INTRODUCTION TO COMPANY

GCMMF Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation with annual turnover (2011-12) US$ 2.5 billion. Its daily milk procurement is approx 13 million lit (peak period) per day from 16,117 village milk cooperative societies, 17 member unions covering 24 districts, and 3.18 million milk producer members. It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL', which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It is exclusive marketing organisation of 'Amul' and 'Sagar' branded products. It operates through 47 Sales Offices and has a dealer network of 5000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets etc GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House" status. Many of our products are available in USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years. For the year 2009-10, GCMMF has been awarded "Golden Trophy' for its outstanding export performance and contribution in dairy products sector by APEDA. For its consistent adherence to quality, customer focus and dependability, GCMMF has received numerous awards and accolades over the years. It received the Rajiv Gandhi National Quality Award in1999 in Best of All Category. In 2002 GCMMF bagged India's Most Respected Company Award instituted by Business World. In 2003, it was awarded the The IMC Ramkrishna Bajaj National Quality Award - 2003 for adopting noteworthy

quality management practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for

.18 Million 16.88 billion litres 10.Rs (million) 140000 120000 100000 80000 60000 40000 20000 0 Rs (million) 1999-00 2010-11 1994-95 1995-96 1996-97 1997-98 1998-99 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 Our Member Unions 1.5 Billion) Sales Turnover . The Amul brand is not only a product. the representation of the economic freedom of farmers.probiotic ice cream launch in 2007. Himatnagar 4. Mehsana District Cooperative Milk Producers' Union Ltd. It has given farmers the courage to dream. Surat District Cooperative Milk Producers' Union Ltd. per day Rs. To live. Surat 2011-12 . Banaskantha District Cooperative Milk Producers' Union Ltd. per day 3690 Mts.117 13. but also a movement. Sabarkantha District Cooperative Milk Producers' Union Ltd. Mehsana 3. It is in one way. Kaira District Cooperative Milk Producers' Union Ltd. 11668 Crores (US $2..An Overview Year of Establishment Members No..67 Million litres per day 3.2011-12) Milk collection (Daily Average 2011-12) Milk Drying Capacity Cattle feed manufacturing Capacity Sales Turnover -(2011-12) 1973 17 District Cooperative Milk Producers' Unions (16 Members & 1 Nominal Members) 3. of Village Societies Total Milk handling capacity per day Milk Collection (Total .6 million litres (peak 13 million) 647 Mts. Palanpur 5.. of Producer Members No. Anand 2. GCMMF . To hope.

Utterly Delicious Pizza Amul Gold Full Cream Milk 6% fat. Bharuch District Cooperative Milk Producers' Union Ltd. Amul Malai Paneer (cottage cheese). Rajkot District Cooperative Milk Producers' Union Ltd...Amul Slim & Trim. Anjar CRISIL Rating for GCMMF Rs. Ahmedabad District Cooperative Milk Producers' Union Ltd. Bharuch 10. Amul Fresh Cream Amul Full Cream Milk Powder.. Kutch District Cooperative Milk Producers' Union Ltd..229 Million Cash Credit Rs. Amul Processed Cheese Spread.. Amul Taaza 1. Godhra 8. Amul Shakti 3% fat Milk.6. Amreli 15.5% fat Milk. Rajkot 12.. Amul Taaza Toned Milk 3% fat. Amreli District Cooperative Milk Producers Union Ltd. Valsad 9.80 Million Inland/Import Letter of Credit *Interchangeable with short-term advances CRISIL AAA/Stable (Reaffirmed) CRISIL A1+ (Reaffirmed) CRISIL A1+ (Reaffirmed) CRISIL A1+ (Reaffirmed) CRISIL A1+ (Reaffirmed) The Product Range Bread spreads Cheese Range Amul Butter. Amul Cow Milk Amul Gold 4. Surendranagar 14. Amul Pizza (Mozarella) Cheese.Amul Emmental Cheese. Surendranagar District Cooperative Milk Producers' Union Ltd.80 Million Inland Guarantees Rs. Amulya Dairy Whitener. Bhavnagar District Cooperative Milk Producers Union Ltd.5 Billion Bill Discounting * Rs. Vadodara 7. Gandhinagar District Cooperative Milk Producers' Union Ltd.. Panchmahal District Cooperative Milk Producers' Union Ltd. Bhavnagar 16. Amul Lite Slim-n-Trim Milk. Ahmedabad 11. Valsad District Cooperative Milk Producers' Union Ltd. Baroda District Cooperative Milk Producers' Union Ltd.. Gandhinagar 13.5% Fat. Amul Lite. Amul Gouda Cheese..300 Million Short-Term Bank Facility Rs.5% fat Milk. Amul Shakti Standardised Milk 4.. Delicious Table Margarine Amul Pasteurized Processed Cheddar Cheese. Sagar Fresh Milk UHT Milk Range Milk Powders ..

Sugarfree And Probiotic & Amul Milk Chocolate. Amul Basundi. . Amulspray Infant Milk Food. Amul Flaavyo Yoghurt Amul Pure Ghee.Amul Kool Millk Shaake. Amul Fundoo The Amul Model The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level. Sagar Tea and Coffee Whitener Amul Kool Flavoured Milk. Probiotic.Amul Lassee.Avsar Sweets) Ladoos Ice-cream Chocolate Confectionery Sundae Range. Amul Kool Cafe. Amul Kool Koko. Amul Chocozoo.Nutramul Energy Drink Stamina Instant Energy Drink Nutramul Malted Milk Food Amul Masti Dahi (fresh curd).Milk Drink Health Drink Brown Beverage Curd Products Pure Ghee Skimmed Milk Powder.. Amul Kool Chocolate Milk. Amul Fruit & Nut Chocolate. Sagar Pure Ghee Zzzzzz Sweetened Condensed Amul Mithaimate Milk Mithaee Range (Ethnic Amul Shrikhand. Amul Bindass. Amul Mithaee Gulabjamuns. Amul Masti Spiced Butter Milk.

 Establishment linkage of a direct milk between producers and consumers by eliminating middlemen  Milk control Producers (farmers) procurement. processing and marketing  Professional management .

44. ensuring a better life for millions. More than 15 million milk producers pour their milk in 1. . Their milk is processed in 177 District Co-operative Unions and marketed by 22 State Marketing Federations.246 dairy cooperative societies across the country.The Amul model has helped India to emerge as the largest milk producer in the world.

Amul has always brought newness in its products and the same applies for ice creams. Amul ice creams entered Mumbai followed by Chennai in 1998 and Kolkata and Delhi in 2002. which was a first in India. Amul’s entry into ice creams is regarded as successful due to the large market share it was able to capture within a short period of time – due to price differential. Today the market share of Amul ice cream is 38% share against the 9% market share of HLL. This position was achieved in 2001 and it has continued to remain at the top. Amul ice cream was launched on the platform of ‘Real Milk. thus making it 4 times larger than its closest competitor. In 1997. cones. The portfolio consisted of impulse products like sticks. Amul introduced SUGAR FREE & ProLife Probiotic Wellness Ice Cream. LOW FAT Diabetic Delight & ProLife Probiotic Wellness Ice Cream is created for the health conscious. In January 2007. . 1996 in Gujarat. Mother Dairy and achieved the No 1 position in the country.Amul Ice Cream was launched on 10th March. Currently it offers a selection of 220 products. Real Ice Cream’ given that it is a milk company and the wholesomeness of its products gives it a competitive advantage. This range of SUGAR FREE. Not only has it grown at a phenomenal rate but has added a vast variety of flavors to its ever growing range. cups as well as take home packs and institutional/catering packs. It has combated competition like Walls. Nationally it was rolled out across the country in 1999. quality of products and of course the brand name.

.The entry of Amul into Ice Cream For any new player to enter this market. Subsequently the distribution and marketing operations were rolled out across the country . three things are critical: Decentralized manufacturing facilities Efficient cold chain Growing market Amul Ice Cream was launched on 10th March. 1996 at Ahmedabad.