Kristel Mae L.

Fernandez BSBA – HDRM III

Mr. Mark Lester Rillera Instructor


PACKAGING  Is the activity of designing and producing the container or wrapper for the products.  In international marketing, good packing apart from better packaging, is a must. Indeed. Observations show that many goods arrive in the country of their destination without commercial value. Packaging materials in common use of domestic trade are of ten times unsatisfactory when used for subject both to rough seas in their transport as well as rough handling by Pier Stevedores. 3 Packaging Principles must always be observed: 1. Good packing is “engineered” around the product itself; 2. It should protect the product against all reasonable hazards; 3. It is as economical as is consistent with safety. LABELLING  Is also a part of packaging and consists of printed information appearing on or with the package. In the more industrialized economies such regulations have become increasingly detailed and stringent in recent years. Before a package can be offered for sale in these countries its label must be legally acceptable, which means that the design and contents of the label have to meet national, state and perhaps local laws. Many of these laws are often not harmonized within the same country.

A comparative analysis of labeling legislation recently enacted in several developed countries will disclose substantial differences in the regulations. The purpose of this regulation is to enable the consumer to compare prices of packages containing different amounts of the same product. In other countries, however, only the price of the actual contents may be required. Despite the significant differences between one country’s labeling legislation and another’s, most labeling regulations have (4) main objectives: 1. Enforce adherence to exiting mandatory product standards. 2. Restrict and control the use of preservations, colorants and other additives 3. Prohibit the use of misleading and false statements ad illustrations. 4. Establish standard descriptions of composition of products. Labelling Legislation usually requires that at least (6) essential items of data be indicated on a label: 1. Name and address of the product manufacture of importer. 2. Clear description of the product’s composition. 3. Net weight or volumetric measure. 4. How long the product will remain usable. 5. Required storage conditions once the package has been opened. 6. Instructions for preparation or use, if needed.

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