $ 1,231,718 $ 563,258 19,968 $ 1,921,589 $ 947,029 33,510 $ 1,689,826 $ 866,307 33,558 $ 1,070,983 $ 469,276 16,812 $ 3,154,900 $ 1,720,268 51,337 $ 5,140,592 $ 2,678,220 74,128 $ 37,069,055 $ 19,219,022 360,599 Day $ 57,256,992 $ 29,427,572 714,222 Local Taxes, '000s $ 34,369 $ 151,868 $ 199,667 $ 32,440 $ 85,154 $ 124,421 $ 116,194 $ 71,270 $ 206,742 $ 345,587 $ 2,727,924 $ 4,095,634 State Taxes, '000s $ 27,305 $ 122,505 $ 151,905 $ 26,375 $ 67,597 $ 105,457 $ 92,738 $ 58,776 $ 173,141 $ 282,116 $ 2,034,349 $ 3,142,262

28

Regional tourism impact distribution
Tourism Economic Impact
Regional Shares
Tourism Distribution 1. Chautauqua-Allegheny 2. Greater Niagara 3. Finger Lakes 4. Thousand Islands 5. Adirondacks 6. Central New York 7. Capital-Saratoga 8. Catskills 9. Hudson Valley 10. Long Island 11. New York City Business TOTAL Sales Labor Income 1% 4% 5% 1% 2% 3% 3% 2% 6% 9% 65% 100% Employment 1% 7% 8% 1% 3% 5% 5% 2% 7% 10% 50% 100% Local Taxes 1% 4% 5% 1% 2% 3% 3% 2% 5% 8% 67% 100% State Taxes 1% 4% 5% 1% 2% 3% 3% 2% 6% 9% 65% 100%

1% 4% 5% 1% 2% 3% 3% 2% 6% 9% Day 65% 100%

29

Regional Detail for Central New York
Business Day

30

Central New York, county distribution
Traveler Spending
 Tourism in Central New York is a $1.9 billion industry, supporting 33,510 jobs. Oneida county represents 61% of the region’s tourism sales with almost $1.17 billion in traveler spending.
Schoharie 3% Otsego 8%

Broome 16%

Chenango 1% Herkimer 5% Madison 4% Montgomery 2%

Traveler spending in the region rose 5.0% in 2012.
Day

Oneida 61%

31

Central New York, total tourism impact

Total Tourism Impact, 2012 Broome Chenango Herkimer Madison Montgomery Oneida Otsego Schoharie TOTAL

Traveler Spend '000 $297,266 $28,094 $99,158 $80,837 $32,496 $1,169,677 $160,206 $53,855 $1,921,589

Labor Income, '000 $149,956 $10,247 $43,429 $42,574 $15,002 $589,153 $75,864 $20,804 $947,029

Employment 6,642 489 1,740 1,989 642 17,909 3,140 958 33,510

Local Taxes State Taxes '000 '000 $20,285 $16,314 $1,804 $1,542 $5,941 $5,442 $5,576 $4,436 $2,305 $1,783 $73,245 $64,192 $11,816 $8,792 $3,449 $2,956 $124,421 $105,457

Business

32

Central New York, traveler spending
Tourism Spending
 Travelers spent $1.9 billion in Central New York in 2012 across a diverse range of sectors.
Spending on retail and recreation comprised 23% and 21% of the total, respectively.
Second Homes Transport 7% 5% Lodging 23%

Retail & Svc Stations 23%

Recreation 21%

F&B 21%

33

Central New York, traveler spending

2012 Traveler Spend '000s Broome Chenango Herkimer Madison Montgomery Oneida Otsego Schoharie TOTAL

Lodging $86,651 $1,253 $20,274 $13,188 $4,738 $251,293 $44,789 $13,596 $435,783

Recreation $6,902 $633 $4,013 $2,263 $505 $371,711 $7,316 $1,513 $394,856

F&B $94,272 $5,536 $19,100 $27,857 $6,980 $194,216 $43,598 $9,985 $401,543

Retail & Svc Stations $68,202 $3,029 $15,970 $19,387 $3,335 $292,972 $35,363 $8,358 $446,616

Transport $33,384 $1,233 $8,198 $3,380 $14,994 $41,107 $4,095 $64 $106,455

Second Homes $7,854 $16,410 $31,603 $14,761 $1,945 $18,377 $25,045 $20,339 $136,335

Total $297,266 $28,094 $99,158 $80,837 $32,496 $1,169,677 $160,206 $53,855 $1,921,589

34

Regional growth
Traveler Spend '000s Broome Chenango Herkimer Madison Montgomery Oneida Otsego Schoharie TOTAL State Taxes, $ Broome Chenango Herkimer Madison Montgomery Oneida Otsego Schoharie TOTAL Local Taxes, $ Broome Chenango Herkimer Madison Montgomery Oneida Otsego Schoharie TOTAL $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 2010 257,624 28,371 87,308 72,853 34,614 1,024,838 148,124 51,426 1,705,158 2010 14,471,964 1,593,724 4,904,526 4,092,482 1,944,428 57,569,925 8,320,811 2,888,834 95,786,695 2010 18,366,890 1,833,722 5,363,397 5,138,181 2,318,059 66,617,170 10,831,600 3,419,449 113,888,468 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 2011 283,089 29,210 92,076 77,029 32,332 1,106,934 153,160 55,753 1,829,583 2011 15,621,036 1,611,836 5,080,820 4,250,489 1,784,088 61,081,346 8,451,474 3,076,468 100,957,557 2011 19,251,347 1,920,190 5,602,953 5,382,299 2,415,105 69,728,598 11,316,806 3,601,410 119,218,708 $ $ $ $ $ $ $ $ $ 2012 297,266 28,094 99,158 80,837 32,496 1,169,677 160,206 53,855 1,921,589 2012 16,313,928 1,541,796 5,441,812 4,436,327 1,783,406 64,191,836 8,792,096 2,955,547 105,456,748 2012 20,284,940 1,803,580 5,941,299 5,576,121 2,304,918 73,244,744 11,815,699 3,449,458 124,420,759 2012 / 2011 % 5.0% -3.8% 7.7% 4.9% 0.5% 5.7% 4.6% -3.4% 5.0% 2012 / 2011 % 4.4% -4.3% 7.1% 4.4% 0.0% 5.1% 4.0% -3.9% 4.5% 2012 / 2011 % 5.4% -6.1% 6.0% 3.6% -4.6% 5.0% 4.4% -4.2% 4.4%

35

Central New York, labor income
$700 $600 $500
Indirect/Induced Direct

Tourism-Generated Labor Income

Millions

$400 $300

$200
$100

Herkimer

$0
Broome Chenango

Montgomery

Business

Day

Tourism in Central New York region generated $560 million in direct labor income and $947 million including indirect and induced impacts. Tourism is most significant in Oneida County, generating $589 million in labor income.

36

Schoharie

Madison

Oneida

Otsego

Central New York, labor income
Tourism-Generated Labor Income Share of Economy, 2012
 8.5% of all labor income in the Central New York region is generated by tourism. Oneida County is the most dependent upon tourism with 14.7% of all labor income generated by visitors. Tourism in Otsego County generated 8.7% of all labor income last year.
Business
TOTAL Schoharie Otsego
Oneida Montgomery Madison Herkimer Chenango Broome 0.0% 5.0% 10.0% 15.0%
Share (Total) Share (Direct )

Day

Share of Economy

37

Central New York, labor income

2012 Tourism Labor Income, '000 Broome Chenango Herkimer Madison Montgomery Oneida Otsego Schoharie TOTAL

Direct $88,631 $6,057 $25,668 $25,163 $8,867 $348,216 $44,839 $12,296 $559,737

Total (Direct, Indir., Induced) $149,956 $10,247 $43,429 $42,574 $15,002 $589,153 $75,864 $20,804 $947,029

Share (Direct) 2.6% 1.0% 4.8% 3.4% 1.4% 8.7% 5.2% 4.5% 5.0%

Share (Total) 4.4% 1.6% 8.2% 5.7% 2.3% 14.7% 8.7% 7.5% 8.5%

38

Central New York, tourism employment
Tourism-Generated Employment Share of Economy, 2012
 11.2% of all employment in Central New York region is generated by tourism. Oneida County is again the most dependent upon tourism with 17.2% of all employment sustained by visitors.

TOTAL
Schoharie Otsego

Oneida

Montgomery Madison

Herkimer
Chenango Broome
Share (Total) Share (Direct)

Day

0.0%

5.0%

10.0% Share of Economy

15.0%

20.0%

39

Central New York, tourism employment
Tourism-Generated Employment, 2012
20,000

16,000
Indirect/Induced Direct

12,000 8,000 4,000 0
Business Day

Herkimer

Montgomery

Chenango

40

Schoharie

Madison

Oneida

Broome

Otsego

Central New York, tourism employment

2012 Tourism Employment Broome Chenango Herkimer Madison Montgomery Oneida Otsego Schoharie TOTAL

Direct 4,620 340 1,211 1,383 447 12,458 2,184 666 23,310

Total (Direct, Ind., Induced) 6,642 489 1,740 1,989 642 17,909 3,140 958 33,510

Share (Direct) 5.2% 2.0% 7.4% 6.5% 2.4% 11.9% 9.2% 8.0% 7.8%

Share (Total) 7.5% 2.9% 10.6% 9.4% 3.5% 17.2% 13.2% 11.5% 11.2%

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Central New York, tourism taxes
 Tourism in Central New York generated nearly $230 million in state and local taxes in 2012.
Sales, property, and hotel bed taxes contributed to $124 million in local taxes. Oneida County produced almost 60% of the region’s tourism tax base in 2012.
Business

Tourism-Generated Taxes, 2012
Millions
$140 $120 $100
Local State

$80 $60

$40 $20 $0

Herkimer

Montgomery

Chenango

Day

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Schoharie

Broome

Madison

Oneida

Otsego

Central New York, tourism taxes
Tourism-Generated Taxes, 2012 Broome Chenango Herkimer Madison Montgomery Oneida Otsego Schoharie TOTAL Local Taxes $20,284,940 $1,803,580 $5,941,299 $5,576,121 $2,304,918 $73,244,744 $11,815,699 $3,449,458 $124,420,759 State Taxes $16,313,928 $1,541,796 $5,441,812 $4,436,327 $1,783,406 $64,191,836 $8,792,096 $2,955,547 $105,456,748 Total 36,598,868 3,345,375 11,383,111 10,012,448 4,088,324 137,436,580 20,607,795 6,405,005 229,877,507 Region Share 15.9% 1.5% 5.0% 4.4% 1.8% 59.8% 9.0% 2.8% 100.0% Tax Savings per Household $456 $167 $430 $372 $204 $1,501 $834 $500 $759

Were it not for tourism-generated state and local taxes, the average household in the region would have to pay an additional $759 to maintain the same level of government revenue.

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Methods and data sources
• Household surveys from the US Travel Association and Longwoods International have provided key inputs in establishing traveler spending figures. Industry data on lodging, airports, Amtrak, and attractions contribute to year-over-year growth analysis.

Employment definitions. The basis of our data and modeling is the Regional Economic Information System (REIS), Bureau of Economic Analysis, U.S. Department of Commerce. This is different than the NYS Department of Labor data source (ES202/QCEW). The main definitional difference is that sole-proprietors, which do not require unemployment insurance and are not counted in the ES202 data. BEA data shows (for example) state accommodations employment at 89,124, compared with QCEW at 82,190. For total employment (across all sectors), the difference is 20%.
International methodology. Our approach (through Travel Industry Association calculations) is based the estimates on direct survey responses to the Department of Commerce in-flight survey and Statistics Canada data – constrained to BEA international balance of payments data. The NY data are consistent with TIA’s state-by-state distribution which ensures against overestimation. All employment and income results are constrained to known industry measurements for key tourism sectors.

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Methods and data sources
• • Local taxes are a build-up of individual categories (sales, occupancy, property). The model is not equipped to deal with individual exemptions such as Indian gaming. Second home expenditures are based on the stock of seasonal second home inventory. Annual average expenditures for housing are pro-rated to the season length to account for various levels of expenditures not accounted in visitor surveys. Lodging sector. Our models use survey information and constrains this to the value of the hotel sector in each county. This can vary from certain bed tax estimates of total revenue for several reasons. One is that the bed tax may only be based on room revenue while total sales for the industry may include other revenue sources (room service, phone, etc.). Another is that certain smaller establishments may not fully report or be required to report their revenue.

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Methods and data sources
 Tourism Economics utilized the IMPLAN input-output model for New York State to track the flow of sales through the economy to the generation of GDP, employment, wages, and taxes.

The impacts are measured on three levels:
■ ■ Direct impact: The immediate benefit to persons and companies directly providing goods or services to travelers. Indirect impact: The secondary benefit to suppliers of goods and services to the directly-involved companies. For example, a food wholesaler providing goods to a restaurant. The model is careful to exclude imports from the impact calculations. Induced impact: The tertiary benefit to the local economy as incomes in the prior two levels of impact are spent on goods and services. For example, a restaurant employee spends his wages at a grocery store, generating addition economic output.

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About Tourism Economics
 Tourism Economics, headquartered in Philadelphia, is an Oxford Economics company dedicated to providing high value, robust, and relevant analyses of the tourism sector that reflects the dynamics of local and global economies. By combining quantitative methods with industry knowledge, Tourism Economics designs custom market strategies, project feasibility analysis, tourism forecasting models, tourism policy analysis, and economic impact studies. Our staff have worked with over 100 destinations to quantify the economic value of tourism, forecast demand, guide strategy, or evaluate tourism policies. Oxford Economics is one of the world’s leading providers of economic analysis, forecasts and consulting advice. Founded in 1981 as a joint venture with Oxford University’s business college, Oxford Economics is founded on a reputation for high quality, quantitative analysis and evidence-based advice. For this, it draws on its own staff of 40 highly-experienced professional economists; a dedicated data analysis team; global modeling tools; close links with Oxford University, and a range of partner institutions in Europe, the US and in the United Nations Project Link. For more information: info@tourismeconomics.com.

 

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For more information:
+1.610.995.9600, info@tourismeconomics.com

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