You are on page 1of 13


Executive Summary

Executive Summary

In short, the Golden Bakery is a business of bahulu baking with special fillings which outlet is owned by locals for sure, and will be in the news shortly via our bold moves by making it a national franchise in order to elevate the company's name and image. Our Golden Bakery is great in providing our customer with great bahulu of special fillings within, starting with economic budget package and versatile background around the restaurant with friendly waiter/waitress.

According to latest statistics, Kelantan's retail sector is the most attractive spot founded within the east of Malaysia due to its freshly developing state of growth , making Kelantan as the most suitable and comprehensive spot to start a nice new business for a serious businessman. Therefore, we have opted to turn over a new leaf and our grand aim is to establish one great outlet in a hot-spot full of local citizen as a pit-stop as well as provide flexibility to serve them with our own bahulu bakery of secret juicy fruit fillings whenever they get tired of window shopping around Kota Bharu, which is believed the main capital in Kelantan. In the near future, our much effort will lead into a further development driven by the retail outlets within the closest perimeter. Thus, these retail development is already set up to obtain a specific spot for the initial launch of this concept later.

In addition, Golden Bakery is the only restaurant that will answer to the highly increasing peninsular and non-peninsular demand for super rare bakery that produce traditional bahulu which could only be found in several states of Malaysia respectively. Hence, due to today's market list that provide other product than ours, there should be no problem in getting high sale rates easily within the 3rd year. The speeding development of Kelantan, a state which brought upon nations Islamic image, is now developing into becoming the model metropolis for east Malaysias latest economic source.

Besides of that, Golden Bakery will be able to provide its customers with a valuedriven finger-licking bahulu of traditional bakery, entertaining experience through the creativity of its founders by receiving the first capital investment. Eventually, it is expected that Golden Bakery will excite youths and elders to bring about their friends and family with our versatile environment whilst enjoying modified bakery and numerous choice of unique signature fillings.

1.1 Objectives i. ii. iii. iv. v. vi. vii. To turn Golden Bakery into a new hot-spot pit-stop for locals. To increase national capital income other. To be the first ever successful local traditional bakery based outlet. To help elders and youths in search for bahulu with multiple selection of fillings. To open new retail within quite a number of outlets within year four. To attract customers with traditional bakery since we provide the best out of it. To attain some market share in Kelantans traditional bakery industry.

1.2 Mission i. Golden Bakery will strive to be an apprentice and a premier local traditional bakery-based restaurant in the east Malaysias marketplace while providing the best for our youths and elders. Sell the bakeries that are of the finest quality, as well as keeping the customers fully satisfied with all of our product categories from traditional bahulu bakery. Our goals is that we will be providing rare and appetizing traditional bahulu bakery for our customer at super saving value which could be chose within numerous fillings on the menu. Provide full satisfaction to our customers and maintaining the level of excellent services at all time. The main goal is to start with one retail outlet located within capital of Kelantan that functions as "market tester" and then become one of the most triumphant local traditional bakery-based outlets. Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business. We want all of our customer to have a taste of perfection and excitement when visiting our outlet,blog and website. Invent an innovative, entertaining method and rare menu that will differentiate us from the rest of the restaurant.

ii. iii.

iv. v.


vii. viii.

1.3 Keys to Success To succeed in this business we must:









Always be looking for ways to improve our business and to make it stand out from the competition. Recognize that we don't know everything and be open to new ideas and new approaches to our business. Consistency is key component to making money in business. We have to consistently keep doing the things necessary to be successful day in and day out. This will create long-term positive habits that will help us make money over the long term. Remember that there are many successful businesses that forget that providing great customer service is important. If we provide better service for our customers, they'll be more inclined to come to us the next time they need something instead of going to our competition. Take calculated risks to help our business grow. A good question to ask is "What's the downside?". This knowledge will allow us to take the kinds of calculated risks that can generate tremendous rewards for our business. Continue to seek ways to innovate, ways to be more efficient, and ways to take advantage of the latest tools and techniques to improve our business and stay ahead of our competitors. By keeping detailed records, we'll know where the business stands financially and what potential challenges we could be facing. Just knowing this gives us time to create strategies to overcome the obstacles that can prevent you from being successful and growing your business. Encourage the two most important values in traditional malay food-based business: brand and image, as these two ingredients are a couple of main drivers in marketing communications. The old saying that "Rome was not built in a day" applies here. Success will not come over night - it requires a long-term focus and that we remain consistent in challenging environments.

Business Plan Purposes

Business Plan Purposes Purposes of business plan :-

i. ii. iii. iv.

v. vi.

vii. viii.

ix. x.

Acts as a dynamic blueprint for running and expanding business, A business plan contains all of our product information, manpower and financial estimates and our plans for the future. It will also be a guideline for workers in order to maintain good relationship between them. This plan will be thoroughly studied from every aspect so that it can be performed practically whilst enable us to carry out a survey to indicated whether the plan is triumphant or not. Profit selling forecast have to be expected objectively and critically so that the plan can be critical. Besides, the project have to evaluate project vialibility and growth potential that can be solve any problems later in business and decrease the businesss risk. As our business grows, we will need to consider adding executives to our team that can help move our company in the right direction. A business plan will help executive talent see our business vision and determine whether or not our company is a worthwhile investment of time and resources. Following a business plan can help us to map out the growth of our company and give us confidence when we need it. As we start our business, and even as our business moves along, we will constantly need to concern ourself with financing our business. Financing concerns begin with the start-up costs and then continue with business expansion and new product development. When we look for outside financing, one of the first things the investor will want to see is our business plan, according to

Company Background

Company Background

Business Name Business Address

: Golden Bakery Sdn. Bhd. : D/A 626, Jalan Guchil Bayam, 15100 Kota Bharu, Kelantan.

Correspondence Address : D/A 626, Jalan Guchil Bayam, 15100 Kota Bharu, Kelantan.. Phone Number Form of the business Email Website Facebook Main Food Served : 1300-88-2525 : Partnership business : : : : Bahulu with strawberry/blueberry/chocolate/dragonfruit/ orange/lemon fillings, bahulu with original flavor, bahulu with fish fillet and chocolate coated bahulu with original flavour. .No. of Registrations Date of commencement : Still in progress : 1st August 2013

Initial own capital

: Partners Contribution :- RM 50,000 1. Ali b. Abu RM10,000 2. Usman b. Affan RM10,000 3. Hartini bt. Ismail RM10,000 4. Laila bt. Majnun RM10,000 5. Hana bt. Kamarul RM10,000

Bank of Deposited Capital : Maybank


The bahulu symbol was selected to be our companys logo to symbolizes our specialize in making bahulu with numerous fillings within traditional bakery categories. The shining golden colour filling the Golden Bakery title means that our bahulu bakery served freshly from the hot oven that its still got the glowing golden ambience. Meanwhile, the TM signatures our brand has been trademarked officially and we have the rights to summon those who copy our products intentionally. The black badge signifies our premium quality that will surely guaranteed customers satisfaction.

COMPANYS DESCRIPTION What is Golden bakery?

Golden Bakery provides its customers with bahulu with strawberry/ blueberry/ chocolate/

dragonfruit/ orange/ lemon fillings, bahulu with original flavor, bahulu with fish fillet and chocolate coated bahulu with original flavour. We use the concept of traditional approaches
where all the dishes is served by the companys licensed chefs itself. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and hectic lifestyle.

Youthful and fresh surroundings We will imitate successful establishments, such as KFC and McDonalds, which represent the majority of our core target market, between 18 to 35 years of age. Our store will feature display cooking of our featured chocolate coated bahulu with original flavour which is expected to be the most frenzy choice that made of customer crazy about it. The concentrated special blend of chocolate coating made the bahulus taste to be more delightful than ever. Sometimes one would be amazed by its finger licking good taste till they cant help themselves but to spread the words about our products . Our customers will also be able to read our in-house brochures in regards to all knowledge about Golden Bakery and our featured chocolate coated bahulu with original flavour. Our store will be decorated with traditional bakery setting, such as a glowing golden bright counter with display menu on the wall. Quality food Our outlet will offer nothing but freshly-hot-from-the-oven served traditional bakery with old -fashioned home-style care. We specializes in recipe necessary for traditional bakery cuisine. If one to indulge themselves in traditional style bakerys ingredient for the next meal, we are the the best choice. Open everyday Our stall is open for customer everyday from 10 am to 9 pm. Variety of choice A different selection of fillings for some traditional food will be featured every three months and we will also change our Coconut Shakes topping flavors to accompany our traditional serving. 3.1 Company Ownership Yummy Restaurant is a privately held company. It will be registered as a Limited company, with ownership 20% - Vanidah bt. Imran, 20% - Najwa bt. Latif, 20% - M.Hanif b. Ismail, 20% - Haryati bt. Ismail 20% - Hana bt Kamarul.

Najwa Latif holds a BS degree from University Putra Malaysia, majoring in Management and Information Technology. Prior to his return to Kuala Lumpur, he has held several management positions in a U.S.-based IT company. The next owner is Mohd Ali, which holds a BA degree in Graphic Design from the Academy of Arts from Oxfords. His projects are widely varied from product design to brand development of several reputable companies Apart from that, Ms.Hana holds an MBA degree from Nottingham University of Malaysia Campus. A true entrepreneur by heart, his latest entrepreneurial project is a diamond store in the heart of Singapore. On the other hand, M.Hanif and Hana have more than 10 years of experience in the food industry. Both are currently employed as Corporate Staff of Ajihs Nasi Lemak 80 sen (owned by Badri Radzi or famely known as Piya which is a national football player). Meanwhile, Ms.Vanidah holds a MS degree from German-Malaysian Institute. He completed several projects and served as project manager for multi-national companies in Kuala Lumpur. 3.2 Company Locations and Facilities Yummy Restaurant locations will range in size from 50 70 meter square and will seat from 15 25 guests. Our first location will be on the larger end of this range. The location will feature its own originality in merchandise display and other brand building attributes. We will equip the outlet with modern furniture and aim for pure cleanliness and an open feeling. We are currently looking at several possible sites in shopping malls along Pavillion Megamall Bukit Bintang, Kuala Lumpur.